Ogilvy Asia
Ogilvy Asia is the Asia Pacific arm of WPP-owned Ogilvy, a global advertising and marketing communications agency founded in 1948. It delivers advertising, PR, experience, consulting, and health marketing services to multinational enterprise brands across more than 40 countries.
- Company typePrivate
- Founded1948
- HeadquartersQuarry Bay, Hong Kong SAR China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Ogilvy Asia does
Ogilvy Asia is the Asia Pacific regional operation of Ogilvy, a global advertising and marketing communications agency founded by David Ogilvy in 1948 and now operating as part of WPP plc, the UK-listed communications services holding company. The regional business is headquartered in Singapore and serves multinational enterprise brands across multiple Asia Pacific and adjacent markets, with operations in 40+ countries globally. The firm delivers six core service lines: Advertising, PR & Influence, Relationship Design, Experience, Consulting, and Health, covering the full marketing lifecycle from brand strategy and creative development to public relations, customer experience design, strategic consulting, and specialized healthcare marketing.
The underlying offering is professional services rather than software: client work is executed by teams of strategists, creatives, and account managers producing campaigns, content, and brand strategies, with no proprietary technology platform or productized AI capabilities disclosed in the source data. The business model is B2B professional services, with revenue generated from project fees, retainers, and likely media commissions on enterprise engagements. Distribution is direct, via regional offices and account teams. The named client roster spans Coca-Cola, Cadbury, Google, HSBC, IKEA, Mercedes-Benz, KFC, IBM, ING, AIA, Huawei, Spotify, LEGO, American Express, Dove, Milo, SAIC Audi, La Roche-Posay, Alibaba Cloud, and Canva, alongside government and nonprofit engagements, indicating a horizontally diversified enterprise customer base across multiple industry verticals.
Ogilvy Asia firmographics
Firmographics- Name
- Ogilvy Asia
- Legal name
- Ogilvy
- Website
- https://ogilvyasia.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ogilvy Asia is the Asia Pacific arm of WPP-owned Ogilvy, a global advertising and marketing communications agency founded in 1948. It delivers advertising, PR, experience, consulting, and health marketing services to multinational enterprise brands across more than 40 countries.
- Ownership category
- akta.pro rank
Ogilvy Asia industry classification
Industry- Product category
- Advertising and Marketing Communications Services
- NAICS
- Advertising Agencies (54181), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Ogilvy Asia is headquartered
LocationHeadquarters
- HQ city
- Quarry Bay
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
Ogilvy Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising and Creative Services: Ogilvy generates revenue through providing advertising, branding, public relations, digital marketing, and creative services to enterprise clients. Revenue is derived from project fees, retainers, and potentially media commissions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Ogilvy Asia product offering
Product offeringCore offering
Ogilvy Asia provides advertising, branding, public relations, digital marketing, creative, and consulting services to enterprise clients through cross-functional professional teams. The firm executes brand strategy campaigns and integrated marketing communications across multiple media channels and geographies. Services are organized into six core disciplines: Advertising, PR & Influence, Relationship Design, Experience, Consulting, and Health.
Product overview
Ogilvy Asia is a traditional advertising and marketing communications agency, not a software or technology product company. The company provides a portfolio of professional services including Advertising, PR & Influence, Relationship Design, Experience, Consulting, and Health. These services are delivered through teams of marketing professionals who create campaigns, content, and brand strategies for clients. There are no distinct software products, platforms, or modules — the offering consists entirely of professional marketing services organized by capability area.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising Services Ogilvy's core advertising service encompassing brand strategy, creative development, and campaign execution across multiple media channels for enterprise clients.
- PR & Influence Public relations and influencer marketing services designed to build brand reputation and manage public perception for enterprise clients.
- Relationship Design Services focused on designing and optimizing customer-brand relationships and engagement experiences for enterprise clients.
- Experience Brand experience design services creating immersive customer touchpoints across physical and digital environments for enterprise brands.
- Consulting Strategic consulting services helping brands with transformation, growth strategies, and business innovation.
- Health Specialized marketing and communications services for healthcare and pharmaceutical brands.
Companies that use Ogilvy Asia
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Ogilvy Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ogilvy Asia partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights8 records
Ogilvy Asia competitors and assessment
Company assessmentDirect peers
- Leo Burnett: Global creative agency network under Publicis Groupe offering brand strategy, creative campaigns, and integrated communications. Directly comparable service portfolio and enterprise client base competing for the same multinational RFPs as Ogilvy.
- Saatchi & Saatchi: Publicis-owned global creative agency network with deep APAC presence (notably in China and Southeast Asia). Competes for the same brand-building and integrated communications mandates as Ogilvy.
- Dentsu: Tokyo-headquartered global advertising and public relations network with deep Asia Pacific dominance. Competes head-to-head with Ogilvy for enterprise brand creative and media mandates across Japan, Greater China, and Southeast Asia.
- Wunderman Thompson (now VML): WPP-owned global creative, data, and technology agency (recently merged with VMLY&R). Direct sister-network peer within WPP that competes and collaborates with Ogilvy Asia on enterprise brand mandates.
- TBWA: Omnicom-owned creative disruption-focused network operating across APAC. Competes for the same enterprise creative briefs and brand strategy engagements as Ogilvy's Advertising and Experience practices.
- BBDO Worldwide: Omnicom-owned creative advertising network delivering brand campaigns across APAC and globally. Closely aligned offering (advertising, PR, experience) and a similarly marquee enterprise client list, making it a direct competitor in regional pitches.
- McCann Worldgroup: IPG-owned global advertising network providing creative, PR, health, and experience services with strong APAC operations. Direct competitor for enterprise clients like Coca-Cola, IKEA, and L'Oréal across the region.
- Hakuhodo: Japan's second-largest advertising agency with strong APAC operations and a full-service creative/PR/consulting portfolio. Closely comparable to Ogilvy Asia on geographic focus, services mix, and enterprise client orientation.
Emerging players
- Accenture Song: Consulting-led creative and technology transformation arm of Accenture that has absorbed agencies like Droga5. Increasingly competes with traditional networks like Ogilvy by bundling creative with technology and consulting capabilities.
Broad incumbents
- Publicis Groupe: Paris-headquartered global communications holding company housing Leo Burnett, Saatchi & Saatchi, Digitas, and MSL. Competes with Ogilvy's parent WPP at the holding-company level for enterprise clients and global media dollars.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Ogilvy Asia social profiles
Digital presenceOgilvy Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ogilvy Asia leadership team
Management profileNumber of profiles
Ogilvy Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ogilvy Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ogilvy Asia
What does Ogilvy Asia do?
Ogilvy Asia provides advertising, branding, public relations, digital marketing, creative, and consulting services to enterprise clients through cross-functional professional teams. The firm executes brand strategy campaigns and integrated marketing communications across multiple media channels and geographies. Services are organized into six core disciplines: Advertising, PR & Influence, Relationship Design, Experience, Consulting, and Health.
Is Ogilvy Asia a public or private company?
Ogilvy Asia is a private company. It is classified as corporate owned and is currently operating.
When was Ogilvy Asia founded?
Ogilvy Asia was founded in 1948. It employs 5,001 to 10,000 people.
Where is Ogilvy Asia based?
Ogilvy Asia is headquartered in Quarry Bay, Hong Kong SAR China, in the Asia region.
How does Ogilvy Asia make money?
One revenue line is on record: advertising and Creative Services.
Who are Ogilvy Asia's main competitors?
Direct peers on record are Leo Burnett, Saatchi & Saatchi, Dentsu, Wunderman Thompson (now VML), TBWA, BBDO Worldwide, McCann Worldgroup and Hakuhodo. Accenture Song is listed as an emerging player. Publicis Groupe is listed as a broad incumbent.
Does Ogilvy Asia have an API?
No public API is recorded for Ogilvy Asia.
What industry is Ogilvy Asia in?
Ogilvy Asia's product category is Advertising and Marketing Communications Services. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHAEAF, Data, Analytics & AI Consulting. Its NAICS code is 54181 and its SIC code is 7311.