Tenco

What Tenco does

Tenco is a privately-held service design consultancy headquartered in Malmö, Sweden, founded in 2008 by Magnus Nilsson and Adriana Azinovic. The firm positions itself around eliminating technology friction and improving organizational flow through human-centered design, co-creation workshops, usability testing, and change management engagements, serving enterprises and government organizations across verticals including healthcare, construction, government, e-commerce, security, automotive, and nonprofit.

The company's service portfolio comprises five interconnected offerings: Service Design (core methodology), Innovation and Digitalization Services, the Healthcare Innovation Lab (a physical facility at Medicon Village in Lund with seven simulated hospital wards), User Experience Evaluation, and Change Management Consulting. Its underlying technology stack is methodology-driven rather than software-driven, relying on creative workshops, online surveys, physical user diaries, usability testing, and prototyping. A distinctive technical asset is the Healthcare Innovation Lab, which enables simulation of healthcare processes and integration testing of new and old technology in collaboration with staff and patients.

Tenco operates a sales-led go-to-market, acquiring clients through direct engagement, website case-study showcase, and co-creation workshops. Revenue is generated through professional services engagements with enterprises (Skanska, Tetra Pak, Verisure, CDON, Ecophon, Besikta, Easy Depot), government organizations (Region Skåne, Visit Skåne, Skånetrafiken, Jordbruksverket), healthcare providers (ViKlinik, Region Skåne), nonprofit (Röda Korset), and education (UM). Pricing is not publicly disclosed and is likely quoted on a project basis. The company is founder-owned with no disclosed external funding, no reported subsidiaries, and no public listing.

Name

Tenco

Legal name

Tenco

Website

https://tenco.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Tenco is a Malmö, Sweden-based service design consultancy founded in 2008, serving enterprises and government organizations across healthcare, construction, retail, and public sectors with co-creation, change management, and innovation services anchored by a physical Healthcare Innovation Lab.

Ownership category

akta.pro rank

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting services: Professional services revenue generated through service design consulting, change management engagements, innovation workshops, and co-creation projects with enterprise and government clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tenco is a service design consultancy that helps organizations eliminate technology friction and improve operational flow through co-creation, design thinking, and human-centered methodologies. Its core offerings include innovation and digitalization consulting, change management, user experience evaluation, and a physical Healthcare Innovation Lab used to simulate and test healthcare processes.

Product overview

Tenco is a service design consultancy offering a portfolio of interconnected professional services rather than a software product platform. The core offering centers on innovation, digitalization, and change management consulting delivered through co-creation methodologies. Key service offerings include: Innovation and Digitalization Services (strategic consulting for digital transformation), the Healthcare Innovation Lab (physical testing space for healthcare process innovation), User Experience Evaluation (usability testing and research), Change Management Consulting (organizational transformation), and Service Design (human-centered design methodology). These services are delivered through collaborative workshops, prototyping, and hands-on engagement rather than as software modules or products.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation and Digitalization Services Consulting services focused on leading innovation processes, fostering digital transformation, and helping organizations navigate change. Services include co-creation workshops, usability testing, brainstorming sessions, and prototyping. Targeted at enterprise and government clients seeking innovation and digital transformation support.
• Healthcare Innovation Lab A physical innovation space consisting of seven hospital wards housed in Medicon Village in Lund, designed to simulate healthcare processes, test technology integration, and facilitate collaboration between staff and patients on hospital improvement projects. Aimed at healthcare organizations and public sector health authorities.
• User Experience Evaluation Comprehensive user experience assessment services including creative workshops, real-life usability testing in residential units, online surveys, and physical user diaries to evaluate and improve customer experience. Targeted at enterprises integrating new technology or products into customer-facing contexts.
• Change Management Consulting Organizational transformation services focused on improving culture, work habits, and implementing new ways of working across enterprises. Emphasizes identifying friction points and designing better operational flow. Targeted at large enterprises undergoing transformation.
• Service Design Design methodology approach that focuses on improving culture, work habits, and finding innovative solutions through co-creation. The process begins with human needs and ends with organizational transformation. Targeted at organizations seeking human-centered design-led transformation.

Quantifiable outcome

• Healthcare Innovation Lab established with seven hospital wards at Medicon Village in Lund
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• McKinsey & Company (Design Practice): Global strategy consultancy with a growing design and transformation practice. Competes for the same enterprise transformation and innovation mandates as Tenco but from a dominant brand and scale position.
• Accenture Song (formerly Fjord): Global consulting giant's creative and experience design arm. Competes with Tenco on service design mandates but as part of a much broader transformation portfolio and with significantly larger scale.
• Deloitte Digital: Big Four-affiliated digital transformation and design practice offering service design as part of larger transformation programs. Comparable in service offering but vastly larger in scale and geographic reach.
• Boston Consulting Group (BCG Platinion / Digital Ventures): Global strategy consultancy offering design and innovation services through BCG Platinion and Digital Ventures. Competes with Tenco for transformation and innovation mandates from a brand-led, scaled platform.

Others

• Service Design Network: International not-for-profit membership organization for service design professionals. Indirectly comparable as the ecosystem and thought-leadership body around the discipline Tenco practices; useful proxy for the broader service design community.

Direct peers

• IDEO: Pioneering design and innovation consultancy applying human-centered design, prototyping, and co-creation to enterprise and government challenges. Operates at a much larger scale but shares Tenco's core service design methodology and client base.
• Designit: Global service design and innovation consultancy (now part of Wipro) with deep Nordic roots. Directly comparable to Tenco in offering human-centered design, digital transformation, and co-creation engagements to enterprise and public-sector clients.
• Livework: Boutique service design consultancy with strong presence in Europe. Directly comparable as a specialized firm helping organizations redesign services through co-creation, prototyping, and customer research.
• Ustwo: Digital design studio offering service design, product design, and innovation consulting. Comparable to Tenco in methodology (human-centered design, prototyping) and in working with enterprise and public-sector clients.
• Frog Design (Capgemini Invent): Global design and innovation firm, now part of Capgemini Invent, offering service design, UX research, and transformation consulting. Closely matches Tenco's methodology stack and serves overlapping enterprise and government client profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tencodesign
• LinkedInlinkedin.com/company/tenco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenco