Zhejiang Gongshang University

What Zhejiang Gongshang University does

Zhejiang Gongshang University (浙江工商大学) is a public research university headquartered in Hangzhou, China, operating across two main campuses (Xiasha and Jiaogong Road) with 26 schools and colleges. Founded in 1911 as Hangzhou Middle Commercial School, it is one of China's earliest commercial education institutions and is co-governed by the Zhejiang Provincial People's Government, the Ministry of Commerce, and the Ministry of Education. The university delivers undergraduate, graduate, and doctoral programs across business, economics, law, engineering, science, literature, and arts, serving domestic students via the national Gaokao entrance examination and international students through joint programs with partners in 30+ countries.

The university operates specialized colleges including the Sussex AI College (joint with University of Sussex, UK, established 2020), Tailong Financial College, and Yingxian Charity College (established 2021). Its technology portfolio includes BizBrain-GEST (商学大脑), an education-specific large language model launched in 2025, China's first AI-driven social science experiment device based on large language models, and the Yiwu Small Commodity Culture Corpus, a proprietary 5-million-word research dataset. The university was ranked 4th nationally in 2025 National Social Science Fund key project approvals and has 6 national key disciplines with doctoral programs.

Revenue is derived from government funding (provincial and central), tuition and fees (including differentiated international joint program pricing), and research grants and contracts from national funding bodies such as the National Social Science Fund and National Natural Science Fund. As a public university, revenue figures are not publicly disclosed. The go-to-market is sales-led, relying on national examinations, education expos, and a dedicated admissions portal, with student outcomes demonstrating 37%+ undergraduate further education rates and 800+ graduates placed in provincial government positions over three years.

Name

Zhejiang Gongshang University

Legal name

Zhejiang Gongshang University

Website

https://zjgsu.edu.cn

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Zhejiang Gongshang University is a public Chinese university in Hangzhou, founded in 1911, co-built by Zhejiang Province, the Ministry of Commerce, and the Ministry of Education. It serves domestic and international students across 26 schools with strengths in business, social sciences, AI education, and applied research.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Engineering & Technology Institutes (Comprehensive) (EDAHAEAA)

akta.pro secondary industry

STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

Keywords

• Higher education services
• Business education programs
• Academic research programs
• International joint programs
• Professional certification training

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate, graduate, and international student tuition fees for various programs including joint degree programs with international partners.
2. Government Funding: Core funding from Zhejiang Province, Ministry of Commerce, and Ministry of Education as a co-built university by provincial and central government.
3. Research Grants and Contracts: Funding from national research projects including National Social Science Fund, National Natural Science Fund, and key R&D programs. The university secured 5 key National Social Science Fund projects in 2025, ranking 4th nationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zhejiang Gongshang University is a public higher education institution that delivers undergraduate, master's, and doctoral degree programs across 26 schools/colleges covering business, economics, law, engineering, science, literature, and arts. It also operates specialized joint colleges including the Sino-foreign Sussex AI College (with University of Sussex), Tailong Financial College, and Yingxian Charity College, plus ACCA professional accounting education tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Bachelor's degree programs across business, economics, law, engineering, science, literature, and arts disciplines; students are recruited primarily through China's national college entrance examination (Gaokao) and other admission channels.
• Graduate Degree Programs Master's and doctoral degree programs covering taught master's, research master's, and PhD tracks across the university's academic disciplines, including postgraduate diploma programs.
• Sussex AI College Joint Program (萨塞克斯人工智能学院) Joint Sino-foreign undergraduate and graduate AI education program with the University of Sussex; integrates AI studies with business education and offers enrollment to domestic and international students. First cohort achieved a 58.82% further education rate.
• Tailong Financial College Programs (泰隆金融学院) Specialized finance education programs delivered through a dedicated financial college, producing talent for the banking and financial services sector.
• Yingxian Charity College Programs (英贤慈善学院) China's first charity management college, offering undergraduate, master's, and doctoral programs in philanthropy, charity management, and social welfare leadership.
• ACCA Professional Accounting Program Specialized accounting curriculum track delivered in partnership with ACCA (Association of Chartered Certified Accountants), preparing students for international accounting certification alongside their accounting degree. 2025 ACCA direction class graduates achieved a 38.5% postgraduate enrollment rate.

Quantifiable outcome

• 4th nationally in 2025 National Social Science Fund key project approvals
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor, flagship and core.

• Yamanashi Gakuin University (山梨学院大学)minorStrategic or Co-development Partner · 1 January 2025签署合作协议，深化法学、商科、国别与区域研究等领域合作，推动学生、教师和学者互访交流
• Cambodia Hun Sen Foundation (柬埔寨洪森亲王与夫人奖学金协会)flagshipStrategic or Co-development Partner · 1 January 2025深化在食品、环境、人工智能及人文社科等领域的人才培养合作，推动高质量共建'一带一路'倡议研究
• Zhejiang Provincial Department of Agriculture and Rural Affairs (浙江省农业农村厅)flagshipStrategic or Co-development Partner · 1 January 2025围绕新时代浙江'三农'工作'369'行动，开展城乡一体融合发展研究、产学研用融合创新、'土特产富'全链发展合作，共建城乡一体融合发展研究院和'乡村振兴人才池'
• Chinese Academy of Sciences, Institute of Urban Environment (中国科学院城市环境研究所)flagshipStrategic or Co-development Partner · 1 January 2025与中国科学院城市环境研究所共同牵头中国-欧盟农业科技合作旗舰项目'NETRUR'，联合中欧三十余家科研机构与高校，围绕农业农村领域开展联合研究，项目总投入约8000万元
• University of Sussex (英国萨塞克斯大学)coreStrategic or Co-development Partner · 1 January 2020Joint establishment of Sussex AI College (萨塞克斯人工智能学院), China's first AI-focused中外合作办学机构 approved by Ministry of Education. Professor Ian Wakeman received West Lake Friendship Award for contributions to the partnership. The first cohort achieved 58.82% graduate further education rate.
• Sharjah Heritage Research Institute (沙迦遗产研究院)flagshipStrategic or Co-development Partner · 1 January 2017合作设立'阿联酋浙江工商大学中国文化交流中心'，每年举办'沙迦中国文化周'系列活动，促进中阿青年文化互动和文明互鉴
• ACCA (Association of Chartered Certified Accountants)coreStrategic or Co-development PartnerEstablished ACCA direction class in 2011 with full international accounting faculty. Achieved 'Grand Slam' with four major ACCA awards in 2024. 2025 ACCA direction class graduates achieved 38.5% postgraduate enrollment rate.

Scale indicators9 records

Recent moves7 records

Expansion highlights10 records

Broad incumbents

• Jiangxi University of Finance and Economics: A well-established finance and economics university with similar disciplinary coverage and applied-research orientation, providing a useful benchmark for social-science research rankings and ACCA-style professional education.
• Zhongnan University of Economics and Law: A leading public university combining economics, business, and law with strong national research output; a broader incumbent that overlaps with Zhejiang Gongshang University's research ambitions in social sciences.
• Central University of Finance and Economics: A Ministry of Education-affiliated elite finance and economics university that operates at a higher prestige tier; comparable in applied economics and business education but with greater national reach and grant access.

Direct peers

• Shanghai University of Finance and Economics: A top-tier Chinese public finance and economics university with strong applied research output and international partnerships; the academic benchmark Zhejiang Gongshang University is likely measured against in social-science research rankings.
• Dongbei University of Finance and Economics: A long-established Chinese public university specializing in finance, accounting, and economics — a direct disciplinary peer to Zhejiang Gongshang University's commerce and accounting strengths (including ACCA and applied economics).
• Tianjin University of Commerce: A Chinese public university with a closely matching commercial/business mandate and applied-economics profile, providing a useful comparator on enrollment scale and disciplinary breadth.
• Beijing Technology and Business University: A public university with a similar comprehensive profile combining business, engineering, and technology (including food science and statistics) — directly comparable in scope and naming convention.
• Zhejiang University of Finance and Economics: A fellow Zhejiang-based public university with strong finance, economics, and business programs; the closest geographic and disciplinary peer within the same provincial system, competing for the same Gaokao student pool and government appropriations.

Emerging players

• Xi'an Jiaotong-Liverpool University: A Sino-foreign cooperative university operating a model highly comparable to Zhejiang Gongshang University's Sussex AI College joint program; both combine Chinese public-university oversight with international curricula and differentiated tuition.
• University of Nottingham Ningbo China: Another leading Sino-foreign joint university providing an international business/education experience in China; a close model comparator for the Sussex AI College and similar premium-priced Sino-foreign programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zhejiang-gongshang-university

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Zhejiang Gongshang University