SFP Holdings

What SFP Holdings does

SFP Holdings Co., Ltd. (SFPホールディングス株式会社) was a Tokyo-based multi-brand restaurant operator that ran 13 distinct dining concepts across 198 stores in Japan as of February 2026. The portfolio spanned casual Japanese izakaya (Isomaru Suisan, Toriyoshi Shoten, Omotenashi Toriyoshi), sushi (Kizuna Sushi, Machizushi Torotaku), soba and udon (Nama Soba Tamagawa, Tamachō), teppanyaki (Teppan 200°C), gyoza (Ichigoro), French-Italian bistro (Bistro ISOMARU), and standing-bar formats (Home Base, Gonogo, Torihei-chan), with the original Toriyoshi brand dating to 1984. The company derived revenue primarily from per-transaction dine-in and take-out sales at company-operated locations, supplemented by franchise/royalty income from 26 Food Alliance Member stores as consolidated subsidiaries, and operated exclusively through physical storefronts in the Kanto (Tokyo metropolitan) and Kansai (Osaka/Kyoto) regions with no proprietary technology platform.

Name

SFP Holdings

Legal name

SFPホールディングス株式会社

Website

https://sfpdining.jp

Company type

Public

Founded year

2010

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

SFP Holdings was a Tokyo-based multi-brand restaurant operator running 198 stores across 13 Japanese dining concepts (izakaya, sushi, yakitori, soba, standing bars) in Kanto and Kansai, serving individual consumers through dine-in. Merged into parent Create Restaurants Holdings in July 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Tamagawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Restaurant dine-in and take-out sales: The primary revenue stream is from direct restaurant operations across 13 owned and managed brands (Izakaya, yakitori, sushi, soba, udon, French bistro, gyoza, and teppanyaki formats), generating in-store dine-in and take-out revenue from individual consumer customers. Revenue is one-time, per-transaction, driven by menu pricing.
2. Franchise / Food Alliance Member store royalties: The company operates a franchise model under 'Food Alliance Members' (26 stores as of February 2026), generating licensing/royalty income from franchisee-operated locations. These are consolidated subsidiaries under the Food Alliance Member structure.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SFP Holdings operates a multi-brand restaurant portfolio of 13 distinct dining concepts — spanning izakaya (Japanese pub), yakitori (grilled chicken skewers), seafood, sushi, soba, udon, teppanyaki (iron-grill cuisine), gyoza (dumplings), French bistro, and standing-bar formats — through 198 stores concentrated in the Kanto (Tokyo metropolitan) and Kansai (Osaka/Kyoto) regions of Japan. Revenue is generated primarily by per-transaction dine-in and take-out sales, supplemented by franchise royalties from 26 Food Alliance Member stores and by a twice-yearly shareholder benefit voucher program distributed via a dedicated mobile app.

Product overview

SFP Holdings operates a multi-brand restaurant portfolio consisting of 13 distinct dining concepts unified under a single restaurant group. The portfolio spans multiple cuisine categories including seafood izakaya (Isomaru Suisan), chicken izakaya (Toriyoshi Shoten, Omotenashi Toriyoshi), sushi (Kizuna Sushi, Machizushi Torotaku), Japanese noodles (Nama Soba Tamagawa, Tamachou), teppanyaki (Teppan 200℃), gyoza (Ichigorou), Western bistro (Bistro ISOMARU), and standing-bar izakaya (Home Base, Gonogo, Torhei-chan). The company also provides a digital shareholder benefit program with a dedicated mobile app. As of February 2026, the group operates 198 stores across Toriyo (34), Isomaru (100), Other (38), and Food Alliance Member (26) business segments, primarily in Greater Tokyo and Kansai regions.

Differentiator

Problem solved

Functional benefit

Brands

• おもてなしとりよし (Omotenashi Toriyoshi): Premium chicken izakaya with Japanese decor and traditional hospitality. Features signature dishes including chicken wings karaage and daiginjo silk tofu.
• 鳥良商店 (Toriyoshi Shoten)
• 磯丸水产 (Isomaru Suisan)
• きづなすし (Kizuna Sushi)
• 鉄板二百℃ (Teppan 200℃)
• いち五郎 (Ichi Gorō)
• 生そば玉川 (Nama Soba Tamagawa)
• ビストロISOMARU (Bistro ISOMARU)
• 玉丁本店 (Tamachō Honten)
• 大衆酒場ホームベース (Taishū Sakaba Home Base)
• 大衆酒場五の五 (Taishū Sakaba Gonogo)
• 鳥平ちゃん (Torihei-chan)
• 町鮨とろたく (Machi Sushi Torotaku)

Products and services

• Isomaru Suisan (磯丸水産) Seafood izakaya (Japanese pub) chain featuring fresh fish and live shellfish cooked at table-side charcoal grills, including signature crab miso grilled in its shell and fresh sashimi; 100 stores as of February 2026, targeting diners seeking interactive seafood drinking-and-dining experiences.
• Toriyoshi Shoten (鳥良商店) Chicken specialty izakaya offering yakitori (grilled chicken skewers), tebasaki (deep-fried chicken wings), and chicken soba at accessible price points; 34 stores as of February 2026 targeting casual diners and drinkers.
• Kizuna Sushi (きづなすし) Affordable sushi restaurant offering nigiri (hand-pressed sushi) from ¥99 per piece before tax, approximately 40 side dishes, 50+ drink options, and an all-you-can-eat sushi course for value-seeking diners.
• Teppan 200°C (鉄板二百℃) Casual teppanyaki (iron-plate grilled cuisine) restaurant serving seafood, premium meat, and vegetables on 200°C iron plates in a friendly okonomiyaki-shop-style setting.
• Ichi Gorō (いち五郎 / Toragoro) Gyoza (dumpling) specialty shop offering a variety of dumplings and Chinese-style casual dishes at convenient urban station locations for everyday meals and quick dining.
• Nama Soba Tamagawa (生そば玉川) Handmade soba (buckwheat noodle) restaurant serving specialty meat soba with signature dipping broth, seasonal recommended soba dishes, tempura, and kakiage (mixed-vegetable fritters).
• Bistro ISOMARU (ビストロISOMARU) Casual French-Italian bistro offering selected seafood dishes in Western preparation, sangria with frozen fruit instead of ice, and a craft beer selection.
• Tamacho Honten (玉丁本店) Nagoya-style miso udon specialty restaurant using first-grade katsuobushi (dried bonito flakes) and kombu dashi with an authentic miso soup recipe and specially developed udon noodles.
• Taishū Sakaba Home Base (大衆酒場 ホームベース) Standing-bar-style izakaya (Japanese pub) with a Showa-era retro atmosphere; the first standing-drinking format in SFP's brand lineup, featuring simmered pork sinew skewers and salt-based mutton hot pot.
• Taishū Sakaba Gonogo (大衆酒場 五の五) Neighborhood standing-bar izakaya offering daily staple menu items in a bright, casual atmosphere for salary workers and OL (office lady) customers seeking quick after-work dining.
• Torihei-chan (鳥平ちゃん) Standing-bar izakaya specializing in tamagoyaki (Japanese rolled omelet) and yakitori, with freshly rolled fluffy omelets in two dashi-based flavors and additional chicken dishes and simmered giblets.
• Machi Sushi Torotaku (町鮨 とろたく) Neighborhood sushi and Japanese restaurant offering sushi, tempura, unagi (freshwater eel), and sashimi in a warm nostalgic atmosphere, with signature 'Za Torotaku Roll' of medium-fat tuna and takuan (pickled daikon radish).
• Omotenashi Toriyoshi (おもてなしとりよし) Premium chicken izakaya refined from the original Toriyoshi concept, offering handmade cuisine, Japanese-costumed hospitality service, signature tebasaki (deep-fried chicken wings), and premium daiginjo (high-grade sake) silk tofu.
• Food Alliance Member franchise program Licensing structure under which independent operators run 26 restaurant stores using SFP Holdings' brand concepts, supply chain, and operational frameworks, generating royalty/licensing income for SFP Holdings.

Quantifiable outcome

• Revenue of ¥31,119 million (+2.4% YoY) and operating profit of ¥1,706 million (down 21.9%) for FY ended February 2026 — reflecting revenue growth amid margin compression from cost inflation.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Partnerships

Two partnerships are on record, tiered minor.

• Joe Smile Co., Ltd. (株式会社ジョー・スマイル)minorOthersJoe Smile Co., Ltd. is a consolidated subsidiary of SFP Holdings whose stores are included in the shareholder benefit voucher network. Customers can use SFP Holdings vouchers at Joe Smile-operated stores.
• Kruk Dining Co., Ltd. (株式会社クルークダイニング)minorOthersKruk Dining Co., Ltd. is a consolidated subsidiary of SFP Holdings whose stores are included in the shareholder benefit voucher network. Customers can use SFP Holdings vouchers at Kruk Dining-operated stores.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Zensho Holdings Co., Ltd. Operates Sukiya (gyudon), Coco's (family restaurant), and other casual dining chains. Comparable multi-brand restaurant strategy with similar scale and broad customer base in Japan.
• Colowide Co., Ltd. Operates Yoronotaki standing-bar chain and other izakaya-style restaurants, alongside broader multi-brand operations. Particularly comparable to SFP on the izakaya/standing-bar concept mix and casual Japanese dining focus.
• Kura Sushi, Inc. Operates the Kura Sushi revolving sushi QSR chain with affordable per-plate pricing comparable to SFP's Kizuna Sushi (¥99/nigiri) and Machizushi Torotaku concepts. Comparable sushi restaurant operations and Japan-focused casual dining.
• Skylark Holdings Co., Ltd. Operates multi-brand casual dining chains including Gusto, Bamiyan, and Yumean. Comparable to SFP in multi-brand restaurant strategy, broad price-point coverage, and family/casual dining customer base across Japan.
• Yoshinoya Holdings Co., Ltd. Operates Yoshinoya gyudon (beef bowl) chain alongside other casual dining brands. Comparable multi-brand casual dining strategy and Japan-focused QSR/fast-casual positioning.
• Watami Co., Ltd. Major Japanese izakaya chain operator that shares SFP Holdings' focus on casual Japanese pub dining and multi-brand restaurant management. Directly comparable on concept (izakaya), customer base (general consumers, salary workers), and geographic focus (Japan urban markets).
• Royal Holdings Co., Ltd. Multi-brand restaurant operator with Royal Host family restaurants, Tenya tendon shops, and other casual dining concepts. Comparable multi-brand strategy and broad price-point coverage in Japan.
• Toridoll Holdings Co., Ltd. Multi-brand restaurant operator led by Marugame Seimen udon chain, plus Hanaya Udon, Menya Musashi, and others. Comparable to SFP on multi-brand casual dining strategy and Japan-focused operations, with similarly broad cuisine category coverage.

Broad incumbents

• Create Restaurants Holdings Co., Ltd. Parent company of SFP Holdings (58.92% ownership pre-merger; full owner post-July 2026). Operates a broader portfolio of casual dining and specialty restaurant brands across Japan. As a multi-brand restaurant group with wider scale, it represents the broader industry incumbent to which SFP will be integrated.
• McDonald's Holdings Japan, Inc. Master franchisee of McDonald's in Japan, operating the largest QSR chain in the country. Comparable as a large-scale casual/QSR operator in the Japan market but with different cuisine and price-point positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFP Holdings