Custom Wytelyne

What Custom Wytelyne does

Custom Wytelyne Powder Coating Limited is a UK-based specialist in pre-treatment, electrostatic powder coating, curing, and finishing of steel, aluminium, and galvanised metal products, operating from its headquarters at 88 Hopewell Drive, Chatham, Kent since 1984. The company operates what is described as the only dedicated aluminium pre-treatment system in Kent, running a 7-stage chromate immersion process for aluminium profiles up to 6 metres in length and a 7-stage zinc phosphate pre-treatment for steel and galvanised components. Application is performed via Gema automatic reciprocators or manual spraying, with curing handled through radiant heat, camel back convection, and box ovens, and quality verified using Datapaq temperature profiling and an on-site laboratory staffed by a full-time chemist. The business holds ISO 9001 accreditation and is a Certified Applicator for AkzoNobel Interpon D Products and Tiger Drylac powder systems, meeting BS EN 12206:2021 and BS EN 12206:2004 standards.

The company serves B2B manufacturers across four primary verticals — street furniture, architectural aluminium partitioning, signage, and architectural metalwork — in South East England (Kent, London, Essex, Sussex). Revenue is generated through quote-based, per-job project pricing with no subscription or recurring component; collection and delivery are handled by an in-house fleet. Customer relationships are unusually long-tenured, with multiple enterprise accounts (Vista Partitions, Furnitubes International, Fitzpatrick Woolmer Design & Publishing) maintaining 15-20+ year partnerships. The company was acquired by BAMUK Group in May 2024, joining sister firms Furnitubes (street furniture) and Contracts Engineering (precision fabrication) to create vertical integration across the metal finishing value chain. Post-acquisition activity has included a new General Manager, new lab facility, new delivery truck, new de-min water treatment system, dual powder manufacturer certifications, and a refreshed brand identity in March 2026.

Name

Custom Wytelyne

Legal name

Custom Wytelyne Powder Coating Ltd

Website

https://custom-powder.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Wytelyne is a UK-based specialist in powder coating and pre-treatment for steel, aluminium, and galvanised products, serving B2B manufacturers primarily in South East England. Since 1984, and now part of BAMUK Group, it operates Kent's only dedicated aluminium pre-treatment system.

Ownership category

akta.pro rank

Product category

Industrial Powder Coating Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Powder Coating Services (IMAIAKAD)

Keywords

• Powder coating services
• Metal pre-treatment
• Electrostatic coating
• Aluminium coating
• Industrial finishing

Headquarters

HQ city

Kent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Powder Coating Services: One-time/per-project B2B services for powder coating of steel, aluminium, and galvanised products. Pricing is quote-based, determined by material type, quantity, complexity, and delivery requirements. No subscription or recurring revenue model; revenue generated per job.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Custom Wytelyne provides B2B electrostatic powder coating and metal pre-treatment services for steel, aluminium, and galvanised products. The service spans a 7-step process from pre-treatment (chromate, zinc phosphate, chemical stripping, shot blasting) through powder application, thermal curing, and packaged delivery. Components up to 6 metres in length are accommodated, with the facility operating the only dedicated aluminium pre-treatment system in Kent.

Product overview

Custom Wytelyne provides end-to-end powder coating services for steel, aluminium, and galvanised products through a unified service model. The core offerings consist of four integrated phases: Pre-treatment Processes (including chemical stripping, chromate treatment, and shot blasting), Powder Coating (electrostatic application via automated or manual systems), Curing (multiple oven types with monitoring), and Packaging & Delivery. Supporting services include masking, custom jig design, and specialist Duplex/Triplex coating systems. The company operates the only dedicated aluminium pre-treatment system in Kent, enabling them to serve as certified applicator for AkzoNobel and Tiger Coatings.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 15+ year corrosion resistance in demanding urban environments achieved through triple-process coating system
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Furnitubes International Ltd.coreStrategic or Co-development Partner15+ year partnership providing powder coating for Furnitubes' entire range of street furniture including seating, bollards, planters, edging, and cycle stands. Custom Wytelyne provides technical consultation during product design to optimise coating performance and longevity. Furnitubes is also part of BAMUK Group portfolio.
• Vista PartitionscoreStrategic or Co-development Partner20+ year exclusive partnership providing architectural-grade powder coating for aluminium office partitioning systems. Weekly collection and return schedule integrated into Vista's production planning. Custom Wytelyne is Vista Partitions' largest client by revenue.
• Fitzpatrick Woolmer Design & PublishingcoreStrategic or Co-development Partner20-year partnership for powder coating and anti-graffiti clear coat on outdoor signage. Near-daily collection and delivery between sites integrated into Fitzpatrick Woolmer's two-stage production process (powder coat base, then anti-graffiti clear over digital print).
• AkzoNobel Powder Coatings Ltd.coreTechnology or IntegrationCustom Wytelyne is a Certified Applicator of AkzoNobel's Interpon D Products, meeting BS EN 12206:2021 performance requirements. Approved applicator of Interpon P660/D36 Duplex and Triplex Coating System where guarantees can be issued on approved components.
• Tiger Coatings UK LimitedcoreTechnology or IntegrationCertified Applicator status for Tiger Drylac Series 17, 14 & 29 meeting BS EN12206:2004 performance requirements. Provides access to specialist powder coating products for architectural applications.
• Contracts EngineeringminorStrategic or Co-development PartnerPart of BAMUK Group's portfolio alongside Custom Wytelyne and Furnitubes. Precision fabrication specialist that provides vertical integration within the group, creating a complete pathway from initial design to final finish for metal fabrication and finishing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poeton Industries: UK-based industrial coating and surface treatment specialist offering powder coating, plating, and anodizing services to similar B2B manufacturing customers. Directly comparable as a UK contract coater serving aerospace, defence, and industrial OEMs.
• Plastic Coatings Limited: Long-established UK powder coating and vinyl coating applicator serving manufacturers across industrial and architectural segments. Comparable in service mix, customer type (UK manufacturers), and application focus.
• Pro-Tec Coatings: UK-based industrial powder coater serving OEMs and fabricators with pre-treatment and finishing services. Directly comparable in business model and end-market exposure to metal manufacturers.
• Architectural Powder Coatings (APC): UK specialist in architectural-grade powder coating with pre-treatment and quality assurance capabilities. Closely comparable on architectural aluminium focus, certified applicator positioning, and quality specifications.
• Walter Hagen (UK): UK contract powder coater providing pre-treatment and powder coating services for steel and aluminium fabricators. Direct comparable on customer profile (UK metal fabricators) and service scope.

Broad incumbents

• Sherwin-Williams (Industrial Coatings): Global industrial coatings giant with broad powder coating product portfolio and a global applicator/solutions network. Comparable as a broad incumbent shaping the certified applicator ecosystem Custom Wytelyne participates in.
• Tiger Coatings: Global powder coating manufacturer (Tiger Drylac) that supplies Custom Wytelyne. Comparable as the materials supplier partner rather than a direct service competitor, but shapes competitive dynamics via certified applicator network.
• AkzoNobel Powder Coatings: Global powder coating materials manufacturer that supplies Custom Wytelyne as a Certified Applicator. Comparable as the upstream incumbent in the powder coating value chain rather than a direct applicator competitor.

Others

• Contracts Engineering: UK precision metal fabrication specialist and BAMUK Group portfolio company. Not a competitor but a vertically integrated partner; comparable as a customer channel and adjacent ecosystem participant.
• Furnitubes International: UK street furniture manufacturer and BAMUK Group portfolio company. Not a competitor but a sister entity / captive customer; comparable on end-market exposure (UK urban infrastructure) and as a strategic relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/custom-wytelyne-powder-coating-limited

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Wytelyne