WTOV

What WTOV does

WTOV (WTOV9) is a local NBC-affiliated broadcast television station serving the Ohio Valley tri-state region, including Steubenville, Ohio and Wheeling, West Virginia. Founded in 1953 and based in Steubenville, the station operates as a wholly owned subsidiary of Sinclair Broadcast Group (Nasdaq: SBGI), one of the largest U.S. local television operators. WTOV delivers local news, weather forecasts, sports coverage, and NBC network programming to viewers across Jefferson County (OH), Marshall County (WV), Ohio County (WV), and surrounding communities, distributing content via over-the-air broadcast, cable and satellite carriage, and digital platforms.

The station's core products include over-the-air television broadcasting, native iOS and Android mobile applications, the WTOV9 Watch live streaming platform, comprehensive weather services (radar, hurricane tracker, Snowbird alerts), and the High School Super Site for regional high school sports coverage. Underlying technology includes standard broadcast infrastructure combined with Sinclair Broadcast Group's shared Storyline streaming platform for on-demand digital video delivery. Content is additionally distributed through social media channels (Facebook, TikTok, X), an email newsletter, and sponsored content sections.

WTOV generates revenue primarily through local and regional advertising sales, selling commercial airtime to businesses targeting Ohio Valley consumers. Additional revenue streams include NBC network compensation and retransmission consent fees from cable and satellite providers. The station employs 51-100 staff supporting news, weather, sales, and production operations, and serves two principal customer bases: Ohio Valley local viewers seeking community-specific news and information, and local/regional advertisers seeking access to that audience.

Name

WTOV

Legal name

Sinclair, Inc.

Website

https://wtov9.com

Company type

Public

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

WTOV9 is an NBC-affiliated local television station serving the Ohio Valley tri-state region from Steubenville, Ohio, owned by Sinclair Broadcast Group, delivering local news, weather, and sports via broadcast, mobile, and streaming platforms.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro industry

PRIMARYMPABACAE

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

SECONDARYMPABACAA

Local TV Station Groups (Owned & Operated/Station Chains)

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Local television broadcasting
• Local news coverage
• Weather forecasting services
• Regional sports broadcasting
• Broadcast advertising sales

Headquarters

HQ city

Paden City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Revenue: WTOV generates revenue through local and regional advertising sales, selling commercial airtime to businesses targeting the Ohio Valley viewing audience.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WTOV operates as a local NBC-affiliated television station producing and broadcasting news, weather, sports, and entertainment content for the Steubenville/Ohio Valley region across over-the-air broadcast, mobile apps, and the Sinclair Storyline streaming platform. The station monetizes its audience primarily by selling local and regional advertising to businesses seeking reach into the tri-state Ohio Valley consumer base. Supplementary digital offerings include a dedicated high school sports platform (HS Super Site) and a comprehensive weather service with radar and severe weather alerting.

Product overview

WTOV is a local television broadcasting station (WTOV9) serving the Steubenville, Ohio region and surrounding Ohio Valley communities in Ohio, West Virginia, and Pennsylvania. The station operates as part of the Sinclair Broadcast Group and offers a multi-platform news and entertainment delivery system. The core offering is over-the-air television broadcasting of local news, weather, sports, and entertainment content. This is supplemented by a mobile application for iOS and Android, a live streaming/watching platform, comprehensive weather services including radar and hurricane tracking, and a dedicated high school sports coverage platform (HS Super Site) covering numerous regional schools. The station also features content sections for Money (financial news), Features, Entertainment, and various specialty programming.

Differentiator

Problem solved

Functional benefit

Products and services

• WTOV9 TV Broadcasting Local television broadcasting service delivering news, weather, sports, and NBC network entertainment content to viewers in the Steubenville, Ohio region and surrounding Ohio Valley communities via over-the-air broadcast signal.
• WTOV9 Mobile Application Native mobile application available on iOS (App Store) and Android (Google Play) enabling users to access news, weather, sports, and live video content from WTOV on mobile devices.
• WTOV9 Watch Live Streaming Live video streaming service allowing users to watch WTOV broadcast programming in real-time, including live weathercasts, news broadcasts, and special event coverage via the Sinclair Storyline platform.
• Weather Services Comprehensive local weather coverage including current conditions, forecasts, radar imagery, maps, hurricane tracking, Snowbird school closings and alerts, and severe weather notifications for the Ohio Valley tri-state area.
• High School Super Site Dedicated digital sports platform covering high school athletics across multiple schools in the Ohio Valley region, featuring scoreboards, team pages, event schedules, and athlete profiles.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Sinclair Broadcast GroupcoreOthersWTOV is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair provides operational infrastructure, technology platforms (including Sinclair Storyline streaming), sales support, and content distribution across its station portfolio.
• NBC (National Broadcasting Company)coreChannel Partner/ Reseller/ DistributorWTOV operates as an NBC affiliate, carrying NBC network programming and branding. The station airs NBC's national news, entertainment, and sports content while producing local programming for its market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• WBOY-TV (NBC/ABC): WBOY is the NBC/ABC affiliate in Clarksburg, WV, serving a North-Central West Virginia market that geographically borders WTOV's coverage area and partially overlaps in northern West Virginia counties.
• WHIZ-TV (NBC): WHIZ is the NBC affiliate in Zanesville, OH, also owned by Sinclair Broadcast Group, serving a central/southeastern Ohio market adjacent to WTOV with similar small-market, locally-produced news format.

Broad incumbents

• Hearst Television: Hearst Television owns 30+ local TV stations across major US markets and operates a national news and lifestyle content operation, providing another large-company benchmark for station operations and digital strategy relevant to a Sinclair-owned affiliate like WTOV.
• E.W. Scripps Company: Scripps operates a national network of local TV stations plus national networks (ION, Court TV, NewsNation), serving as a comparable peer for both local-station operations and digital/news content distribution.
• Gray Television: Gray Television is a large multi-market US TV station owner with significant small and mid-market station holdings comparable in operating profile to Sinclair stations like WTOV.
• Tegna Inc. Tegna owns and operates 60+ local TV stations in mid-sized US markets, providing another benchmark for local broadcast station economics, content strategies, and digital revenue models relevant to WTOV.
• Nexstar Media Group: Nexstar is the largest US television broadcast operator, owning 200+ stations across all major networks; it competes with Sinclair-owned stations like WTOV for national ad revenue pools and represents the broader industry competitive context.

Direct peers

• WTRF-TV (CBS 7): WTRF is the CBS-affiliated television station based in Wheeling, WV, directly competing with WTOV in the same Steubenville-Wheeling-Weirton Ohio Valley market for viewers and local advertisers across news, weather, and sports.
• WKBN-TV (CBS): WKBN is the CBS affiliate in Youngstown, OH, covering an adjacent portion of the Ohio Valley region and competing with WTOV for viewers and local advertising dollars across western Pennsylvania, eastern Ohio, and northern West Virginia.
• WYTV (ABC 33 / MyNetworkTV): WYTV is a Youngstown-market ABC affiliate also owned by Sinclair Broadcast Group, serving an adjacent Ohio Valley market with overlapping local news and high school sports coverage that competes for the same regional advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/wtov9
• Facebookfacebook.com/WTOV9
• TikToktiktok.com/@wtovnews9
• LinkedInlinkedin.com/company/wtov9

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WTOV