Unidesign Jewellery

What Unidesign Jewellery does

Uni-Design Jewellery Private Limited is a Mumbai-based, family-owned B2B fine jewellery manufacturer founded in 1995 as part of the Mahendra Brothers group (established 1960). The company designs and manufactures custom fine jewellery for international luxury jewellery brands, fashion houses, and independent designers, operating from its SEEPZ SEZ headquarters with international offices in Belgium and Hong Kong. Its named collaborators include A.F Vandevorst, L'Wren Scott, Reena Ahluwalia, Diarough, and Rio Tinto, with showcase projects spanning the 2014 Guinness World Record diamond-studded boots ($3.2M, 1,527 carats) and a 1,399-carat sautoir necklace worn at the 2008 Oscars.

The core offering is end-to-end custom manufacturing — from ideation and CAD design through casting, micro-setting, and quality control — supported by proprietary techniques including Aura Unit (diamond-shaped faceted beads producing a 4x perceived diamond size), Uneven Pave, Drizzle Pave, Honey Comb, and Metal Mould (pieces produced at 40% of traditional metal weight). Manufacturing capability is anchored by 200+ micro-setters trained under a German master craftsman, 90+ CAD designers, 9-axis and 5-axis CNC machinery, and 3D prototyping via Projet 2500, Solidscape, and Viper S12 systems. All diamonds are sourced through Mahendra Brothers' De Beers DTC sight-holder status (one of the first in India since 1969), with RJC Code of Practices 2024 and Chain of Custody 2024 certifications and mine-to-market partnerships with Forevermark, Canadamark, and Argyle.

Uni-Design operates a quote-based, project-driven B2B manufacturing model with no public pricing. Revenue is generated through custom manufacturing fees bundled with value-added services including market research, technical photography, third-party certification coordination (GIA, IGI), and after-sales support. The company employs approximately 2,000 people and is currently amalgamating with sister entity Uni-Design Elite Jewellery.

Name

Unidesign Jewellery

Legal name

Uni-Design Jewellery Private Limited

Website

https://unidesign-jewel.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Uni-Design Jewellery is a Mumbai-based, family-owned B2B fine jewellery manufacturer serving global luxury jewellery brands and fashion houses with end-to-end custom design and production, supported by DTC sight-holder sourcing, RJC certifications, and 200+ trained micro-setters.

Ownership category

akta.pro rank

Product category

Fine Jewellery Manufacturing

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)

akta.pro secondary industries

Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Stone Setting & Gem Mounting Services (CRAKAIAG), Casting, Stamping & Fabrication (OEM/ODM) (CRAKAIAF), Ethical/Sustainable Fine Jewelry (Responsible Sourcing/Traceability) (CRAKAAAM)

Keywords

• Custom jewellery manufacturing
• Fine jewellery OEM
• Micro-setting services
• Diamond jewellery production
• CAD jewellery design

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Fine Jewellery Manufacturing: End-to-end custom jewellery manufacturing services for B2B clients including ideation, research, design, casting, setting, polishing, and quality control. Revenue is generated through manufacturing fees for custom-designed fine jewellery pieces.
2. Value-Added Services: Additional services including market research, technical photography and rendering, third-party certification (GIA, IGI), raw material verification, and after-sales support bundled with manufacturing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Unidesign Jewellery is a B2B fine jewellery manufacturer providing end-to-end custom jewellery production services for international jewellery brands, designers, and fashion houses. Services cover ideation, research, CAD/CAM design, casting, micro-setting, polishing, and quality control, complemented by value-added offerings such as gemstone procurement, technical photography, third-party certification (GIA, IGI), and mine-to-market responsible sourcing. The firm operates a 2,000-employee manufacturing facility in Mumbai supported by global offices in Belgium, Hong Kong, and other locations.

Product overview

Uni-Design Jewellery is a fine jewellery manufacturing company offering end-to-end custom made jewellery services. The company provides a comprehensive portfolio including custom jewellery manufacturing (from ideation to execution), various setting techniques (Lapping Technology, Metal Mould, Aura Unit, Uneven Pave, Drizzle Pave, Bezel, Wire Wrapping, Honey Comb), CNC precision manufacturing, ceramic jewellery, and multiple bangle/lock types. Beyond core manufacturing, services include Comprehensive Market Research, Detailed Prototyping (CAD/CAM), Curated Gemstone Procurement, Technical Photography, Third Party Certification (GIA, IGI), Responsible Sourcing Guarantee, Raw Material Checking, and Sustainable Refinery. The company also provides educational resources through its Diamond Guide, Jewellery Guide, and Colour Stone Guide. Operating since 1995 with over 2,000 employees, they serve global markets across India, Australia, USA, Europe, Middle East, and Hong Kong.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Made Jewellery Manufacturing End-to-end custom fine jewellery manufacturing services for B2B clients, covering ideation, research, design, casting, setting, polishing, and quality control from concept through precision execution.
• Comprehensive Market Research Value-added market research service for clients including GAP analysis, trend analysis, competitor analysis, product segmentation, and client segmentation.
• Detailed Prototyping Facility Full prototyping chain from CAD, CAM, casting, filing, setting, polishing to QC, enabling flawless design realization through cutting-edge 3D printing and CAM machinery.
• Curated Gemstone Procurement Procurement of colour stones from famous sources including rubies from Sri Lanka, sapphires, tourmalines, quartz, topaz, onyx, and synthetic stones such as doublets and triplets.
• Technical Photography Services Detailed photography and rendering services that allow clients to visualize every product detail before manufacturing begins.
• Third Party Certification Provision of GIA, IGI, and other reputed certifications for all products upon client request.
• Responsible Sourcing Guarantee Mine-to-market tracking program providing transparency, accountability, and responsibility for diamond sourcing under RJC, Kimberley Process, and OECD-aligned practices.
• Raw Material Check XRF machine and fire assaying for metal purity determination, with every diamond checked twice to eliminate lab-grown diamonds from the supply chain.
• Sustainable Refinery Environmentally friendly refining procedures reducing carbon footprint in line with international standards, supporting responsible precious-metal recovery.

Quantifiable outcome

• Guinness World Record for diamond-studded boots worth $3.2 million with 1,527 carats and 30,000+ man hours
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, flagship, notable and minor.

• Mahendra BrotherscoreStrategic or Co-development Partner · 1 January 2014Parent company established in 1960 as a manufacturing unit and marketeer of polished diamonds. Uni-Design was established as a subsidiary in 1995. Mahendra Brothers is one of the largest sight-holders of the DTC (Diamond Trading Company) in India since 1969, providing Uni-Design with direct access to conflict-free, high-quality diamonds.
• DiaroughcoreStrategic or Co-development Partner · 1 January 2014Diamond house partner that collaborated with Uni-Design and A.F Vandevorst to create the $3.2 million Guinness World Record diamond-studded boots. Diarough is also associated with Uni-Design's compliance operations - complaints and grievances can be reported to [email protected].
• A.F VandevorstflagshipStrategic or Co-development Partner · 1 January 2014Belgian designer fashion house collaborated with Uni-Design and Diarough to create record-breaking diamond-studded boots worth $3.2 million, documented in the Guinness Book of World Records. The boots feature intricate paisley patterns with 1,527 carats of white, champagne, grey, and pink diamonds.
• Reena AhluwalianotableStrategic or Co-development Partner · 1 January 2012Madhya Pradesh-based designer commissioned by Rio Tinto to design a collection paying homage to the coveted Bunder diamonds. Uni-Design manufactured this iconic collection commemorating the spirit of India.
• Rio TintonotableStrategic or Co-development Partner · 1 January 2012Mining company that commissioned the Bunder Diamond Collection designed by Reena Ahluwalia and manufactured by Uni-Design. Part of Rio Tinto's efforts to celebrate and showcase Bunder diamonds.
• L'Wren ScottflagshipStrategic or Co-development Partner · 1 January 2008Renowned jewellery designer for whom Uni-Design produced and manufactured the famous sautoir necklace. Nicole Kidman wore this necklace (totaling 1,399 carats in diamonds) to the 2008 Oscars in a black Balenciaga gown.
• Diamond Trading Company (DTC)coreOthers · 1 January 1969As manufacturing sight-holders of the DTC, Uni-Design (through parent company Mahendra Brothers) became one of the first sight-holders in India in 1969. This provides exclusive access to directly sourced rough diamonds with complete pipeline integrity.
• De Beers GroupcoreOthers · 1 January 1969Sightholder of the De Beers group of companies through DTC sight-holder status. This relationship ensures access to conflict-free, ethically sourced diamonds.
• ForevermarkminorOthersMine-to-market diamond program associated with Uni-Design, offering traceable and responsibly sourced diamonds.
• CanadamarkminorOthersMine-to-market tracking program for Canadian diamonds associated with Uni-Design's responsible sourcing guarantee.
• ArgyleminorOthersMine-to-market program for Argyle pink diamonds associated with Uni-Design's responsible sourcing capabilities.

Scale indicators7 records

Recent moves10 records

Expansion highlights10 records

Direct peers

• Star Rays: Star Rays is an India-based B2B fine jewelry manufacturer specializing in diamond-set and gemstone jewelry for international brands. Comparable to Uni-Design in custom fine jewelry manufacturing, diamond setting expertise, and global B2B client service.
• Jewelex Group: Jewelex is an India- and Hong Kong-based B2B fine jewelry manufacturer serving international luxury brands with custom design, casting, and setting capabilities. Directly comparable to Uni-Design's B2B custom fine jewelry model with similar global client servicing and craftsmanship focus.
• KGK Group: KGK Group is a Hong Kong-headquartered, India-manufacturing B2B diamond and jewelry manufacturer with global offices and DTC sight-holder status. Comparable to Uni-Design in scale, B2B custom manufacturing model, global brand client base, and integrated mine-to-market supply chain.
• Laxmi Diamond: Laxmi Diamond is a Mumbai-headquartered B2B diamond and fine jewelry manufacturer with global operations. Directly comparable to Uni-Design in India-based B2B manufacturing, diamond sourcing access, and serving international jewelry brand clients.
• Asian Star Company: Asian Star is an India-based diamond and jewelry manufacturer with DTC Sightholder status serving global brands. Comparable to Uni-Design in vertically integrated Indian B2B manufacturing, sightholder access, and fine jewelry manufacturing for international clients.
• Kiran Gems: Kiran Gems is one of the largest Indian DTC Sightholders and diamond and fine jewelry manufacturers with global operations. Comparable to Uni-Design in sightholder-backed supply, Indian manufacturing scale, and B2B fine jewelry services for international luxury brands.
• Hari Krishna Exports: Hari Krishna Exports is a large Indian diamond and jewelry manufacturer and DTC Sightholder with vertically integrated operations. Comparable to Uni-Design in Indian B2B manufacturing scale, sightholder status, and serving international jewelry brands with custom fine jewelry.
• Schachter & Namdar: Schachter & Namdar is an international B2B diamond and fine jewelry manufacturer with offices across major diamond centers. Comparable to Uni-Design in B2B custom fine jewelry manufacturing, multi-office global presence, and serving luxury jewelry brand clients.

Broad incumbents

• Titan Company (Tanishq): Titan Company, owner of Tanishq, is India's largest jewelry manufacturer-retailer with broad portfolio across price points and increasingly international ambitions. Comparable as a large India-based fine jewelry manufacturer but broader in scope (retail-led, mass to premium) versus Uni-Design's pure B2B custom manufacturing focus.

Others

• Diarough: Diarough is an international diamond house and strategic partner to Uni-Design (co-collaborator on the Guinness-record boots). Included as an adjacent ecosystem participant given its dual role as a diamond supplier and occasional co-manufacturing collaborator rather than a direct competitor in jewelry assembly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uni-design-jewellery

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unidesign Jewellery