What Hasegawa does

Hasegawa Co., Ltd. (株式会社はせがわ) is a Japanese public retailer and wholesaler specializing in Buddhist altars, ritual fittings, and end-of-life memorial services, founded in 1929 in Fukuoka and headquartered with dual offices in Hakata (Fukuoka) and Bunkyo (Tokyo). The company operates 136 directly managed stores across Japan (96 in Kanto, 14 in Tokai, 25 in West Japan, and 1 Tanomi food/café store), supplemented by wholesale distribution to independent Buddhist altar retailers and a proprietary e-commerce site. Its product portfolio spans traditional and modern Buddhist altars (including the Karimoku-co-developed 'SOLID BOARD JUST' and 'LIVE-ing Collection' lines), memorial stones and tombstones (with guided tours to 500+ cemeteries), indoor automated mausoleums (屋内墓苑), tree burial planning services, and post-funeral administrative support (estate settlement, real estate consultation). The firm also operates a lifestyle food and dining sub-brand called Tanomi (田ノ実) with locations in Azabu-Juban and Tokyo Skytree Town Solamachi.

Hasegawa generates revenue primarily through one-time retail and wholesale sales of Buddhist altars (仏壇), fittings (仏具), tombstones, and commissioned services for indoor mausoleums and tree burial sites, with professional services fees for post-funeral administrative support and an emerging food/café retail stream. The customer base is predominantly Japanese individual consumers making high-consideration, infrequent purchases tied to life events (home purchase, bereavement, memorial planning), with a secondary B2B segment serving religious institutions (temples) facing declining membership and under-utilized cemetery land. The company is the only listed pure-play in the Japanese Buddhist altar and funeral goods industry, trading on the Tokyo Stock Exchange Standard Market and Fukuoka Stock Exchange (ticker: 8230), with consolidated FY2026 revenue of ¥21,122 million and 1,224 employees. It is controlled by the founding Hasegawa family (Chairman Hasegawa Yuichi) and currently led by President Shingai Sanshiro, who has overseen the 2022 absorption of Tanomi and the 2024 acquisition of Genda Butsudan to consolidate the modern altar sub-segment.

Name

Hasegawa

Legal name

株式会社はせがわ

Website

https://corp.hasegawa.jp

Company type

Public

Founded year

1929

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hasegawa is a Japanese public retailer and wholesaler specializing in Buddhist altars, fittings, tombstones, and end-of-life memorial services, operating 136 directly managed stores across Japan and serving individual consumers plus religious institutions with one-stop lifecycle support.

Ownership category

akta.pro rank

Product category

Religious Goods Retail

NAICS

Cemeteries and Crematories (81222)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Buddhist altars retail
• Memorial goods sales
• Tombstone services
• Tree burial planning
• Funeral goods wholesaler

Headquarters

HQ city

Hakata

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Buddhist Altar and Altar Fittings Sales: Direct retail and wholesale sales of Buddhist altars (仏壇), altar fittings (仏具), and related products through 100+ directly operated stores and EC site
2. Memorial Stone/Tombstone Sales: Sales of grave markers and tombstone products through guided tours to 500+ cemeteries and temple graveyards, with full support from site selection to construction and relocation
3. Tree Burial and Cemetery Services: Planning, proposal, and commissioned sales of tree burial sites and cemetery management services for religious institutions
4. Indoor Mausoleum Sales: Commissioned sales of temple-owned automated indoor mausoleums (屋内墓苑), serving as intermediary between temples and customers since 2009
5. Peaceful Life Support Services: Introduction of specialists for post-funeral procedures including estate settlement, estate clearance, real estate consultations, and posthumous affairs management
6. Food, Restaurant, and Goods Business (田ノ実): Dining and café operations with Japanese food retail, gift products for Buddhist ceremonies, operating flagship stores in Azabu-Juban and Tokyo Skytree Town

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hasegawa sells Buddhist altars (仏壇) and altar fittings through 136 directly operated retail stores and a proprietary e-commerce site, complemented by memorial stone/tombstone sales, indoor cemetery (屋内墓苑) representation, tree burial planning, and post-funeral Peaceful Life Support services. It also operates the Tanomi Japanese food and café brand. The company is the only listed player in Japan's Buddhist ritual goods industry, providing full lifecycle end-of-life planning services from pre-purchase altar selection to cemetery management.

Product overview

Hasegawa operates as a physical retail and service company with a multi-brand portfolio of Buddhist altar products and memorial services. The core offering consists of Buddhist altars and fittings (仏壇仏具) sold through over 100 directly managed stores, supplemented by memorial stone/tombstone services, indoor cemetery management, tree burial planning services, and peaceful life support (post-funeral) services. The company also operates a food and lifestyle brand called '田ノ実' (Tanomi), and has developed sub-brands such as the furniture-collaboration 'LIVE-ing Collection' and 'SOLID BOARD JUST.' Products range from traditionally-styled altars adhering to Buddhist doctrine to modern designs developed with furniture manufacturers for contemporary lifestyles. The company serves customers across Japan through retail stores and supports end-of-life planning through various service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• 田ノ実: Japanese Food & Culture themed dining and cafe operation launched in 2019, with flagship store in Jiyugaoka and second location at Tokyo Skytree Town Solamachi in 2025.

Products and services

• Buddhist Altars and Fittings (仏壇仏具) Traditional and modern Buddhist altars (仏壇), altar fittings (仏具), and ritual objects sold through 136 directly managed stores in Kanto, Tokai, and Kyushu regions of Japan, including both traditionally styled and modern-designed products.
• Memorial Stone / Tombstone Services (墓石事業) Tombstone sales and cemetery guidance services directing customers to over 500 cemeteries and temple burial grounds, with full support from cemetery selection through design, construction, renovation, and re-interment.
• Indoor Cemetery Services (屋内墓苑事業) Commissioned sales representation for temple-owned indoor columbarium facilities featuring automated transport-type sarcophagi that can summon urns containing remains, serving as intermediary between temples and customers.
• Tree Burial Services (樹木葬事業) Planning, proposal, and sales support for tree burial sites for religious corporations, offering an alternative use of existing cemetery land in response to temple departure and grave abandonment trends in Japan.
• Peaceful Life Support Services (ピースフルライフサポート事業) Post-funeral support services including death affairs delegation, identity assurance, estate settlement procedures, estate cleanup, and real estate consultations, connecting customers with appropriate specialists.
• Tanomi Dining and Café Brand (田ノ実) Dining and café brand under the 'Japanese Food & Culture' concept, offering Japanese food retail products and gift items for Buddhist ceremonies, with flagship stores in Azabu-Juban and Tokyo Skytree Town Solamachi.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Karimoku Furniture Co., Ltd. (カリモク家具株式会社)coreStrategic or Co-development Partner · 1 June 2015Joint development partnership for Buddhist altar designs, producing the 'SOLID BOARD JUST' collection - a modern lifestyle-integrated altar line combining Hasegawa's Buddhist altar expertise with Karimoku's furniture manufacturing capabilities
• Tokyo University of the Arts (東京藝術大学)flagshipStrategic or Co-development PartnerEstablished the 'Hasegawa Buddhist Altar Award' (お仏壇のはせがわ賞) in 2007 at Tokyo University of the Arts Graduate School of Fine Arts, Cultural Properties Conservation Department. Awards outstanding graduation works in cultural property preservation and restoration, supporting next-generation craftsmen
• Hasegawa Art Crafts Co., Ltd. ((株)是せがわ美術工芸)coreOthersSubsidiary company specializing in temple interior restoration and cultural property repairs, handling national treasure and important cultural property restoration work
• Gendai Butsudan Co., Ltd. ((株)現代仏壇)coreOthersSubsidiary and pioneer of 'modern Buddhist altars', operating approximately 100 stores nationwide through directly managed stores and partner specialty gallery memorials, engaged in retail and wholesale sales
• Tanomi (株)田ノ実coreOthersSubsidiary absorbed in June 2022, operating restaurant and cafe business '田ノ実' under 'Japanese Food & Culture' concept, with stores in Azabu-Juban and Tokyo Skytree Town

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Kaneyasu Co., Ltd. (かねやす): Long-established Japanese retailer of Buddhist altars, family altars, and memorial goods with showrooms across Japan — a direct comparable in the traditional altar retail segment.
• Tear Corporation (株式会社ティア): Listed Japanese funeral services company operating a hall-network model across central Japan — a directly adjacent end-of-life services peer overlapping on funeral/memorial touchpoints.
• Nichiryo Co., Ltd. (ニチリョク): Japanese Buddhist goods and altar retailer operating physical stores, comparable to Hasegawa's traditional altar retail model with similar product mix.
• Sanei-kogei Co., Ltd. (サンエイ工芸): Manufacturer and retailer of Buddhist altars, altar fittings, and shrine fixtures — a specialist competitor in the same altar manufacturing/retail vertical as Hasegawa.
• Memory Co., Ltd. (メモリード): Japanese memorial services group offering funeral services, Buddhist altars, tombstones, and cemetery management with nationwide retail presence — directly comparable to Hasegawa's end-of-life platform and product breadth.

Regional players

• Tokyo Memorial Park (東京メモリアルパーク) / Cemetery Operators: Japanese cemetery and columbarium operators offering tree burial and indoor mausoleum facilities — regional competitor in Hasegawa's cemetery intermediation business.

Broad incumbents

• Belluna Co., Ltd. (ベルーナ): Diversified Japanese mail-order and services group that has expanded into funeral and memorial services (via子公司) — broader incumbent with adjacent memorial services exposure.
• Yamazen Corporation (山善): Japanese trading company and home appliance/furnishings retailer — broad incumbent operating adjacent to the household altar furniture category.
• Kojima Co., Ltd. (コジマ): Large Japanese home furnishings and household goods retailer — relevant comparable for the furniture aspect of Buddhist altars and the broader home goods retail channel dynamics.

Others

• Pan Pacific International Holdings (Don Quijote): Major Japanese discount variety retailer including budget religious and lifestyle goods — a potential competitive force at the low end of the Buddhist goods market that could compress entry-level pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hasegawa