Agora Theater Lelystad
Agora Theater Lelystad is a Dutch non-profit theater and conference center operating a dual-hall venue in Lelystad that presents live cabaret, music, dance, family, and tribute performances for regional audiences, supplemented by corporate venue rentals, hospitality packages, and cultural programming.
- Company typePrivate
- Founded1977
- HeadquartersLelystad, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Agora Theater Lelystad does
AGORA Theater Lelystad (legally Stichting AGORA, founded 1977) is a Dutch non-profit foundation operating a dual-purpose theater and conference center at Agorabaan 12 in Lelystad, Flevoland, Netherlands. The venue comprises two performance spaces — a Grote Zaal (large hall) and Kleine Zaal (small hall) — and presents a diverse, rotating calendar of live entertainment including cabaret, music, dance, theater, family and youth shows, comedy, and tribute acts featuring both Dutch and international touring productions. Beyond ticketed performances, the venue is hired out for corporate events, conferences, presentations, and private functions under its Zakelijk Verhuren program.
The company runs a layered commercial model with multiple revenue streams: primary ticket sales priced €13–€72.50 plus a €3.25 per-booking fee; venue rental for corporate and group clients; Horeca (hospitality) arrangements including reception (€8.95), deluxe (€24.50), and after-show (€17.50) packages with drinks and prosecco; the AGORA Lounge post-show afterparty concept; gift vouchers (Cadeaubon); and a VriendenLoterij VIP-card partnership offering 50% discounts to lottery participants. Adjacent programs include the Culturele Businessclub (B2B networking), AGORA Academie (educational workshops), the Stimuleringsfonds AGORA (cultural grant fund), and Samen Uit (accessibility initiative for disabled patrons and companions).
Technology infrastructure is third-party-led rather than proprietary: ticket sales are powered by the Tixly platform at tix.agora-lelystad.nl, which provides 24/7 online booking, interactive seat selection with 360-degree venue views, social-distancing seat management, and multi-language support (Dutch, German, English). The marketing stack relies on Google Analytics, Facebook Pixel, YouTube and Vimeo embeds, and social login via Facebook, Google, and X (Twitter). The website is partially WCAG 2.1 Level AA / EN 301 549 compliant, with a full platform rebuild planned by December 31, 2026. The organization employs 11–50 people, serves the Lelystad region as its primary market, has no parent company, and carries no venture or private-equity backing.
Agora Theater Lelystad firmographics
Firmographics- Name
- Agora Theater Lelystad
- Legal name
- Stichting AGORA
- Website
- https://agora-lelystad.nl
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agora Theater Lelystad is a Dutch non-profit theater and conference center operating a dual-hall venue in Lelystad that presents live cabaret, music, dance, family, and tribute performances for regional audiences, supplemented by corporate venue rentals, hospitality packages, and cultural programming.
- Ownership category
- akta.pro rank
Agora Theater Lelystad industry classification
Industry- Product category
- Live Theater & Entertainment Venue
- NAICS
- Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71), Motion Picture Theaters (except Drive-Ins) (512131)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
- akta.pro secondary industries
- Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Cabarets & Variety Nightlife (MPAGAIAI)
Keywords
Where Agora Theater Lelystad is headquartered
LocationHeadquarters
- HQ city
- Lelystad
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Agora Theater Lelystad business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Primary revenue stream from selling tickets to theater performances, concerts, and events. Prices range from €13 to €72.50 depending on the event and seating category. Additional €3.25 booking fee per booking.
- Venue Rental: Business rentals of the theater facilities for corporate events, presentations, and private functions through their zakelijk verhuren (business rentals) program
- Horeca Arrangements: Hospitality packages including reception arrangements, deluxe arrangements, and after-show arrangements offered alongside performances. Includes drinks, snacks, and specialty items like prosecco and cocktail arrangements.
- Gift Vouchers: Cadeaubon (gift voucher) sales for theater tickets and performances
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard theater tickets ranging from €13 to €72.50 |
| Unit Pricing | Pay-as-you-go | Reception Arrangement - €8.95 |
| Unit Pricing | Pay-as-you-go | Deluxe Arrangement - €24.50 |
| Unit Pricing | Pay-as-you-go | After-show Arrangement - €17.50 |
| Other | Pay-as-you-go | Booking Fee - €3.25 per booking |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Agora Theater Lelystad product offering
Product offeringCore offering
Agora Theater Lelystad operates a theater and congress center (Stichting AGORA) in Lelystad, Netherlands, hosting live performances including cabaret, music, dance, theater, comedy, and family shows. It sells tickets through an online Tixly-powered platform and physical box office, and rents its Grote Zaal and Kleine Zaal venues for corporate events, conferences, and private functions. Additional offerings include hospitality packages (horeca arrangementen), gift vouchers, an after-show lounge, and accessibility programs.
Product overview
AGORA Theater Lelystad is a theater and conference center offering live performances across genres including cabaret, music, dance, theater, comedy, and family shows. The venue operates a Tixly-powered digital ticketing platform for online ticket sales with interactive seat selection. Core offerings include the Grote Zaal and Kleine Zaal for performances, complemented by hospitality packages (Horeca Arrangementen), the AGORA Lounge afterparty venue, and business rental services. Additional offerings include group arrangements, gift vouchers, a cultural business club, the AGORA Academie educational program, and accessibility initiatives like Samen Uit. The venue also participates in the VriendenLoterij VIP-card program providing discounts to lottery participants.
Differentiator
Problem solved
Functional benefit
Products and services
- Theater Performances (Grote Zaal & Kleine Zaal) Live theater performances across genres including cabaret, music, dance, comedy, family shows, and tribute acts, hosted in the Grote Zaal (large hall) and Kleine Zaal (small hall) for individual consumers seeking cultural entertainment.
- Online Ticket Sales (Tixly Platform)
Quantifiable outcome
- Fred van Leer sold 100,000 tickets demonstrating venue's ability to host major touring productions
Companies that use Agora Theater Lelystad
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Agora Theater Lelystad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Agora Theater Lelystad partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- VriendenLoterijcoreVIP card partnership offering 50% discount on theater performances for VriendenLoterij participants. The VriendenLoterij reimburses half the ticket price to eligible participants.
- TixlycoreThird-party ticketing platform provider powering the online ticket sales system with seat selection, multiple languages, and booking management capabilities.
- Facebook PixelminorMarketing tracking pixel for targeted advertising and audience insights on Facebook and Instagram platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Agora Theater Lelystad competitors and assessment
Company assessmentDirect peers
- Schouwburg Amstelveen: Regional Dutch theater in Amstelveen offering live performances, cabaret, and corporate event rentals in a similar mid-size suburban municipality. Comparable scale and mixed theater/conference center model to AGORA Lelystad.
- Patronaat: Haarlem live music and entertainment venue hosting concerts, club nights, and cultural events. Comparable scale and programming breadth to AGORA, with stronger music focus.
- Het Nationale Theater: The Hague-based theater company operating multiple venues with cabaret, dance, and family programming. Comparable multi-venue Dutch theater operator profile.
- Chassé Theater: Breda's main theater featuring multiple halls for cabaret, music, dance, and family programming, with comparable corporate rental offerings. Similar Dutch municipal theater profile and scale to AGORA.
- Tivoli Vredenburg: Utrecht music and performing arts complex with multiple halls covering genres from classical to pop, plus congress facilities. Operates at a larger scale but shares AGORA's multi-hall venue + conference center DNA.
- Luxor Theater Rotterdam: Larger Rotterdam theater and congress venue where Fred van Leer's Diamond Ticket Award performance occurred. Comparable multi-format venue with theater, congress, and hospitality functions, though at greater scale than AGORA.
- DeLaMar Theater: Amsterdam-based theater hosting cabaret, music, and family shows with multiple halls. Comparable programming mix and ticketing infrastructure, serving a denser urban market than AGORA.
- Theater aan de Schie: Mid-size regional theater in Schiedam (Netherlands) hosting cabaret, music, family shows, and corporate events. Closely comparable venue type, programming mix, and municipal catchment profile to AGORA.
Broad incumbents
- Koninklijk Theater Carré: Historic Amsterdam theater hosting cabaret, musicals, and concerts at significantly larger scale. Same programming categories as AGORA but with national/international draw and established brand recognition.
- Pathé Nederland: Leading Dutch cinema operator; relevant given AGORA's short-description reference to cinema halls alongside theater operations. Comparable in venue-based consumer entertainment, but film-focused rather than live performance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Agora Theater Lelystad social profiles
Digital presenceAgora Theater Lelystad compliance and trust
Trust signalCompliance2 records
Agora Theater Lelystad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agora Theater Lelystad leadership team
Management profileNumber of profiles
Profiles1 record
Agora Theater Lelystad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agora Theater Lelystad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agora Theater Lelystad
What does Agora Theater Lelystad do?
Agora Theater Lelystad operates a theater and congress center (Stichting AGORA) in Lelystad, Netherlands, hosting live performances including cabaret, music, dance, theater, comedy, and family shows. It sells tickets through an online Tixly-powered platform and physical box office, and rents its Grote Zaal and Kleine Zaal venues for corporate events, conferences, and private functions. Additional offerings include hospitality packages (horeca arrangementen), gift vouchers, an after-show lounge, and accessibility programs.
Is Agora Theater Lelystad a public or private company?
Agora Theater Lelystad is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Agora Theater Lelystad founded?
Agora Theater Lelystad was founded in 1977. It employs 11 to 50 people.
Where is Agora Theater Lelystad based?
Agora Theater Lelystad is headquartered in Lelystad, Netherlands, in the Europe region.
How does Agora Theater Lelystad make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rental, horeca Arrangements and gift Vouchers.
Who are Agora Theater Lelystad's main competitors?
Direct peers on record are Schouwburg Amstelveen, Patronaat, Het Nationale Theater, Chassé Theater, Tivoli Vredenburg, Luxor Theater Rotterdam, DeLaMar Theater and Theater aan de Schie. Broad incumbents are Koninklijk Theater Carré and Pathé Nederland.
Does Agora Theater Lelystad have an API?
No public API is recorded for Agora Theater Lelystad.
What industry is Agora Theater Lelystad in?
Agora Theater Lelystad's product category is Live Theater & Entertainment Venue. Its primary akta.pro industry code is MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions), with a secondary code of MPAGALAF, Nightclub & Small Live Venue Operations (Clubs, Bars with Stages). Its NAICS code is 711 and its SIC code is 7990.