Cotta Co

What Cotta Co does

Cotta Co., Ltd. (株式会社cotta, TSE Growth ticker 3359) is a Japanese e-commerce and supply platform serving the confectionery and bakery industry, founded in 1998 in Tsukumi City, Oita Prefecture. The company operates two primary storefronts: the consumer-facing 'cotta' site, offering approximately 30,000 SKUs of ingredients, packaging materials, and tools alongside a 10,000+ recipe content library, and 'cotta business,' a B2B procurement platform serving over 50,000 pastry shops, bakeries, and cafes with small-lot ordering. The platform hosts 1.2M+ registered members and supports a community ecosystem built around certification programs (e.g., Home Pan Master, Rice Flour Pan Master), live-streamed events, social media engagement, and an annual trade fair (cotta Business Fair) attracting 2,000+ B2B attendees.

The underlying technology comprises a proprietary e-commerce platform with integrated inventory management, a voice-activated warehouse picking system at the Tsukumi distribution center, and logistics integrations (e.g., Yamato Transport Kuroneko Members). Cotta runs four distribution centers enabling same-day shipping, including a Niigata facility established in 2019. Revenue is generated primarily through transactional product markup across B2C and B2B channels, with additional streams from subscription services (cotta Koress bread kit), regional wholesale through subsidiary Shuyo Shoji, and a shareholder discount program. Pricing for B2B accounts requires login, with no public enterprise-tier pricing disclosed.

The group has expanded through M&A, consolidating seven subsidiaries covering ingredient manufacturing (Petit Pas), product development for cooperatives (Hirakawa, Ascott), regional wholesale (Shuyo Shoji), IT engineering (TERAZ), and beauty catalog commerce (Works Group). In May 2022, Cotta entered a capital and business partnership with Fuji Oil to develop plant-based products under the cotta tomorrow platform, and in February 2024 acquired the Vegewel vegan restaurant portal. In October 2025, the company absorbed subsidiaries TUKURU and COWA and opened its first flagship retail store, cottaSTORE Oimachi Tracks, in Tokyo, extending into physical omnichannel. As of September 30, 2025, the company had 97 employees (including part-time workers) and 665 million yen in registered capital.

Name

Cotta Co

Legal name

株式会社cotta

Website

https://cotta.co.jp

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Cotta Co operates Japan's largest e-commerce platform for confectionery and bakery materials, serving both B2C home bakers and B2B pastry shops, bakeries, and cafes. The platform offers 30,000+ products, 10,000+ recipes, and serves 1.2M+ registered members and 50,000+ B2B accounts.

Ownership category

akta.pro rank

Product category

Confectionery & Baking Ingredients

NAICS

Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

DTC Bakery & Desserts Delivery (AFAIANAF), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD), Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)

Keywords

• Confectionery ingredients
• Baking supplies
• Food packaging materials
• B2B bakery procurement
• Home baking platform

Headquarters

HQ city

Tsukumi

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C E-commerce Sales: Direct sales of confectionery ingredients, packaging materials, and baking tools to individual consumers through the cotta online store. Includes subscription bread kit service 'コッタベーカリー'. Revenue from product markup and transaction processing.
2. B2B E-commerce Sales: Sales of ingredients and packaging materials to pastry shops, bakeries, and cafes through the 'cotta business' B2B platform. Serves 50,000+ business accounts with small-lot ordering capability.
3. Wholesale/Distribution: Regional wholesale operations through subsidiary 周陽商事株式会社 in Yamaguchi prefecture and group companies serving cooperatives

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Cotta Co manufactures and sells confectionery food materials and food packaging materials through Japan's largest specialized e-commerce platform for the baking industry. Its dual-channel model serves B2C home bakers and cooking teachers through the 'cotta' storefront and B2B pastry shops, bakeries, and cafes through 'cotta business' with small-lot ordering. The offering spans approximately 30,000 SKUs of ingredients, tools, and packaging, supported by a 10,000+ recipe content library, subscription bread kits, plant-based products via 'cotta tomorrow', and the Vegewel restaurant portal.

Product overview

Cotta Co operates a multi-platform e-commerce ecosystem for the confectionery and baking industry. The core B2C platform 'cotta' serves home bakers and professionals with approximately 30,000 products and 10,000 recipes, while the B2B platform 'cotta business' targets patisseries and bakeries with small-lot ordering capabilities. Additional platforms include 'cotta tomorrow' for sustainable/plant-based foods (joint venture with Fujisei Foods) and the acquired 'Vegewel' plant-based portal. The company also offers certification programs, a subscription baking service, and a point rewards system. The group structure includes subsidiaries for ingredient manufacturing (Petit Pas), product development (Hirakawa), regional distribution (Shuyo Shoji), household goods (Ascot), IT services (TERAZ), and beauty products (Works Group).

Differentiator

Problem solved

Functional benefit

Brands

• cotta business: B2B procurement site for confectionery and bakery shops, cafes and restaurants to purchase ingredients, packaging materials and supplies in small lots
• cotta tomorrow
• Vegewel
• コッタベーカリー
• PECOTTA

Products and services

• cotta (B2C e-commerce platform) Japan's largest B2C e-commerce platform for confectionery and bread making, offering approximately 30,000 products including ingredients, packaging materials, and tools, alongside approximately 10,000 recipes from famous chefs. Targets home bakers and cooking teachers in Japan.
• cotta business (B2B procurement platform) B2B procurement platform for patisseries, bakeries, and food service businesses offering ingredients, packaging materials, and operational supplies in small lot orders with original branded products. Serves 50,000+ business accounts.
• cotta tomorrow (plant-based EC media) Sustainable food-focused EC media platform featuring plant-based, gluten-free, and health-conscious confectionery products and recipes, developed jointly with Fuji Oil Holdings (不二製油).
• Vegewel (plant-based restaurant portal) Japan's first plant-based portal site offering gourmet search for 1,600+ restaurants serving plant-based, vegan, and gluten-free menus, plus a web magazine with healthy recipes and lifestyle content.
• Urico (LINE reservation and promotional tool) LINE integration reservation and promotional tool for confectionery and bakery shops, enabling reservation management and marketing campaigns.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor, moderate and major.

• アメリカデーツ産業輸出貿易協会minorGTM or Marketing Partner · 1 December 2024Collaborative limited-edition sweets using US dried plums at partner shop 'Taisuke Endo'
• ローソン株式会社moderateGTM or Marketing Partner · 1 July 2024Multiple collaborative product launches featuring sweets developed with professional chefs and sold at Lawson convenience stores across Kanto-Koshinetsu region
• 不二製油株式会社majorStrategic or Co-development Partner · 1 May 2022Capital and business partnership formed in May 2022. Jointly developed EC media 'cotta tomorrow' focused on plant-based and health-conscious food products. Collaborated on sustainable chocolate initiatives and PECOTTA brand products including 'iso butter' and 'soy granola'.
• 日清製粉株式会社moderateStrategic or Co-development Partner · 1 June 2019Collaboration on Amuria brand products and joint marketing campaigns
• 日本郵政株式会社minorOthersWarehouse rental agreement for product center in Niigata Prefecture (Tsuneto City)
• DAISOmoderateGTM or Marketing PartnerCollaboration on confectionery ingredient products sold at Daiso stores nationwide, including co-branded items and recipe collaborations
• 六甲バター株式会社minorGTM or Marketing PartnerJoint promotion 'Q.B.B Discs Cut Cheese Fair' featuring collaborative recipes and products
• 東京ガスminorGTM or Marketing PartnerCollaboration on Valentine's recipe content and events with cooking researchers

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cotta-ir-channel
• Instagraminstagram.com/cotta_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cotta Co