What Reilly Cycleworks does

Reilly Cycleworks, trading as Reilly The Titanium Bike Co, is a UK-based designer and manufacturer of handcrafted titanium bicycles, operating from Westerham, Kent under the legal entity Reilly The Titanium Bike Co Ltd. The company sells a small lineup of gravel and road models (Gradient, Reflex, Spectre, Fusion, T325D, T325C) as both complete builds priced roughly £3,165-£5,000 and framesets priced roughly £1,665-£3,333, alongside accessories such as forks and seatposts, the "Bolt" titanium balance bike, and a refurbishment/service offering. Production is made-to-order and bespoke, with a lifetime first-owner warranty, and the company emphasises UK-based craft manufacturing using titanium as the core material.

The business runs a direct-to-consumer go-to-market through Shopify e-commerce, a Westerham showroom with free bike fitting, and phone/email sales, with free UK delivery. Customer segments are primarily UK gravel and road cycling enthusiasts willing to pay a premium for custom geometry, supplemented by adjacent buyers reached through crossover partnerships with TentBox (rooftop tents) and insurance partners BIKMO and CAMS. Revenue mechanics are unit-based at premium price points with no disclosed subscription, financing, or licensing model, and the firm operates with 1-10 employees at founder-owned scale. There is no evidence of external funding, geographic expansion outside the UK, or digital/AI capability layered on top of the core manufacturing operation.

Name

Reilly Cycleworks

Legal name

Reilly The Titanium Bike Co Ltd.

Website

https://reillycycleworks.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Reilly Cycleworks (Reilly The Titanium Bike Co) is a UK-based, founder-owned micro-manufacturer that designs, builds, and sells made-to-order handcrafted titanium bicycles and framesets directly to gravel and road cycling enthusiasts via a Westerham showroom and Shopify e-commerce.

Ownership category

akta.pro rank

Product category

Premium Titanium Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

Keywords

• Titanium bicycles
• Bespoke bike frames
• Gravel bikes
• Road bikes
• Custom framesets

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Complete Bikes Sales: Sale of complete titanium gravel bikes, road bikes, and race bikes as fully built bicycles ready to ride. Products include Gradient, Reflex, Spectre, Fusion, T325D, and T325C models.
2. Frameset Sales: Sale of titanium framesets (frames without components) for customers who want to build their own custom bikes with preferred components.
3. Accessories: Sale of Reilly-branded accessories including rear mech hangers, forks, seatposts, and other bike components.
4. Refurbishment and Service: Bike refurbishment and service offerings for existing Reilly bikes and general cycling maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Reilly Cycleworks designs, manufactures, and sells handcrafted titanium bicycles for gravel, road, and race applications. The portfolio includes complete bikes (Gradient, Reflex, Spectre, Fusion, T325D, T325C) and framesets sold without components, alongside a children's balance bike, replacement parts, and bike refurbishment services. Each purchase includes a complimentary professional bike fit, free UK delivery, and a lifetime warranty for the first owner.

Product overview

Reilly The Titanium Bike Co is a British cycling brand offering bespoke handcrafted titanium bicycles. The product portfolio comprises two main categories: complete bikes sold fully assembled (offering immediate riding capability) and framesets sold bare for custom builds. Gravel bikes include the Gradient, Reflex, and Spectre models; Road bikes include the Fusion, T325D, and T325C models. Additional offerings include a balance bike for children, replacement parts (rear mech hangers, forks, seatposts), a refurbishment service, and TentBox rooftop tents as a complementary adventure travel product. Customers can choose between complete builds (from £3,165.83–£4,999.17) or framesets only (from £1,665.83–£3,332.50), with free bike fit and free UK delivery included. The company operates on a made-to-order bespoke model with a lifetime warranty for first owners.

Differentiator

Problem solved

Functional benefit

Brands

• TentBox: A product line partnership offering TentBox rooftop tents, sold alongside Reilly bicycles as complementary outdoor adventure gear.

Products and services

• Gradient Complete Gravel Bike

Quantifiable outcome

• Lifetime warranty provided for first owner on titanium frames

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• BIKMOminorGTM or Marketing PartnerInsurance partner offering Reilly customers 30 days free insurance and promotional discounts. BIKMO is a cycling-specific insurance provider providing coverage options for Reilly bike owners.
• CAMS InsuranceminorGTM or Marketing PartnerInsurance partner providing dedicated insurance options for Reilly Titanium Bike Co customers with special rates.
• TentBoxminorStrategic or Co-development PartnerTentBox rooftop tent products are sold through the Reilly online store alongside bike accessories, targeting the adventure cycling and bikepacking market segment.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• J.P. Weigle / WeigleBikes: J.P. Weigle is a US bespoke framebuilder with deep heritage in custom fabrication including titanium. Comparable to Reilly on craftsmanship-driven, fully custom-build positioning in the premium road/gravel category.
• Seven Cycles: Seven Cycles is a US custom titanium and carbon framebuilder offering fully bespoke road, gravel, and mountain bikes with in-house fitting. Its direct-to-consumer bespoke model, lifetime warranty approach, and use of multiple materials overlap heavily with Reilly's proposition.
• Independent Fabrication: Independent Fabrication is a US custom framebuilder known for bespoke steel, titanium, and carbon builds in road, gravel, and mountain disciplines. Its custom build process and material flexibility are comparable to Reilly's bespoke titanium positioning.
• Van Nicholas: Van Nicholas is a Dutch titanium bicycle brand producing road, gravel, and e-bike frames with a focus on premium titanium craftsmanship. It is one of the few European pure-play titanium brands at a similar premium price tier to Reilly.
• Stinner Frameworks: Stinner Frameworks is a US custom bike builder offering bespoke steel, titanium, and carbon road, gravel, and cross frames. Its small-batch bespoke model and custom-build pricing tier directly mirror Reilly's value proposition.
• Litespeed Bicycles: Litespeed is a US-based titanium bicycle manufacturer producing custom and stock road, gravel, and mountain frames. It is one of the most direct comparables to Reilly given its premium titanium-only positioning, custom build options, and lifetime heritage in the category.
• Moots Cycles: Moots is a US titanium bike builder specializing in custom road, gravel, and mountain frames with a heritage comparable to Reilly's 25-year craftsmanship story. Both compete for the same premium bespoke titanium customer.

Regional players

• Planet X / On-One: Planet X is a UK direct-to-consumer bike brand offering custom road, gravel, and titanium frames at premium-but-accessible price points. Comparable on UK DTC custom-build model, though broader in materials and lower in price tier than Reilly.
• Ribble Cycles: Ribble is a UK-based direct-to-consumer bicycle brand offering custom road, gravel, and e-bikes at premium price points. It is a relevant UK-headquartered DTC bike peer, though it operates at much larger scale and across both titanium and carbon constructions.

Broad incumbents

• Enve Composites (Custom Road/Gravel): Enve is a much larger premium cycling brand with a strong road and gravel offering and significant brand recognition in the high-end custom bike market. Overlaps with Reilly in premium positioning and DTC channel strategy but at significantly larger scale and broader product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights1 record

Customer concentration

• Xx.com/reillycycles
• YouTubeyoutube.com/@reillytitanium
• Facebookfacebook.com/reillycycleworks
• LinkedInlinkedin.com/company/reillytitanium
• Instagraminstagram.com/reillytitanium
• Pinterestpin.it/5hZnzSySs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reilly Cycleworks