V-ROD
V-ROD is the GFRP composite rebar brand of Pultrall Inc., manufacturing non-corrosive glass fiber reinforced polymer reinforcement for bridges, marine works, and buildings across North America, Europe, the Caribbean, and Latin America.
- Company typePrivate
- Founded1987
- HeadquartersQuebec, Canada
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What V-ROD does
V-ROD is a brand of Pultrall Inc., a privately held Canadian composite manufacturer founded in 1987 and headquartered in Thetford Mines, Quebec. The company designs and produces Glass Fiber Reinforced Polymer (GFRP) composite rebar used as non-corrosive reinforcement in concrete construction, with a portfolio that also extends to stainless steel and basalt fiber variants. Its products are specified into infrastructure projects — bridges, marine works, roadways, parking structures, and buildings — where corrosion resistance and lifecycle economics justify a premium over conventional steel rebar.
The company's go-to-market centers on engineering specification rather than commodity distribution. V-ROD invests in third-party certifications (ISO 9001, ISO 14001, CSA S807, ASTM D7957/D8505, ICC-ES), integration into provincial structural design manuals (notably the MTMD Quebec Structural Design Manual), and plan-conversion support for structural engineers. Customers are split between public-sector owners (provincial/state Departments of Transportation, municipalities) and large general contractors and developers, with named reference projects including the Alligator River Bridge replacement led by Skanska. Distribution is executed through a network of channel partners spanning the U.S., Canada, Europe, the Caribbean, and Latin America.
V-ROD generates revenue through product sales of composite rebar by length and grade, with pricing at a premium to steel rebar reflecting corrosion-resistance performance, longer service life, and reduced lifecycle maintenance. The company's strategic posture is capacity-led: a new 127,000 sq ft BABA-compliant facility in Edon, Ohio (opening March 2026) and a 10,000 sq ft Thetford Mines expansion together roughly double North American manufacturing footprint, positioning the company to capture U.S. federally funded infrastructure demand under Buy American provisions. Leadership is led by President and CEO Bernard Drouin, with operations supported by a workforce of 200+ employees growing toward 260+ with the Ohio build-out.
V-ROD firmographics
Firmographics- Name
- V-ROD
- Legal name
- Pultrall Inc.
- Website
- https://fiberglassrebar.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- V-ROD is the GFRP composite rebar brand of Pultrall Inc., manufacturing non-corrosive glass fiber reinforced polymer reinforcement for bridges, marine works, and buildings across North America, Europe, the Caribbean, and Latin America.
- Ownership category
- akta.pro rank
V-ROD industry classification
Industry- Product category
- GFRP Concrete Reinforcement
- NAICS
- Plastics Pipe, Pipe Fitting, and Unlaminated Profile Shape Manufacturing (32612), Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Rebar Fabrication & Reinforcing Products (IMADACAH)
- akta.pro secondary industries
- Concrete Reinforcement Accessories & Fibers (IMADAAAF), FRP/GRP & Composite Materials (Resins, Fibers, Core Materials) (IMAJAKAC)
Keywords
Where V-ROD is headquartered
LocationHeadquarters
- HQ city
- Quebec
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
V-ROD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Fiberglass Rebar Sales: V-ROD generates revenue primarily through the sale of composite fiberglass reinforcing bars for concrete structures. Products are sold through direct sales and distributor networks across North America, Europe, and Latin America. Revenue comes from both structural and non-structural product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels7 records
V-ROD product offering
Product offeringCore offering
V-ROD manufactures and sells structural and non-structural glass-fiber-reinforced polymer reinforcing bars for concrete structures. Its products are supplied in straight and bent configurations for applications requiring lightweight, corrosion-resistant reinforcement, and are complemented by engineering design assistance, customized design training, and logistics support.
Product overview
V-ROD is a manufacturer of fiberglass (GFRP) composite reinforcing bars for concrete, offered primarily as two product lines: Structural products (available in 46, 50, and 60GPa grades) for demanding applications like bridges, marine structures, tunnels, and industrial facilities; and POLY non-structural products (46GPa) for shrinkage and crack control in slabs, foundations, and light commercial applications. Both product lines are complemented by engineering services including design assistance, customized training, logistics support, and ongoing R&D investment exceeding 10% of revenues.
Differentiator
Problem solved
Functional benefit
Brands
- V-ROD POLY: Non-structural GFRP reinforcing bars made with polyester resin, 46GPa grade, designed for shrinkage and crack control applications such as slabs on grade, foundations, garages, and sidewalks.
- V-ROD Vinyl
Products and services
- V-ROD Structural Structural GFRP concrete-reinforcing bars available in 46, 50, and 60 GPa grades and in straight or bent configurations, for bridges, marine structures, buildings, water-treatment facilities, industrial environments, mines, and other concrete structures requiring corrosion-resistant reinforcement.
- V-ROD POLY Non-Structural Rebars Non-structural 46 GPa GFRP reinforcing bars made with polyester resin for shrinkage and crack-control applications such as slabs on grade, foundations, basement walls, garages, light-commercial slabs, and sidewalks. The product is 2.5 times stronger in tension than black steel, weighs one-quarter as much, resists corrosion, and is ICC-ES Certified.
- Engineering Assistance Technical support from civil engineers for composite concrete-reinforcement design, including free conversion of steel-reinforcement plans into V-ROD specifications, for infrastructure owners, engineering teams, and contractors.
- Customized Design Training Tailored training in designing concrete structures reinforced with composite bars, providing engineers and construction professionals with tools for efficient design work using composite reinforcement.
- Logistics and Transport Transportation coordination through a network of reliable transportation companies with preferential partnerships to deliver V-ROD products.
Companies that use V-ROD
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
V-ROD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
V-ROD partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Fiberglass Innovations (Illinois)coreAcquired by Pultrall in 2023 as part of expansion plan to strengthen position as leading manufacturer of fiberglass rebar in North American market. Led to development of Edon, Ohio facility.
- White CapcoreWhite Cap is a distributor of V-ROD GFRP rebar products through their local branch locations. Johnson Bros Corporation procured all GFRP rebar from V-ROD through White Cap for the Jupiter Bascule Bridge project.
- NexcemminorNexcem has incorporated FRP composite reinforcement in its Insulated Concrete Forms as a cost-effective, long-term construction solution following CSA S-806 and ICC ES-AC521 standards.
- TrancelsminorTrancels supplied V-ROD GFRP rebar for the Niagara Region's Glendale Avenue Bridge Deck Rehabilitation project.
- PohlCon GmbHcorePohlCon GmbH serves as V-ROD distributor in Germany. Contact: Dipl.-Ing. Christoph Spitz. Office: Am Güterbahnhof 20, D-79771 Klettgau, Germany.
- GAITREC (Solutions IPC)coreSolutions IPC serves as V-ROD distributor in Mexico. Contact: Ruben Gayosso. Located at Av. Residencial Chiluca 10, Chiluca, Atizapán de Zaragoza, 52930, México.
- ARITREC (Towerbank)coreARITREC serves as V-ROD distributor in Panama and Colombia. Contact: Marcela Borray. Tower Financial Center, Piso 35, Calle 50 con Esquina de la Calle Elvira Méndez, Ciudad de Panamá, Panamá.
- Queen’s University Research TeamminorQueen's University conducted peer-reviewed research on V-ROD GFRP bars in shotcrete applications, published in ASCE Journal of Composites for Construction. Study confirms high, consistent bond strength in both shotcrete and poured concrete.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
V-ROD competitors and assessment
Company assessmentEmerging players
- Dextra International: Manufacturer of construction reinforcement solutions including FRP and steel products. Offers partial overlap with V-ROD through composite rebar lines targeted at infrastructure.
Broad incumbents
- Commercial Metals Company (CMC): Major U.S. steel and rebar manufacturer with extensive North American fabrication footprint. Indirectly competes with V-ROD as the default rebar choice in infrastructure.
- Nucor Corporation: Largest U.S. steel producer and dominant supplier of steel rebar. Represents the entrenched incumbent that V-ROD is displacing in corrosion-sensitive applications through GFRP.
- Owens Corning: Global composites and building materials incumbent with glass fiber reinforcement offerings. Significantly larger and broader portfolio than V-ROD, but competes at the material-input level.
- Gerdau: Brazil-based long steel producer with significant North American rebar operations. Competes with V-ROD as a primary steel reinforcement supplier for construction and infrastructure.
Direct peers
- Tuf-Bar: Canadian manufacturer of GFRP reinforcing bars serving bridges, marine structures, and concrete reinforcement — same core product category as V-ROD, serving North American infrastructure customers.
- Pultron Composites: New Zealand-based manufacturer of pultruded composite products including GFRP reinforcement for concrete. Shares V-ROD's pultrusion technology foundation and serves infrastructure and construction markets.
- Schock Bauteile GmbH: German manufacturer of GFRP reinforcement bars (Schöck Combar) for concrete structures across Europe. Competes with V-ROD internationally and shares the same composite rebar technology basis.
- Fortress Stabilization Systems: U.S.-based manufacturer of composite (GFRP and basalt) reinforcement products for concrete, including rebar and mesh. Direct competitor to V-ROD in North American infrastructure applications.
- Galen Panamerica: Manufacturer of composite (basalt and glass fiber) reinforcement bars for concrete. Direct competitor in GFRP rebar with overlapping bridge, marine, and infrastructure use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
V-ROD social profiles
Digital presenceV-ROD compliance and trust
Trust signalCompliance11 records
V-ROD financial estimates
Financial estimateRevenue estimate
Valuation estimate
V-ROD leadership team
Management profileNumber of profiles
Profiles1 record
V-ROD subsidiaries and ownership
Company hierarchySubsidiaries2 records
V-ROD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
V-ROD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about V-ROD
What does V-ROD do?
V-ROD manufactures and sells structural and non-structural glass-fiber-reinforced polymer reinforcing bars for concrete structures. Its products are supplied in straight and bent configurations for applications requiring lightweight, corrosion-resistant reinforcement, and are complemented by engineering design assistance, customized design training, and logistics support.
Is V-ROD a public or private company?
V-ROD is a private company. It is classified as unknown and is currently operating.
When was V-ROD founded?
V-ROD was founded in 1987. It employs 51 to 100 people.
Where is V-ROD based?
V-ROD is headquartered in Quebec, Canada, in the North America region.
How does V-ROD make money?
One revenue line is on record: fiberglass Rebar Sales.
Who are V-ROD's main competitors?
Dextra International is listed as an emerging player. Broad incumbents are Commercial Metals Company (CMC), Nucor Corporation, Owens Corning and Gerdau. Direct peers are Tuf-Bar, Pultron Composites, Schock Bauteile GmbH, Fortress Stabilization Systems and Galen Panamerica.
Does V-ROD have an API?
No public API is recorded for V-ROD.
What industry is V-ROD in?
V-ROD's product category is GFRP Concrete Reinforcement. Its primary akta.pro industry code is IMADACAH, Rebar Fabrication & Reinforcing Products, with a secondary code of IMADAAAF, Concrete Reinforcement Accessories & Fibers. Its NAICS code is 32612 and its SIC code is 3080.