Eternal Bright

What Eternal Bright does

Eternal Bright is a private Indian skincare brand operated by Baxium Health Science, incorporated in Gujarat and headquartered in Ahmedabad. Founded in 2012, the company develops science-backed skincare formulations — serums, moisturizers, cleansers, sunscreens, exfoliators, and specialty treatments — engineered specifically for Indian skin tones, climate conditions, and pigmentation concerns including melasma, dark spots, uneven tone, and barrier compromise. Its technology stack centers on clinically active concentrations of ingredients such as Glutathione, 20% Superox-C Vitamin C, Niacinamide 10%, Retinol 0.8%, Tranexamic Acid, multi-peptide complexes, NAD+, and probiotic lysates (Probiobalance™), combined with proprietary delivery systems including a Double Delivery System (DDS) for pigment correctors and lysate-form probiotic technology for shelf-stable microbiome therapy.

The business operates on a direct-to-consumer e-commerce model through its own website (theeternalbright.com), with no third-party marketplace or retail distribution. Pricing is positioned at a premium-mid tier for the Indian market — individual products range from ₹400 to ₹1,900 (roughly $5–$23 USD), with bundled kits (Glutathione Kit ₹1,399, Pigmentation Correcting Kit ₹3,000, Glow & Radiance Kit ₹6,000, Personalized Kit ₹3,000) offering 41–58% savings versus individual SKUs to drive higher average order values. The company serves individual consumers across all 28 Indian states and 8 union territories, with no international shipping, no disclosed headcount, and no external funding rounds. Logistics runs through ShipRocket, payments through Razorpay, and customer service through WhatsApp and email, with Cash on Delivery available to support domestic conversion.

The 24-product portfolio spans seven functional categories — brightening, pigmentation correction, anti-aging, acne, hydration, exfoliation, and sun protection — plus the four curated kits. Notable proprietary technologies include India's first Probiotic Moisturizer with Probiobalance™ + Ceramide 3% Double Repair Technology, India's first Olive Enzyme Peel (since 2012), a 100% mineral SPF 60 sunscreen with micronised particles to eliminate white cast on Indian skin tones, and a NAD+ Multi-Peptide Cellular Anti-Aging Complex. Customer acquisition is anchored on detailed ingredient-science product pages, verified customer reviews, organic SEO, and newsletter capture; the NAD+ Multi Peptide Serum cites 10,000+ customers with 5-star ratings, and the Mineral Defence SPF 60 has 250+ verified reviews at 5.0 stars.

Name

Eternal Bright

Legal name

Baxium Health Science

Website

https://theeternalbright.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Eternal Bright is a private Indian DTC skincare brand operated by Baxium Health Science (founded 2012, Ahmedabad) selling 24 science-backed products — serums, moisturizers, sunscreens, cleansers, exfoliators, and kits — engineered for Indian skin tones and pigmentation concerns, distributed exclusively via its own e-commerce website across India.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF), Sunscreen (Body) (CRABAHAB), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

Keywords

• Facial skincare products
• Brightening serums
• Mineral sunscreen
• Probiotic moisturizer
• Skincare kits

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: E-commerce sales of skincare products directly to consumers through own website. One-time purchase model with repeat purchase potential. Products include serums, moisturizers, cleansers, sunscreens, and specialty treatments. Bundled kits offered at discounted prices to increase average order value.
2. Kit Bundles: Pre-configured skincare routines sold as bundles (Glutathione Kit, Pigmentation Correcting Kit, Glow & Radiance Kit, Personalized Skincare Kit) offering savings of 41-58% vs individual products to drive higher transaction values.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Eternal Bright manufactures and retails a clinically active Indian skincare line — including brightening and anti-aging serums, probiotic and peptide moisturizers, gel and hydrating cleansers, 100% mineral SPF 60 sunscreens, enzyme and clay masks, and curated multi-step kits — formulated for Indian skin tones, pigmentation concerns, and tropical climate conditions. All products are sold directly by Baxium Health Science Private Limited through its own e-commerce site and shipped across India.

Product overview

Eternal Bright is an Indian direct-to-consumer skincare brand marketed and distributed by Baxium Health Science, specializing in scientifically-formulated serums, cleansers, moisturizers, and sunscreen products for skin brightening, pigmentation correction, and anti-aging. The product portfolio centers on a range of targeted serums including Vitamin C (20% Superox-C), Glutathione Brightening, Fadeout (Tranexamic Acid + Butylresorcinol), Niacinamide (10%), Retinol (0.8%), NAD+ Multi Peptide, and Caffeine Eye serums. Supporting products include the Glutathione Face Wash (pH 5.5), Double Repair Probiotic Moisturizer, Intensive Night Repair Cream, Mineral Defence SPF 60 Sunscreen, Glow Tonic Exfoliating Toner, and Olive Enzyme Peel. The brand also offers curated kits (Personalized Skincare Kit, Glutathione Kit, Pigmentation Correcting Kit, Glow & Radiance Kit) that bundle complementary products for specific skin concerns, along with the Acne Edit line (Face Wash and Face Serum). Products are sold exclusively through their e-commerce platform with shipping across India.

Differentiator

Problem solved

Functional benefit

Products and services

• Glow Boost Probiotic Moisturizer

Quantifiable outcome

• SPF 60 blocks 98.3% of UVB radiation vs SPF 30's 96.7%
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Foxtale: Indian D2C skincare brand (Kalaari-backed) with serums and moisturizers focused on actives-led brightening and pigmentation correction. Directly competes with Eternal Bright's core use cases and DTC distribution model.
• Minimalist: Indian D2C skincare brand built on science-backed actives (Vitamin C, Niacinamide, Retinol, Salicylic Acid) at clinically effective concentrations — nearly identical positioning to Eternal Bright. Both target the same Indian consumer seeking The Ordinary-style transparency with India-specific formulation.
• The Derma Co: Indian D2C dermocosmetics brand (backed by Hindustan Unilever) selling actives-led serums for pigmentation, acne, and brightening. Overlaps directly with Eternal Bright on formulation philosophy and target customer.
• Dot & Key: Indian D2C skincare brand with vitamin C, niacinamide, and brightening serums targeting the same Indian consumer base. Direct overlap on product categories, pricing tier, and D2C e-commerce model.
• Plum: Indian D2C beauty brand with a skincare range covering serums, moisturizers, and sunscreens, with vegan/clean positioning. Comparable on D2C channel, India-only market, and serums-led product mix.
• Pilgrim: Indian D2C beauty brand with serums, sunscreens, and brightening products targeting the same Indian consumer demographic. Comparable on D2C distribution, India-only focus, and serums-led product mix.

Broad incumbents

• Paula's Choice: Global science-led skincare brand with Indian-market presence and a strong reputation for clinically effective formulations. Competes for the same actives-literate Indian consumer with a more established international brand.
• Mamaearth (Honasa Consumer): Largest Indian D2C beauty brand, now publicly listed, with a much wider portfolio spanning baby care, hair care, and skincare. Overlaps with Eternal Bright on Indian consumer targeting and serums/sunscreens category but operates at materially larger scale and multi-channel.
• The Ordinary (DECIEM / Estée Lauder): Global actives-led skincare brand that effectively created the category Eternal Bright competes in. Strong influence on Indian consumer expectations around ingredient transparency and pricing — both a reference point and a competitive threat.
• WOW Skin Science: Indian D2C beauty brand with established skincare and haircare lines including vitamin C and other actives. Comparable on D2C-led model, Indian consumer focus, and serums category, though with a broader product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theeternalbright

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eternal Bright