CrossCafe original
CrossCafe original is a Czech family-owned café chain operating 25 coffee shops across 10 Czech cities, serving over 2.5 million customers annually with proprietary roasted coffee, in-house food, the CrossCard loyalty program, and a franchise model.
- Company typePrivate
- Founded2007
- HeadquartersPardubice, Czechia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What CrossCafe original does
CrossCafe original is a Czech family-owned café chain founded in 2007 in Plzeň, operating 25 coffee shops across 10 Czech cities and serving more than 2.5 million customers annually. The chain offers espresso-based beverages, specialty single-origin coffees, hot and cold drinks, fresh in-house prepared sandwiches, soups, cakes, and desserts, alongside the Yurami line of yuzu-citrus beverages and in-café retail (CrossShop) of roasted coffee and branded merchandise. Core technical assets include a wholly-owned coffee roastery (CrossCafe Pražírna) opened in October 2023 with Diedrich-C35 equipment, a proprietary house blend rated at 84+ cupping points, in-house cake production since inception, and a freshly prepared daily food program at café level. The CrossCard loyalty program and mobile app (iOS/Android) provide tiered cashback (3-10%) and electronic wallet functionality, with over 19 years of brand heritage recognized by the 2016 Czech Franchisor of the Year award.
The company makes money through four streams: (1) direct café operations across 25 locations in 10 cities, (2) franchise transfers where CrossCafe builds and operates cafés to profitability then sells them to franchisors with trained staff and an existing customer base, (3) CrossShop retail of roasted coffee beans, Yurami products, granola, and branded merchandise in-café and via the e-shop, and (4) loyalty-driven recurring revenue via CrossCard top-ups and prepaid e-wallet balances. Pricing is unit-level at the café and subscription-style for loyalty benefits, with gift cards in 500 CZK and 1,000 CZK denominations. Customer segments are horizontal: general consumers, remote workers and students using cafés as work/study spaces, and social groups. The chain is operated through the parent entity CrossCafe original s.r.o. plus multiple wholly-owned operating subsidiaries (e.g., CrossCafe Plzeň s.r.o., CrossCafe Hradec Králové s.r.o., CrossCafe Liberec s.r.o.), and underwent a generational leadership transition in 2025 with founder Jan Janák Sr. handing over to Jan Janák Jr.
CrossCafe original firmographics
Firmographics- Name
- CrossCafe original
- Legal name
- CrossCafe original s.r.o.
- Website
- https://crosscafe.cz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CrossCafe original is a Czech family-owned café chain operating 25 coffee shops across 10 Czech cities, serving over 2.5 million customers annually with proprietary roasted coffee, in-house food, the CrossCard loyalty program, and a franchise model.
- Ownership category
- akta.pro rank
CrossCafe original industry classification
Industry- Product category
- Specialty Coffee Café Chain
- NAICS
- Coffee and Tea Manufacturing (311920), Retail Bakeries (311811), Specialty Food Retailers (4452)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080), Bakery Products (2050), Retail-Eating Places (5812)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Dessert Cafes (Coffee + Desserts) (THAFADAH)
Keywords
Where CrossCafe original is headquartered
LocationHeadquarters
- HQ city
- Pardubice
- HQ country
- Czechia
- HQ region
- Europe
Offices29 records
Markets served
CrossCafe original business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Café Operations: Direct sales from 25 café locations across 10 Czech cities. Revenue from coffee beverages, food items including sandwiches, soups, cakes, and desserts.
- CrossCard Loyalty Program: Mobile app and card-based loyalty system with tiered cashback (3-10%) and electronic wallet functionality. Generates recurring customer engagement and repeat purchases.
- Franchise Fees: Company builds profitable cafés and offers them for franchise purchase. Franchisors receive trained staff and established customer base.
- E-commerce and CrossShop: Online ordering for whole cakes and retail products. In-café CrossShop selling roasted coffee, yuzu products, granola, and merchandise.
- In-café Retail (CrossShop): In-café sales of roasted coffee beans, yuzu products, homemade granola, desserts, and branded merchandise including thermoses and tote bags.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze Level - Base tier with 3% cashback |
| Subscription | Monthly | Silver Level - 5% cashback with 500 CZK monthly spend |
| Subscription | Monthly | Gold Level - 7% cashback with 1000 CZK monthly spend |
| Subscription | Monthly | Diamond Level - 10% cashback with 1500 CZK monthly spend |
| Unit Pricing | Pay-as-you-go | Electronic Wallet Top-up - 500 CZK or 1000 CZK |
| Unit Pricing | Pay-as-you-go | Physical CrossCard - 20 CZK |
| Unit Pricing | One time/ perpetual license | Gift Cards - 500 CZK or 1000 CZK |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
CrossCafe original product offering
Product offeringCore offering
CrossCafe original operates a chain of 25 cafés across 10 Czech cities selling specialty coffee beverages, hot and cold drinks, fresh in-house sandwiches, weekly soups, cakes and desserts, and a small selection of alcoholic drinks. The company operates its own coffee roastery (CrossCafe Pražírna, opened October 1, 2023) producing the proprietary CrossCafe Blend, runs a tiered cashback loyalty and electronic wallet program (CrossCard), offers online ordering for whole cakes via its e-shop, runs in-café retail sections (CrossShop), and sells franchise locations after building them to profitability.
Product overview
CrossCafe original is a Czech café chain operating 25 coffee shops across 10 cities in the Czech Republic. The offering consists of a unified café concept centered on premium coffee (espresso-based beverages, hot and cold drinks, iced coffees and matcha drinks) paired with fresh food prepared in-house (sandwiches, main meals, cakes, desserts, soups). The product portfolio is anchored by CrossCafe's house blend roasted at their own CrossCafe Pražírna (opened 2023) and complemented by specialty single-origin coffees, the Yurami sub-brand (citrus beverages, rebranded April 2026), and the CrossShop retail section. The CrossCard loyalty program provides tiered cashback and serves as an electronic wallet, available as mobile app or physical card. An e-shop enables whole cake orders for pickup. The chain also offers franchise opportunities for turnkey café locations.
Differentiator
Problem solved
Functional benefit
Brands
- CrossCard: Loyalty and cashback program combined with an electronic wallet, accessible via mobile app or physical card. Offers tiered cashback (3% Bronze, 5% Silver, 7% Gold, 10% Diamond) based on monthly spending.
- CrossCafe Pražírna (CrossCafe Roastery)
- Yurami
- CrossShop
Products and services
- Espresso-based Coffee Beverages Full range of espresso-based coffee drinks including Ristretto, Pikolo, Espresso Macchiato, Americano, Caffé Latte, Cappuccino, Caffé Mocha, Flat White, Vienna Coffee, and Coffee Chai Latte, prepared on Italian lever espresso machines for in-café customers.
- Hot Non-Coffee Beverages Hot non-coffee drinks served in cafés, including fresh ginger and mint tea, mint tea, ginger tea, CrossCafe tea, hot chocolate, Chai Latte, and Yuzu tea.
- Cold Beverages Iced and cold drinks including homemade raspberry lemonade, Yuzu lemonade, Fresh, water jugs, iced maracuja tea, and homemade maracuja lemonade.
- Iced Coffees and Matcha Drinks Iced coffee and matcha beverages including Mango Matcha Iced Latte, Mango Matcha Cloud, Ube Matcha Latte, Grapefruit Cold Brew Tonic, Toffee Caramel Ice Coffee, Brown Sugar Iced Latte, Frappé, Ice Coffee, Espresso tonic, Matcha shake, Strawberry Matcha Iced Latte, Milkshake, Iced Latte, and Cold Brew.
- Cakes and Desserts In-house cakes and pastries made by CrossCafe pastry chefs using own recipes, including Matcha Tiramisu, Berry White with raspberries, Chocolate-raspberry mousse, Míša cake, Moss cake, Apple pie, Charleston, blueberry cake, poppy seed cake, peanut cheesecake, and pistachio cheesecake.
- Sandwiches and Main Meals Savory items freshly prepared at the café, including Thai chicken sandwich, egg spread sandwich, Italian sandwich, cheese toast, Caesar bagel, bacon bagel premium, croissant with ham and cheese, Moroccan vegetable couscous with cheese, Caesar salad premium, and gnocchi with chicken and roasted pepper sauce.
- Weekly Soup Menu Weekly rotating soup menu made from fresh vegetables, gluten-free and without added glutamate, including tomato soup with Grana Padano cheese, corn soup with jalapeños, creamy onion soup with croutons, and chickpea cream.
- Alcoholic Beverages Alcoholic drinks served in cafés including Aperol Spritz, bottled wine, Mimosa, and Prosecco.
- CrossCafe Blend (retail coffee) House espresso blend sold at retail (250g packs), composed of arabica from Ethiopia and Brazil with robusta from India, featuring pleasant bitterness, full body, velvety character and notes of chocolate, nuts and caramel; minimum cupping score 84 points.
- Specialty Single-Origin Coffees Rotating selection of 100% arabica single-origin coffees sourced from origins worldwide, available as espresso, filter or decaffeinated options, with a minimum cupping score of 80 points.
- Yurami (yuzu and exotic citrus beverage line) Yurami (formerly YUZU) beverage brand featuring yuzu and exotic citrus products including yuzu with ginger, maracuja, grapefruit and hallabong variants, plus citrus preserves, sold in cafés and via CrossShop.
- CrossCard Loyalty Program and Electronic Wallet Customer loyalty program and electronic wallet with tiered cashback (3% Bronze, 5% Silver, 7% Gold, 10% Diamond) based on monthly CZK spending thresholds, plus birthday coffee voucher, special in-app offers and discounted CrossShop purchases; available as mobile app (iOS/Android) or 20 CZK physical plastic card.
- CrossShop (in-café retail) In-café retail sections selling freshly roasted coffee from CrossCafe Pražírna, Yurami and exotic citrus products, homemade granola, desserts and branded merchandise (thermoses, tote bags); available in most cafés except Forum and online.
- CrossCafe Pražírna (Own Coffee Roastery) Own coffee roasting facility producing the proprietary CrossCafe Blend and a rotating selection of specialty single-origin coffees for CrossCafe cafés, using a Diedrich-C35 roaster with weekly roasting cycles to ensure freshness.
- CrossCafe Whole-Cake Ordering (E-shop) Online ordering service for whole cakes and pastries for celebrations, available for pickup at selected CrossCafe locations with cash or card payment on pickup.
- CrossCafe Franchise Program Franchise opportunity offering turnkey profitable café locations with trained staff and established customer base; CrossCafe builds and operates cafés until profitable, then sells them to franchisors.
Quantifiable outcome
- 2.5 million customers served annually
- +2 more outcomes
Companies that use CrossCafe original
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
CrossCafe original technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CrossCafe original partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- European Union / Ministry of Industry and TrademinorDigital transformation project co-financed by EU and Ministry of Industry and Trade. Total investment 7.5 million CZK for new technologies and services to increase automation and digitization.
- EU FVE ProgramminorPhotovoltaic installation project. FVE CrossCafe original with 45 kWp capacity for own consumption. Investment 1.2 million CZK. Second installation FVE Crosscafe III with 20.475 kWp capacity, 600 thousand CZK.
Scale indicators7 records
Recent moves13 records
Expansion highlights6 records
CrossCafe original competitors and assessment
Company assessmentBroad incumbents
- McCafé: Coffee-focused sub-brand of McDonald's operating in the Czech Republic. Competes on price-convenient espresso beverages but as part of a broader fast-food portfolio rather than a dedicated café chain.
- Lavazza: Italian coffee brand with retail coffee products and branded café concepts (Lavazza Espression). Comparable to CrossCafe through its vertically integrated bean-to-cup positioning and Italian espresso machine heritage.
- Segafredo Zanetti: Italian coffee brand operating franchised espresso bars worldwide. Comparable to CrossCafe as a franchised coffee bar network with Italian lever espresso machine heritage, similar to CrossCafe's 2016 Italian lever machine upgrade.
Direct peers
- Costa Coffee: UK-origin international coffee chain with significant presence in Central Europe including the Czech Republic. Directly competes with CrossCafe on café-based coffee consumption, espresso beverages, and food pairings across similar demographics of urban consumers and commuters.
- Tchibo: German coffee retailer and café operator with stores across Central Europe. Comparable to CrossCafe through its dual café + retail coffee bean model, mirroring CrossCafe's café operations and CrossShop retail coffee offering.
- Paul (Bakery-Café): French bakery-café chain combining premium coffee with artisan bread, pastries, and savory items. Closely matches CrossCafe's café + in-house pastry/dessert model and family-friendly café format with children's corners.
- Tim Hortons: Canadian coffee and donut chain expanding into Central Europe. Comparable multi-location café chain model with comparable beverage/food pairing strategy and similar mid-market consumer positioning.
- Starbucks: Global coffee chain operating multiple locations in the Czech Republic. Competes directly for the same general consumer and remote-worker segments, with comparable espresso-based beverage menus and café seating concepts.
Emerging players
- Blue Bottle Coffee: Specialty third-wave coffee chain with in-house roasting and a focus on single-origin offerings. Closely aligned with CrossCafe Pražírna's specialty single-origin positioning and quality-led brand narrative, though primarily US-focused.
- Peet's Coffee: Specialty coffee roaster and café operator with deep heritage in sourcing and roasting. Comparable to CrossCafe through vertically integrated roasting operations and specialty coffee positioning across a multi-location café footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CrossCafe original social profiles
Digital presenceCrossCafe original financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrossCafe original leadership team
Management profileNumber of profiles
Profiles7 records
CrossCafe original subsidiaries and ownership
Company hierarchySubsidiaries9 records
CrossCafe original funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrossCafe original M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrossCafe original
What does CrossCafe original do?
CrossCafe original operates a chain of 25 cafés across 10 Czech cities selling specialty coffee beverages, hot and cold drinks, fresh in-house sandwiches, weekly soups, cakes and desserts, and a small selection of alcoholic drinks. The company operates its own coffee roastery (CrossCafe Pražírna, opened October 1, 2023) producing the proprietary CrossCafe Blend, runs a tiered cashback loyalty and electronic wallet program (CrossCard), offers online ordering for whole cakes via its e-shop, runs in-café retail sections (CrossShop), and sells franchise locations after building them to profitability.
Is CrossCafe original a public or private company?
CrossCafe original is a private company. It is classified as family owned and is currently operating.
When was CrossCafe original founded?
CrossCafe original was founded in 2007. It employs 101 to 250 people.
Where is CrossCafe original based?
CrossCafe original is headquartered in Pardubice, Czechia, in the Europe region.
How does CrossCafe original make money?
Five revenue lines are on record. Café Operations are the primary driver. The others are crossCard Loyalty Program, franchise Fees, E-commerce and CrossShop and in-café Retail (CrossShop).
Who are CrossCafe original's main competitors?
Broad incumbents on record are McCafé, Lavazza and Segafredo Zanetti. Direct peers are Costa Coffee, Tchibo, Paul (Bakery-Café), Tim Hortons and Starbucks. Emerging players are Blue Bottle Coffee and Peet's Coffee.
Does CrossCafe original have an API?
No public API is recorded for CrossCafe original.
What industry is CrossCafe original in?
CrossCafe original's product category is Specialty Coffee Café Chain. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 5810.