RVE

What RVE does

RVE is a Dutch full-service supplier of flowers and plants to supermarket chains, headquartered in Rijnsburg, Netherlands. The company sources fresh floral and plant products from growers and delivers them on a weekly cadence to more than 2,500 supermarket locations across Germany, Belgium, and the Netherlands. Beyond wholesale supply, RVE operates the Ervéyé consumer-facing brand, extending its reach into end-consumer floral products.

The company's operating model is vertically integrated across the fresh floral value chain: grower sourcing, logistics via an owned sustainable delivery fleet, in-store shelf management, and a dedicated single-point-of-contact service model for each supermarket account. This full-service structure is designed to remove operational burden from retailer procurement and category-management teams. RVE employs 150+ people and operates its own logistics infrastructure rather than outsourcing distribution.

RVE monetizes primarily through wholesale supply contracts with supermarket chains, with revenue tied to weekly order volumes across its 2,500+ store footprint. The Ervéyé brand represents a downstream extension into consumer products, though the majority of revenue is generated through B2B supermarket supply. The company is privately held and does not disclose funding history, revenue figures, or financial statements. No technology platform, AI/ML capabilities, or digital product surface is documented in available materials.

Name

RVE

Legal name

RVE

Website

https://rve-plantenexport.nl

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

RVE is a Dutch full-service supplier of flowers and plants to 2,500+ supermarkets across Germany, Belgium, and the Netherlands. The company handles grower sourcing, weekly delivery via its own sustainable fleet, in-store shelf management, and operates the Ervéyé consumer brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Rijnsburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Full-service flower and plant supply: RVE generates revenue by supplying supermarkets with flowers and plants of top quality, providing full-service that includes purchasing from growers and managing shelf display in retail stores.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

RVE is a full-service B2B supplier of fresh flowers and ornamental plants to supermarket chains in Germany, Belgium, and the Netherlands. The company purchases top-quality flowers and plants from growers and delivers them weekly to more than 2,500 supermarket locations using an owned sustainable fleet, while also handling in-store shelf arrangement and presentation as a turnkey category service. It markets its flowers and plants to end consumers through the Ervéyé branded label visible at retail.

Product overview

RVE operates as a full-service supplier of flowers and plants to supermarkets, offering end-to-end services from sourcing at top growers to shelf arrangement in retail stores. The company serves more than 2,500 supermarkets across Germany, Belgium, and the Netherlands using a sustainable fleet and a team of over 150 employees. Its product portfolio consists of two main components: (1) the full-service supply and shelf arrangement service for flowers and plants, and (2) the Ervéyé consumer brand, RVE's proprietary label that carries its floral and plant offerings into supermarkets for consumer purchase.

Differentiator

Problem solved

Functional benefit

Brands

• Ervéyé: The company's consumer label for flowers and plants, featured in more than 2,500 supermarkets

Products and services

• Full-service flower and plant supply End-to-end B2B service covering procurement of top-quality flowers and plants from growers, refrigerated weekly delivery to supermarket chains in Germany, Belgium, and the Netherlands via an owned sustainable fleet, and in-store shelf arrangement and merchandising at the retailer's shop floor. Aimed at supermarket chains that want to fully outsource the flower and plant category.
• Ervéyé consumer brand Registered consumer label under which RVE markets its top-quality flowers and plants to end consumers through supermarket retail partners in Germany, Belgium, and the Netherlands. Shines in more than 2,500 supermarkets as the branded identity of the floral and plant assortment.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Top Growers (Suppliers)coreStrategic or Co-development PartnerRVE sources flowers and plants from top-quality growers, forming the foundation of their supply chain quality promise.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Marginpar: Large-scale grower of summer flowers supplying European wholesale and supermarket channels; relevant as a grower-side counterpart interacting with RVE's procurement function.
• Dümmen Orange: Global breeder and propagator of ornamental flowers and plants; relevant as RVE's upstream supplier-side counterpart, not a direct channel competitor.

Direct peers

• FleuraMetz: Major international B2B wholesaler of cut flowers and plants supplying supermarket, florist, and event channels across Europe; operates a similar full-service procurement and delivery model to RVE.
• Dutch Flower Group: Largest Dutch B2B floral and plant supplier, serving European supermarket chains with a vertically integrated sourcing-to-shelf model — directly comparable to RVE's wholesale + retail merchandising offering.
• Van der Plas Wholesale: Dutch B2B wholesaler of cut flowers, plants, and floral supplies serving supermarket and florist channels across the Netherlands and adjacent markets — comparable customer mix and operating model to RVE.

Broad incumbents

• Royal FloraHolland: World's largest floral auction and cooperative platform connecting growers to global buyers; sits upstream of RVE in the supply chain but defines the broader European cut-flower distribution category in which RVE competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rveplantenhandel
• LinkedInlinkedin.com/company/rveplantenexport
• Instagraminstagram.com/rve_bloemen_planten_export

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RVE