Clean R
CleanR (SIA Clean R) is a Latvian licensed waste management company and subsidiary of AS CleanR Grupa, providing household, construction, and industrial waste collection, recycling, and disposal services to over 50,000 customers and 500,000 residents across Latvia through three operating divisions and regulated municipal procurement.
- Company typePrivate
- Founded1940
- HeadquartersRiga, Latvia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Clean R does
CleanR (legal entity: SIA Clean R) is one of Latvia's largest licensed household waste management companies, operating as a wholly-owned subsidiary of the diversified environmental services conglomerate AS CleanR Grupa. The company delivers waste collection, recycling, disposal, and sanitation services to more than 50,000 customers serving over 500,000 Latvian residents daily, with over 80 years of operating history and more than 170,000 tonnes of waste processed annually. Operations are organized across three coordinated business units: CleanR (household municipal waste management), CleanR Industry (industrial recycling, plastic-to-granule conversion up to 10,000 tonnes/year, and NAIK alternative fuel production up to 20,000 tonnes/year), and CleanR Verso (construction and industrial waste management with the Nomales sorting and recycling center in Rumbula, Stopiņi novads, returning over 98% of processed construction material to secondary circulation). The technology stack is anchored in physical infrastructure: automated sorting lines, crushing and screening equipment, metal separation systems, the EUR 2.8 million underground container network (110 sites, 441 containers) in Riga and Jūrmala, plus certified ISO 9001/14001/45001 management systems through 2028.
The business model combines regulated recurring revenue with transaction-priced industrial streams. Residential and property manager customers are acquired indirectly through municipal public procurement contracts where tariffs are regulated by municipality and waste type (BIO at least 40% below household waste tariff, sorted waste collection free for residents); this produces subscription-like recurring fees based on container volume (EUR 0.64-3.38/month rental for 0.12-1.1 m3 containers) and collection volume (EUR 19-77/m3). Commercial construction and industrial customers access CleanR Verso via direct field sales, website forms, and customer service centers, paying transactional fees for container rental (with 7-14 day free periods), volume/weight-based removal (EUR 32-77/m3, or up to 333 EUR/T in Jūrmala), and drop-off at processing centers. A wholesale revenue stream monetizes sorted plastics, metals, paper, and recycled construction aggregates (crushed stone FR 10-40mm and 40-90mm). The 'Manai Videi' self-service web portal and mobile application handle contract management, scheduling, and billing, supported by physical customer service centers and direct municipal engagement. Geographic scope is single-country (Latvia), with concentration in Riga and Jūrmala for premium underground infrastructure.
Clean R firmographics
Firmographics- Name
- Clean R
- Legal name
- SIA Clean R
- Website
- https://cleanr.lv
- Company type
- Private
- Founded year
- 1940
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- CleanR (SIA Clean R) is a Latvian licensed waste management company and subsidiary of AS CleanR Grupa, providing household, construction, and industrial waste collection, recycling, and disposal services to over 50,000 customers and 500,000 residents across Latvia through three operating divisions and regulated municipal procurement.
- Ownership category
- akta.pro rank
Clean R industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Solid Waste Collection (562111), Waste Collection (56211), Waste Collection (5621), Waste Treatment and Disposal (5622), Remediation and Other Waste Management Services (5629)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Commercial & Office Waste Collection (Non-hazardous) (EUAIAGAA)
Keywords
Where Clean R is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices5 records
Markets served
Clean R business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Household waste management services: Fees charged based on container volume, collection frequency, and municipal tariff structures. Contractual recurring revenue from residential customers through municipal procurement arrangements.
- Construction waste management (CleanR Verso): Container rental fees, waste removal fees based on volume/weight, and direct drop-off fees at processing centers. Pricing varies by waste type (sorted vs unsorted) and municipality.
- Recycled materials wholesale: Sale of sorted and processed materials (plastics, metals, paper) and recycled construction materials (crushed stone, soil) to manufacturing and construction companies.
- Infrastructure solutions: Underground container installation services, container enclosure construction, lock installation services for property managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Household waste collection fees by container size and municipality |
| Unit Pricing | Pay-as-you-go | Bulky/construction waste removal |
| Subscription | Monthly | Biological waste collection |
| Unit Pricing | Pay-as-you-go | Container rental for construction waste (Verso) |
| Unit Pricing | Pay-as-you-go | Recycled construction materials (Nomales center) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Clean R product offering
Product offeringCore offering
Clean R provides household, construction, and industrial waste collection, recycling, and processing services across Latvia through three operating divisions: CleanR (residential municipal waste management), CleanR Verso (construction and industrial waste handling), and CleanR Industry (plastics recycling and alternative fuel production). The company operates the Nomales construction waste sorting center, an underground container network, and a self-service portal (manai.videi.lv) for contract management, serving more than 50,000 customers and 500,000+ residents daily.
Product overview
Clean R operates as a multi-brand environmental services platform organized into three distinct divisions under AS 'CleanR Grupa': CleanR (household municipal waste management), CleanR Industry (industrial waste recycling and processing), and CleanR Verso (construction and industrial waste management). The company provides a comprehensive portfolio including waste collection and disposal, container rental, waste sorting services (glass, paper, plastic, metal, bio, textile), recycling, and infrastructure solutions such as underground container systems. Customers interact through the Manai Videi self-service web portal and mobile app for contract management, scheduling, and billing. The 'Nomales' facility serves as the primary construction waste recycling center.
Differentiator
Problem solved
Functional benefit
Products and services
- CleanR Household Waste Management Core household municipal waste collection, removal, and sorting service for residential customers and property managers across Latvian municipalities. Includes scheduled pickups for sorted waste (paper, plastic, metal, glass, BIO, textiles), bulky waste removal, container rental, and underground container infrastructure.
- CleanR Verso Construction & Industrial Waste Management Construction debris and industrial waste collection, container rental (5.5-30 m3), BIG BAG bag removal, furniture disposal, and direct drop-off at the Nomales processing center. Serves construction companies, demolition contractors, and industrial enterprises with over 98% of processed materials returned to circulation.
- CleanR Industry Recycling & Alternative Fuel Production Industrial-scale recycling operation processing used polyolefin packaging into granules and flakes (up to 10,000 tonnes/year) and producing alternative fuel (NAIK) from non-recyclable manufacturing and sorting waste for the cement industry and regeneration stations (up to 20,000 tonnes/year). Also provides wholesale trade of sorted secondary materials.
- Underground Container Infrastructure Design, installation, and servicing of semi-buried underground waste container systems with dedicated collection vehicles. Sold to municipalities and property managers for space-constrained urban areas. EUR 2.8 million invested in Riga and Jūrmala network over four years.
- Nomales Construction Waste Sorting & Recycling Center Construction waste drop-off and processing facility accepting concrete, brick, metal, wood, and other construction materials. Recycles over 98% of received waste into secondary materials including crushed stone fractions (FR 10-40mm and 40-90mm) and soil available for purchase.
Quantifiable outcome
- Over 98% of construction waste recycled and returned to secondary circulation
- +4 more outcomes
Companies that use Clean R
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Clean R technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Clean R partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- AS CleanR GrupacoreCleanR is a subsidiary of AS CleanR Grupa, Latvia's leading environmental services conglomerate. The group provides over 40 environmental services including waste management, recycling, space and urban cleaning, and producer responsibility systems.
- Vides pakalpojumu grupaminorPartnership for waste reception and sorting services at locations in Liepāja (Kapsēdes iela 3F) and Priekule (Baznīcas iela 23), extending CleanR Verso's reach in western Latvia.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Clean R competitors and assessment
Company assessmentDirect peers
- Eco Baltia: Eco Baltia is Latvia's leading environmental and waste management group, directly competing with CleanR across household waste collection, recycling, and producer responsibility systems. Both groups serve municipal contracts and operate processing facilities in the same Latvian market.
- Latvijas Zaļais Punkts: Latvijas Zaļais Punkts is a Latvian producer responsibility organization managing packaging waste and recycling systems. It is comparable to CleanR in the producer responsibility and packaging recycling domain within Latvia.
Regional players
- Ragn-Sells: Ragn-Sells is a Nordic-Baltic waste management operator with presence in Latvia and the Baltic states. It competes with CleanR Verso in construction and industrial waste collection and recycling, though its home market is the Nordics.
- Utilitas: Utilitas is Estonia's largest waste management company providing collection, recycling, and energy recovery services. Comparable business model with municipal contracts and processing infrastructure, operating in the neighboring Estonian market.
- BAO (Baltic Asset Operations / UAB BAO): BAO is one of Lithuania's largest waste management companies offering collection, sorting, and recycling services. Comparable to CleanR in business model and Baltic regional focus, though primarily serving the Lithuanian market.
Broad incumbents
- Veolia Environnement: Veolia is a global environmental services leader operating across water, waste, and energy services. Through Veolia Baltics and similar entities, it competes broadly with CleanR in municipal and industrial waste contracts across Europe.
- Renewi: Renewi is a European waste-to-product company operating across the Netherlands, Belgium, UK, and other markets with collection, sorting, and recycling services. Comparable in vertical integration across the waste value chain.
- Biffa: Biffa is a UK-based waste management company providing collection, recycling, and disposal services to municipal and commercial customers. Comparable in operating model and customer segments though focused on the UK market.
- Fortum Waste Solutions: Fortum Waste Solutions provides hazardous and industrial waste treatment and recycling services across the Nordics and Baltics. Comparable to CleanR Industry's alternative fuel production and plastic recycling operations from a technology and customer base perspective.
- SUEZ / Suez Recycling and Recovery: SUEZ is a major global waste management and water services company. It is a broad competitor in waste collection, recycling, and recovery services across European markets, with overlapping capabilities to CleanR's full-service platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Clean R social profiles
Digital presenceClean R compliance and trust
Trust signalCompliance3 records
Clean R financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clean R leadership team
Management profileNumber of profiles
Profiles2 records
Clean R subsidiaries and ownership
Company hierarchySubsidiaries3 records
Clean R funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clean R M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clean R
What does Clean R do?
Clean R provides household, construction, and industrial waste collection, recycling, and processing services across Latvia through three operating divisions: CleanR (residential municipal waste management), CleanR Verso (construction and industrial waste handling), and CleanR Industry (plastics recycling and alternative fuel production). The company operates the Nomales construction waste sorting center, an underground container network, and a self-service portal (manai.videi.lv) for contract management, serving more than 50,000 customers and 500,000+ residents daily.
Is Clean R a public or private company?
Clean R is a private company. It is classified as corporate owned and is currently operating.
When was Clean R founded?
Clean R was founded in 1940. It employs 1,001 to 5,000 people.
Where is Clean R based?
Clean R is headquartered in Riga, Latvia, in the Europe region.
How does Clean R make money?
Four revenue lines are on record. Household waste management services are the primary driver. The others are construction waste management (CleanR Verso), recycled materials wholesale and infrastructure solutions.
Who are Clean R's main competitors?
Direct peers on record are Eco Baltia and Latvijas Zaļais Punkts. Regional players are Ragn-Sells, Utilitas and BAO (Baltic Asset Operations / UAB BAO). Broad incumbents are Veolia Environnement, Renewi, Biffa, Fortum Waste Solutions and SUEZ / Suez Recycling and Recovery.
Does Clean R have an API?
No public API is recorded for Clean R.
What industry is Clean R in?
Clean R's product category is Waste Management Services. Its primary akta.pro industry code is EUAIAGAA, Commercial & Office Waste Collection (Non-hazardous). Its NAICS code is 562111 and its SIC code is 4953.