Super Good

What Super Good does

Super Good is a full-service creative studio headquartered in Vancouver, Washington (Pacific Northwest) that delivers end-to-end brand content production for enterprise clients across sports/entertainment, footwear, food and beverage, hospitality, technology, and healthcare. The studio's service catalogue spans photography, video production, creative direction, art direction, design, retouching, video editing, copywriting, and creative strategy, positioning it as a single-source vendor from concept through final delivery. The studio is founder-led, with three named co-founders — Trevor McIrvin (Art Director/Photographer), Quinn Faino (Producer), and Austin Cresswell (Creative Strategist) — and a total headcount in the 1-10 range.

The studio's underlying technology is service-delivery rather than platform-based: no proprietary software, API, SDK, or technology stack is disclosed. Its digital presence is a Squarespace-hosted portfolio site (supergoodpdx.com). The studio does offer AI-assisted branded content generation for image and video, but this is presented as an add-on capability rather than a differentiated technology product, and there is no evidence of in-house AI models, patents, or research investments. Core deliverables remain traditional high-production-value photo and video campaigns, with a multi-modal output (national TV commercials, digital banners, social content, product photography, and executive portraits).

Super Good operates as a private, independent, founder-owned professional services firm with no disclosed external funding, parent company, or acquisition history. Revenue is generated project-by-project through direct enterprise engagements; pricing is quote-based and not publicly disclosed. The book of business is concentrated among major brands including Nike (multi-category, including SNKRS, Football, Basketball, Running, Swim, Sportswear, and executive portraits), FanDuel (Basketball, Football, Casino), Häagen-Dazs (national TV commercials and banners), Airbnb, Gatorade, Samuel Adams, Timberland, Converse, Protalus, Leatherman, HP, and OHSU AMINO. Geographic reach is domestic (United States), with delivery executed from a single Pacific Northwest studio.

Name

Super Good

Legal name

Super Good

Website

https://supergoodpdx.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Super Good is a Pacific Northwest–based, founder-led creative studio delivering photography, video, creative direction, art direction, design, retouching, and strategy for enterprise brands including Nike, FanDuel, Häagen-Dazs, Airbnb, and Gatorade.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Production Services: Project-based professional services including photography, video production, creative direction, art direction, design, retouching, video editing, copy, and strategy. Revenue is earned through client engagements and project fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Super Good is a Vancouver, WA-based creative studio that provides creative direction, production, and post-production services for major brands. Offerings span photography, video production, art direction, design, retouching, video editing, copywriting, strategy, AI-assisted branded content, and business portraits, delivered on a project basis.

Product overview

Super Good is a full-service creative studio offering photography, video production, creative direction, art direction, design, retouching, video editing, copywriting, and strategy services. They create both traditional and AI-assisted branded content for clients across sports, music, culture, and lifestyle industries. Their portfolio includes work for major brands such as Nike, FanDuel, Häagen-Dazs, Airbnb, Gatorade, Samuel Adams, and others. The studio provides end-to-end creative production services from concept through final delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Direction Creative direction services for brand campaigns, providing the conceptual and visual oversight that guides photography, video, and design execution for enterprise brand clients.
• Brand Photography Photography production for brand campaigns and branded content, delivered by the studio's in-house art director and photographer for enterprise brand clients.
• Video Production End-to-end video production for brand campaigns, from concept through filming, delivered for enterprise brand clients.
• Art Direction Art direction services for branded content, guiding the visual execution of photography, video, and design assets for enterprise brand clients.
• Design Design services supporting brand campaigns, including visual design for branded content and campaign assets.
• Retouching Photo retouching services as part of the studio's post-production offering for brand photography and campaign assets.
• Video Editing Video editing services as part of the studio's post-production pipeline for branded video content.
• Copywriting Copywriting services for brand campaigns, supporting branded content and campaign messaging.
• Creative Strategy Creative strategy services for brand campaigns, providing the strategic and conceptual foundation that informs creative direction and execution.
• AI-Assisted Branded Content AI-assisted branded content production, using AI tooling to support the creation of branded content and campaign assets for enterprise brand clients.
• Business Portraits Business portrait photography services for individual and corporate clients needing professional headshots and portraits.

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Instrument: Portland-based independent creative and design agency offering brand, design, and production services to enterprise clients. Directly comparable operating geography, size, and full-service creative model serving major brands.
• Buck: Independent creative production studio specializing in design, motion, and branded content. Comparable boutique production model with focus on high-end creative deliverables for major brands.
• The Mill: Global creative production and post-production studio serving advertising, film, and branded content. Comparable production-led service mix including editing, VFX, and finishing for major brands.
• North: Portland-headquartered creative agency serving major brands with integrated campaigns, content production, and brand strategy. Similar boutique-independent positioning in the same metro.
• Wieden+Kennedy: Iconic Portland-based independent creative agency and longtime Nike partner. Comparable Pacific Northwest base, creative-direction-led model, and enterprise brand client mix (especially Nike).

Broad incumbents

• Mother: Independent creative agency network producing campaigns across advertising, content, and design for major brands. Overlapping creative production and direction capabilities though operating at much larger scale.
• Anomaly: Independent creative agency with strong brand and content production capabilities for major global clients. Overlaps with Super Good on creative-direction and branded content services for enterprise brands.
• Droga5: Major independent creative agency producing integrated campaigns and branded content for global brands. Comparable creative-direction-led model serving Nike-adjacent and other enterprise clients, but at significantly larger scale.
• R/GA: Global creative agency producing brand campaigns, content, and connected experiences for major brands. Overlaps on creative direction and production services, though at much larger scale and broader scope.
• VMLY&R: Global creative and brand agency producing integrated campaigns, content, and production for enterprise clients including Nike and other Super Good-adjacent brands. Broader portfolio but overlapping capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Good