Synergy Services Corporation

What Synergy Services Corporation does

Synergy Services Corporation is an India-headquartered procurement and trading company founded in 1994 (Visakhapatnam) that connects industrial buyers with welding equipment, steel, non-ferrous metals, refractory raw materials, and construction/maintenance services, while also exporting premium Indian Remy hair products internationally. The company operates five product lines: welding products (as an authorized ESAB dealer covering MIG/TIG/MMA machines, consumables, cutting systems, and automation), steel products (billets, rebars, wire rods, ferroalloys), metals and minerals (aluminium, copper, lithium, cobalt, nickel, zinc plus refractory minerals and metallurgical coals), industrial construction and maintenance services (fabrication, wear-resistant products, material handling), and Remy hair products (wefts, closures, frontals, wigs, bulk hair). It also runs a consulting arm, Strativarius, as a wholly-owned subsidiary.

The business model is B2B and sales-led, with quote-based pricing on a pay-as-you-go transaction basis and no publicly disclosed pricing tiers or standard catalogs. Revenue is generated through industrial materials and equipment trading (a transaction-fee/margin intermediary model) and Remy hair supply to global beauty and fashion buyers. Distribution is via direct enterprise sales engagement, supported by a website and LinkedIn presence for top-of-funnel awareness. Go-to-market targets large Indian industrial customers (including ONGC, SAIL, Aditya Birla Group, HAL, JSW Steel, Vizag Steel, NTPC, and ACC Limited) and, in the hair segment, importers across 50+ countries.

Underlying technology is described as not applicable — the firm is a trading and procurement intermediary rather than a software or platform company. There are no proprietary platforms, integrations, APIs, or AI/ML capabilities disclosed. The company is privately held, founder- and promoter-led (Arunava Chaudhuri with ~45 years of industrial experience as promoter; Ashish Choudhury of the Indian School of Business as advisor), operates with 11-50 employees, and has no external institutional funding or parent company.

Name

Synergy Services Corporation

Legal name

Synergy Services Corporation

Website

https://synergyservicescorporation.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Synergy Services Corporation is an India-based procurement and trading firm (founded 1994) that supplies welding equipment (as an authorized ESAB dealer), steel, non-ferrous metals, refractory materials, industrial construction services, and Remy hair to enterprise clients and international beauty buyers.

Ownership category

akta.pro rank

Product category

Industrial Procurement and Supply Chain Services

NAICS

Specialty Trade Contractors (238), Other Specialty Trade Contractors (2389)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

akta.pro secondary industry

Welding, Fabrication & Field Machining Services (On-site) (IMAIACAD)

Keywords

• Industrial procurement services
• Welding equipment supply
• Steel and metals trading
• Rems hair export
• Supply chain management

Headquarters

HQ city

Visakhapatnam

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Materials Trading: Revenue generated through procurement and trading of industrial supplies including welding equipment, steel products, metals, minerals, and construction materials. The company acts as an intermediary connecting global buyers with reliable materials and supply-chain support.
2. Remy Hair Products: Supply of premium Indian Remy hair products including wefts, closures, frontals, wigs, and bulk hair to global beauty, fashion, and professional industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Synergy Services Corporation is a procurement and trading company based in Visakhapatnam, India, that sources and supplies welding equipment (as an authorized ESAB dealer), steel products, metals and minerals (including non-ferrous metals, refractory raw materials, and bulk commodities), industrial construction and maintenance solutions, and premium Indian Remy hair products. The company connects Indian and global enterprise buyers with materials and equipment through direct sales and quote-based pricing.

Product overview

Synergy Services Corporation is a diversified procurement and supply company based in India with over 30 years of experience. The company operates as a unified platform offering multiple product lines: (1) Welding Products as an authorized ESAB dealer covering equipment, consumables, and automation solutions; (2) Steel Products including billets, rebars, wire rods, and ferroalloys; (3) Metals & Minerals supplying non-ferrous metals (aluminium, copper, lithium, nickel, cobalt, zinc, lead) and refractory raw materials; (4) Remy Hair Products offering premium Indian human hair wefts, closures, frontals, and wigs to over 50 countries; and (5) Industrial Construction & Maintenance Services including fabrication, wear-resistant products, and material handling equipment. The company also provides consulting services through its Strativarius division.

Differentiator

Problem solved

Functional benefit

Products and services

• Welding Products Complete range of welding equipment and consumables including MIG, TIG, and MMA welding machines, wire feeders, power sources, electrodes, cutting and plasma systems, and industrial torches. Synergy is an authorized ESAB dealer offering products backed by manufacturer warranty, sold to industrial buyers across manufacturing, heavy fabrication, marine, and construction sectors.
• Steel Products High-quality steel products sourced from trusted global mills, including billets, rebars, rounds, wire rods, special steel, heavy metal scrap, and ferroalloys (ferro-manganese, ferro-molybdenum). Targeted at construction and industrial applications for enterprise buyers.
• Metals & Minerals Global supply of non-ferrous metals including aluminium, cobalt, copper, lithium, zinc, lead, nickel, and other precious metals, plus refractory raw materials (graphite flakes, fused magnesite, calcined bauxite, white fused alumina, dead burnt magnesite), iron ore, metallurgical coal, and thermal coal. Targeted at manufacturing, construction, and large-scale industrial buyers.
• Remy Hair Products Premium Indian Remy human hair products including hair wefts, bulk hair, closures, frontals, and wigs for global beauty, fashion, and professional use. Supplied for over a decade to clients in over 50 countries.
• Industrial Construction & Maintenance Services Comprehensive industrial construction and maintenance solutions including fabrication works (steel fabrication, structural works, pipeline works, pressure vessels), maintenance services (conveyor rollers, crusher hammers, painting, galvanizing), wear and abrasion resistant products (cast basalt, high alumina ceramic), and material handling products (bulk valves, feeders, wire ropes, chain conveyors). Targeted at industrial and infrastructure operators.
• Strativarius Consulting Services Consulting services offered by Synergy Services Corporation through its wholly-owned subsidiary Strativarius, providing advisory support likely related to procurement, supply chain, or industrial project work.

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ESABcoreChannel Partner/ Reseller/ DistributorSynergy Services Corporation is an authorized dealer of ESAB welding equipment and solutions. Every ESAB product is backed by the manufacturer's warranty. The partnership includes access to ESAB's full product range including welding machines (MIG, TIG, MMA), wire feeders, power sources, electrodes, consumables, cutting systems, and automation solutions. The company can access ESAB technical documentation, certifications, and support resources.
• StrativariusminorStrategic or Co-development PartnerStrativarius is referenced as a consulting services partner, likely providing advisory or consulting support for specific projects or services offered by Synergy Services Corporation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Indique Hair: US-based Indian Remy hair extension brand sourcing premium Indian hair globally. Comparable as a peer in the premium Remy human hair export trade, a category Synergy also serves in 50+ countries.
• Metal One Corporation: Japan-headquartered global steel and specialty metals trading company with extensive India operations. Comparable as an international trading peer distributing steel, special steel, and alloy products — directly adjacent to Synergy's Steel Products portfolio.
• Stemcor: London-headquartered global trader of steel and raw materials with strong India/Asia operations. Comparable as an international commodity trading peer active in the same steel, ferroalloy, and raw material categories Synergy sources and distributes.
• MMTC Limited: India's largest government-owned metals and minerals trading company, supplying steel, non-ferrous metals, and industrial raw materials to domestic and international buyers. Directly comparable as an Indian industrial commodity trading peer operating in steel, ferroalloys, and minerals.

Broad incumbents

• Trafigura: Global commodity trading house with major Indian operations in non-ferrous metals, coal, and minerals. Comparable as a far larger incumbent trading peer for Synergy's metals & minerals business across the same commodities (cobalt, copper, aluminium, nickel, coal).
• Adani Enterprises: Indian conglomerate with major commodity trading, metals, mining, and infrastructure operations. Comparable as a much larger Indian incumbent with overlapping activity in metals/minerals trading and industrial supply.
• ESAB India: Indian subsidiary of ESAB, the global welding equipment manufacturer that Synergy is an authorized dealer for. Relevant as both the principal brand Synergy represents and as an upstream incumbent in the same welding equipment market.
• Lincoln Electric: Global welding equipment and consumables manufacturer with a significant India presence. Comparable as a global welding OEM whose products are distributed through authorized dealer networks similar to Synergy's ESAB franchise.
• Tata International: Global trading and distribution arm of the Tata Group active across metals, mining, and industrial products. Comparable as a diversified Indian trading house with multi-category industrial sourcing and global buyer relationships.
• Great Lengths: Globally established premium hair extension brand with multiple Indian sourcing operations. Comparable as a peer in the international premium human hair product segment where Synergy competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/synergycorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Services Corporation