PP Prime
PP Prime (PPPM) is a Thailand-listed holding company that manufactures and distributes shrimp and fish feed and provides OEM pet food manufacturing through its Thai Luxe Enterprise subsidiary, serving aquaculture farms domestically and pet food brands via contract manufacturing.
- Company typePublic
- Founded1987
- HeadquartersPhetchaburi, Thailand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What PP Prime does
PP Prime Public Company Limited (ticker: PPPM on the Stock Exchange of Thailand) is a publicly listed Thai holding company whose primary operating activity, conducted through wholly-owned subsidiary Thai Luxe Enterprise (Thailand) Co., Ltd., is the manufacture and distribution of aquatic animal feed — specifically shrimp feed (black tiger, white shrimp, MOANA) and fish feed (tilapia, sea bass) — alongside contract (OEM) manufacturing of pet food. The company operates two production facilities in Thailand: a main aquatic and pet food plant in Phetchaburi Province and a dedicated fish feed plant in Songkhla Province, with a stated Songkhla capacity target of 80,000 tons of shrimp feed at 80% utilization. Production relies on floating pellet extruder technology and is certified to multiple international standards including ISO 9001, ISO 14001, ISO 17025, GMP, GHP, and HACCP.
The company sells to two distinct end-markets: (1) aquaculture operators — primarily SMB shrimp and fish farms across all six Thai regions plus, historically, Malaysia — via direct regional sales teams, a call center, and a dealer/distributor network; and (2) pet food brands requiring OEM/white-label manufacturing on the company's food-grade lines, where the Nutrix relationship is the disclosed enterprise customer. Historically the company also operated geothermal and wind energy businesses through Japanese subsidiaries (partnership with EGCO ESCO for O&M at Beppu, Japan, signed 2019); these are being wound down, with 11 Japanese subsidiaries dissolved at the April 2026 AGM. Between 2021 and 2025, consolidated revenue swung materially (peak in 2023 at approximately 37.9 billion in reported units, declining to 18.4 billion by 2025), with the company reporting consecutive net losses, negative EBITDA throughout the disclosed window, and stockholders' equity below registered capital — prompting multiple capital actions including warrant series (PPPM-W6, ESOP-W3), par-value adjustments, capital increases/reductions, and suspended dividends.
PP Prime firmographics
Firmographics- Name
- PP Prime
- Legal name
- PP Prime Public Company Limited (บริษัท พีพี ไพร์ม จำกัด (มหาชน))
- Website
- https://ppprime.co.th
- Company type
- Public
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PP Prime (PPPM) is a Thailand-listed holding company that manufactures and distributes shrimp and fish feed and provides OEM pet food manufacturing through its Thai Luxe Enterprise subsidiary, serving aquaculture farms domestically and pet food brands via contract manufacturing.
- Ownership category
- akta.pro rank
PP Prime industry classification
Industry- Product category
- Aquaculture Feed Manufacturing
- NAICS
- Animal Production and Aquaculture (112)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Shrimp & Prawn Feed (AFADADAB)
- akta.pro secondary industries
- Grower/Finisher Feed (AFADADAG), Species-Specific Warmwater Fish Feed (Carp, Pangasius, Other Warmwater Species) (AFADADAK), Functional & Health Aquaculture Feed (Immunity, Disease Mitigation) (AFADADAI)
Keywords
Where PP Prime is headquartered
LocationHeadquarters
- HQ city
- Phetchaburi
- HQ country
- Thailand
- HQ region
- Asia
Offices3 records
Markets served
PP Prime business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Aquatic Animal Feed Production and Distribution: Production and distribution of aquatic animal feed including shrimp feed and fish feed products for domestic and export markets.
- OEM Pet Food Manufacturing Services: Contract manufacturing services for pet food under OEM arrangements, leveraging food-grade production facilities.
- Clean Energy Business (TLUXE POWER): Previous energy business operations including geothermal power plants and wind energy projects, though the company has been restructuring with termination of 11 subsidiaries in Japan.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
PP Prime product offering
Product offeringCore offering
PP Prime manufactures and distributes aquatic animal feed products, primarily shrimp feed and fish feed, for commercial aquaculture operations in Thailand. Through its wholly-owned subsidiary Thai Luxe Enterprise (Thailand) Co., Ltd., the company operates food-grade production facilities in Phetchaburi and Songkhla provinces, supplying shrimp farms, fish farms, and offering OEM pet food contract manufacturing services to third-party pet food brands. The company positions itself as one of Thailand's leading aquafeed producers with 38+ years of operating history.
Product overview
PP Prime Public Company Limited (PPPM) operates as a diversified public company with a primary focus on animal feed manufacturing and distribution through its subsidiary Thai Luxe Enterprise (Thailand) Co., Ltd. The company produces three main product lines: Shrimp Feed Products and Fish Feed Products (collectively aquatic animal feed for commercial aquaculture), and OEM Pet Food Production Services (contract manufacturing for pet food brands). Operating from manufacturing facilities in Phetchaburi Province (Khao Yoi District) and Songkhla Province, the company leverages food-grade production standards to serve both the aquaculture and pet food markets. With over 38 years of experience, the company has established itself as one of Thailand's leading aquatic feed producers.
Differentiator
Problem solved
Functional benefit
Brands
- Thai Luxe: Aquatic animal feed brand under Thai Luxe Enterprise (Thailand) Co., Ltd., producing shrimp feed and fish feed products
Products and services
- Shrimp Feed Products
Quantifiable outcome
- Tree growth rate of not less than 80% per planted area per year with height of 4-5 meters achieved in mangrove reforestation project
- +1 more outcomes
Companies that use PP Prime
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
PP Prime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PP Prime partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- B Smart Consulting Co., Ltd.minorB Smart Consulting provided training on Hygiene Management for Food Safety Control in Production (GMP, GHPs, and HACCP Ver. 2022) to PP Prime and Thai Lux Enterprise personnel.
- Nutrix Public Company LimitedminorNutrix conducted annual audit of fish and pet food manufacturing plant in Phetchaburi. The audit focused on quality system, production process, sanitation, and traceability compliance.
- EGCO Engineering and Service Company Limited (ESCO)minorPP Prime signed MOU with ESCO for operation and maintenance (O&M) services for Geothermal Thermal Power Plant in Beppu, Oita, Japan. ESCO, as EGCO Group specialist, provides O&M services for power plants and industrial facilities.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
PP Prime competitors and assessment
Company assessmentBroad incumbents
- Cargill Aqua Nutrition: Global animal nutrition leader with dedicated aquafeed business (EWOS heritage) serving shrimp and fish farms across Asia and Latin America. Competes in the same commercial aquaculture feed category as PP Prime but at vastly greater scale.
- Thai Union Group: Thailand's largest seafood processor and one of the world's top canned tuna and shrimp producers. Operates upstream in aquaculture feed and feed milling, overlapping with PP Prime's customer base of shrimp and fish farms.
- Skretting (Nutreco): World-leading aquaculture feed producer owned by Nutreco, supplying shrimp and fish feed globally including Asia-Pacific. Direct product overlap with PP Prime's shrimp and fish feed lines, though at multinational scale with broader species coverage.
- BioMar Group: Global aquafeed manufacturer headquartered in Norway with strong Asian and Latin American presence in shrimp and fish feed. Comparable in core product category but differentiated by focus on sustainability-certified premium feed.
Regional players
- Avanti Feeds: India's largest shrimp feed producer and a major player in South Asian aquaculture feed. Comparable product category (shrimp feed) but focused on the Indian market rather than Thailand.
- Guangdong Haid Group: One of China's largest animal feed manufacturers with significant aquafeed exposure. Comparable in core product category (aquaculture feed) but operates primarily in the Chinese market with limited direct competition with PP Prime in Thailand.
Direct peers
- De Heus Animal Nutrition: Dutch-headquartered animal feed manufacturer with significant aquaculture feed operations across Asia, including Vietnam, Indonesia, and Thailand. Closely comparable to PP Prime in aquafeed formulation and customer base (commercial shrimp/fish farms).
- Charoen Pokphand Foods: Thailand's largest integrated aquaculture and livestock feed producer with shrimp and fish feed operations across Southeast Asia. Directly competes with PP Prime's Thai Luxe brand in shrimp and fish feed, with far greater scale, vertical integration, and export reach.
- Betagro Group: Major Thai animal feed and livestock producer with aquafeed exposure. Competes with PP Prime in Thailand across feed categories, with similar regional sales coverage and dealer network model.
Emerging players
- Perfect Companion Group: Thai pet food manufacturer that operates its own production but also engages in contract manufacturing. Comparable to PP Prime in OEM pet food capability and Thai market presence, though with a stronger consumer brand focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PP Prime social profiles
Digital presencePP Prime compliance and trust
Trust signalCompliance8 records
PP Prime financial estimates
Financial estimateRevenue estimate
Valuation estimate
PP Prime leadership team
Management profileNumber of profiles
Profiles8 records
PP Prime subsidiaries and ownership
Company hierarchySubsidiaries1 record
PP Prime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PP Prime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PP Prime
What does PP Prime do?
PP Prime manufactures and distributes aquatic animal feed products, primarily shrimp feed and fish feed, for commercial aquaculture operations in Thailand. Through its wholly-owned subsidiary Thai Luxe Enterprise (Thailand) Co., Ltd., the company operates food-grade production facilities in Phetchaburi and Songkhla provinces, supplying shrimp farms, fish farms, and offering OEM pet food contract manufacturing services to third-party pet food brands. The company positions itself as one of Thailand's leading aquafeed producers with 38+ years of operating history.
Is PP Prime a public or private company?
PP Prime is a public company. It is classified as public and is currently operating.
When was PP Prime founded?
PP Prime was founded in 1987. It employs 11 to 50 people.
Where is PP Prime based?
PP Prime is headquartered in Phetchaburi, Thailand, in the Asia region.
How does PP Prime make money?
Three revenue lines are on record. Aquatic Animal Feed Production and Distribution is the primary driver. The others are OEM Pet Food Manufacturing Services and clean Energy Business (TLUXE POWER).
Who are PP Prime's main competitors?
Broad incumbents on record are Cargill Aqua Nutrition, Thai Union Group, Skretting (Nutreco) and BioMar Group. Regional players are Avanti Feeds and Guangdong Haid Group. Direct peers are De Heus Animal Nutrition, Charoen Pokphand Foods and Betagro Group. Perfect Companion Group is listed as an emerging player.
Does PP Prime have an API?
No public API is recorded for PP Prime.
What industry is PP Prime in?
PP Prime's product category is Aquaculture Feed Manufacturing. Its primary akta.pro industry code is AFADADAB, Shrimp & Prawn Feed, with a secondary code of AFADADAG, Grower/Finisher Feed. Its NAICS code is 112 and its SIC code is 200.