The Performing Arts Center

What The Performing Arts Center does

The Performing Arts Center, SUNY Purchase (the "Purchase PAC") is a four-theatre performing arts complex located on the SUNY Purchase College campus in Purchase, New York (Westchester County). Founded circa 1982, it has operated for over forty years as a regional presenter of professional performing arts, offering seasonal programming (October through May) across chamber music, jazz, popular music, contemporary dance, film, and family-friendly performances. The venue also functions as an educational and community resource through Arts-In-Education programming, in-school residencies, virtual programming (PAC-TV, "The PAC in YOUR Living Room"), and direct integration with SUNY Purchase's Conservatory of Dance, Conservatory of Music, and Conservatory of Theatre Arts programs.

The physical infrastructure comprises four distinct theatre spaces — the Concert Hall, PepsiCo Theatre, Recital Hall, and Repertory Theatre — plus auxiliary lobby and support spaces that are also made available as rentals for high-quality musical recordings, technical rehearsals, film/TV shoots, and community events. The PAC sits within the SUNY public university system (parent: State University of New York at Purchase) and is legally a public nonprofit performing arts entity rather than a venture-backed company.

Revenue is generated through three primary streams: (1) ticket sales via direct-to-consumer channels — box office, website, subscription packages, the Create-Your-Own Series (15% off 3+ events), and group sales; (2) facility rentals to performing artists, production companies, and event organizers; and (3) tax-deductible donations, corporate giving, and planned giving. Operations are also supported by recurring grants from ArtsWestchester (via Westchester County) and the New York State Council on the Arts (NYSCA). Customer segments span individual patrons and families, SUNY Purchase students and faculty, visiting performing artists and companies (e.g., Westchester Philharmonic, Orpheus Chamber Orchestra, Martha Graham Dance Company), corporate/community event clients, and K-12 schools.

Name

The Performing Arts Center

Legal name

The Performing Arts Center, SUNY Purchase

Website

https://artscenter.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

The Performing Arts Center, SUNY Purchase is a four-theatre public performing arts complex on the SUNY Purchase campus presenting seasonal professional programming in music, dance, theatre, and film, integrated with college conservatories, and supported by ticket sales, facility rentals, donations, and state/county grants.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Performing arts venue
• Live performance programming
• Arts education programs
• Facility rental services
• Concert and theater tickets

Headquarters

HQ city

Purchase

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for professional performances across all four theatres, including single tickets, subscription packages, and create-your-own series discounts.
2. Facility Rentals: Rental revenue from the PAC's theatres, lobby areas, and support spaces for high-quality musical recordings, technical rehearsals, film and TV shoots, and community events.
3. Donations and Fundraising: Tax-deductible donations from patrons and supporters, corporate giving programs, and planned giving options to support the arts center's operations and programming.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Performing Arts Center, SUNY Purchase (The Purchase PAC) operates a four-theatre complex on the SUNY Purchase campus that presents a season of professional performing arts events, including chamber music, jazz, popular music, contemporary dance, film, and family-friendly programming. It supplements ticketed performances with arts-in-education programs, virtual programming (PAC-TV / The PAC in YOUR Living Room), and facility rentals for recordings, rehearsals, film/TV shoots, and community events.

Product overview

The Performing Arts Center, SUNY Purchase is a single-venue performing arts complex featuring four distinct theatre spaces (Concert Hall, PepsiCo Theatre, Recital Hall, and Repertory Theatre) that presents professional performances in music, dance, theatre, and film. The center offers education and engagement programs including in-school residencies and the virtual PAC-TV platform. Facility rentals provide access to these venues for external productions and recordings. The GRAHAM100 program represents a special semester-long centennial celebration of the Martha Graham Dance Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Performance Season A seasonal series (October through May) of ticketed live performances by world-class professional artists across music, dance, theatre, and film, presented across four theatres and aimed at regional patrons, families, and arts audiences.
• Facility Rentals Rental program offering the PAC's four theatres, lobby areas, and support spaces for high-quality musical recordings, technical rehearsals, film and TV shoots, and community events, targeted at performing artists, production companies, and community organizations.
• Education & Engagement Programs Immersive educational arts experiences including school-time performances, in-school residencies, master classes, and community outreach designed to provide arts-based integrated learning for K-12 students and other community audiences.
• GRAHAM100 Season Pass Subscription pass granting access to all Martha Graham Dance Company Centennial Celebration campus-wide events, including performances, lectures, open rehearsals, and backstage tours from January through May 2026.
• Create-Your-Own Series Package Discount ticket package allowing purchasers to select three or more eligible Center Series events and receive 15% off the regular ticket price, encouraging multi-event commitment from individual patrons.
• The PAC in YOUR Living Room (Virtual Programming) Virtual programming umbrella offering online content including PAC-TV YouTube performances, National Youth Ensembles, Jazz @ The Center, dance programming, and Coffee Hour Conversations, extending the PAC's programming reach to audiences beyond the physical venue.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Carnegie HallcoreStrategic or Co-development PartnerCarnegie Hall's national youth ensembles (NYO-USA, NYO2, NYO Jazz) bring together the brightest young American instrumentalists for intensive training and performances at SUNY Purchase campus each summer. All three programs are free and led by an all-star faculty of professional musicians.
• SUNY Purchase CollegecoreStrategic or Co-development PartnerThe Performing Arts Center is located on the campus of SUNY Purchase College. The PAC presents a full season of world-class performing arts events and integrates with the Conservatory of Dance, Conservatory of Music, and Conservatory of Theatre Arts programs.
• Purchase College Conservatory of DancecoreStrategic or Co-development PartnerSemester-long Martha Graham Dance Company Centennial Celebration @ Purchase featuring more than a dozen campus-wide events curated by Assistant Professor Martin Lofsnes. Students perform in Purchase Dance Company productions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8kPNEwR9hmEx0DzAszL2Gg
• Facebookfacebook.com/PurchasePAC
• LinkedInlinkedin.com/company/thepurchasepac
• Instagraminstagram.com/purchasepac

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Performing Arts Center