Biem.L.Fdlkk Garment

What Biem.L.Fdlkk Garment does

Biem.L.Fdlkk Garment (比音勒芬服饰股份有限公司) is a Chinese golf apparel designer, manufacturer, and retailer founded in 2003 and headquartered in Guangzhou, Guangdong. The company operates a multi-brand portfolio consisting of the core Biemlf/比音勒芬 brand targeting premium golf apparel and the Carnaval de Venise/威尼斯 sub-brand addressing broader sportswear/lifestyle consumers. In 2025 the company renamed its English identity from "Biemlfdlkk" to "Biemlofen" to facilitate international expansion and acquired two foreign golf apparel brands to seed overseas market entry. The company is publicly listed on the Shenzhen Stock Exchange (szse:002832) and employs 1,001–5,000 people.

The company generates revenue through apparel sales across both owned brands, distributed through a multi-channel network that includes department stores, shopping centers, specialty stores, airport and high-speed rail shops, golf course pro shops, outlet stores, and company-operated e-commerce stores on Tmall and Taobao. The core customer segment is female golfers, particularly the 18–35 demographic that represents the largest consumer cohort in the global women's golf market. Manufacturing is supported by partnerships with global fabric suppliers, in-house research centers for product and fabric development, production bases for scaled apparel output, and color development centers for design capability. Reported financials indicate 2025 revenue of approximately $616.9M, gross margin near 75%, and a public enterprise value near $1.5B, though both net income and EBITDA have declined year-over-year from 2023 peaks, suggesting margin pressure coincident with international expansion investment.

Name

Biem.L.Fdlkk Garment

Legal name

比音勒芬服饰股份有限公司

Website

https://biemlf.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Biem.L.Fdlkk Garment (比音勒芬) is a publicly listed Chinese golf apparel designer and retailer operating the Biemlf and Carnaval de Venise brands. It sells to female golfers through physical retail, golf course pro shops, and Tmall/Taobao e-commerce, and is expanding internationally via 2025 brand acquisitions and a rebrand to "Biemlofen."

Ownership category

akta.pro rank

Product category

Golf Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Women's golf apparel
• Golf sportswear
• Performance clothing
• Apparel manufacturing
• Lifestyle fashion

Headquarters

HQ city

Guanzhou

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Apparel Sales: Revenue generated from designing, manufacturing, and selling golf apparel and accessories. The company operates multiple brands including Biemlf (比音勒芬) and Carnaval de Venise (威尼斯).

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Biem.L.Fdlkk Garment designs, manufactures, and sells golf apparel, footwear, and accessories primarily for female golfers. It operates a multi-brand portfolio led by its core Biemlf (比音勒芬) golf apparel brand (recently renamed Biemlofen for international markets) and the Carnaval de Venise (威尼斯) lifestyle fashion sub-brand, distributing through physical retail and e-commerce channels in China.

Product overview

Biem.L.Fdlkk Garment (比音勒芬) is a Chinese golf apparel company operating a multi-brand portfolio strategy. The core brand, Biemlf (比音勒芬), serves the primary golf apparel market and is being rebranded internationally as Biemlofen following its 2025 name change for global accessibility. A secondary fashion brand, Carnaval de Venise (威尼斯), complements the portfolio. The company sells through online marketplaces (Tmall, Taobao) and offline marketing channels including shopping malls, specialty stores, airports, and golf courses. The company has pursued international growth through foreign brand acquisitions.

Differentiator

Problem solved

Functional benefit

Brands

• CARNAVAL DE VENISE: Sub-brand operating under the company, also known as 威尼斯 (Venice). Fashion/lifestyle brand with dedicated online stores on Tmall and Taobao.
• 威尼斯

Products and services

• Biemlf (比音勒芬) Golf Apparel Brand
• Carnaval de Venise (威尼斯) Fashion Brand
• Two Acquired Foreign Golf Apparel Brands

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Two Foreign Brands (Acquisition)coreStrategic or Co-development Partner · 11 September 2025The company recently acquired two foreign brands as part of its global growth strategy. This acquisition supports the company's international expansion plans and brand portfolio diversification for overseas markets.
• Global Fabric SupplierscoreOthersPartnership with global fabric suppliers (全球面料供应商) to source quality materials for golf apparel manufacturing. This supply chain partnership supports the company's product quality and performance positioning.
• Research CenterscoreStrategic or Co-development PartnerCollaborative research center (研究中心) partnerships for product development and innovation in golf apparel technology, fabrics, and performance wear.
• Production BasescoreOthersManufacturing partnerships including production base (生产基地) for apparel manufacturing operations, supporting the company's ability to scale production.
• Color Development CentersminorOthersColor base (色彩基地) partnerships for design and color development in apparel production, supporting the brand's design capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nike Golf: Nike's golf division offers premium performance and lifestyle golf apparel and footwear globally with strong distribution into China — directly competing with Biemlf in women's golf apparel.
• PUMA Golf: PUMA Golf designs and distributes golf apparel, footwear and accessories with strong presence in Asia; direct comparable to Biemlf's positioning across apparel and footwear.
• Descente: Descente operates premium sport and golf apparel lines, including via Anta in China; comparable as a multi-channel premium performance and golf apparel peer with retail-store distribution.
• J.Lindeberg: J.Lindeberg is a Scandinavian premium golf and lifestyle apparel brand with strong Asia and European distribution — closely comparable as a premium dedicated golf apparel brand.
• Peter Millar: Peter Millar is a US-based premium golf and lifestyle apparel brand, recently acquired by Richemont — directly comparable to Biemlf as a premium golf apparel brand with similar price points and channels.
• Under Armour: Under Armour markets performance golf apparel and footwear as part of its sportswear portfolio and competes for the same active-lifestyle female consumer.
• adidas Golf: adidas Golf designs and sells men's and women's golf apparel, footwear, and accessories worldwide; major global competitor to Biemlf in the same product category.

Broad incumbents

• Ralph Lauren: Ralph Lauren's RLX Golf line addresses premium golf apparel and broader lifestyle; broader incumbent with a wider portfolio that overlaps with Biemlf's premium positioning.
• Lululemon: Lululemon dominates premium women's athletic apparel and increasingly addresses sport-specific segments including golf — broad incumbent whose brand economics and female consumer targeting overlap with Biemlf.

Regional players

• Anta Sports: Anta is a leading Chinese sportswear group (owner of FILA, Descente, etc.) with growing presence in performance and lifestyle apparel — a same-geography comp that addresses overlapping Chinese consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biem.L.Fdlkk Garment