What KING does

KING CO., LTD. (株式会社キング, TYO:8118) is a Japanese textile and women's apparel company founded in 1948 as a textile converter and headquartered in Tokyo. The company operates three business segments: Apparel (multi-brand women's fashion), Textile (B2B planning and proposal-based textile converter services through wholly-owned subsidiary Pawn Co., Ltd.), and Estate (rental real estate in Tokyo, Kyoto, and Osaka). FY2025 consolidated revenue was ¥78.35 billion, with Apparel contributing ¥60.50B, Textile ¥768M, and Estate ¥1.015B; operating profit was ¥790M and net profit attributable to parent shareholders was ¥625M.

The company's apparel portfolio spans eight distinct brands: PINORE (mid-market lifestyle, active since ~1968), pierre cardin (licensed French heritage, launched in Japan 2025), JUDY COLLECTION, PRIDE/PRIDEBIS, MORABITO PREMIER/BLANC/SPELL (heritage Paris maison since 1905), and LETICIA (debuted 2024). Premium positioning is anchored by MORABITO PREMIER's use of WISICA-certified West Indian Sea Island Cotton, with T-shirts priced at ¥75,900. Distribution runs through 194 physical stores across Japan in AVENUE, MORABITO, PIESSA, and department store formats, complemented by a partner-shop franchise model and the proprietary .K Online e-commerce platform.

Go-to-market is multi-channel retail with consumer-direct pricing across all brands, supported by brand-specific Instagram accounts, YouTube collection videos, LINE official accounts at the store level, magazine features (éclat, anan web), and brand-muse collaborations (e.g., actress Miki Mizuno for PINORE). Management is led by Representative Director and CEO Yamada Yukio and President & COO Kihara Shinichi. Operations are exclusively domestic (Japan only).

Name

KING

Legal name

株式会社キング

Website

https://king-group.co.jp

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

KING CO., LTD. is a Japanese textile and women's apparel company operating an eight-brand portfolio (PINORE, pierre cardin, JUDY, MORABITO, PRIDE, LETICIA) through 194 stores and e-commerce across Japan. FY2025 revenue was ¥78.35 billion across Apparel, Textile, and Estate segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Nishi-shinagawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apparel Business: Design, manufacture and retail of women's apparel under multiple owned and licensed brands. Revenue from wholesale to partner shops and direct retail sales. FY2025 revenue: 60.50 billion yen with operating loss of 41 million yen.
2. Textile Business: Planning and proposal-type textile converter business operating through subsidiary Pawn Co., Ltd. Provides textile solutions to apparel manufacturers. FY2025 revenue: 768 million yen with 32 million yen operating profit.
3. Estate/Real Estate Business: Rental property operations in Tokyo, Kyoto, and Osaka. Leverages owned real estate assets for stable rental income. FY2025 revenue: 1.015 billion yen with 808 million yen operating profit.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

KING designs, manufactures, and retails women's fashion apparel through eight owned and licensed brands, operating 194 physical stores across Japan plus the .K online e-commerce platform. The company also runs a textile converter business through subsidiary Pawn Co., Ltd., providing textile planning and materials to apparel manufacturers, and an estate/real estate business leveraging owned properties in Tokyo, Kyoto, and Osaka for rental income.

Product overview

KING CO., LTD. is a Japanese fashion apparel company with three business segments: apparel business operating multiple fashion brands (PINORE, pierre cardin, JUDY COLLECTION, PRIDE/PRIDEBIS, MORABITO PREMIER/BLANC/SPELL), textile converter business, and real estate/estate business. The company operates 194 physical stores nationwide plus an e-commerce platform (.K online). The apparel business focuses on women's fashion with brands targeting different market segments from contemporary feminine to premium/luxury.

Differentiator

Problem solved

Functional benefit

Brands

• PINORE: 上質で知的な空間に心を満たしながら、常に自分の生き方を楽しみ、描き続ける大人の女性に向けてモダンライフクロージングを提案するブランド (A brand proposing modern life clothing for adult women who enjoy and constantly draw their own way of living).
• pierre cardin
• JUDY COLLECTION
• PRIDE
• PRIDEBIS
• MORABITO PREMIER
• MORABITO BLANC
• MORABITO SPELL
• LETICIA

Products and services

• PINORE (ピノーレ) Main women's fashion brand established over 55 years ago, targeting adult women who enjoy modern lifestyle clothing. Offers sophisticated and intellectual apparel with quality materials and contemporary design.
• pierre cardin (ピエール・カルダン) Licensed ladieswear brand from legendary French couturier Pierre Cardin, launched in Japan by KING in 2025. Offers nuanced casual style that balances quality materials with refined elegance across generations.
• JUDY COLLECTION (ジュディコレクション) Contemporary feminine brand that values feminine excitement while expressing sophisticated adult taste and gentleness. Celebrated its 35th anniversary in 2024.
• PRIDE Women's fashion brand for women pursuing individuality, proposing 'rich casual style' through total coordination including goods. Positions as a casual style brand with select quality for fashion-forward women.
• PRIDEBIS Sub-brand of PRIDE, extending the PRIDE concept with additional styling options for select-quality women's fashion.
• MORABITO PREMIER (モラビトプルミエ) MORABITO's first-line premium brand established in 1905 heritage, offering 'Chic Elegance' concept with dignity and esprit. Produces premium T-shirts using genuine WISICA-certified West Indian Sea Island Cotton (priced at 75,900 yen).
• MORABITO BLANC (モラビトブラン) Brand with 'Refined Natural Style' concept, breathing Paris maison MORABITO's spirit. Offers sophisticated urban natural style for adults seeking quality daily wear.
• MORABITO SPELL (モラビトスペル) Brand featuring 'Effortless Chic' concept with French feminine mood. Reinterprets Air of Paris through delicate beautiful details and urban silhouettes for modern women.
• .K Online (ドットケイオンライン) Official e-commerce platform operated by KING selling all brands including PINORE, pierre cardin, JUDY COLLECTION, MORABITO, PRIDE, and PRIDEBIS with online-exclusive items.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Pierre Cardin (ピエール・カルダン)coreOEM/ Whitelabel/ Licensing PartnerLicensed partnership with legendary French couturier Pierre Cardin's brand. KING Co., Ltd. develops and sells women's wear under the pierre cardin brand in Japan, inheriting his revolutionary aesthetic of futuristic design and geometric patterns. The brand embodies 'democratization of fashion' philosophy. New shops opening nationwide since autumn 2025.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Marks & Spencer: UK-based multi-category retailer with a women's apparel business and longstanding heritage brand positioning. Comparable to KING in operating a multi-line women's apparel assortment with a premium/contemporary price ladder.
• Isetan Mitsukoshi Holdings: Major Japanese department store operator that is both a key wholesale channel for KING's brands and a broader incumbent in premium apparel retail. Comparable exposure to Japanese premium women's apparel demand.

Direct peers

• Sanyo Shokai: Long-standing Japanese apparel maker known for premium outerwear and licensed brands (e.g., Burberry license historically). Comparable to KING in heritage, premium brand licensing model, and department store plus directly operated retail presence.
• Baroque Japan: Japanese multi-brand women's apparel company operating MOUSSY, SLY, and other brands. Comparable in multi-brand portfolio and mall-based directly operated retail strategy for fashion-conscious women.
• Adastria: Japanese specialty apparel retailer operating brands like GLOBAL WORK, niko and..., and LOWRYS FARM through directly operated stores. Comparable in multi-brand retail strategy and emphasis on lifestyle-positioned women's apparel in Japan.
• United Arrows: Japanese select shop retailer curating multiple domestic and imported brands for fashion-conscious adults. Comparable to KING in targeting style-conscious adults and operating multi-brand, multi-channel retail across Japan.
• Onward Holdings: Japanese apparel conglomerate running brands like 23区内, J.PRESS, and any SiS, with both directly operated stores and department store distribution. Comparable in multi-brand structure and mid-to-premium women's apparel positioning.
• TSI Holdings: Japanese multi-brand apparel holding company operating multiple women's apparel brands (e.g., NATURAL BEAUTY, Jill Stuart) and retail formats. Closely comparable to KING's multi-brand portfolio strategy and wholesale-plus-DTC retail model.
• Pal Group Holdings: Japanese apparel and lifestyle retailer operating brands like 3COINS and LOWRYS FARM. Comparable in multi-brand retail structure and Japanese omni-channel distribution, though broader in lifestyle adjacencies.
• World Co. Japanese apparel company with vertically integrated planning, manufacturing, and retail operations across multiple brands. Comparable to KING's textile converter heritage plus multi-brand retail operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@morabitoblanc9409
• Instagraminstagram.com/pierrecardin.jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KING