System Reset

What System Reset does

System Reset is a small, founder-owned IT services firm headquartered at 40 Michaels Walk, Lancaster, New York, that builds custom applications and provides IT administration services for smaller companies and organizations. The company was originally formed in the early 1980s by Michael Krause at age 11, ceased operations when his interest waned, and was re-established in early 2000 after Krause completed a Computer Science degree at Rochester Institute of Technology and worked as a software engineer. Its mission is to serve companies that need small custom applications but lack the time or internal expertise to develop them, offering a cost-effective alternative to large enterprise IT providers.

The service catalog spans legacy Microsoft, Unix/Linux, and web stacks: Windows NT/2000/XP application development in Visual Basic, VB.NET, Visual C++, OLE/ActiveX, VBA, Office 97/2000/XP development, and XML; Unix development in Shell Scripts and C/C++; web development including web page design, graphic design, animated GIFs, ISAPI DLL extensions, CGI-bin, and Java/JavaScript; ongoing administration of SunOS/Sun Solaris, Windows, Oracle, and SQL Server; and networking services covering TCP/IP configuration, software installation, network configuration, and wireless router setup. The firm refers clients to other local partner companies when an engagement falls outside its direct capabilities.

System Reset is a private, bootstrapped sole proprietorship with no external investors, no parent company, and no disclosed financial metrics. Revenue is generated entirely through project-based professional services engagements at quote-based, individually negotiated pricing, acquired through direct outreach to local SMB clients via its website and email ([email protected]). The addressable market is regional, concentrated in New York State, with no productized offering, no recurring platform, no marketing channels of note, and no AI, data, or ecosystem components.

Name

System Reset

Legal name

System Reset

Website

https://system-reset.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

System Reset is a small, founder-owned IT services firm in Lancaster, New York, providing custom application development, software installation and configuration, and operating system and database administration to smaller companies and organizations in the regional New York market.

Ownership category

akta.pro rank

Product category

IT Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Legacy Application Modernization (Re-platform/Re-host/Re-factor) (BPAEAFAB)

akta.pro secondary industry

Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)

Keywords

• Custom application development
• IT system administration
• Database administration services
• Software installation configuration
• Small business IT services

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Custom Application Development: Developing custom-designed applications for smaller companies and organizations that lack the time or internal expertise to build them. This is a project-based professional services engagement.
2. Software Installation and Configuration: Software installation and configuration services for clients' IT infrastructure.
3. Operating System and Database Administration: Ongoing administration services for operating systems (SunOS/Solaris, Windows) and databases (Oracle, SQL Server).

Go-to-market motion1 record

Distribution channels1 record

Core offering

System Reset is a small Information Technology service provider that partners with smaller companies and organizations to deliver custom-designed applications, software installation and configuration, operating system and database administration, web development, and networking services. Engagements are project-based and ongoing administration work delivered through direct professional services relationships rather than licensed software products.

Product overview

System Reset is a small Information Technology service provider that offers custom application development and IT services to smaller companies and organizations. The company provides a range of services including custom application development, software installation and configuration, operating system and database administration, web design, and networking services. As a service-based company rather than a product company, System Reset does not offer a platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Application Development Custom-designed application development services for smaller companies and organizations that lack the time or internal expertise to build their own software. Delivered across Windows (Visual Basic, Visual Basic.NET, Visual C++, OLE/ActiveX Automation, VBA, Office 97/2000/XP, XML) and Unix/Linux (Shell Scripts, C/C++) platforms, plus web applications (HTML design, graphic design, animated GIFs, ISAPI DLL Extensions and Filters, CGI-bin, Java/JavaScript).
• Software Installation and Configuration Professional installation and configuration of client software across their IT environments, including TCP/IP setup, network configuration, and wireless router setup. Targeted at smaller companies that need hands-on help standing up or adjusting their software stack.
• Operating System and Database Administration Ongoing administration services for client operating systems (SunOS/Sun Solaris, Windows NT/2000/XP) and databases (Oracle, SQL Server), targeted at smaller companies that lack internal IT administration resources.
• Networking Services Networking setup and support including TCP/IP configuration, software installation, network configuration, and wireless router setup for smaller companies and organizations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights1 record

Direct peers

• ThoughtWorks: Custom software development and IT modernization consultancy delivering bespoke application development and legacy systems work — comparable in custom-development service line though at much larger scale.
• NerdsToGo: Franchised SMB-focused IT services provider offering on-site technology support, networking, and application assistance to small businesses — closely comparable in target segment and local-services delivery model.
• TEKsystems: IT services and staffing provider delivering application development, infrastructure administration, and networking services to enterprise and mid-market clients — directly comparable in service mix to System Reset's development/admin/networking offering.
• Slalom: Mid-market-focused technology and consulting firm delivering custom application development, system integration, and managed services to small and mid-sized organizations — overlapping in target customer profile and custom-delivery model.
• CGI Group: Global IT consulting and systems integration firm with strong mid-market and SMB presence, providing application development, system administration, and managed IT services.
• Insight Global: IT staffing and professional services firm providing custom application development, system administration, and IT project support across SMB and enterprise clients.

Broad incumbents

• Accenture: Largest global IT services and consulting firm covering application development, cloud migration, and managed services — adjacent at the high end of System Reset's space.
• Capgemini: Global IT services and consulting incumbent offering custom application development, system integration, and infrastructure management as part of a much broader portfolio.
• Cognizant: Large-scale IT services firm offering custom application development, system integration, and infrastructure services across SMB through enterprise segments.
• Infosys: Global IT services incumbent providing application development, maintenance, and infrastructure administration to enterprise and mid-market customers worldwide.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about System Reset