What Nippon BS Broadcasting does

Nippon BS Broadcasting Corporation (日本BS放送株式会社) operates BS11, a free-to-air Japanese Broadcasting Satellite television channel that launched in 2007 and broadcasts nationwide to all BS-compatible households and cable TV systems in Japan. The channel is structured around the BS11 broadcast brand, with the programming mix centered on anime (including the branded ANIME+ block), Chinese and Korean historical dramas, Japanese dramas, sports (J-League, sumo, weekly world soccer), travel and cuisine programming, documentaries, music and entertainment shows, and news. The underlying technology stack is BS digital satellite broadcasting infrastructure with content delivery hosted on Amazon S3 for the streaming platform, and there is no disclosed API, SDK, or developer integration surface.

The company monetizes primarily through television advertising and commercial placements against its free broadcast, with go-to-market being a direct-to-consumer distribution model via BS satellite, cable TV carriage, and the BS11+ on-demand streaming platform (which also distributes catch-up content through a TVer partnership). A secondary paid BS11+ Premium subscription tier, merchandise sales through BS11 Shop, and event sponsorships (AnimeJapan, Anison Days Festival) provide incremental revenue diversification, though advertising remains the core stream. The customer base is the broad horizontal Japanese TV audience, with named advertising sponsorships (e.g., U-NEXT for weekly world soccer) and event co-production partners (Sony Music Labels for Anison Days Festival).

Name

Nippon BS Broadcasting

Legal name

Nippon BS Broadcasting Corporation (日本BS放送株式会社)

Website

https://bs11.jp

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Nippon BS Broadcasting (BS11) is a Japanese free-to-air Broadcasting Satellite television channel operating nationwide since 2007, offering anime, Asian dramas, sports, and lifestyle programming to Japanese households, monetized primarily through advertising with a secondary BS11+ streaming subscription tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Advertising / Broadcasting: BS11 generates revenue through television advertising and commercial placements during its broadcast programming, targeting a general Japanese audience with free-to-air satellite TV content.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Nippon BS Broadcasting operates the BS11 free-to-air BS (Broadcasting Satellite) television channel in Japan, broadcasting anime, Japanese/Asian dramas, sports, documentaries, music, and news to all households with BS receivers. It is complemented by the BS11+ subscription streaming/VOD service offering catch-up and premium archive content, the BS11 Shop e-commerce merchandise site, and event-based programming such as Anison Days Festival and AnimeJapan exhibits. All linear broadcast content is offered free of charge, with monetization from advertising, premium streaming subscriptions, and merchandise.

Product overview

Nippon BS Broadcasting Corporation operates BS11 (BS11 イレブン) as its primary free-to-air BS satellite television channel, offering comprehensive programming across anime, drama, entertainment, sports, documentaries, news, and special content. The company's product portfolio centers on two interconnected platforms: the broadcast channel BS11 (free for all viewers) and the streaming/VOD service BS11+ (which evolved from BS11オンデマンド and offers both free catch-up content and premium subscription content). Supporting the broadcast ecosystem are BS11 Shop for merchandise, ANIME+ as a branded anime programming block with dedicated digital presence, and the BS11 Anime Program Guide featuring original illustrations. The streaming platform BS11+ also integrates with third-party services including TVer for catch-up streaming and Amazon S3 for content delivery infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• ANIME+: Anime programming block featuring anime series and related content
• BS11+プレミアム
• じゅういっちゃん

Products and services

• BS11 Satellite TV Channel (BS11 イレブン) Free-to-air BS (Broadcasting Satellite) television channel broadcasting anime, Japanese/Asian dramas, sports, documentaries, music, and news to all households in Japan with BS-compatible receivers or cable TV access.
• BS11+ Streaming and VOD Service (BS11+) Proprietary on-demand streaming and catch-up service for BS11 broadcast content, offering free catch-up viewing plus a paid BS11+ プレミアム subscription tier for exclusive premium archive content.
• BS11 Shop (BS11ショップ)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor.

• 浜離宮朝日ホールminorGTM or Marketing Partner · 21 April 2023The 貴公子たちの音楽会 Vol.2 concert was hosted at 浜離宮朝日ホール in Tokyo, a partner venue for BS11's music event programming.
• AnimeJapanminorGTM or Marketing Partner · 25 March 2023BS11 exhibited at AnimeJapan 2023 at Tokyo Big Site, showcasing upcoming anime programs with exclusive merchandise distribution and voice actor stage events.
• Sony Music Labels Inc.minorGTM or Marketing Partner · 4 March 2023Sony Music Labels Inc. was listed as a co-production/exhibition partner for the Anison Days Festival 2023 anime music event organized by BS11.
• 蔵開き.jp (Schunbin Co., Ltd.)minorGTM or Marketing Partner · 21 March 2022BS11 partnered with蔵開き.jp for online sake tasting events featuring 太田和彦's izakaya program, including ticket sales, sake delivery, and event management support.
• TVerminorGTM or Marketing PartnerBS11 partners with TVer (tver.jp) to provide catch-up streaming of missed broadcast programs, expanding viewer access beyond live and BS11+ platforms.
• U-NEXTminorGTM or Marketing PartnerU-NEXT sponsors BS11 sports programming 'WEEKLYワールドサッカー' (Weekly World Soccer), with the program branded as 'WEEKLYワールドサッカー Supported by U-NEXT'.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• TVer: TVer is Japan's leading catch-up streaming platform operated by major commercial broadcasters; while BS11 uses TVer as a distribution partner today, TVer is also building original content and competing for the same viewer attention that previously went to BS11's linear broadcast and BS11+ platforms.
• ABEMA (CyberAgent): ABEMA is a Japan-focused ad-supported streaming service from CyberAgent, increasingly competing with BS11 for anime simulcasts, drama distribution, and advertising budgets. While BS11+ is broadcast-tied, ABEMA is a streaming-native competitor targeting the same viewer time and ad spend.

Direct peers

• AT-X: AT-X is a Japanese anime-focused satellite/cable TV channel, highly comparable to BS11's ANIME+ programming block. Both serve anime audiences via paid/pseudo-free distribution and compete for anime content licensing rights and viewer attention in Japan.
• BS-TBS: BS-TBS operates a BS (Broadcasting Satellite) television channel in Japan, directly comparable to BS11 as a fellow free-to-air BS satellite broadcaster competing for the same nationwide audience, ad budgets, and content rights in the Japanese BS broadcasting market.
• BS Fuji (BSフジ): BS Fuji is a Japanese BS satellite television broadcaster operated by Fuji Television Network, directly competing with BS11 for free-to-air BS viewership, advertising revenue, and premium content acquisitions in Japan's BS broadcasting ecosystem.
• BS TV Tokyo (BSテレ東): BS TV Tokyo is a BS satellite broadcasting station affiliated with TV Tokyo, directly comparable to BS11 as a BS satellite broadcaster targeting Japanese audiences with specialized programming (anime, business, entertainment) and competing for the same advertising and content licensing markets.
• Tokyo MX (TOKYO MX): Tokyo MX is a Tokyo-based terrestrial independent TV station widely recognized for anime and specialty programming, competing with BS11 for anime audiences, simulcast rights, and ad-supported viewership within the broader Japanese broadcasting market.

Broad incumbents

• Fuji Television (フジテレビ): Fuji TV is one of Japan's largest terrestrial commercial broadcasters, controlling BS Fuji and competing with BS11 across drama, variety, sports, and anime. It offers a much broader portfolio but overlaps significantly with BS11 in BS satellite distribution and content acquisition.
• TBS Television (TBSテレビ): TBS is a major Japanese terrestrial commercial broadcaster with substantially larger scale, content budgets, and viewership than BS11, operating across broader content categories while also running a BS satellite channel (BS-TBS). It competes with BS11 for advertising spend and premium content rights.
• TV Asahi (テレビ朝日): TV Asahi is a major Japanese terrestrial network with substantially greater scale and resources than BS11, competing across news, drama, anime, and entertainment while also distributing via BS satellite, overlapping with BS11's audience and advertising market.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/BS11_Anime
• YouTubeyoutube.com/user/BS11index
• Instagraminstagram.com/bs11_drama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nippon BS Broadcasting