Expert

What Expert does

Expert (Эксперт) is a Russian business and economics media company founded in 1995 and operated by the Moscow-based private limited liability company OOO Ekspert.Media. It publishes a monthly print magazine and the expert.ru digital platform delivering news, in-depth analytical articles, expert columns, briefings, ratings, and interviews on the Russian and international economy, business, socio-political processes, science, and innovation. The product portfolio extends beyond the core magazine to four regional editions (Expert.Yug, Expert.Sibir i Dalniy Vostok, Expert.Ural, Expert.Severo-Zapad), a video podcast called "Принципы" (Principles) hosted by VEB.RF's Mikhail Khomich, the urban-development sub-brand Expert.Urban launched in 2026, and the annual "Topic of the Year" thematic section (2025: Victory Economy; 2026: Friendly Economies).

The underlying technology is a conventional digital media stack: a content management system and subscription-billing platform supporting personal accounts on expert.ru, web analytics via Yandex Metrica, and content distribution across Telegram, VKontakte, Yandex Dzen, MAX, YouTube, and email newsletters. There is no disclosed proprietary AI/ML infrastructure, mobile app, or API surface. The company holds Roskomnadzor mass-media registrations (PI No. FS77-86099 and El No. FS77-86105, both dated October 13, 2023) that establish OOO Ekspert.Media as the sole authorized publisher.

Expert monetizes through three primary streams: (1) recurring subscriptions to the print magazine (3,500 ₽ for six months, 5,000 ₽ for twelve months, delivered within Moscow's MKAD and St. Petersburg's KAD, with regional delivery via Ural Press, Russian Post, and Press Inform) and digital subscriptions via personal accounts; (2) advertising placements and media kits across expert.ru, the magazine, and special projects including Expert, Ekspertiza, Expert.Urban, and Expert.Praktika; and (3) events and conferences, including the Expert studio at major economic forums such as PMEF and VEF, where the outlet operates a content/podcast platform for interviews with business and government leaders. The go-to-market is sales-led B2B combined with direct-to-consumer subscriptions, targeting business owners, top managers, executives, and government officials across Russia.

Name

Expert

Legal name

OOO «Ekspert.Media» (Общество с ограниченной ответственностью «Эксперт.Медиа»)

Website

https://expert.ru

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Expert (Эксперт) is a Russian business and economics media company, founded in 1995, that publishes a monthly print magazine, the expert.ru digital platform, regional editions, and video podcasts for business owners, executives, and government officials across Russia.

Ownership category

akta.pro rank

Product category

Business News Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business news media
• Economic analysis publishing
• Industry ratings analytics
• Print digital magazines
• Business intelligence publishing

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Print Magazine Subscriptions: Monthly print magazine subscription (6 or 12 months) delivered to subscribers in Moscow and St. Petersburg, with partner-based delivery to other regions.
2. Digital Subscriptions: Electronic versions of magazine and companion publications accessible through personal account on the website.
3. Advertising Revenue: Advertising placements across website, magazine, and special projects including media kits for Expert, Ekspertiza, Expert.Urban, and Expert.Praktika.
4. Events and Conferences: Organizing and hosting events including the Expert studio at major economic forums (PMEF, VEF), video podcast 'Principles', and gallery content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Expert publishes a monthly Russian-language business magazine and operates the expert.ru digital platform that combine news reporting with in-depth economic and industry analytics. The portfolio also includes the «Принципы» (Principles) video podcast featuring interviews with Russian entrepreneurs, four regional editions covering South, Siberia/Far East, Ural, and Northwest Russia, and the Expert.Urban publication on architecture and urban development. Content is monetized through print and digital subscriptions, advertising, and event coverage at major Russian economic forums.

Product overview

Expert is an analytical media company offering a unified portfolio of business intelligence products. The core offering consists of the monthly print and digital magazine 'Эксперт' (Expert), the expert.ru digital platform combining news with deep analytics, and the video podcast 'Принципы'. Supporting products include the annual 'Тема года' (Topic of the Year) strategic section, the urban-focused sub-brand 'Эксперт.Урбан', and four regional editions ('Эксперт.Юг', 'Эксперт.Сибирь и Дальний Восток', 'Эксперт.Урал', 'Эксперт.Северо-Запад'). The portfolio is complemented by event coverage and multimedia content across social platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Printsipy (Принципы) - Video Podcast: Video podcast series featuring interviews with prominent Russian entrepreneurs and business leaders discussing their management principles and business philosophy.

Products and services

• Expert Magazine (Журнал «Эксперт») Monthly print and digital business magazine providing in-depth analysis of Russian and international economy, business, socio-political processes, science and innovation. Available via 6-month (3,500 ₽) and 12-month (5,000 ₽) subscriptions.
• Expert.ru Digital Platform

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered strategic, minor, major and core.

• VEB.RF (for Expert.Urban launch)strategicGTM or Marketing Partner · 3 July 2026VEB.RF architect Sergey Kuznetsov participated in Expert.Urban launch event, the new urban development media project by Expert magazine.
• Yandex Real Estate (Яндекс Недвижимость)minorGTM or Marketing Partner · 22 June 2026Exhibition participant at the 'Dvizhenie' real estate forum 2026, showcasing technology solutions.
• VEB.RFmajorStrategic or Co-development Partner · 15 May 2026Co-organizer of the 'Strong Ideas for New Time' forum along with ASI and Roscongress Foundation. Joint projects on technological leadership and regional development.
• Agency for Strategic Initiatives (ASI)majorStrategic or Co-development Partner · 15 May 2026Primary organizer of the 'Strong Ideas for New Time' forum, selecting and promoting innovative initiatives for Russia's development.
• Roscongress Foundation (Фонд Росконгресс)majorStrategic or Co-development Partner · 15 May 2026Event organizer and platform operator for 'Strong Ideas for New Time' forum and other major business events.
• Ural Press (Урал Пресс)coreChannel Partner/ Reseller/ DistributorRegional distribution partner for print magazine subscription outside Moscow and St. Petersburg. Handles delivery services for subscribers in other Russian regions.
• Russian Post (Почта России)coreChannel Partner/ Reseller/ DistributorNational postal distribution partner for print magazine subscription in Russian regions.
• Press Inform (Пресс Информ)minorChannel Partner/ Reseller/ DistributorRegional distribution partner for print magazine subscription services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kommersant Publishing House: Parent publishing group operating Kommersant newspaper plus magazines like Ogoniok and theme-based publications. Comparable to Expert in operating a Russian multi-publication media portfolio with diversified subscriptions and advertising.
• The Economist (Russian readership): International weekly newspaper covering global business, economics, and politics. Comparable to Expert in business journalism format and executive audience, though operating globally rather than regionally.

Direct peers

• RBC (RosBusinessConsulting): Leading Russian business news agency and digital platform covering economy, finance, and business. Comparable to Expert in serving Russian business professionals with news, analytics, and subscription offerings.
• Nezavisimaya Gazeta: Russian daily newspaper with strong business and political analysis sections. Comparable to Expert in serving Russian decision-makers with subscription-based analysis of economy and policy.
• Kommersant: One of Russia's leading daily business newspapers covering economics, politics, finance, and industry. Direct peer to Expert given overlapping Russian business media audience of executives and decision-makers with subscription-based business model.
• Forbes Russia: Russian edition of Forbes business magazine covering business leaders, rankings, and economic analysis. Direct peer to Expert in the Russian business magazine category targeting executives and entrepreneurs.
• Profile (Профиль): Russian weekly business and political magazine covering economics, finance, and policy. Comparable to Expert in offering subscription-based Russian business journalism with print and digital editions.
• Vedomosti: Major Russian business newspaper focused on economics, finance, and corporate news. Closely comparable to Expert in targeting Russian executives with subscription and advertising revenue streams.

Regional players

• Delovoy Peterburg: St. Petersburg-focused Russian business newspaper covering regional business, politics, and economy. Comparable to Expert in Russian business media model with B2B executive audience, though geographically concentrated in St. Petersburg.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@expert_mag
• Xx.com/expert_news
• LinkedInlinkedin.com/company/expert-media-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expert