Vema
Vema S.r.l. is an Italian automotive aftermarket parts manufacturer and distributor founded in 1972, producing 140+ product lines covering more than 90% of the European vehicle parc. It sells exclusively B2B to dealers and installers via direct field sales, a login-gated e-commerce portal, and the TecDoc catalog platform, and is controlled by holding company Emera S.p.A.
- Company typePrivate
- Founded1972
- HeadquartersVaredo, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vema does
Vema S.r.l. is an Italian manufacturer and distributor of automotive aftermarket parts, founded in 1972 and headquartered in Varedo, near Milan. The company produces over 140 product lines spanning steering and suspension (its core specialty), engine, cooling, transmission, rubber-metal components, fixing systems, fasteners, exhaust, gas struts, and wheel/brake components, with stated coverage of more than 90% of the European vehicle parc. Products are developed internally by Vema's own technical team, with the printed catalog refreshed on a 24-month cycle and individual SKUs updated daily in the TecDoc digital catalog.
The business runs a strictly B2B distribution model, selling exclusively to aftermarket dealers, resellers, and installers rather than to end consumers. Distribution combines a direct field sales organization, a login-gated B2B e-commerce portal (ecommerce.vema.it), and integration into the TecDoc/TecAlliance catalog standard with a co-branded mobile app (AppVEMA Catalogue on iOS and Android). Pricing is not publicly disclosed and is negotiated with resellers, with sales supported by product liability insurance. Vema markets the core portfolio alongside two sub-brands — VEMA Classic for vintage vehicles and Vema Plus for premium specifications — and generates demand visibility through Autopromotec, Automechanika, and Motortec trade shows, plus monthly Flash News communications.
Vema S.r.l. is a single-member Italian limited liability company subject to direction and coordination by holding company Emera S.p.A. It holds ISO 9001:2015, ISO 14001:2015, ISO 45001:2023, and ISO/IEC 27001:2022 certifications, together with SA 8000:2014 social accountability, AEO customs status, and Italian Model 231 compliance with a designated Supervisory Body. The company operates a 352-panel photovoltaic installation at its Varedo facility, serving markets across Europe (notably Italy), the United States, and Asia, and is privately held with no external investors or funding rounds disclosed in the input data.
Vema firmographics
Firmographics- Name
- Vema
- Legal name
- VEMA S.r.l.
- Website
- https://vema.it
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vema S.r.l. is an Italian automotive aftermarket parts manufacturer and distributor founded in 1972, producing 140+ product lines covering more than 90% of the European vehicle parc. It sells exclusively B2B to dealers and installers via direct field sales, a login-gated e-commerce portal, and the TecDoc catalog platform, and is controlled by holding company Emera S.p.A.
- Ownership category
- akta.pro rank
Vema industry classification
Industry- Product category
- Automotive Aftermarket Parts
- NAICS
- Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)
- akta.pro secondary industries
- Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters) (IMACANAD), Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA)
Keywords
Where Vema is headquartered
LocationHeadquarters
- HQ city
- Varedo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Vema business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Aftermarket automotive parts sales: Vema manufactures and distributes over 140 product lines of automotive components (steering, suspension, engine, cooling, transmission, rubber-metal articles, fasteners) to the Independent Aftermarket (IAM). Revenue is generated through direct B2B sales of physical parts to dealers and installers, primarily in Europe.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Vema product offering
Product offeringCore offering
Vema manufactures and distributes over 140 product lines of automotive aftermarket replacement parts, with a core specialization in steering and suspension components. The portfolio also covers engine, cooling, gearbox and transmission, distribution and lubrication, rubber-metal components, fixing systems, hardware/bolts, exhaust, gas struts, wheels and brakes, and windshield washer pumps, covering more than 90% of the European vehicle parc and sold exclusively B2B to dealers, resellers and installers.
Product overview
Vema is an Italian automotive parts manufacturer and distributor offering over 140 product lines covering more than 90% of the European vehicle fleet. The product portfolio centers on steering and suspension components (the company's core specialty for over 50 years), but has expanded to include rubber-metal components, fixing systems, hardware and bolts, cooling systems, engine parts, distribution and lubrication, gearbox and transmission, windshield washer pumps, exhaust systems, gas struts, wheels and brakes. Vema operates through two sub-brands: VEMA Classic for classic car parts and VEMA Plus for premium offerings. Products are accessible through multiple channels including web catalogues, PDF catalogs, and the AppVEMA Catalogue mobile application with Tecdoc integration.
Differentiator
Problem solved
Functional benefit
Brands
- VEMA Classic: Classic car parts product line covering vintage vehicle components.
- Vema Plus
Products and services
- Sterzo e Sospensione (Steering and Suspension) Vema's core specialty product line covering steering and suspension components (tie rods, ball joints, control arms) for passenger vehicles, with over 50 years of manufacturing expertise.
- Motore (Engine)
Companies that use Vema
Customer profileSegments2 records
Ideal customer profiles2 records
Vema technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Vema partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TecAlliance GmbH / TecDoccoreVema uses TecDoc Catalogue via TecAlliance GmbH to publish its product catalog through mobile apps on Play Store and Apple Store, and integrates its catalog data into the TecDoc platform with daily product updates.
- Emera S.p.A.coreVema S.r.l. is a Società a socio unico subject to direction and coordination by Emera S.p.A., as disclosed on the company website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vema competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
Vema social profiles
Digital presenceVema compliance and trust
Trust signalCompliance6 records
Vema financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vema leadership team
Management profileNumber of profiles
Profiles3 records
Vema funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vema M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vema
What does Vema do?
Vema manufactures and distributes over 140 product lines of automotive aftermarket replacement parts, with a core specialization in steering and suspension components. The portfolio also covers engine, cooling, gearbox and transmission, distribution and lubrication, rubber-metal components, fixing systems, hardware/bolts, exhaust, gas struts, wheels and brakes, and windshield washer pumps, covering more than 90% of the European vehicle parc and sold exclusively B2B to dealers, resellers and installers.
Is Vema a public or private company?
Vema is a private company. It is classified as corporate owned and is currently operating.
When was Vema founded?
Vema was founded in 1972. It employs 11 to 50 people.
Where is Vema based?
Vema is headquartered in Varedo, Italy, in the Europe region.
How does Vema make money?
One revenue line is on record: aftermarket automotive parts sales.
Does Vema have an API?
No public API is recorded for Vema.
What industry is Vema in?
Vema's product category is Automotive Aftermarket Parts. Its primary akta.pro industry code is IMACANAC, Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods), with a secondary code of IMACANAD, Aftermarket Drivetrain & Powertrain Components Manufacturing (Clutches/CV Axles/Alternators/Starters). Its NAICS code is 33633 and its SIC code is 3714.