Siantar Top

What Siantar Top does

PT Siantar Top, Tbk is an Indonesian publicly listed snack and food manufacturer (IDX: STTP), founded in 1972 in East Java and operating as a pioneer in the domestic snack industry. The company manufactures and sells a diversified portfolio of consumer food products across seven categories — snacks, biscuit and wafer, noodle snacks, instant noodles, coffee, vermicelli, and pellets — under more than 17 owned brands including TWISTKO, TIC TIC, Spix, Gemez Enaak, French Fries 2000, GO POTATO, Goriorio, My Choco, Boyki, Jaya Mie, and Maestro. Its core technology is conventional large-scale snack and noodle food manufacturing, executed across four production facilities in Sidoarjo (Waru), Pasuruan, Medan, and Bekasi, with a dedicated marketing and sales office in Surabaya.

The company's business model is a sales-led, B2C mass-market distribution model. Products are sold through Indonesian retail stores, supermarkets, and traditional markets, and are additionally exported to overseas markets via dedicated export SKUs of several brands. Revenue is generated from unit sales of packaged consumer food items; pricing is not publicly disclosed. Siantar Top reports serving more than 450,000 customers through this network, with ~5,900 employees supporting production, distribution, and brand management. The investor relations function is active, with quarterly and annual reports, shareholder meeting results, and a dedicated IR contact published on the corporate website, consistent with its listed-company status since 1996.

Name

Siantar Top

Legal name

PT Siantar Top, Tbk

Website

https://siantartop.co.id

Company type

Public

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PT Siantar Top, Tbk is an Indonesian publicly listed snack and food manufacturer producing 17+ brands of snacks, biscuits, wafers, noodle snacks, instant noodles, coffee, vermicelli, and pellets across four domestic plants, distributed to mass-market consumers in Indonesia and export markets.

Ownership category

akta.pro rank

Product category

Snack and Confectionery Manufacturing

NAICS

Food Manufacturing (311), Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

Keywords

• Snack manufacturing
• Confectionery products
• Instant noodles
• Coffee products
• Food manufacturing

Headquarters

HQ city

Waru

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Snack and Food Products Sales: PT Siantar Top generates revenue through the manufacturing and sale of snack food products including biscuits, wafers, noodle snacks, instant noodles, coffee, vermicelli, and pellets under various brand names both domestically in Indonesia and through export to overseas markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

PT Siantar Top, Tbk manufactures and sells a diversified portfolio of snack and food products under multiple brands, spanning snacks, biscuits and wafers, noodle snacks, instant noodles, coffee, vermicelli, and pellets. Products are distributed through retail stores, supermarkets, and traditional markets across Indonesia, with dedicated export-market variants sold to overseas markets. The company operates four manufacturing facilities in Sidoarjo, Pasuruan, Medan, and Bekasi.

Product overview

PT Siantar Top, Tbk is a diversified Indonesian food manufacturing company established in 1972 and listed on the Indonesia Stock Exchange since 1996. The company operates as a multi-brand snack and food products manufacturer with products organized into several categories: Snacks (TWISTKO, TIC TIC, French Fries 2000), Biscuit and Wafer (GO POTATO, GO!, Goriorio, My Choco), Noodle Snacks (Spix, Boyki, Gemez Enaak, Gemez, Suki), Instant Noodle (Jaya Mie), Coffee (O'Krimer, Maestro Instant Coffee), Vermicelli, and Pellet products. Many brands are available in both domestic Indonesian and export market variants, demonstrating the company's dual-market strategy. The company employs approximately 5,900+ employees and serves over 450,000 customers across Indonesia with manufacturing facilities in Sidoarjo, Pasuruan, Medan, and Bekasi.

Differentiator

Problem solved

Functional benefit

Brands

• TWISTKO: Snack brand exported internationally
• TIC TIC
• Spix
• GO POTATO
• GO!
• Goriorio
• Boyki
• My Choco
• French Fries 2000
• Gemez Enaak
• Gemez
• Suki
• O'Krimer
• Maestro
• Jaya Mie

Products and services

• TWISTKO Snack brand produced for both domestic Indonesian and overseas export markets.
• TIC TIC Snack brand targeted at overseas export markets.
• Spix Noodle snack brand produced in domestic and export variants.
• GO POTATO Biscuit and wafer brand available in both domestic and export markets.
• GO! Biscuit and wafer brand targeted at export markets.
• Goriorio Biscuit and wafer brand targeted at export markets.
• Boyki Noodle snack brand produced by Siantar Top.
• My Choco Chocolate biscuit brand.
• French Fries 2000 Snack brand available in both domestic and export markets.
• Gemez Enaak Noodle snack brand available in both domestic and export markets.
• O'Krimer Creamer coffee brand.
• Maestro Instant Coffee Instant coffee brand.
• Jaya Mie Instant noodle brand.
• Gemez Noodle snack brand.
• Suki Noodle snack brand.
• Pellet Pellet snack product category.
• Vermicelli Vermicelli noodle product category.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Indofood CBP Sukses Makmur: Indonesia's leading packaged food producer with dominant positions in instant noodles (Indomie), snacks (Chitato), and dairy. Directly comparable to Siantar Top's noodles and snack categories and is the dominant player in the company's home market.
• Mayora Indah: One of Indonesia's largest snack and confectionery manufacturers, producing biscuits, wafers, candies, and instant noodles (Roma, Beng Beng, Kopiko). Directly comparable to Siantar Top across multiple product categories and Indonesian retail channels.
• Universal Robina Corporation: Filipino food and snack manufacturer with brands like Jack 'n Jill, Piattos, and C2. Comparable multi-category snack and noodle portfolio serving Southeast Asian consumers with similar price-point positioning to Siantar Top.
• Garudafood Putera Sejahtra: Indonesian snack and beverage manufacturer producing choco bars, peanuts, chips, and dairy products under brands like Garuda, Gery, and Prochiz. Competes directly with Siantar Top in domestic snack aisles and modern trade.
• Wings Food (Wings Group): Indonesian consumer goods group producing instant noodles, snacks, and personal care products. Directly comparable in noodles (Mie Sedaap competes with Jaya Mie) and adjacent snack categories within the Indonesian market.

Broad incumbents

• PepsiCo (Frito-Lay): Global snack and beverage giant with Lay's and other snack brands. Comparable as a broad incumbent in the salty snack category where Siantar Top competes (e.g., French Fries 2000), particularly across Asia-Pacific markets.
• Mondelez International: Global snacks giant operating biscuit, chocolate, and gum brands. While not focused on Indonesian noodle snacks, it competes in adjacent confectionery and biscuit categories where Siantar Top also operates (e.g., My Choco).
• Nissin Foods Holdings: Global instant noodle leader with Cup Noodles and other brands. Comparable in instant noodles category (Siantar Top's Jaya Mie) and operates as a broad incumbent across Asia, including Indonesia-adjacent markets.

Regional players

• Mamee-Double Decker: Malaysian snack manufacturer with noodle snack and extruded snack products similar to Siantar Top's portfolio. Operates in adjacent Southeast Asian market with comparable product positioning and export ambitions.
• Tao Kae Noi Food & Marketing: Thai-based snack company specializing in crispy seaweed snacks with strong Southeast Asian and international distribution. Comparable mid-sized Asian snack manufacturer with export-oriented business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hrdsiantartop
• Xx.com/ptsiantartop
• LinkedInlinkedin.com/company/pt.-siantar-top-tbk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siantar Top