Resource Refocus
Resource Refocus is a Berkeley-based building energy consulting firm that provides modeling, policy, and codes-and-standards analysis to state agencies, utilities, and research universities pursuing zero net energy and zero carbon building goals.
- Company typePrivate
- Founded2010
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Resource Refocus does
Resource Refocus LLC is a Berkeley, California-based energy consulting firm founded in 2010 by Anna LaRue and Noelle Cole that provides technical consulting on energy use in buildings, with a specialization in zero net energy (ZNE), zero carbon (ZC), and building electrification. The firm serves a small set of institutional clients—primarily state energy agencies (NYSERDA, CARB), investor-owned utilities (SCE, PG&E), regional efficiency organizations (NEEA), and research universities—and delivers work through five service lines: Modeling & Analytics, Strategic Planning, Project Oversight, Research, and Education & Outreach. Core technical work spans building energy simulation, building performance monitoring, techno-economic modeling, Monte Carlo analysis, load shape optimization, and cost-effectiveness analysis for energy codes. Notable proprietary methodologies include the Future Typical Meteorological Year (FTMY) Data Analysis and a Zero Carbon Building Wedge Analysis Tool developed through CARB-funded research.
The business operates on a project-based professional services revenue model with no public pricing or contracted subscription products; engagements appear to be negotiated, RFP-driven, and tied to specific state or utility research initiatives. The firm is a WBE-certified and California Small Business-certified LLC, with no venture or private equity ownership. Its GTM is sales-led, relying on direct business development with government procurement, professional leadership in ASHRAE and IBPSA, conference presentations, and co-coordination of the Architecture at Zero design competition (a global zero net energy design competition it has run with AIA California since 2011). The five-person core team plus project-specific consultants (notably Dr. Carrie Brown, a PhD from MIT in Building Technology and current President of IBPSA-USA) holds advanced degrees from MIT, UC Berkeley, Stanford, UC Davis, and other top institutions, providing the talent base for specialized consulting in this niche.
Resource Refocus firmographics
Firmographics- Name
- Resource Refocus
- Legal name
- Resource Refocus LLC
- Website
- https://resourcerefocus.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Resource Refocus is a Berkeley-based building energy consulting firm that provides modeling, policy, and codes-and-standards analysis to state agencies, utilities, and research universities pursuing zero net energy and zero carbon building goals.
- Ownership category
- akta.pro rank
Resource Refocus industry classification
Industry- Product category
- Energy Consulting Services
- NAICS
- Environmental Consulting Services (541620)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sustainability & ESG Consulting (BPAHACAK)
- akta.pro secondary industries
- Sector-Specific Net-Zero Pathways & Benchmarking (hard-to-abate methodologies) (EUABAKAI), Scope 1–3 GHG Inventory Strategy, Data Governance & Controls (advisory) (EUABAKAD), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)
Keywords
Where Resource Refocus is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Resource Refocus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Energy Consulting and Analysis Services: Professional consulting services providing technical expertise in building science, engineering, and policy research to utilities, state agencies, energy modeling firms, and research universities for zero net energy, zero carbon, and energy efficiency projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Resource Refocus product offering
Product offeringCore offering
Resource Refocus provides strategic energy consulting and analysis on energy use in buildings, helping building industry stakeholders design and deliver zero net energy, zero carbon, and energy efficiency research, projects, and initiatives. Their services include building energy modeling, performance monitoring, large-scale simulation, cost-effectiveness analysis, feasibility studies, codes and standards development, and project management for utilities, state agencies, energy modeling firms, and research universities.
Product overview
Resource Refocus is a strategic energy consulting firm offering specialized services in building science, engineering, and policy. Their core service portfolio consists of five interconnected offerings: Modeling & Analytics (building energy modeling, performance monitoring, simulation, and cost-effectiveness analysis), Strategic Planning (feasibility studies, policy development, codes & standards, road map development), Project Oversight (technical research and project management), Research (zero net energy, energy efficiency, zero carbon building research), and Education & Outreach (material development and stakeholder engagement). They apply these services to major research initiatives including the NYStretch Codes & Standards development, Buildings of Excellence Performance Validation, NY State Climate Impacts Assessment, Future Typical Meteorological Year Data Files assessment, and Zero-Carbon Buildings feasibility studies. Additionally, they coordinate the Architecture at Zero Competition—a global design competition for decarbonization—and produce specialized research publications like the BETR for Schools report.
Differentiator
Problem solved
Functional benefit
Products and services
- Modeling & Analytics
- Strategic Planning
- Project Oversight
- Research
- Education & Outreach
- BETR for Schools (Building Electrification Technology Roadmap)
- NYSERDA Codes & Standards (NYStretch)
- Buildings of Excellence Performance Validation
- NY State Climate Impacts Assessment - Buildings Technical Workgroup
- Assessment of Future Typical Meteorological Year Data Files (FTMY)
- Zero-Carbon Buildings in California: A Feasibility Study
- Architecture at Zero Competition
Quantifiable outcome
- 82-92% reduction of GHGs by 2050 through community-scale strategy implementation
- +3 more outcomes
Companies that use Resource Refocus
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Resource Refocus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Resource Refocus partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- New Buildings Institute (NBI)coreOngoing collaboration on NYSERDA's Buildings of Excellence performance validation and the BETR (Building Electrification Technology Roadmap) for Schools study for Southern California Edison. Resource Refocus and NBI conduct trend analysis, case studies, and performance validation for BOE awardees, developing solution packages and economic analysis across multiple rounds of the competition.
- University at Buffalo Department of ArchitecturecoreCollaborated on NYSERDA's Buildings of Excellence program, FTMY 2020 assessment for NYSERDA, and NY Climate Impacts Assessment. The University provides academic research support and student engagement for building energy analysis projects.
- ERGminorPart of the project team for NYSERDA's New York State Climate Impacts Assessment, contributing to the Buildings Sector Technical Workgroup alongside Resource Refocus.
- The Center for Resource Efficient Communities (UC Berkeley)coreLed the zero carbon buildings in California feasibility study. The Center led building-level operational energy research, developing load profiles for baseline and retrofit scenarios across six building types.
- The Center for the Built Environment (UC Berkeley)coreCollaborated on the Zero-Carbon Buildings in California feasibility study. Provided research expertise in building performance and the built environment.
- Fehr and PeersminorPart of the project team for the Zero-Carbon Buildings in California feasibility study, providing transportation and urban planning analysis alongside building energy research.
- Energy SolutionsminorPart of the project team for the Zero-Carbon Buildings in California feasibility study, contributing energy analysis and policy expertise.
- Industrial Economics, Incorporated (IEc)minorRR supported IEc as project lead on NEEA's Northwest Energy Efficiency Alliance Code Baseline and Assumption Review. IEc served as project lead while RR provided technical analysis on commercial and residential energy codes.
- Earth Advantage, NMR GroupminorPart of the team for NEEA's Oregon Residential Code Compliance Evaluation, examining new single-family homes built under the 2021 Oregon Residential Specialty Code.
- ArupcoreCollaborated with Arup and Redwood Energy on the BayREN Existing Buildings Study, providing local governments with data about building characteristics, energy use, and GHG emissions through an interactive dashboard. Also partnered on ASHRAE Decarbonization Conference presentation on scaling residential and commercial retrofits in California.
- Redwood EnergyminorPartnered with Arup and Resource Refocus on the BayREN Existing Buildings Study. Also collaborated on CARB's Propane Utilization in Buildings study.
- TRCcoreLed the California Air Resources Board's Propane Utilization in Buildings Across California study with RR leading analysis on financial, energy, and emissions impacts of switching from propane heating to zero emission technologies. Also collaborated on IEPEC paper on heat pump cost estimation practices.
- AIA CaliforniacoreCo-coordinator of the Architecture at Zero design competition since 2011, in partnership with California investor-owned utilities. Resource Refocus provides competition coordination and technical review for this global zero net energy design competition.
- ASHRAE Task Force for Building DecarbonizationcoreActive participation in ASHRAE's decarbonization initiative. Team members serve on the Executive Committee, chair working groups, and contribute to decarbonization guides and educational materials.
- IBPSA-USA and IBPSA-WorldcoreDr. Carrie Brown serves as President of IBPSA-USA and IBPSA-World Director-at-Large. Active involvement in building performance simulation conferences, technical committees, and professional community leadership.
- New Buildings Institute (NBI) — Next Gen Mentorship ProgramminorAnna LaRue serves as a mentor in NBI's Next Gen Mentorship Program, which fosters the next generation of diverse buildings industry leaders.
- Central California Asthma Collaborative, Redwood Coast Energy AuthorityminorCollaborating with TRC on CARB's ongoing study evaluating potential retrofits for zero-emission equipment in California non-residential buildings.
- ICI EngineersminorPartnered with TRC and RR on CARB's Propane Utilization in Buildings across California study, providing engineering analysis for propane-to-zero-emission technology transition scenarios.
- NORESCO, Karpman ConsultingcorePart of the project team for developing the residential 2023 NYStretch and Uniform Building Codes. NORESCO and Karpman Consulting led commercial code development and analysis alongside RR's residential work.
- Building Decarbonization CoalitionminorListed as a professional leadership organization, indicating alignment and collaboration on building decarbonization initiatives.
- ASHRAE Technical Committees (TC 2.8, TC 4.2, TC 7.2, TC 7.6, Resilience Task Group)coreTeam members hold active roles in multiple ASHRAE Technical Committees covering building environmental impacts and sustainability, climatic information, HVAC construction technologies, building energy performance, and resilience.
- Energy Systems Integration Group (ESIG)coreRhys Davis serves on the ESIG Grid Planning for Building Electrification Task Force, collaborating with utility planners, researchers, and technology developers on forecasting electrification impacts and distribution system planning.
- Allensworth Progressive AssociationcoreCollaboration with the Allensworth Progressive Association on the Architecture at Zero 2023 competition to design a teaching and innovation farm lab in California's first Black town, addressing sustainable agriculture and building decarbonization.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Resource Refocus competitors and assessment
Company assessmentBroad incumbents
- Arup: Arup is a global engineering and design consultancy with deep building decarbonization, energy modeling, and sustainability practices. Resource Refocus partnered with Arup on the BayREN Existing Buildings Study and ASHRAE Decarbonization Conference presentations, serving overlapping California institutional and utility clients.
- ICF International: ICF is a large global consulting firm with significant energy efficiency, building decarbonization, and climate policy practices serving federal, state, and utility clients. Resource Refocus competes with ICF on state energy code development, building electrification studies, and program evaluation work.
- Illume Advising (formerly DNV GL Energy / DNV Buildings): Illume Advising and the former DNV buildings energy practice provide building energy consulting, codes and standards, and program evaluation for utilities and government agencies. They overlap with Resource Refocus in residential and commercial energy code compliance work and ZNE program support.
Direct peers
- kW Engineering: kW Engineering is a mechanical and energy engineering consultancy focused on high-performance buildings, zero net energy design, and codes and standards. It is a closely comparable boutique firm serving utilities, state agencies, and program administrators on building decarbonization and energy efficiency.
- TRC Companies: TRC is an environmental and energy consulting firm that leads major California Air Resources Board studies (including the Propane Utilization study) with Resource Refocus as a key subconsultant. Both firms serve state agencies and utilities on building decarbonization, codes and standards, and energy efficiency program design.
- Frontier Energy: Frontier Energy is a clean energy consulting firm supporting utilities, state agencies, and program administrators with building electrification, energy efficiency program design, and codes and standards work. It directly competes with Resource Refocus in the California and national IOU-funded program space.
- NORESCO: NORESCO is an energy services firm that led the commercial side of the residential 2023 NYStretch and Uniform Building Codes project alongside Resource Refocus. Both firms provide technical energy code development, cost-effectiveness analysis, and codes and standards advisory to state agencies and utilities.
- New Buildings Institute (NBI): NBI is a nonprofit focused on energy efficiency and zero carbon buildings, working on zero net energy codes, building performance, and policy. Resource Refocus and NBI co-deliver NYSERDA's Buildings of Excellence performance validation and BETR Schools studies, operating in the same niche with comparable mission and clients.
- Redwood Energy: Redwood Energy is a building electrification consulting firm specializing in all-electric building design, codes and standards, and policy advocacy. Resource Refocus partnered with Redwood Energy on the BayREN Existing Buildings Study and CARB's Propane Utilization study, working on adjacent California decarbonization programs.
- Energy Solutions: Energy Solutions is an employee-owned clean energy consultancy delivering energy efficiency program design, policy analysis, and building decarbonization studies. Resource Refocus partnered with Energy Solutions on the Zero-Carbon Buildings in California feasibility study for CARB, serving the same state agency and utility clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Resource Refocus social profiles
Digital presenceResource Refocus compliance and trust
Trust signalCompliance2 records
Resource Refocus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resource Refocus leadership team
Management profileNumber of profiles
Profiles7 records
Resource Refocus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resource Refocus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resource Refocus
What does Resource Refocus do?
Resource Refocus provides strategic energy consulting and analysis on energy use in buildings, helping building industry stakeholders design and deliver zero net energy, zero carbon, and energy efficiency research, projects, and initiatives. Their services include building energy modeling, performance monitoring, large-scale simulation, cost-effectiveness analysis, feasibility studies, codes and standards development, and project management for utilities, state agencies, energy modeling firms, and research universities.
Is Resource Refocus a public or private company?
Resource Refocus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Resource Refocus founded?
Resource Refocus was founded in 2010. It employs 1 to 10 people.
Where is Resource Refocus based?
Resource Refocus is headquartered in Berkeley, United States, in the North America region.
How does Resource Refocus make money?
One revenue line is on record: energy Consulting and Analysis Services.
Who are Resource Refocus's main competitors?
Broad incumbents on record are Arup, ICF International and Illume Advising (formerly DNV GL Energy / DNV Buildings). Direct peers are kW Engineering, TRC Companies, Frontier Energy, NORESCO, New Buildings Institute (NBI), Redwood Energy and Energy Solutions.
Does Resource Refocus have an API?
No public API is recorded for Resource Refocus.
What industry is Resource Refocus in?
Resource Refocus's product category is Energy Consulting Services. Its primary akta.pro industry code is BPAHACAK, Sustainability & ESG Consulting, with a secondary code of EUABAKAI, Sector-Specific Net-Zero Pathways & Benchmarking (hard-to-abate methodologies). Its NAICS code is 541620 and its SIC code is 8742.