Sweet Temptations
Sweet Temptations is a wholesale-only French bakery in Los Angeles, founded in 1992, producing artisan breads, viennoiserie, pastries, and desserts for B2B customers—hotels, restaurants, cafes, caterers, and other wholesalers—via direct delivery across Los Angeles County.
- Company typePrivate
- Founded1992
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sweet Temptations does
Sweet Temptations is a wholesale-only French bakery operating from a single production facility at 3514 W Jefferson Blvd in Los Angeles, serving business customers across Los Angeles County since 1992. The company produces an extensive catalog of French and American artisan baked goods organized into breads (baguettes, specialty sandwich breads, large and small loaves, Pullman breads), viennoiserie morning pastries made with 100% European-style butter, dessert bars and cookies, individual and premium French pastries (éclairs, religieuse, opéra, macarons, tarts, cakes), and reception items. Production is described as chef-supervised, with par-baked options available for selected breads.
The company operates a B2B wholesale-only model with no direct-to-consumer or retail channel. Customers are hotels, restaurants, cafes, caterers, and other bakeries/wholesalers, served via direct delivery during a 4 a.m. to 8 a.m. window seven days a week, including major holidays. Standard orders require 48-hour lead time; custom orders require one week; a "Last Minute" option provides emergency fulfillment for select items. Pricing is unit-based and not publicly disclosed, with minimum order requirements varying by product category.
Sweet Temptations is privately held, independently owned, and operates with no disclosed funding, parent company, management team, M&A activity, or partnerships. The business is small (11–50 employees), single-site, and geographically constrained to Los Angeles County, with no documented technology platform, digital ordering system, or AI/ML capabilities. The website functions as a static catalogue and contact channel.
Sweet Temptations firmographics
Firmographics- Name
- Sweet Temptations
- Legal name
- Sweet Temptations
- Website
- https://sweettemptations.la
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sweet Temptations is a wholesale-only French bakery in Los Angeles, founded in 1992, producing artisan breads, viennoiserie, pastries, and desserts for B2B customers—hotels, restaurants, cafes, caterers, and other wholesalers—via direct delivery across Los Angeles County.
- Ownership category
- akta.pro rank
Sweet Temptations industry classification
Industry- Product category
- Wholesale Bakery and Artisan Baked Goods
- NAICS
- Retail Bakeries (311811), Cookie and Cracker Manufacturing (311821)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Bakery & Desserts Distribution (CRAOABAE)
- akta.pro secondary industry
- Frozen & Par-Baked Bakery Production (THAFAFAK)
Keywords
Where Sweet Temptations is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sweet Temptations business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale baked goods sales: Wholesale bakery selling French pastries, breads, and desserts to hotels, restaurants, cafes, caterers, and other bakeries. Operates on order-based model with standard lead times (48 hours for pastries, 1 week for custom orders) and direct delivery service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wholesale pricing for B2B customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sweet Temptations product offering
Product offeringCore offering
Sweet Temptations is a wholesale-only French bakery producing and distributing artisan breads, viennoiserie morning pastries, and French/American desserts. The company sells its products exclusively to business customers—primarily hotels, restaurants, cafes, caterers, and other bakeries/wholesalers—via order-based direct delivery within Los Angeles County. It supports standard catalogue orders (48-hour lead time), custom French and American dessert orders (one-week lead time), and an emergency last-minute wholesale option for banquets and events.
Product overview
Sweet Temptations is a wholesale-only French bakery operating since 1992 in Los Angeles, serving the hospitality industry (hotels, restaurants, cafes) as well as caterers and other wholesalers. The company offers a comprehensive portfolio of French artisan products organized into categories: Bread (baguettes, specialty sandwich breads, large loaves, Pullman breads, and small artisan loaves); Viennoiserie Morning Pastries (croissants, Danish, muffins in multiple sizes made with 100% European Style butter); Dessert Bars and Cookies; Receptions & Cocktails items (mini hors-d'oeuvres, Petits Fours, Gluten-Free French Macarons); Specials & Basics (flans, bread puddings, pound cakes); Individual Desserts (tarts, galettes, mousses, tiramisu, chocolate lava cake); Premium Pastries (eclairs, religieuse, opera); and Tarts, Cakes & Full Sheets (9-inch tarts and gourmet cakes). The company also offers custom order capabilities for French and American desserts not in the standard catalogue, as well as a Last Minute wholesale option for emergency event needs.
Differentiator
Problem solved
Functional benefit
Products and services
- French Breads (Baguettes, Specialty Sandwich Breads, Large Loaves, Pullman Breads, Small Loaves)
Companies that use Sweet Temptations
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Sweet Temptations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sweet Temptations partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Sweet Temptations competitors and assessment
Company assessmentRegional players
- Boudin Bakery: Iconic San Francisco-based sourdough bakery with wholesale and retail distribution. Comparable in French/artisan bakery tradition and wholesale foodservice supply, but primarily serves the Bay Area rather than LA.
Direct peers
- Aryeh's Bakery: Wholesale-only bakery in the LA area serving restaurants, hotels, and caterers with breads and pastries. Closely matches Sweet Temptations' wholesale-only B2B model, regional geography, and foodservice customer base.
- La Brea Bakery: Los Angeles-based artisan wholesale bakery producing French-style breads and pastries for foodservice and retail channels. Closely comparable to Sweet Temptations in product mix, geography, and B2B wholesale go-to-market model.
- St. Pierre Bakery: Wholesale baker of brioche-style buns and viennoiserie serving foodservice and retail in North America. Overlaps with Sweet Temptations in viennoiserie manufacturing and wholesale delivery to restaurants and hospitality operators.
Broad incumbents
- Bimbo Bakeries USA: Largest wholesale bakery operator in the US (Thomas', Sara Lee, Entenmann's). Overlaps with Sweet Temptations in wholesale bread/pastry distribution to retail and foodservice, but operates at mass scale with broader grocery focus rather than artisan French specialty.
- Flowers Foods: Major US wholesale baked goods company (Nature's Own, Wonder). Serves foodservice and grocery with broad packaged bread offerings; relevant as a scaled wholesale bakery peer but lacks Sweet Temptations' artisan French specialization.
- Le Pain Quotidien: Bakery-café operator with proprietary bread and viennoiserie programs; comparable to Sweet Temptations in French bread and pastry craft, but distributes primarily through its own retail cafés rather than wholesale foodservice channels.
Others
- Choceur / specialty French pastry importers: Importers and distributors of European-style pastries into US foodservice. Indirect peer as a complementary supplier of French dessert formats to hotels and caterers that overlap with Sweet Temptations' customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sweet Temptations social profiles
Digital presenceSweet Temptations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweet Temptations leadership team
Management profileNumber of profiles
Sweet Temptations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweet Temptations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweet Temptations
What does Sweet Temptations do?
Sweet Temptations is a wholesale-only French bakery producing and distributing artisan breads, viennoiserie morning pastries, and French/American desserts. The company sells its products exclusively to business customers—primarily hotels, restaurants, cafes, caterers, and other bakeries/wholesalers—via order-based direct delivery within Los Angeles County. It supports standard catalogue orders (48-hour lead time), custom French and American dessert orders (one-week lead time), and an emergency last-minute wholesale option for banquets and events.
Is Sweet Temptations a public or private company?
Sweet Temptations is a private company. It is classified as unknown and is currently operating.
When was Sweet Temptations founded?
Sweet Temptations was founded in 1992. It employs 11 to 50 people.
Where is Sweet Temptations based?
Sweet Temptations is headquartered in Los Angeles, United States, in the North America region.
How does Sweet Temptations make money?
One revenue line is on record: wholesale baked goods sales.
Who are Sweet Temptations's main competitors?
Boudin Bakery is listed as a regional player. Direct peers are Aryeh's Bakery, La Brea Bakery and St. Pierre Bakery. Broad incumbents are Bimbo Bakeries USA, Flowers Foods and Le Pain Quotidien. Choceur / specialty French pastry importers is listed as an others.
Does Sweet Temptations have an API?
No public API is recorded for Sweet Temptations.
What industry is Sweet Temptations in?
Sweet Temptations's product category is Wholesale Bakery and Artisan Baked Goods. Its primary akta.pro industry code is CRAOABAE, Bakery & Desserts Distribution, with a secondary code of THAFAFAK, Frozen & Par-Baked Bakery Production. Its NAICS code is 311811 and its SIC code is 2050.