Shenzhen Hongrui Guangxiang Electronic Technology Co.

What Shenzhen Hongrui Guangxiang Electronic Technology Co. does

Shenzhen Hongrui Guangxiang Electronic Technology Co., operating under the brand name HRUI, is a privately held Chinese manufacturer founded in 2013 and headquartered in Shenzhen's Baoan District. The company is designated as a National High-Tech Enterprise and specializes in the research, development, production, sales, and servicing of intelligent network communication products. Its product portfolio centers on Power over Ethernet (PoE) and industrial Ethernet switches, spanning commercial-grade models for SMB deployments through to ruggedized industrial switches with IP40 protection, -40°C to 75°C operating temperature range, EMC grade 4 resilience, and DIN rail mounting. Supporting products include managed Layer 2+ switches, optical fiber converters, PoE accessories (injectors, extenders, splitters), and wireless bridge/CPE solutions. Technical capabilities include ERPS ring protocol with 12ms self-recovery, IEEE 802.3af/at/bt PoE support up to 90W per port, PoE Watchdog automation, IEEE 1588 precision time synchronization, and the proprietary HRUI Cloud Management platform for remote equipment monitoring.

HRUI's business model is B2B hardware sales, supplemented by ODM/OEM custom manufacturing services and a global channel agent program for resellers and value-added resellers. Pricing is quote-based rather than publicly disclosed, consistent with project-driven industrial sales and multi-year contracts. The company serves eight primary vertical markets: community security, intelligent transportation, electric energy / smart grid, mine industry, industrial automation, public works (sewage treatment and pumping stations), urban pipeline infrastructure, and large-scale wireless network coverage. Distribution is global in scope, supported by marketing through the corporate website, LinkedIn, Facebook, YouTube, Instagram, Pinterest, Twitter, and industry trade exhibitions. Products hold CCC, CE, FCC, RoHS, and CE-LVD certifications, enabling cross-border deployment in regulated industrial and infrastructure projects. The company does not disclose revenue, has no recorded external funding, no disclosed M&A activity, no named customer logos, and no senior leadership profiles in the available data, which constrains assessment of scale and ownership structure.

Name

Shenzhen Hongrui Guangxiang Electronic Technology Co.

Legal name

Shenzhen Hongrui Optical Technology Co., Ltd.

Website

https://hruitech.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

HRUI is a Shenzhen-based Chinese manufacturer of PoE and industrial Ethernet switches, media converters, and wireless networking equipment, serving eight verticals including industrial automation, mining, transportation, and smart grid through direct sales, ODM/OEM services, and a global channel agent program.

Ownership category

akta.pro rank

Product category

Industrial Networking Equipment

NAICS

Other Communications Equipment Manufacturing (334290), Other Communications Equipment Manufacturing (33429), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Computer Communications Equipment (3576), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Head-End Systems (HES) & AMI Network Management (EUADAFAC)

akta.pro secondary industries

AMI/Smart Meter Communications Networks (RF Mesh, PLC Backhaul, Cellular) (EUADAIAC), Network Engineering, Integration & Field Deployment Services (Design, Build, Test) (EUADAIAM), Wi‑Fi Controllers & WLAN Gateways (On‑prem/Virtual) (HDAFACAC)

Keywords

• PoE switches
• Industrial Ethernet switches
• Media converters
• Network communication products
• Industrial networking hardware

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hardware Product Sales: Revenue generated from the sale of network communication hardware including PoE switches, industrial Ethernet switches, managed switches, optical fiber converters, and PoE accessories. Products are sold as complete units with various port configurations and power ratings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

HRUI researches, develops, manufactures, sells, and services intelligent network communication hardware, with its core product line centered on Power over Ethernet (PoE) switches and industrial Ethernet switches. The portfolio also includes standard Ethernet switches, managed switches with L2+ features, optical fiber converters, PoE accessories (injectors, extenders, splitters), and wireless networking solutions. The company offers ODM/OEM custom manufacturing services for customers requiring branded or specialized network equipment.

Product overview

Shenzhen Hongrui Guangxiang Electronic Technology Co. (HRUI) is a national high-tech enterprise specializing in intelligent network communication products. The company's product portfolio centers on Power over Ethernet (PoE) switches and industrial switches as core offerings, complemented by Ethernet switches, managed switches with L2+ features, optical fiber converters, PoE accessories, and wireless solutions. The product line ranges from standard commercial-grade PoE switches (like the HR-AFG-811NS series) for SMB applications to industrial-grade managed switches (including the HR722P and HR600-BTGM series) designed for harsh environments with extended temperature ratings, IP40 protection, and DIN rail mounting capabilities. Products support IEEE 802.3af/at/bt PoE standards with power outputs up to 90W per port, and feature cloud management, SNMP monitoring, ERPS ring redundancy, and VLAN/QoS capabilities. The portfolio serves diverse vertical markets including community security, industrial automation, intelligent transportation, electric energy, and public works through integrated network solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• PoE Switch Power over Ethernet switches that provide both data connection and electrical power over a single network cable, supporting IEEE 802.3af/at standards. Designed for SMB and commercial deployments where powering IP cameras, wireless access points, and VoIP phones over Ethernet is required.
• Ethernet Switch Standard gigabit Ethernet switches for network connectivity in commercial and industrial environments, providing reliable Layer 2 switching for general-purpose networking needs.
• Managed Switch Layer 2+ managed switches with advanced features including VLAN, QoS, SNMP management, and cloud connectivity for enterprise networking requiring traffic control, monitoring, and centralized management.
• Industrial PoE Switch Rugged industrial-grade Power over Ethernet switches designed for harsh environments with extended temperature ranges (-40 to 75°C), IP40 protection, and DIN rail mounting. Suitable for mining, transportation, energy, and outdoor industrial deployments.
• Industrial Ethernet Switch Industrial Ethernet switches built for demanding industrial applications with robust construction and reliable performance in extreme conditions, providing connectivity for factory automation and process control environments.
• Optical Fiber Converter Media converters that enable conversion between fiber optic and copper Ethernet interfaces for long-distance network transmission, extending network reach in industrial and commercial deployments.
• PoE Accessory PoE-related accessories including injectors, extenders, and splitters that enhance PoE network deployments by adding power to non-PoE switches or extending power and data delivery distances.
• Wireless Solutions Wireless networking products including bridges and CPE devices (e.g., HR-CPE30B-05P) for establishing wireless point-to-point or point-to-multipoint connections in various deployment scenarios including large-scale wireless coverage for venues, factories, hotels, and office buildings.
• ODM/OEM Custom Manufacturing Services Custom design and manufacturing services for customers requiring branded or specialized network equipment, allowing enterprise customers and resellers to procure customized PoE switches, industrial switches, and related networking hardware under their own brand or specifications.

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hikvision: Hangzhou-based surveillance and IoT giant that bundles PoE switches with its cameras and access-control products. Massive scale and brand recognition make it a broad incumbent competing across HRUI's community-security and transportation verticals through bundled solutions.
• Huawei (Enterprise Networking): Chinese networking equipment giant with industrial-grade switches under its Campus Network and Smart Grid product lines. A broad incumbent competitor in HRUI's home market with deep R&D resources and strong electric-energy/transportation customer relationships.
• Dahua Technology: Major Chinese video surveillance and IoT solutions provider offering PoE switches as part of integrated security systems. Competes directly with HRUI in the community-security and intelligent-transportation use cases through bundled hardware offerings.
• Cisco Systems (Industrial Ethernet): Global networking leader with the Cisco Industrial Ethernet (IE) switch line, Catalyst managed switches, and IoT operations dashboard. Competes with HRUI in enterprise, energy, and transportation RFPs as the incumbent premium brand.
• Ubiquiti Inc. US-headquartered networking equipment company with UniFi managed switches and wireless products. Competes with HRUI on cloud-managed networking across SMB and prosumer segments with strong brand recognition outside China.

Direct peers

• D-Link Corporation: Taiwan-based networking equipment manufacturer offering PoE switches, managed switches, and wireless solutions for SMB and enterprise customers. Overlapping product catalog and channel-based distribution make it a comparable peer for HRUI's commercial-grade lineup.
• Advantech: Taiwan-headquartered industrial computing and networking equipment manufacturer with industrial-grade PoE switches for factory automation, energy, and transportation. Overlapping product specs, vertical focus, and B2B distribution model make it a relevant direct peer.
• Phoenix Contact: Germany-based specialist in industrial connectivity, including managed Ethernet switches, PoE injectors, and network infrastructure for factory automation, energy, and infrastructure. Comparable industrial-grade product positioning and vertical use-case focus.
• Moxa Inc. Taiwan-based specialist in industrial Ethernet switches and network infrastructure for harsh environments (rail, power, marine, factory automation). Comparable industrial-grade PoE and managed switch portfolio with similar vertical mix, though at higher price points and stronger enterprise brand.
• TP-Link Technologies: Shenzhen-headquartered networking equipment manufacturer with overlapping PoE switch, managed switch, and wireless product lines serving SMB and enterprise markets globally. Closely aligned business model, target customers, and channel-based distribution make it the most direct comparator for HRUI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Hrui_Poeswitch
• YouTubeyoutube.com/@HRUI-PoESwitch
• Facebookfacebook.com/hruipoeswitch
• LinkedInlinkedin.com/company/shenzhen-hongrui-optical-technology-co.-ltd
• Instagraminstagram.com/hruipoeswitch
• Pinterestpinterest.com/hruipoeswitch1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shenzhen Hongrui Guangxiang Electronic Technology Co.