Aditya Consumer Marketing

Multi-format retail (supermarket, restaurant, banquet, salon)adityaconsumer.com

Aditya Consumer Marketing Limited is a BSE-listed, Bihar-based multi-format retail and F&B operator running supermarkets, restaurants, banquet halls, salons, and food delivery under the 9to9 brand family, serving tier-2 consumers in Patna, Gaya, Muzaffarpur and Darbhanga.

Company typePublic
Founded2002
HeadquartersPatna, India
Headcount11–50
GTM typeB2C
OfferingServices

What Aditya Consumer Marketing does

Aditya Consumer Marketing Limited is a BSE-listed (bom:540146) multi-format retail, food-and-beverage, and beauty-services operator headquartered in Patna, Bihar, India. Founded in 2002 as a private limited company and converted to public limited status in 2016, the company runs physical retail and food-service outlets under the 9to9 master brand — including 9to9 Super Market (groceries and household goods), YO! China (Chinese-cuisine restaurant chain, 5 outlets including one in Darbhanga), 9to9 Banquet (event venues), 9to9 Salon & Spa (beauty services, including a L'Oreal professional salon), and Take Away Express (online/offline food delivery with dine-in). The company described itself as one of the biggest players in retail, F&B, and salon markets in Patna and Gaya, with 80+ brands claimed across verticals.

The company's go-to-market is entirely direct-to-consumer through company-owned physical storefronts concentrated in Patna and Gaya, with additional outlets in Muzaffarpur and Darbhanga. Revenue is generated at the till: one-time retail transactions on groceries, dine-in/takeaway food sales, event hall rentals, and salon service fees. Pricing is positioned below MRP ("Reasonable prices are less than M.R.P. and competitive in the market") and supported by a monthly savings scheme and festival discounts to drive repeat traffic. The company is family-controlled, with the Sinha family — led by Chairman & Managing Director Yashovardhan Sinha (former Punjab National Bank Senior Manager) — dominating the board alongside several independent directors. No external private equity or venture capital backing is disclosed, and the Mumbai-based Take Away Express outlet was closed in February 2021, leaving Bihar as the sole operating geography.

Aditya Consumer Marketing firmographics

Firmographics

Name: Aditya Consumer Marketing
Legal name: Aditya Consumer Marketing Limited
Website: https://adityaconsumer.com
Company type: Public
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: Aditya Consumer Marketing Limited is a BSE-listed, Bihar-based multi-format retail and F&B operator running supermarkets, restaurants, banquet halls, salons, and food delivery under the 9to9 brand family, serving tier-2 consumers in Patna, Gaya, Muzaffarpur and Darbhanga.
Ownership category
akta.pro rank

Where Aditya Consumer Marketing is headquartered

Location

Headquarters

HQ city: Patna
HQ country: India
HQ region: Asia

Offices8 records

Markets served

Aditya Consumer Marketing business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

Retail Sales: Revenue from supermarket operations through 9to9 Super Market brand selling packaged goods, groceries, and household items with standard retail margin model.
Food and Beverage: Revenue from Yo China restaurant chain, Take Away Express food delivery platform, and Biryani & Street Food offerings. Includes dine-in, takeaway, and delivery formats.
Beauty and Wellness: Revenue from 9to9 Salon & Spa services including L'Oreal salon offerings.
Event Hosting: Revenue from banquet hall rentals at 9to9 Banquet venues for events and celebrations.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Aditya Consumer Marketing product offering

Product offering

Core offering

Aditya Consumer Marketing Limited operates a multi-format consumer business in Bihar, India, comprising the 9to9 Super Market retail chain selling groceries and household goods, the YO!China restaurant chain and Take Away Express food delivery service, 9to9 Banquet event venues, and 9to9 Salon & Spa beauty and wellness services. All offerings are delivered through company-owned physical outlets primarily located in Patna, Gaya, Muzaffarpur, and Darbhanga.

Product overview

Aditya Consumer Marketing Limited operates a diversified retail, food & beverage (F&B), and salon business portfolio across Patna and Gaya, Bihar. The company operates 80+ brands/stores and serves a large customer base. Its core offerings include: 9to9 Super Market (retail supermarkets with quality products at competitive prices), YO!China (Chinese restaurant chain), 9to9 Banquet (event venues), 9to9 Salon & Spa (beauty and wellness services), and Take Away Express (food delivery with dine-in and delivery options). The company was incorporated in 2002 as a private limited company and converted to a public limited company in 2016, serving as one of the biggest players in the Retail, F&B, and Salon Market in Patna and Gaya.

Differentiator

Problem solved

Functional benefit

Products and services

9to9 Super Market

Companies that use Aditya Consumer Marketing

Customer profile

Segments3 records

Ideal customer profiles3 records

Aditya Consumer Marketing technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Aditya Consumer Marketing partnerships and signals

Strategic signal

Scale indicators5 records

Recent moves11 records

Expansion highlights8 records

Aditya Consumer Marketing competitors and assessment

Company assessment

Direct peers

Spencer's Retail: Spencer's operates supermarkets, hypermarkets, and convenience stores across India including Tier 2 cities. It is comparable to Aditya's 9to9 Super Market format and similar multi-category grocery retail model, though with a broader geographic footprint.
V-Mart Retail: V-Mart is a value retail chain focused on Tier 2/3 Indian cities in states including Bihar and UP. It is comparable to Aditya as a small-city-focused Indian retail operator serving similar demographic and price-sensitive consumer segments.
Vishal Mega Mart: Vishal Mega Mart operates value retail hypermarkets across smaller Indian cities. It is comparable to Aditya as a regional multi-format retailer targeting middle and lower-middle-income consumers in underserved Indian geographies.

Emerging players

JioMart: JioMart is Reliance's online grocery and retail platform rapidly expanding into Tier 2/3 Indian cities. It is comparable as an emerging threat to Aditya's Bihar supermarket business, leveraging digital ordering and delivery that 9to9 Super Market does not currently offer.

Broad incumbents

Avenue Supermarts (D-Mart): D-Mart is India's largest value-focused supermarket chain with national footprint. It is comparable to Aditya as a multi-format grocery retailer serving value-conscious Indian consumers, though D-Mart operates at vastly larger scale and in metro/Tier 1 cities.
Aditya Birla Retail (More): More (formerly Aditya Birla More) operates supermarkets and hypermarkets across India. It is comparable to Aditya as a multi-format Indian grocery retailer, though with national footprint and stronger supplier relationships.
Reliance Retail: Reliance Retail is India's largest retailer operating supermarkets (Reliance Fresh, Smart), hypermarkets, and digital commerce (JioMart). It is comparable as a multi-format grocery and consumer retail operator, though at vastly greater scale and with national reach.
Trent Limited: Trent operates Westside, Zudio, and Star Bazaar (grocery) retail formats in India. It is comparable as a multi-brand Indian retailer with diversified formats including grocery, though Trent operates primarily in larger cities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Aditya Consumer Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Aditya Consumer Marketing leadership team

Management profile

Number of profiles

Profiles9 records

Aditya Consumer Marketing subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

Aditya Consumer Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Aditya Consumer Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aditya Consumer Marketing

What does Aditya Consumer Marketing do?

Is Aditya Consumer Marketing a public or private company?

Aditya Consumer Marketing is a public company. It is classified as public and is currently operating.

When was Aditya Consumer Marketing founded?

Aditya Consumer Marketing was founded in 2002. It employs 11 to 50 people.

Where is Aditya Consumer Marketing based?

Aditya Consumer Marketing is headquartered in Patna, India, in the Asia region.

How does Aditya Consumer Marketing make money?

Four revenue lines are on record. Retail Sales are the primary driver. The others are food and Beverage, beauty and Wellness and event Hosting.

Who are Aditya Consumer Marketing's main competitors?

Direct peers on record are Spencer's Retail, V-Mart Retail and Vishal Mega Mart. JioMart is listed as an emerging player. Broad incumbents are Avenue Supermarts (D-Mart), Aditya Birla Retail (More), Reliance Retail and Trent Limited.

Does Aditya Consumer Marketing have an API?

No public API is recorded for Aditya Consumer Marketing.