Protrise

What Protrise does

Protrise is a Japan-based sports coaching marketplace that launched in December 2022, connecting users — primarily children and youth — with former professional athletes and experienced coaches for paid sports lessons. The platform targets elementary and middle school club activities, youth soccer clubs, and individual learners seeking 1-to-1 sessions, with delivery offered both online and offline. Coach registration is free; revenue is generated on a per-job basis, with Protrise providing inquiry handling and scheduling coordination between users and coaches. Most publicly visible coaches are former professional soccer players (e.g., Hirayama Sota, Sato Yuto, Ishikawa Naohiro, Kawano Hirotaka, Akimoto Yota), and soccer is the dominant sport represented.

The business model is a transaction-fee marketplace with quote-based pricing: each lesson request is individually estimated based on job content rather than published rate cards. Distribution is direct via the protrise.com website, supplemented by event-based partnerships — notably soccer events at Kunimoto Elementary School with Talent List Co., Ltd. (March 2024), and a joint soccer/classical-music event with M&A Best Partners and Aeon Mall Ageo (March 2024). The platform also offers a tournament sponsorship inquiry flow and a ball-donation program, signaling early attempts to broaden monetization beyond per-lesson fees. The "Protrise" brand identity has a pending Japanese trademark application.

Protrise is privately held, with no disclosed investors, founders, headcount, funding history, or financial figures. Operations are exclusively domestic (Japan), and there is no mobile application, API, or disclosed technology stack; the matching flow is manual rather than algorithmically optimized. The company shows activity through 2024 (event news through November 2024) but remains an early-stage, single-vertical marketplace with a small public customer footprint limited to a handful of Japanese youth soccer clubs and one elementary school.

Name

Protrise

Legal name

Protrise

Website

https://corp.protrise.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Protrise is a Japan-based online marketplace, launched in December 2022, that connects parents, schools, and youth sports clubs with former professional athletes and coaches for paid soccer and sports lessons delivered online or in person.

Ownership category

akta.pro rank

Product category

Sports Coaching Marketplace

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)

Keywords

• Sports coaching marketplace
• Youth sports lessons
• Professional athlete coaching
• Soccer coaching platform
• Online offline lessons

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lesson service fees: Protrise charges users for coaching lessons on a per-job basis. Pricing is quote-based and determined by job content, with estimates provided for each request. Coach registration is free; fees apply only when coaching services are rendered.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Protrise is a marketplace platform that connects users (primarily children, youth, school clubs, and sports clubs) with professional athletes and experienced coaches who offer sports lessons. Users browse coach profiles, submit inquiries via contact forms, and Protrise support coordinates scheduling and lesson details. Lessons are delivered either online or offline in formats ranging from elementary/middle school club activities and youth soccer clubs to individual 1-to-1 sessions.

Product overview

Protrise is a single unified service platform that connects individuals (primarily children) with professional athletes and experienced coaches for sports lessons. The platform serves school clubs, sports clubs, and individual users seeking one-to-one lessons. Coach offerings span both online and offline modalities. The service operates through a matching marketplace where users browse coach profiles, submit lesson requests via an inquiry form, receive scheduling support from Protrise support staff, and complete the booking for lesson delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Protrise Coaching Marketplace A platform connecting users with professional athletes and experienced coaches who offer sports lessons. Users can search for coaches by sport and specialty, view profiles, submit inquiries via contact forms, and receive scheduling support from Protrise staff to complete bookings. Lessons are delivered both online and offline for school clubs, youth soccer clubs, and individual learners.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• イオンモール上尾minorStrategic or Co-development Partner · 20 March 2024Aeon Mall Ageo co-hosted a classic live music and soccer event with M&A Best Partners on March 20, 2024. Protrise provided soccer coaching activities as part of the event.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• i9 Sports: US-based youth sports league and instruction franchise operator focused on children ages 3–14. Comparable end customer (parents, schools, community organizations) and analogous value proposition around structured, safe youth sports experiences outside school programs.
• CoachUp: US-based sports coaching marketplace that connects athletes (primarily youth) with vetted private coaches across many sports. Closest comparable business model: per-session marketplace, coach profile pages, online/offline lesson delivery — same two-sided structure as Protrise but in a larger, multi-sport US market.
• Skyhawks Sports Academy: US youth sports instruction provider offering camps, clinics, and after-school programs in multiple sports. Comparable because it serves the same target buyer (parents of school-age children seeking structured athletic instruction) and competes for the same school and club-channel partnerships.
• OpenSports: Online platform for booking sports activities, leagues, and drop-in sessions across North America. Comparable two-sided marketplace model connecting activity organizers with players/families, with similar per-booking economics.

Broad incumbents

• ClassPass: Global fitness and wellness class marketplace with a much broader scope than Protrise but overlapping marketplace mechanics (booking, transaction fees, two-sided supply/demand). Useful as a benchmark for what scaled category marketplaces can achieve.

Regional players

• SpoLive: Japanese sports experience marketplace that lets users book sports lessons and experiences with professional athletes. Most direct regional competitor in Japan with a nearly identical value proposition of pairing consumers with pro players for lessons.

Others

• Players' Tribune-style direct creator monetization: Retired professional athletes increasingly monetize directly via YouTube, Patreon, personal websites, and social platforms. This represents a competitive substitute channel rather than a marketplace peer — athletes could bypass Protrise entirely.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/protrise

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Protrise