Nova Era
Nova Era is a Brazilian retail and wholesale operator headquartered in Manaus, operating 29 business units across three northern states with 10,000+ employees, serving both consumers and business buyers through a hybrid physical and VTEX-powered e-commerce model.
- Company typePrivate
- Founded1981
- HeadquartersManaus, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Nova Era does
Nova Era is a Brazilian retail and wholesale operator headquartered in Manaus, Amazonas, serving both end consumers through its retail operations and business customers through its wholesale arm. Founded in 1981 as part of the privately held Grupo Nova Era, the company operates 29 business units across three Brazilian states — Amazonas, Roraima, and Rondônia — with a combined sales area exceeding 120,000 m² and a workforce of more than 10,000 employees. Its hybrid retail/wholesale model allows it to serve a broad customer base spanning individual consumers and commercial buyers, anchoring its position as one of the largest organized retail operators in northern Brazil.
The company's core technology infrastructure centers on a VTEX-powered e-commerce platform that extends its omnichannel reach across its multi-state physical footprint. This digital layer sits atop a predominantly brick-and-mortar retail and wholesale operation, enabling online order fulfillment without a fundamental rebuild of the physical store base. The company does not publicly disclose proprietary technology development, AI/ML capabilities, or differentiated platform architecture beyond its e-commerce storefront.
Nova Era generates revenue through a combination of retail sales (direct-to-consumer across groceries, general merchandise, and household goods) and wholesale distribution to business customers. The hybrid model provides margin diversification and inventory turnover advantages that purely retail-focused competitors lack. The company is privately held under Grupo Nova Era, with no public financial disclosures, debt issuances, or equity events documented in the available data. Its geographic concentration in the relatively underserved northern Brazilian market — where organized retail competition is thinner than in the country's south and southeast — supports sustained margin capture and pricing power.
Nova Era firmographics
Firmographics- Name
- Nova Era
- Legal name
- Mercantil Nova Era
- Website
- https://novaeranet.com.br
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Nova Era is a Brazilian retail and wholesale operator headquartered in Manaus, operating 29 business units across three northern states with 10,000+ employees, serving both consumers and business buyers through a hybrid physical and VTEX-powered e-commerce model.
- Ownership category
- akta.pro rank
Nova Era industry classification
Industry- Product category
- Hypermarket Retail and Wholesale
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Traditional Variety Stores (General Variety & Five-and-Dime) (CRAEAGAA)
Keywords
Where Nova Era is headquartered
LocationHeadquarters
- HQ city
- Manaus
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Nova Era business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: Physical retail store sales of consumer goods across food, beverages, household, personal care, and other categories. Sales are conducted both in-store and online.
- Wholesale/Bulk Sales: Wholesale and bulk sales to business customers (restaurants, small businesses, resellers) through dedicated wholesale pricing tiers and bulk quantity discounts.
- E-commerce/Digital Sales: Online sales via proprietary e-commerce platform novaeranet.com.br with home delivery and in-store pickup options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail individual unit pricing |
| Unit Pricing | Pay-as-you-go | Wholesale/bulk pricing for business customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Nova Era product offering
Product offeringCore offering
Nova Era operates as a hybrid retail and wholesale superstore chain selling consumer goods across categories including food, beverages, household items, electronics, hygiene and beauty, cleaning products, baby care, pet supplies, fresh produce, and automotive accessories. The company serves both individual consumers and business buyers through 29 physical store locations across northern Brazil (Amazonas and Rondônia) and an integrated VTEX-powered e-commerce platform that supports home delivery and in-store pickup.
Product overview
Nova Era Superatacado is a Brazilian hypermarket and e-commerce platform operating as part of Grupo Nova Era. The company operates 29 business units across 3 states in Brazil's Norte region, offering both retail and wholesale services through physical stores and an online platform. The e-commerce site enables customers to shop across 12 main product categories: Foods (Alimentos), Beverages (Bebidas), Home and Household (Casa e Bazar), Laundry Care (Cuidados com a Roupa), Electronics (Eletrônicos), Hygiene and Beauty (Higiene e Beleza), Fresh Produce (Hortifruti), Baby and Child (Infantil), Cleaning (Limpeza), Pet Shop, Utilities and Disposables, and Automotive. The platform features account management, gift lists, repeat orders, and multiple payment options including PIX, credit cards, and Mercado Pago.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail and Wholesale Store Operations Hybrid retail and wholesale superstore operations comprising 29 business units across 3 states in northern Brazil (Amazonas and Rondônia) with over 120,000 m² of sales area, serving individual consumers (varejo) and business customers (atacado) with differentiated pricing tiers across categories including food, beverages, household, electronics, hygiene, baby care, pet products, cleaning, automotive, and utilities.
- Nova Era E-commerce Platform Online shopping platform at novaeranet.com.br enabling customers to browse and purchase products across 12 main categories, with home delivery and in-store pickup options, account management, order history, gift lists, repeat order functionality, and multiple payment options including PIX, credit cards, and Mercado Pago.
- Wholesale Portal and Bulk Sales Channel Dedicated wholesale portal at lp.supernovaera.com.br/cotacao-tmk providing business customers including restaurants, small businesses, and resellers access to wholesale pricing tiers (Quantidade para atacado) and bulk quantity discounts across the company's consumer goods assortment.
Companies that use Nova Era
Customer profileSegments2 records
Ideal customer profiles2 records
Nova Era technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Nova Era partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights2 records
Nova Era competitors and assessment
Company assessmentDirect peers
- Atacadão (Assaí Atacadista): Brazil's largest superatacado/club-atacadista chain, serving both retail and wholesale customers in a similar mixed format. Operates nationally and represents the closest direct competitor to Nova Era's hybrid retail/wholesale model.
- Sonda Supermercados: Brazilian superatacado/Super Atacado Nova Era-style retailer with strong presence in São Paulo state, combining large-format hypermarket and wholesale operations. Direct competitor in the superatacado/wholesale club category.
- Tenda Atacado: Brazilian atacadão/wholesale club chain offering bulk goods to both businesses and final consumers. Direct competitor in the hybrid retail-wholesale segment Nova Era occupies.
- Condor Super Center: Brazilian supercenter retailer combining hypermarket scale with wholesale/bulk capabilities. Comparable to Nova Era in offering broad assortment across food, household, and general merchandise with regional store footprints.
Regional players
- Mateus Supermercados: Large regional retail and wholesale hybrid operator based in Maranhão in northern Brazil. Highly comparable for its combined varejo/atacado model and aggressive regional store expansion across the Norte/Nordeste.
- Prezunic: Brazilian superatacado/hypermarket hybrid with strong regional presence in Rio de Janeiro. Comparable in combining retail and wholesale under a similar broad-assortment superatacado model.
Broad incumbents
- Sam's Club: Walmart's warehouse club banner combining bulk wholesale with general merchandise. Useful comparison for hybrid retail/wholesale club models in international markets.
- Costco Wholesale: Global warehouse club operator combining membership-based wholesale club with broad-assortment consumer retail. Relevant international reference for the Superatacado membership-tinged wholesale + retail model Nova Era operates.
- Pão de Açúcar (GPA): Brazilian retail group operating the Pão de Açúcar banner and parent of Atacadão. Provides overlapping hypermarket/superatacado capabilities with Nova Era at national scale.
- Carrefour Brasil: Major Brazilian hypermarket operator under the Carrefour banner with Atacadão-style formats. Overlaps with Nova Era on broad assortment and wholesale but at national scale and not regional specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Nova Era social profiles
Digital presenceNova Era compliance and trust
Trust signalCompliance1 record
Nova Era financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova Era leadership team
Management profileNumber of profiles
Nova Era funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova Era M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova Era
What does Nova Era do?
Nova Era operates as a hybrid retail and wholesale superstore chain selling consumer goods across categories including food, beverages, household items, electronics, hygiene and beauty, cleaning products, baby care, pet supplies, fresh produce, and automotive accessories. The company serves both individual consumers and business buyers through 29 physical store locations across northern Brazil (Amazonas and Rondônia) and an integrated VTEX-powered e-commerce platform that supports home delivery and in-store pickup.
Is Nova Era a public or private company?
Nova Era is a private company. It is classified as corporate owned and is currently operating.
When was Nova Era founded?
Nova Era was founded in 1981. It employs 5,001 to 10,000 people.
Where is Nova Era based?
Nova Era is headquartered in Manaus, Brazil, in the Latin America region.
How does Nova Era make money?
Three revenue lines are on record. Retail Sales are the primary driver. The others are wholesale/Bulk Sales and E-commerce/Digital Sales.
Who are Nova Era's main competitors?
Direct peers on record are Atacadão (Assaí Atacadista), Sonda Supermercados, Tenda Atacado and Condor Super Center. Regional players are Mateus Supermercados and Prezunic. Broad incumbents are Sam's Club, Costco Wholesale, Pão de Açúcar (GPA) and Carrefour Brasil.
Does Nova Era have an API?
No public API is recorded for Nova Era.
What industry is Nova Era in?
Nova Era's product category is Hypermarket Retail and Wholesale. Its primary akta.pro industry code is CRAEAGAA, Traditional Variety Stores (General Variety & Five-and-Dime). Its NAICS code is 45521 and its SIC code is 5331.