Valore Romagna

What Valore Romagna does

Valore Romagna is a community-based local loyalty and rewards platform serving Rimini province in Emilia-Romagna, Italy. Operated by Italian private limited company Valore Locale Srl and founded in 2022, the platform connects everyday consumer spending at affiliated local small businesses with financial contributions to community organizations in the areas of sport, school, and social solidarity. Members register on the platform and receive 2-3% discounts at participating merchants, while a portion of transaction value is directed to community causes through three dedicated initiatives: Valore Sport, Valore Scuola, and Valore Solidale.

The underlying technology is a web-based directory platform built on WordPress CMS with location-based and category-based discovery features. Coverage spans 12 municipalities in Rimini province, including Rimini, Riccione, Santarcangelo di Romagna, Verucchio, and smaller towns. Affiliated merchants span categories such as food retail (Alimentari, Gastronomia, Macelleria, Gelateria), beverage (Bar), and health and beauty (Erboristeria, Salute & Bellezza), with both self-serve consumer registration and self-serve business affiliate onboarding flows available.

The business model relies on transaction-based contributions from affiliated businesses, with the platform generating revenue via transaction fees or membership fees on SMB-affiliated commerce. Distribution is primarily self-serve through the public website and SEO-driven local discovery, with the loyalty program executed at physical point-of-sale locations. The company operates with a 1-10 employee headcount, has not raised external funding, and discloses no revenue figures.

Name

Valore Romagna

Legal name

Valore Locale Srl

Website

https://valoreromagna.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Valore Romagna is a WordPress-based community loyalty platform serving Rimini province, Italy, connecting local consumers and SMB merchants with contributions directed to sport, school, and solidarity organizations via the Valore Sport, Valore Scuola, and Valore Solidale sub-initiatives.

Ownership category

akta.pro rank

Product category

Local Loyalty Programs

akta.pro primary industry

Loyalty Program Strategy & Program Management (MPAAAIAF)

Keywords

• Local loyalty programs
• Community rewards platform
• Cashback loyalty network
• Local business directory
• Regional loyalty marketing

Headquarters

HQ city

Italia Toano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Transaction-based contributions from affiliated businesses: Local businesses (attività affiliate) participate in the Valore Romagna loyalty program. When consumers make purchases at affiliated businesses, a percentage contribution (2% and 3% cashback mentioned for new activities) supports sport, school, and solidarity organizations. The platform likely generates revenue through transaction fees or membership fees from affiliated businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Valore Romagna is a community loyalty program covering Rimini and its province that lets registered consumers save money through 2-3% cashback at affiliated local merchants. A share of the spending value is redirected by participating businesses to three local causes: sport, school, and solidarity organizations. The platform operates as a web directory and registration system connecting consumers, local SMBs, and non-profit organizations.

Product overview

Valore Romagna is a local loyalty and rewards program platform operated by Valore Locale Srl, functioning as a single unified membership system. The core product is the Valore Romagna Loyalty Program, which offers members 2-3% discounts at participating local businesses across various categories (food, herbal shops, restaurants, bars, butcher shops, health & beauty, and ice cream shops). The program is organized around three main initiatives: Valore Sport (supporting local sports), Valore Scuola (supporting schools), and Valore Solidale (supporting charitable causes). Users can register as members (aderente) to access discounts, while businesses can register as affiliates (affiliato) to participate in the network. The platform covers cities in the Rimini province including Coriano, Maiolo, Novafeltria, Pennabilli, Poggio Torriana, Riccione, Rimini, San Leo, Sant'Agata Feltria, Santarcangelo di Romagna, Talamello, and Verucchio.

Differentiator

Problem solved

Functional benefit

Brands

• Valore Sport: A program supporting local sports through the Valore Romagna loyalty platform.
• Valore Scuola
• Valore Solidale

Products and services

• Valore Romagna Loyalty Program

Quantifiable outcome

• 2-3% contribution rates on purchases at affiliated businesses

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Yelp: Local business directory and reviews platform with category-based discovery for SMBs, comparable in the directory and discovery layer of Valore Romagna's platform.
• SumUp: European SMB payments and POS provider offering integrated loyalty and cashback features to small merchants; broader portfolio but overlapping in Italian SMB loyalty and acquisition tools.
• Nexi: Italian payment network incumbent offering card-linked loyalty and merchant services to Italian SMBs, comparable as a payments-and-loyalty infrastructure provider.
• Groupon Italia: Italy-localized deals and discount marketplace featuring local merchant offers, comparable in driving local SMB transactions through promotional incentives.

Direct peers

• ShopFully: Italy-based digital platform connecting consumers with local retailer deals and offers, directly comparable as a local-SMB loyalty and discovery tool.
• Satispay: Italian mobile payment network offering cashback at affiliated local merchants, directly comparable to Valore Romagna's SMB cashback and local loyalty model in Italy.
• TheFork: Restaurant booking and loyalty platform active in Italy with affiliated SMB dining venues, comparable in connecting consumers with local food-service businesses through promotional incentives.
• Promoland: Italian agency building loyalty, CRM, and promotional programs for retail and SMB networks, directly comparable to Valore Romagna's loyalty program management activities.
• Payback Italia: Italy's main multi-retailer loyalty coalition, offering points across participating merchants; directly comparable as a cross-merchant loyalty program serving Italian consumers and SMBs.

Others

• Buongiorno (NTT): Digital services provider within NTT that operates loyalty, CRM, and marketing programs for European brands, relevant as an adjacent ecosystem player in the loyalty program management category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valore Romagna