Sajo Daerim

What Sajo Daerim does

Sajo Daerim (사조대림), listed on the Korea Exchange (KRX:14710; legal entity 주식회사 사조대림), is a Seoul-headquartered Korean food conglomerate and the principal operating company of Sajo Group (사조그룹), with corporate origins in 1945 as Seodaeyang Corporation. It is organized across five business segments — Fisheries (수산), Food Manufacturing (식품), Manufacturing & Distribution (제조유통), Soybean (대두), and Export (수출) — and operates more than 18 wholly-owned subsidiaries spanning seafood processing, oils/sauces manufacturing, food logistics, retail e-commerce, and pet food. Its core products are surimi and fish cake under the Daerim Sun (대림선) brand, cooking oils, soy sauce, and seasonings under the Haepyo (해표) brand, canned tuna under Ohyang (오양) and Rohai (로하이), and processed meats including ham and sausages; the portfolio also includes frozen foods, premium gimbap sets, seaweed products (Sajo Iksan), and pet food (Sajo Pet).

The company manufactures at five factories — Busan, Ansan, Incheon, Chilseo (with HACCP monitoring), and Yeongcheon — and distributes through six logistics/warehouse facilities (Pyeongtaek, Chilseo, Incheon, Gwangju, Gangneung, Ansan), feeding a multi-channel go-to-market that combines direct-to-consumer e-commerce (sajomall.co.kr, Sajo Ssam Mall, Naver Smart Store, E-wangmart), third-party retail and convenience-store chains, and B2B food-service supply. Revenue mechanics are driven by unit-volume sales of branded, packaged food staples to Korean households and food-service operators, with pricing actions — including a March 2026 cooking-oil price reduction aligned with the Ministry of Agriculture, Food and Rural Affairs' price-stabilization agenda — exposing the company to government and commodity-input pricing dynamics.

Financially, consolidated revenue grew from roughly KRW 1.59 trillion in 2023 to KRW 1.79 trillion in 2024 and KRW 2.42 trillion in 2025, while operating income compressed from KRW 107 billion to KRW 65 billion over the same period and net income turned to a KRW -54 billion loss in 2025. The trajectory reflects meaningful scale gains alongside margin compression, with the company's recognized standing among Korea's major food players (alongside CJ CheilJedang, Otoki, Daesang, Dongwon F&B, and Lotte Wellfood) and its multi-brand, multi-category portfolio remaining the central commercial assets.

Name

Sajo Daerim

Legal name

주식회사 사조대림

Website

https://dr.sajo.co.kr

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Sajo Daerim is a publicly listed Korean food conglomerate producing surimi, fish cake, cooking oils, sauces, processed meats, canned tuna, and pet food under brands such as Daerim Sun, Haepyo, Rohai, and Ohyang, serving Korean retail consumers and food-service operators through nationwide factories, logistics centers, and D2C e-commerce.

Ownership category

akta.pro rank

Product category

Processed Seafood and Packaged Foods

NAICS

Seafood Product Preparation and Packaging (31171), Food Manufacturing (311), Seafood Product Preparation and Packaging (311710), Frozen Specialty Food Manufacturing (311412)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Surimi & Minced Fish Products (Imitation Crab, Fish Paste) (AFANADAG)

akta.pro secondary industries

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Processed seafood products
• Cooking oils and sauces
• Fish cake surimi
• Processed meat products
• Soy products

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels5 records

Marketing channels7 records

Core offering

Sajo Daerim manufactures and distributes processed food products across three core business areas: aquatic/seafood products (including surimi and fish cake), food manufacturing (cooking oils, soy sauces, processed meats, ham and sausages), and food logistics/distribution. The company sells under consumer brands including Daerim Sun (대림선), Haepyo (해표), Rohai (로하이), and Oyang (오양), and operates an e-commerce platform (sajomall.co.kr) for direct consumer sales alongside retail and food-service distribution.

Product overview

Sajo Daerim (사조대림) is a Korean food company organized into three main business segments: aquatic/seafood products (수산사업), food manufacturing (식품사업), and manufacturing/distribution (제조유통사업), along with soybean business (대두사업) and export business (수출사업). The company operates several consumer brands including 대림선 (Daerim Sun) for processed seafood and fish cakes, 해표 (Haepyo) for cooking oils and sauces, 로하이, and 오양. Their product portfolio includes canned tuna products (사조 짜장참치, 사조 찌개전용참치, 사조 살코기참치), luncheon meats (사조 런천미트), frozen foods, and recently expanded into pet food (사조펫). Products are sold through their official e-commerce platform 사조몰.

Differentiator

Problem solved

Functional benefit

Brands

• 대림선: Brand offering processed seafood products including fish cake, ham, and sausages.
• 해표
• 로하이
• 오양

Products and services

• Daerim Sun (대림선) A primary brand under Sajo Daerim offering processed seafood and fish cake (어묵) products including Busan Fish Cake (부산어묵) and various ham and sausage products for retail consumers.
• Haepyo (해표) A major brand offering cooking oils, sauces, and seasonings including soybean oil, crispy cooking oil, braised soy sauce, brewed soy sauce, roasted sesame, sesame oil, and chili oil.
• Oyang (오양) A brand under Sajo Daerim offering tuna and seafood canned products, including Sajo Jjajang Tuna, Sajo Stew Tuna (찜개전용참치), Sajo Lean Tuna, and Sajo Luncheon Meat (런천미트).
• Rohai (로하이) A brand listed under Sajo Daerim's product portfolio.
• Sajo Pet (사조펫) Pet food products under the Sajo Pet brand, marketed to Korean pet owners through the company's e-commerce channels.
• Sajo Mall (사조몰) Official e-commerce platform at sajomall.co.kr for direct-to-consumer sales of Sajo Daerim's full product portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves9 records

Expansion highlights6 records

Regional players

• Binggrae: Korean food and beverage company focused on dairy products, snacks, and processed foods. Comparable in the Korean CPG market, particularly in processed foods and branded packaged goods distributed through the same retail and convenience store channels as Sajo Daerim.

Direct peers

• Pulmuone: Korean food manufacturer specializing in tofu, noodles, organic foods, and plant-based protein. Comparable to Sajo Daerim in soy-based products and processed foods, and operates a similar multi-brand, multi-channel distribution model in Korea.
• CJ CheilJedang: Korea's largest food company with overlapping categories in sauces, oils, and processed foods. Sajo Daerim is explicitly grouped with CJ CheilJedang in government price-stabilization meetings, confirming direct competitive overlap in branded cooking oils, soy sauce, and processed seafood.
• Daesang: Major Korean food manufacturer best known for Jongga kimchi and cooking oils/seasonings under the Chung Jung One brand. Directly competes with Sajo Daerim's Haepyo cooking oil and condiment portfolio and was named alongside the company in government price-stabilization discussions.
• Dongwon F&B: Korea's leading canned tuna and seafood brand (Dongwon) and a major processed food company. Closest direct competitor to Sajo Daerim in canned tuna (Sajo Jjajang/Stew/Lean Tuna vs Dongwon) and surimi-based products, and likewise identified as a major peer in the Ministry of Agriculture summons.
• Otoki: Korean food company known for instant noodles (Chapagetti, Neoguri) and processed foods. Competes with Sajo Daerim in the broader Korean processed food market and was named alongside the company in the government food price-stabilization meetings.
• Nongshim: Korea's largest instant noodle and snack manufacturer with diversified food portfolio including frozen and processed foods. Comparable in scale and Korean food-market dominance, with overlapping processed food distribution channels and similar government regulatory exposure.

Broad incumbents

• Orion Group: Korean confectionery and food company (Choco Pie, snacks) with established global distribution. Comparable as a publicly listed Korean branded packaged food company with multi-category portfolio and similar exposure to consumer pricing and regulatory dynamics.
• Samyang Foods: Korean food company known for Buldak ramen and processed noodles, with growing international presence. Comparable in scale of Korean CPG brand building and export-driven growth strategy relevant to Sajo Daerim's export business segment.
• Lotte Wellfood: Korean confectionery and food manufacturer (Lotte Choco Pie, Pepero, ice cream) under the broader Lotte Group. Larger incumbent with overlapping processed food and distribution presence in Korean retail; also named in the Ministry of Agriculture price-stabilization discussions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sajogroup
• YouTubeyoutube.com/c/SAJOgroup
• Facebookfacebook.com/SAJOgroup
• Instagraminstagram.com/sajodaerim_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sajo Daerim