Wellness & Fitness

What Wellness & Fitness does

Wellness & Fitness is a sole-proprietorship fitness and wellness studio operating from a single location in Bad Oldesloe, Germany. The business was founded in 2004 by Kolja Böhnstedt and has operated continuously for approximately 20 years, positioning it as a long-tenured local service provider rather than a multi-site chain. The core offering is a bundled fitness, wellness, and personal training proposition, extended with nutrition planning and corporate fitness programs, served to both individual local members and employer-sponsored users reached through the Hansefit and Wellpass/eGym Wellpass networks. The facility is equipped with Precor cardio and strength machines and Wellsystem recovery units, and the studio retails Inkospor nutrition products, indicating a conventional, equipment-led service model without proprietary technology, app, or digital coaching layer.

The business model is a hybrid B2C/B2B subscription-and-service mix. Individual members pay recurring membership fees and purchase personal training, wellness, and nutrition planning add-ons, while corporate users access the studio via third-party employer wellness networks. Marketing and member acquisition rely on social media, an email newsletter, seasonal promotions, and member referrals, suggesting an organic, low-cost growth posture rather than a paid acquisition engine. The studio is a participant in a mature, highly fragmented German fitness market, where it competes against low-cost chain gyms and boutique studios on the basis of service breadth, local presence, and longevity rather than price or technology.

There is no public disclosure of revenue, member count, headcount, funding, or expansion plans, and the business does not appear to operate any proprietary digital platform, mobile app, or data asset. The enterprise is best understood as a small, owner-operated, single-site service business with steady, retention-driven economics and limited exposure to technology-driven disruption.

Name

Wellness & Fitness

Legal name

Wellness und Fitness Bad Oldesloe

Website

https://wellness-fitness-od.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness & Fitness is a single-location fitness and wellness studio in Bad Oldesloe, Germany, founded in 2004, offering gym training, personal training, wellness services, nutrition planning, and corporate fitness to local individual members and employer-sponsored users.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Fitness studio services
• Personal training
• Wellness programs
• Nutrition planning
• Corporate fitness

Headquarters

HQ city

Bad Oldesloe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Monthly recurring revenue from All-In membership packages including fitness equipment, cardio, group courses, wellness area, and amenities.
2. Wellness Services: Revenue from individual wellness services including Hydrojet massage (8€ per 15 min), sauna daily pass (15€), and wellness day packages.
3. Nutrition Planning: One-time fees for personalized nutrition plans: 79€ for members, 89€ for external clients. Includes calorie calculation, meal planning, and sports/non-sports day nutrition.
4. Supplements and Products: Retail sales of protein supplements, creatine, protein bars, and other fitness products on-site at the studio.
5. Corporate Fitness: B2B corporate fitness contracts with tax-free employee benefit value of 44€ monthly per employee.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Wellness & Fitness operates a single brick-and-mortar fitness studio in Bad Oldesloe, Germany, offering All-Inclusive membership packages that bundle equipment training, cardio, group courses, personal training, nutrition planning, and a wellness area (sauna, Hydrojet massage, solarium). It also sells fitness supplements on-site and runs corporate fitness programs via the Hansefit and Wellpass networks.

Product overview

Wellness & Fitness is a fitness studio in Bad Oldesloe offering a comprehensive suite of fitness and wellness services. The core offering centers on All-Inclusive Memberships providing access to equipment training, cardio, circuit training, functional training, and an extensive course program. The studio distinguishes itself through integrated wellness services (sauna, massage, Hydrojet), personal training with qualified trainers (Kolja Böhnstedt and Natalia Kempel), nutrition planning, and corporate fitness programs. Additional offerings include specialized memberships (Winterpass), promotional challenges (100 Tage Challenge), and a diverse course catalog featuring Yoga, Pilates, Indoor Cycling, Hot Iron™, Crosstraining, Zumba, and more. The studio partners with Hansefit and Wellpass/eGym Wellpass for corporate fitness access.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive Membership
• Personal Training

Quantifiable outcome

• Fit in 100 Days Challenge offers 111€ savings compared to regular membership pricing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HansefitcoreChannel Partner/ Reseller/ Distributor · 13 March 2024Wellness & Fitness is an official Hansefit partner, enabling employees from partner companies to use the studio with their corporate fitness membership. Hansefit provides access to over 5,000 fitness facilities across Germany.
• Wellpass / eGym WellpassminorChannel Partner/ Reseller/ DistributorAccepts Wellpass corporate fitness benefit cards, allowing employees from partner companies to access the studio.
• InkosporminorChannel Partner/ Reseller/ DistributorSupplement brand supplier. Studio sells Inkospor protein products, creatine (Creapure), and other supplements on-site.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fitness First Germany: Premium German fitness club chain offering equipment, classes, wellness areas, and personal training. Overlaps with Wellness & Fitness on the integrated fitness + wellness + personal training positioning, but at a higher price tier and larger scale.
• Fit/One: Mid-priced German fitness chain with multiple locations. Comparable as a regional/multi-location competitor offering equipment, group classes, and wellness amenities at a similar membership price band to Wellness & Fitness's All-In package.
• McFit: Germany's largest low-cost fitness chain with hundreds of locations nationwide. Competes for the same end consumer fitness member as Wellness & Fitness, but at a national scale with significantly lower price points and larger equipment floors.
• clever fit: German low-cost fitness franchise with extensive nationwide coverage. Competes for price-sensitive fitness members in similar catchments to where Wellness & Fitness operates, offering 24/7 access and standardized equipment layouts.
• Kieser Training: German strength-training franchise specializing in back, joint, and machine-based training with a health-oriented positioning. Comparable to Wellness & Fitness as a German specialist fitness operator with a stronger brand in personal training outcomes.

Emerging players

• Bodystreet: German EMS (electrical muscle stimulation) training franchise operating small-format studios. Comparable as a competing specialized fitness model in the German personal-training segment, appealing to time-constrained consumers seeking efficient workouts.
• Gymondo: Germany-based digital fitness platform offering video workouts, nutrition plans, and coaching subscriptions. Relevant as a non-facility competitor addressing the same fitness, nutrition, and wellness outcomes that Wellness & Fitness delivers in-person.

Direct peers

• Hansefit: Germany's largest corporate fitness network, providing employees of partner companies access to a curated network of fitness studios. Hansefit is both a direct corporate-fitness channel partner and a competitive aggregator whose network dynamics shape independent studios' B2B economics.
• Mrs.Sporty: German women-focused micro-gym franchise with personal training embedded in the membership model. Comparable to Wellness & Fitness as a small-format, locally operated studio that competes for fitness members in similar suburban German catchments.
• Wellpass (eGym Wellpass): Corporate fitness subsidy platform from eGym enabling employees to use partner studios via a single subscription. Directly comparable as a competing channel for corporate wellness revenue and a network whose terms influence independent studios' member acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SportOldesloe
• YouTubeyoutube.com/channel/UC2ha4xnlBh_YsHdmVcwZ5ag/feed
• Facebookfacebook.com/wellness.fitness.od
• Instagraminstagram.com/wellnessfitness.od

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness & Fitness