Medimagem Medicina Diagnóstica

What Medimagem Medicina Diagnóstica does

Medimagem Medicina Diagnóstica, legally constituted as RADIODIAGNÓSTICO SÃO JOSÉ LTDA, is a Brazilian outpatient diagnostic imaging center headquartered at Rua Alcídio Viana 837, São Pedro, São José dos Pinhais, Paraná. Founded in 1978 and operating for over 45 years, the company provides image-based diagnostic examinations — including the full portfolio of modalities one would expect from a multi-modality outpatient imaging center — to a mixed patient base of convênio-covered (health-insured) and private-pay patients, as well as to referring physicians across the greater Curitiba metropolitan area. Medimagem positions itself as one of the better-known diagnostic imaging centers in Paraná, with brand reputation and clinical staff specialization as its primary differentiators.

The company's product surface spans four interconnected offerings: a Patient Portal (Portal do Paciente) for accessing examination results online, a Doctor Portal (Portal do Médico) backed by the parent group's Merya PACS platform for physicians to view images and reports, a comprehensive diagnostic services catalog, and appointment scheduling via telephone and WhatsApp. Underlying technology consists of advanced imaging equipment and a centralized PACS infrastructure shared across Grupo Merya, the healthcare conglomerate that controls Medimagem.

Commercially, Medimagem runs a fee-for-service model, charging per examination with payment routed through health insurance plans (convênios) or direct private payment; specific pricing is not publicly disclosed. The go-to-market motion is sales-led and referral-driven: physician referrals are the primary acquisition channel, supplemented by direct patient scheduling, organic social media presence on Instagram, Facebook, and LinkedIn, and content marketing through the Medimagem blog. The company operates as a subsidiary within Grupo Merya and shows no evidence of external equity funding or expansion beyond its single São José dos Pinhais site.

Name

Medimagem Medicina Diagnóstica

Legal name

RADIODIAGNÓSTICO SÃO JOSÉ LTDA

Website

https://medimagemparana.com.br

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Medimagem Medicina Diagnóstica is a Brazilian outpatient diagnostic imaging center in São José dos Pinhais, Paraná, founded in 1978. It serves convênio-covered and private-pay patients with multi-modality imaging exams, operating under Grupo Merya and reaching patients via physician referrals and WhatsApp scheduling.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro industry

PRIMARYHLACABAM

Imaging & Diagnostic Interoperability (DICOM exchange, image sharing, VNA connectivity)

Healthcare & Life Sciences/Digital Health & Health IT/Health Information Exchange (HIE) & Interoperability

Keywords

• Diagnostic imaging services
• Medical imaging center
• Radiology examinations
• Diagnostic medical exams
• Healthcare imaging services

Headquarters

HQ city

São José Dos Pinhais

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing diagnostic imaging services to patients, including those covered by health insurance plans (convênios) and private pay patients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medimagem Medicina Diagnóstica operates a diagnostic imaging center providing a range of medical imaging examinations (radiology) to patients in São José dos Pinhais, Paraná, Brazil. Services are delivered on-site at the clinic, complemented by a Patient Portal for exam results, a Doctor Portal (PACS) for physicians, and appointment scheduling via phone or WhatsApp. The company serves both health insurance (convênios) and private-pay patients.

Product overview

Medimagem Medicina Diagnóstica is a medical diagnostic imaging center offering a unified portfolio of services centered around diagnostic imaging examinations. The company provides four interconnected core offerings: the Patient Portal for accessing examination results, the Doctor Portal (powered by Merya PACS) for physicians to view patient images and reports, comprehensive diagnostic services covering various imaging exam types, and appointment scheduling via telephone and WhatsApp. Founded in 1978, the company positions itself among the best diagnostic imaging centers in Paraná, Brazil, with a complete structure designed for patient comfort, safety, and quality diagnostics.

Differentiator

Problem solved

Functional benefit

Products and services

• Serviços e Exames (Diagnostic Imaging Services) Comprehensive on-site diagnostic imaging examinations and radiology procedures performed at the São José dos Pinhais clinic, serving patients with health insurance (convênios) and self-paying patients.
• Portal do Paciente (Patient Portal) Online portal allowing patients to access and view their examination results and medical images from Medimagem.
• Portal do Médico (Doctor Portal / Merya PACS) Physician portal providing access to patient images and diagnostic reports through PACS integration, powered by the parent Grupo Merya PACS system.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Grupo MeryacoreOthersParent company/group that owns Medimagem. Grupo Merya is a healthcare group operating diagnostic imaging centers. Medimagem operates under the Merya brand and governance structure.
• CURA GrupominorStrategic or Co-development PartnerMedical collaboration for educational content. Dr. Charlles Heldan, Medical Director of CURA Grupo, provided expert information on monkeypox for patient education content published by Medimagem.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hermes Pardini: Major Brazilian diagnostic chain historically focused on Minas Gerais, now integrated into the broader Dasa group. Comparable as a multi-region diagnostic imaging and lab services provider with similar operational model.
• Alliar: National diagnostic chain serving multiple Brazilian states; integrated into Dasa. Comparable to Medimagem as a multi-modality imaging provider with established physician networks and convênio relationships.
• Delboni Auriemo: São Paulo-based diagnostic center now part of Dasa, offering multi-modality imaging services. Comparable to Medimagem in scope of services and physician-driven care model.
• Fleury: Premium Brazilian diagnostic chain headquartered in São Paulo offering imaging, lab, and outpatient services. Comparable to Medimagem as a multi-modality diagnostic imaging brand with strong physician relationships and referral networks.
• Salomão Zoppi: Premium São Paulo-based diagnostic center now part of Dasa. Comparable to Medimagem as an established diagnostic imaging brand with strong reputation and referrer base.
• Dasa: Largest diagnostic medicine company in Brazil, operating multiple brands (Delboni, Salomão Zoppi, Alliar, among others) across imaging and lab services. Directly comparable as a multi-modality diagnostic imaging provider at vastly greater scale.

Others

• CURA Grupo: Healthcare group that maintains a medical content collaboration with Medimagem (Dr. Charlles Heldan providing expert content). Related ecosystem participant rather than direct imaging competitor.

Direct peers

• ProEcho: Diagnostic imaging center based in Curitiba, Paraná. Directly comparable to Medimagem as a regional competitor offering similar imaging modalities in the same catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xinstagram.com/medimagem.diagnostico
• Facebookfacebook.com/medimagem.diagnostico
• LinkedInlinkedin.com/company/centro-de-diagnostico-medimagem
• Instagraminstagram.com/medimagem.diagnostico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medimagem Medicina Diagnóstica