GENIAC
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
GENIAC firmographics
Firmographics- Name
- GENIAC
- Legal name
- Grant Thornton UK Advisory & Tax LLP
- Website
- http://www.geniac.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where GENIAC is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
GENIAC business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Audit and Assurance: Statutory audits, financial statement audits, and assurance services delivered to corporate clients. Fee-based engagement model typically structured as annual retainer or project-based billing.
- Tax Services: Corporate tax, private tax, international tax, indirect tax, capital allowances, R&D tax incentives, tax dispute resolution, and employer solutions. Recurring and project-based engagements.
- Advisory and Consulting: Business consulting, governance advisory, transformation consulting, ESG advisory, restructuring, forensics, and financial advisory services. Strategy Group and transaction advisory services including M&A support, valuations, and CFO solutions.
- Deals: Transaction advisory, M&A data analytics, debt and capital advisory, financial modelling, operational deal services, and corporate finance advisory for mid-market and large corporate transactions.
- Financial Services Advisory: Specialized advisory for banking, capital markets, insurance, investment management, and pensions sectors including regulatory and compliance services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
GENIAC product offering
Product offeringCore offering
GENIAC provides essential business services for small and medium-sized enterprises (SMEs), all consolidated in one place and managed on the customers' behalf. The offering bundles back-office functions typically required by SMEs — such as accounting, compliance, taxation, and company administration — into a single managed service accessed through the company's own platform. Customers effectively outsource these non-core operational tasks to GENIAC rather than engaging multiple specialist providers.
Product overview
Grant Thornton UK offers a comprehensive portfolio of professional services organized as distinct practice areas rather than a unified software product. The core offerings include Advisory Services (governance, financial, business risk, transformation), Audit and Assurance, Consulting (public sector, strategy, people), Cyber Services, Deals (M&A, capital advisory, financial modelling), ESG Services, Financial Services Advisory, Forensic and Investigation Services, Government and Public Sector, Insolvency and Asset Recovery, International Expansion, Restructuring, Tax Services, and Technology and Digital Services. Key technology initiatives include GT Augment, which is being rolled out to drive change in professional services delivery. The firm operates with over 5,000 UK employees, 200+ partners, across 150 markets with 23 UK offices.
Differentiator
Problem solved
Functional benefit
Brands
- GT Augment: GT Augment is a technology initiative setting pace for change in the professional services market.
- Alternatively Speaking
Products and services
- GENIAC Managed SME Business Services Platform
Companies that use GENIAC
Customer profileSegments9 records
Ideal customer profiles1 record
GENIAC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GENIAC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grant Thornton International Ltd (GTIL)coreGrant Thornton UK is a member firm of Grant Thornton International Ltd (GTIL). GTIL coordinates the global network of independent accounting and advisory firms. Grant Thornton UK LLP and Grant Thornton UK Advisory & Tax LLP operate as member firms of GTIL, providing services to clients under the Grant Thornton brand globally.
Scale indicators5 records
Recent moves3 records
Expansion highlights3 records
GENIAC competitors and assessment
Company assessmentDirect peers
- Tide: Tide is a UK-based digital business banking and services platform built specifically for SMEs, bundling accounts, invoicing, tax tools and other business services in one managed experience — directly analogous to GENIAC's 'all business services in one place, managed on their behalf' positioning for UK SMEs.
- Startups.co.uk (1st Formations): Startups.co.uk aggregates company-formation, accounting, banking and compliance services for UK small businesses and start-ups, acting as a one-stop managed-services hub — the same bundled, managed SME-services model GENIAC occupies in the UK.
- FreeAgent: FreeAgent is a UK-focused cloud accounting and business-management platform purpose-built for small businesses and freelancers, addressing the same back-office 'business services for SMEs' use case that GENIAC targets, with similar target geography.
- Pilot: Pilot is a US-based bookkeeping, tax and CFO services platform that provides outsourced financial back-office for SMEs in a managed, bundled form — the closest US analog to GENIAC's managed SME business-services positioning.
- Bench (by Elsewhere): Bench is a US SME-focused bookkeeping platform offering monthly managed financial reporting plus bundled software, mirroring GENIAC's blend of managed-service delivery with a small-business platform.
- Gusto: Gusto is a US SMB-focused payroll, HR, benefits and PEO platform — a managed, bundled business-services experience for small employers, comparable to GENIAC's 'all managed on their behalf' SME-services model.
- Rippling: Rippling unifies HR, IT, payroll and finance operations for SMBs in one managed cloud platform — analogous to GENIAC's positioning of 'all business services, in one place, managed on their behalf' for SMEs.
Broad incumbents
- Sage Group: Sage is the incumbent UK accounting, payroll and HR software provider for SMEs, offering overlapping capabilities to GENIAC but as a much broader incumbent portfolio rather than a specialist managed-services bundle.
- Xero: Xero is a leading global cloud accounting platform with deep SME penetration; while it overlaps with GENIAC's SME back-office focus, it is a broader software incumbent rather than a managed SME-services platform.
Emerging players
- Carta (and similar SMB bundled-services platforms): Carta provides equity and business administration SaaS for SMBs and start-ups, increasingly bundling adjacent services — partial overlap with GENIAC's emerging 'all-in-one SME services' positioning, though focused on venture-backed companies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
GENIAC social profiles
Digital presenceGENIAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
GENIAC leadership team
Management profileNumber of profiles
Profiles1 record
GENIAC funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GENIAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GENIAC
What does GENIAC do?
GENIAC provides essential business services for small and medium-sized enterprises (SMEs), all consolidated in one place and managed on the customers' behalf. The offering bundles back-office functions typically required by SMEs — such as accounting, compliance, taxation, and company administration — into a single managed service accessed through the company's own platform. Customers effectively outsource these non-core operational tasks to GENIAC rather than engaging multiple specialist providers.
Is GENIAC a public or private company?
GENIAC is a private company. It is classified as venture growth investor backed and is currently operating.
When was GENIAC founded?
GENIAC was founded in 2014. It employs 11 to 50 people.
Where is GENIAC based?
GENIAC is headquartered in London, United Kingdom, in the Europe region.
How does GENIAC make money?
Five revenue lines are on record. Audit and Assurance is the primary driver. The others are tax Services, advisory and Consulting, deals and financial Services Advisory.
Who are GENIAC's main competitors?
Direct peers on record are Tide, Startups.co.uk (1st Formations), FreeAgent, Pilot, Bench (by Elsewhere), Gusto and Rippling. Broad incumbents are Sage Group and Xero. Carta (and similar SMB bundled-services platforms) is listed as an emerging player.
Does GENIAC have an API?
No public API is recorded for GENIAC.