What Serba Dinamik does

Serba Dinamik Holdings Berhad was a Malaysia-listed (Bursa Malaysia: SERBADK) international energy engineering solutions provider founded in 1993, headquartered in Shah Alam, with stated operations in 25 countries across six regions including Malaysia, Indonesia, Zambia, Uzbekistan, Tanzania, Qatar, UAE, and Bahrain. Its core business comprised four segments: Operations and Maintenance (O&M) for oil and gas, petrochemical, LNG and power installations; Engineering, Procurement, Construction and Commissioning (EPCC) executed through a regional network and a 15% stake in Green and Smart Holdings PLC; Information and Communication Technology (ICT) under MSC-status covering Industry 4.0 solutions for education, e-commerce, transportation, digital healthcare, smart home, and smart maintenance; and Education and Training that has delivered 3,000+ short courses and launched the careers of more than 2,000 technicians. Key infrastructure includes the 54.5-acre Pengerang Eco Industrial Park in Johor and the 30-acre Bintulu Integrated Energy Hub in Sarawak, each housing MRO and IRM Global Centres of Excellence, supported by strategic workshop yards in Miri, Labuan, Paka, and Kemaman.

The technology stack centered on the award-winning SMART Maintenance Platform combining AI and Mixed Reality for remote resource visibility and workforce allocation, augmented by an AI Porthole Detection System and AI Surveillance module. The company also operated D-Virtual Park (the first VR theme park in Borneo, RM13M investment in Kota Samarahan, Sarawak), the ESPC cybersecurity subsidiary offering OTHM-accredited CCLP and CDPO courses in partnership with UNIMY, and the MySurFi VSAT satellite internet service deployed in rural Sabah and Perak. Revenue mechanics were diversified across professional services (O&M and ICT), one-time project licensing (EPCC), and transaction-based call-out contracts in domestic O&M, with pricing negotiated per project and largely undisclosed publicly. Distribution was almost exclusively direct enterprise field sales to O&G operators, with PETRONAS license holding being the principal regulatory gating mechanism for the Malaysian market.

The company is no longer operating as a going concern. After KPMG resigned as external auditor citing concerns over past sales transactions and trade receivables, a Special Independent Review by Ernst and Young was commissioned. Three consecutive net losses were posted in FY2022 (RM42.11M, RM290.33M, RM434.19M), and the High Court issued a winding-up order on January 10, 2023. Victor Saw Seng Kee of PricewaterhouseCoopers Advisory was appointed Liquidator on July 7, 2023, and the business is being wound up through at least July 2024. Earlier offensive moves — including the May 2022 UAE MoA covering vertical farming, infrastructure and integrated O&G solutions, the 2021 acquisition of Scotland-based Wellahead Engineering Ltd for renewable energy, and a proposed $700M divestiture of SDIL assets — failed to stabilize the business.

Name

Serba Dinamik

Legal name

Serba Dinamik Holdings Berhad

Website

https://e-serbadk.com

Company type

Public

Founded year

1993

Operating status

Closed

Headcount range

251–500 employees

Short description

Serba Dinamik Holdings Berhad was a Malaysian-listed engineering solutions provider (Bursa Malaysia: SERBADK) offering O&M, EPCC, ICT and training services to oil and gas operators across 25 countries. Founded 1993; placed into liquidation in 2023.

Ownership category

akta.pro rank

Product category

Oil & Gas Engineering Services

NAICS

Oil and Gas Extraction (211), Mining and Oil and Gas Field Machinery Manufacturing (33313)

SIC

Oil & Gas Field Services, Nec (1389), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Refinery & Petrochemical O&M / Maintenance Outsourcing (EUAEAGAG)

akta.pro secondary industry

Oil & Gas Facilities Asset Management (Refining/Terminals/LNG) (EUAEAMAG)

Keywords

• Oil and gas engineering
• Operations and maintenance services
• Engineering procurement construction
• Petrochemical plant maintenance
• Industrial maintenance solutions

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Operations & Maintenance (O&M) Services: O&M services for all types of installations including consultation to full O&M provision. Key facilities include Pengerang Eco Industrial Park (54.5 acres) and Bintulu Integrated Energy Hub (30 acres). Revenue generated from Qatar, UAE and Malaysia operations.
2. Engineering, Procurement, Construction and Commissioning (EPCC): Regional EPCC network with expansion through 15% equity acquisition in Green & Smart Holdings PLC. Contracts include work for PT Polytama Propindo in Indonesia and Zambia operations.
3. Information & Communication Technology Solutions: IT solutions as MSC recognized status company using Industry 4.0 technology for education, e-commerce, transportation, digital healthcare, smart home and smart maintenance sectors.
4. Education & Training: Since inception in 2000, provided over 3,000 short courses to oil and gas industry. Launched careers of more than 2,000 technicians in Malaysia with over 250 becoming competent in rotating machinery.
5. Contract-based Services: Domestic contracts on 'call-out' basis where work orders awarded at discretion of client based on activities schedules and rates throughout contract duration. No specific value as awarded discretionarily.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Serba Dinamik Holdings Berhad provides integrated engineering solutions for the oil and gas, petrochemical and utilities industries through four business segments: Operations & Maintenance (O&M), Engineering, Procurement, Construction & Commissioning (EPCC), Information & Communication Technology (ICT), and Space & Telecommunication Technology, complemented by Education & Training. The company delivers rotating equipment and turbo machinery services, full plant lifecycle engineering, Industry 4.0 digital solutions, VSAT satellite internet, and technical training programs, supported by the Pengerang Eco Industrial Park and Bintulu Integrated Energy Hub facilities.

Product overview

Serba Dinamik Holdings Berhad is an international energy engineering solutions provider offering a portfolio of integrated services across four core business segments: Operation & Maintenance (O&M), Engineering Procurement Construction & Commissioning (EPCC), Information & Communication Technology (ICT), and Education & Training. The company operates on a platform-plus-services model, combining traditional engineering services with technology-driven solutions including AI-powered SMART Maintenance Platform, Virtual Reality entertainment through D-Virtual Park, cybersecurity services via E-Security and Privacy Channel (ESPC), satellite internet through MySurFi, and Smart Vertical Farming. Key facilities include the Pengerang Eco Industrial Park (PeiP) in Johor and Bintulu Integrated Energy Hub in Sarawak. The company holds ISO 9001, ISO 14001, and ISO 45001 certifications and maintains operations across 25 countries globally.

Differentiator

Problem solved

Functional benefit

Brands

• D-Virtual Park: Virtual reality entertainment theme park featuring holograms and immersive simulators, located in Kota Samarahan, Sarawak, Malaysia. Includes SD X Studio, SD X FabLab, SDX-Arena, GiGA Virtual-Cafe, and D-Tamu.
• SMART Maintenance Platform
• ESPC (E-Security and Privacy Channel)
• MySurFi
• SurFi-bah!
• SD X Studio
• SD X FabLab
• SDX-Arena
• Global Content Exchange (GCE)

Products and services

• Operations & Maintenance (O&M) Comprehensive O&M services for all types of installations including oil & gas production platforms, crude refineries, petrochemical plants, LNG plants, power production plants and water/utilities plants. Ranges from consultation to full O&M provision, supported by Pengerang Eco Industrial Park and Bintulu Integrated Energy Hub facilities.
• Engineering, Procurement, Construction and Commissioning (EPCC) Full-scope engineering, procurement, construction and commissioning services for oil and gas, petrochemical, and energy infrastructure projects. Delivered through a regional EPCC network including overseas subsidiaries in Indonesia and Zambia.
• Information & Communication Technology (ICT) Solutions Industry 4.0 ICT solutions delivered under MSC Malaysia status covering education, e-commerce, transportation, digital healthcare, smart home, and smart maintenance management sectors. Includes tailored SME, F&B, aerospace and calibration integrations.
• Space & Telecommunication Technology VSAT-based satellite internet access and space technology solutions serving multiple sectors including rural connectivity projects in Sabah, Perak, Kelantan and Melaka, deployed in partnership with Mosyawa Sdn Bhd.
• Education & Training Professional training programs for the oil and gas industry, covering rotating equipment, turbo machinery competency development, and cybersecurity certifications (CCLP and CDPO under ESPC with OTHM accreditation and UNIMY PhD pathway).
• E-Security and Privacy Channel (ESPC) Cybersecurity services portal delivering OTHM-accredited training and certification including Certified Cybersecurity Leadership Professional (CCLP) Level 7 and Certified Data Protection Officer (CDPO) Level 5, with PhD articulation pathway through UNIMY.
• D-Virtual Park Virtual reality entertainment theme park offering immersive simulator rides, eSports facilities, hologram theatre and digital content creation studios. Operates as a public-facing consumer entertainment venue in Kota Samarahan, Sarawak.
• SMART Maintenance Platform Award-winning AI and Mixed Reality driven application that allows plant owners to see their resources remotely and allocate workforce to tasks based on technical specialties and competencies. Includes AI Porthole Detection System and AI Surveillance capabilities.
• MySurFi Satellite Internet VSAT satellite internet access service targeting rural and underserved communities, including outreach program SurFi-bah! supporting COVID-19 vaccination efforts in Sabah.
• Smart Vertical Farming Indoor vertical farming solution using Controlled Environment Agriculture (CEA) for pesticide-free, climate-independent crop production, with associated Modern Greens Farm Showroom demonstration facility.

Quantifiable outcome

• Smart Maintenance Platform enables remote resource monitoring and workforce allocation based on technical specialties
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Baker Tilly Insolvency PLTcoreImplementation/ SI/ Consulting Partner · 12 June 2023Restructuring consultant engaged by contributory to SDHB as part of SDHB and subsidiaries restructuring and regularisation efforts
• Dennis Nik & WongcoreImplementation/ SI/ Consulting Partner · 12 June 2023Restructuring lawyers engaged as part of SDHB and subsidiaries restructuring and regularisation efforts
• United Arab Emirates CompaniesflagshipStrategic or Co-development Partner · 19 May 2022MoA signed focusing on three areas: vertical farming, infrastructure and property development, and integrated solutions for oil and gas industry. Expected to generate billions in annual revenue. Vertical farming estimated at 40% gross margin, infrastructure at 20-25% margin.
• Malaysia eSports Federation (MESF)minorStrategic or Co-development Partner · 11 May 2021MoU signed for eSports initiatives
• eSports Selangor Association (ESS)minorStrategic or Co-development Partner · 11 May 2021MoU signed for eSports initiatives alongside MESF
• Hill International N.V.coreStrategic or Co-development Partner · 31 July 2018Heads of Agreement signed to jointly undertake proposed development of Pengerang International Commercial Centre (PICC) in Pengerang, Johor.
• Green & Smart Holdings PLCcoreStrategic or Co-development PartnerSerba Dinamik acquired 15% equity in Green & Smart Holdings PLC to expand EPCC services and capabilities for the growing energy market locally and globally.
• Mosyawa Sdn BhdminorStrategic or Co-development PartnerPartnership for MySurFi satellite internet service, implemented in Melaka, Kelantan and Larut, Perak
• Rolls-Royce SolutionsminorStrategic or Co-development PartnerDenise Kurtulus, Vice President of Global Marine Rolls-Royce Solutions, visited Serba Dinamik office for courtesy call discussion
• University Malaysia of Computer Science and Engineering (UNIMY)minorStrategic or Co-development PartnerESPC working closely with UNIMY to provide seamless PhD pathway for cybersecurity professionals aspiring to excel in industry and academia
• Bahrain Companies (Solar Project)coreStrategic or Co-development PartnerAgreement signed for solar energy project expected to provide annual capacity of 25 Megawatt using approximately 80,000 Bahraini solar panels
• Technical Partners for O&McoreTechnology or IntegrationCollaboration with technical partners for best O&M of all types of installations ranging from consultation to provision of full O&M services
• Ernst & Young Consulting Sdn Bhd (EYC)coreImplementation/ SI/ Consulting PartnerEngaged for Special Independent Review (SIR) after KPMG resigned as external auditor. EYC conducted factual findings update on company transactions.
• Hyundai Engineering CorporationminorStrategic or Co-development PartnerProject Control Manager Won-Geun CHO paid courtesy visit to Menara Serba Dinamik

Scale indicators18 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Petrofac Limited: UK-headquartered global oil & gas services company providing EPCC, operations, maintenance, and training services to upstream, midstream, and downstream clients. Comparable as a broader incumbent in O&G O&M and EPCC with similar asset-light services model.
• Saipem S.p.A. Italian global EPCC and drilling services company for oil & gas, with strong presence in Middle East, Africa, and Central Asia. Comparable as a broader EPCC incumbent operating in the same geographies (UAE, Uzbekistan, Indonesia) targeted by Serba Dinamik.
• Worley Limited: Australian global engineering, procurement, construction management, and operations support services provider focused on energy, chemicals, and resources. Comparable as a broader O&G services incumbent delivering O&M and EPCC solutions across the asset lifecycle.
• Técnicas Reunidas: Spanish global engineering and construction company focused on EPCC for oil & gas, refining, petrochemicals, and power generation. Comparable as a broader EPCC incumbent with similar downstream petrochemical and power plant project execution capabilities.

Direct peers

• Muhibbah Engineering (M) Bhd: Malaysian EPCC, crane manufacturing, and airport construction group with oil & gas services exposure. Comparable as a Malaysian engineering services company undertaking EPCC work for petrochemical and energy clients regionally.
• Sapura Energy Berhad: Malaysian integrated oil and gas services company providing O&M, EPCC, drilling, and energy solutions across Malaysia and international markets. Closest comparable as a Bursa Malaysia-listed O&G services peer with similar PETRONAS-linked business model and international EPCC operations.
• Dialog Group Berhad: Malaysian oil and gas services specialist operating tank terminals, EPCC, plant maintenance, and specialist products. Comparable as a Malaysian O&G services company with similar focus on downstream O&M, EPCC capabilities, and international expansion across Asia-Pacific.
• Wah Seong Corporation Berhad: Malaysian-based industrial services group with oil & gas pipe coating, pipe laying, and EPCC capabilities. Comparable as a Malaysian O&G services peer with regional operations and downstream infrastructure services aligned to Serba Dinamik's O&M and EPCC focus.

Regional players

• MISC Berhad: Malaysian energy shipping and offshore services arm of PETRONAS, with offshore floating production and LNG carrier operations. Comparable as a Malaysian Bursa-listed energy services peer with international footprint, though focused on shipping and offshore production rather than onshore O&M.
• Velesto Energy Berhad: Malaysian offshore drilling and oilfield services provider (formerly UMW Oil & Gas). Comparable as a Malaysian-listed O&G services peer with international operations, though focused primarily on upstream drilling rather than downstream O&M and EPCC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC-tpduQMMv2akPO9FBRkDSA/videos?view_as=subscriber

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serba Dinamik