Advative.io

What Advative.io does

AdPlenty is a Copenhagen-based SaaS platform that automates localized advertising for multi-location brands and franchise networks. The product enables marketing and franchise teams to generate hundreds of geo-targeted campaigns simultaneously by connecting social media pages and uploading creative assets, replacing the manual process of building, templating, and launching individual location-level ads. Its core proposition targets the workflow problem between a brand's central marketing function and its distributed store or franchisee network, with stated scale metrics of 80,000+ campaigns created, 3,000+ active local shops on the platform, and 7,398+ hours saved per month for users.

The company operates a subscription-based SaaS revenue model with quote-based enterprise pricing and a demo-led, field sales go-to-market motion aimed at multi-location brands. Its customer base spans roughly 19+ named logos across kitchen manufacturing (Svane Køkkenet, Multiform, DESIGNA Køkken, AUBO Køkken, NORDVIK, TVIS Køkken), retail/franchise (home, Garant, Skousen, Din Tøjmand, Mr, DK Company, Local Treasures), banking (Sydbank), healthcare (Specsavers, Audika), entertainment (clip 'n climb), real estate (My Property Pros), and media (Børsen). Distribution is supported by the Franchise Forward community program for franchise leaders and a membership in the British Franchise Association (BFA) that provides credibility and access into the UK franchise ecosystem.

The firm is small (1–10 employees) and founder-led: Susan Poulsen serves as CEO and Founder and Jacques Sirot as co-founder and CTO. No external funding rounds, institutional investors, acquisitions, or disclosed revenue figures appear in the source data. The firm was founded in 2017, is domiciled in Denmark at Højbro Plads 10, Copenhagen, and has no disclosed parent company or subsidiaries.

Name

Advative.io

Legal name

AdPlenty

Website

http://advative.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

AdPlenty is a Copenhagen-based SaaS platform that automates localized advertising for multi-location brands and franchise networks, enabling central marketing teams to generate hundreds of location-level campaigns from a single workflow. It serves roughly 19+ enterprise customers across retail, kitchen manufacturing, banking, and healthcare.

Ownership category

akta.pro rank

Product category

Multi-location Marketing Automation Software

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)

Keywords

• Multi-location marketing automation
• Localized advertising campaigns
• Franchise marketing software
• Multi-location brand marketing
• Automated campaign creation

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: AdPlenty operates as a subscription-based SaaS platform providing multi-location marketing automation tools. The platform is accessed via subscription with demo/trial options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advative.io operates the AdPlenty SaaS platform, which enables multi-location brands and franchises to automatically create and manage hundreds of localized advertising campaigns by connecting social pages and uploading creative assets. The platform centralizes campaign control at the brand level while delivering localized execution at individual store or location level, eliminating the need to manually build and manage individual campaigns for each location.

Product overview

AdPlenty is a single unified SaaS platform designed for multi-location brands to automate local marketing campaigns at scale. The core AdPlenty product allows users to create hundreds of localized campaigns automatically by connecting social pages and uploading creative assets, eliminating the need to manually create and manage campaigns individually.

Differentiator

Problem solved

Functional benefit

Products and services

• AdPlenty AdPlenty is a multi-location marketing automation SaaS platform that enables multi-location brands and franchises to automatically create and manage hundreds of localized advertising campaigns by connecting social pages and uploading creative assets. It is designed for enterprise marketing teams that need to coordinate localized advertising across many store or service locations without manually creating individual campaigns.

Quantifiable outcome

• 80,000+ campaigns created automatically
• +2 more outcomes

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• British Franchise Association (BFA)coreOthersAdPlenty is a proud member of the British Franchise Association - the hub for franchising in the UK. This membership provides industry recognition and access to the franchise community, positioning AdPlenty as a trusted solution provider for franchise marketing needs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BrandMuscle: BrandMuscle provides local marketing automation for franchises and multi-location brands, including automated localized campaign creation and asset distribution. It is the closest direct competitor to AdPlenty's core offering for franchise and dealer networks.
• Vendasta: Vendasta is a white-label platform that enables partners and multi-location brands to deliver marketing, advertising, and CRM tools to local businesses. Its automated local campaign workflows overlap directly with AdPlenty's multi-location automation value proposition.
• Yext: Yext provides multi-location digital presence, listings management, and localized advertising solutions for enterprise brands with many locations. Its multi-location ad and listings stack directly competes with AdPlenty's localized campaign automation.
• Scorpion: Scorpion offers marketing technology and advertising services specifically tailored to multi-location and franchise businesses, including automated local campaign execution. Comparable to AdPlenty in serving franchise and multi-location enterprise customers.
• LocaliQ: LocaliQ (formerly ReachLocal) is a digital marketing platform focused on local and multi-location advertising automation for SMBs and franchises. It competes in the same localized campaign automation category as AdPlenty.
• Sprout Social: Sprout Social is a social media management platform with multi-location publishing and campaign features. It competes for the same multi-location brand budgets by enabling localized social campaign execution across many pages.
• Birdeye: Birdeye is a multi-location customer experience and marketing platform that combines listings, reviews, social, and localized campaigns for multi-location brands. It overlaps with AdPlenty on automated local marketing for franchises and chains.
• Balihoo (Valassis): Balihoo, now part of Valassis, provides local marketing automation for multi-location advertisers, including automated creation of localized digital campaigns. It is one of the historical reference points for AdPlenty's product category.

Broad incumbents

• HubSpot: HubSpot is a broad marketing, sales, and CRM platform that increasingly includes social publishing and multi-location campaign features. It competes with AdPlenty only at the periphery of its broader suite but represents incumbent pressure on the niche.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing platform with social studio, advertising, and journey orchestration capabilities for large multi-location brands. It competes with AdPlenty as a broader suite option for the same enterprise buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/advative-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advative.io