Re•think Travel Marketing

What Re•think Travel Marketing does

Re•think Travel Marketing is a Brooklyn-headquartered travel marketing consortium founded in 2020 by three specialized firms — CornerSun Destination Marketing (New York), Emerging Destinations (Atlanta), and Green Team Global (New York). The firm delivers end-to-end marketing services to national tourism boards and travel companies, with particular concentration in the North American inbound market for destinations across Africa, South America, Europe, and emerging markets. Service modules span strategic planning (a proprietary three-phase Re•evaluate / Re•cover / Re•build better framework), branding, media relations, social media campaigns, trade relations representation, and crisis communications.

The company's most notable technology asset is its Virtual Trade Show Platform, a custom B2B event product that connects travel suppliers, buyers, and media through scheduled video meetings, messaging, and keynote sessions. The platform hosted the inaugural Re•think Virtual Travel Trade Show in November 2020 (85 suppliers, 585 buyers, 3,972 confirmed meetings) and scaled in 2021 to 103 suppliers and 612 buyers/media. In May 2022, the firm extended this events franchise to a physical format via the Re•think South America Travel Show, launched in partnership with LATAM Airlines at the Kimpton Hotel Eventi in New York.

Re•think operates a professional services revenue model combining retained market representation contracts, trade show participation and sponsorship fees, and project-based consulting. Distribution leverages deep relationships with North American travel trade consortia (Virtuoso, Signature, Ensemble, TravelLeaders) and industry associations (USTOA, ATTA, APTA — where co-founder David DiGregorio holds board seats). The Worldwide Travel Alliance partnership (June 2021) further extends reach into European and Chinese markets. The firm has demonstrated measurable client outcomes including a 113% increase in US arrivals to the Seychelles since 2014 and 2.7 billion media impressions for Guyana, and has earned seven Travel Weekly Magellan Awards and four HSMAI Adrian Awards.

Name

Re•think Travel Marketing

Legal name

Re•think Travel Marketing

Website

https://rethinktravel.marketing

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Re•think Travel Marketing is a Brooklyn-based consortium of three travel marketing firms providing end-to-end marketing, trade representation, and virtual/in-person trade show services to national tourism boards and travel suppliers seeking North American market presence.

Ownership category

akta.pro rank

Product category

Travel & Tourism Marketing Services

NAICS

Travel Agencies (561510)

SIC

Services-Advertising (7310)

akta.pro primary industry

White-Label Travel Supply Providers (B2B2C Inventory & Packaging) (THAKAJAJ)

akta.pro secondary industries

Corporate Travel & Accommodation Coordination (HSACADAL), Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• Travel marketing services
• Destination marketing representation
• Virtual trade show management
• Tourism board consultancy
• Travel trade PR

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Representation Services: Retained market representative services for tourism boards and travel companies seeking North American market presence. Includes ongoing trade relations, sales calls, and strategic marketing support.
2. Trade Show Management: Organizes and executes virtual and in-person trade shows for the travel industry, connecting suppliers with buyers and media. Revenue from participation fees and sponsorships.
3. Strategic Marketing Consulting: Customized audit and Strategic Action Plan development for tourism destinations and travel companies. Includes branding, message development, social media, trade relations, and media relations services.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Re•think Travel Marketing is a consortium of three travel marketing firms that provides end-to-end marketing representation, strategic consulting, and trade event services to national tourism boards, destination marketing organizations, tour operators, hotels, and travel suppliers seeking to enter, recover, or expand their presence in the North American market. Core deliverables include market entry strategy, brand repositioning, trade and media relations, social media campaigns, crisis communications, and recurring Virtual Travel Trade Shows that connect global travel suppliers with buyers, agents, and media.

Product overview

Re•think Travel Marketing is a consortium of three travel marketing companies—CornerSun Destination Marketing, Emerging Destinations, and Green Team Global—offering comprehensive end-to-end marketing solutions for tourism destinations and travel companies. The portfolio includes a Virtual Trade Show Platform for connecting travel suppliers and buyers, Strategic Action Plan Services with three phases (Re•evaluate, Re•cover, Re•build better), and specialized service modules covering branding, trade relations, media relations/PR, and social media. The consortium has 40+ years of combined experience working with tourism boards and travel companies worldwide, focusing on North American market entry and expansion strategies.

Differentiator

Problem solved

Functional benefit

Brands

• Re•think Virtual Travel Trade Show: Virtual trade show platform connecting travel suppliers, buyers, vendors, and media through online meetings and content sessions, held annually since 2020.

Products and services

• Market Representation Services Retained market representative services for tourism boards and travel companies seeking North American market presence, including ongoing trade relations, direct sales calls to tour operators and travel agents, consortium engagement (Virtuoso, Signature, Ensemble, TravelLeaders), and strategic marketing support.
• Strategic Marketing Consulting (Strategic Action Plan) Customized audit and Strategic Action Plan development for tourism destinations and travel companies using the proprietary three-phase framework: Re•evaluate (marketing audit and strategic planning), Re•cover (implementation during travel return with safety protocols), and Re•build better (sustainable future branding). Includes branding, message development, social media, trade relations, and media relations engagements.
• Re•think Virtual Travel Trade Show Annual virtual trade show event and online platform connecting global travel suppliers, buyers, vendors, and media via scheduled video meetings, messaging, keynote sessions, and regional supplier showcases across multiple days.
• Re•think South America Travel Show Annual in-person trade show convening South America's largest travel brands and destinations with pre-qualified North American and Canadian travel advisors, featuring LATAM-powered travel connections, keynotes, and structured meetings.

Quantifiable outcome

• 113% increase in US arrivals to Seychelles (2014-2020)
• +7 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• LATAM AirlinesflagshipGTM or Marketing Partner · 19 May 2022Strategic partnership with LATAM Airlines to power the Re•think South America Travel Show, launching in New York City May 19-20, 2022 at Kimpton Hotel Eventi. The inaugural event focuses on expanding and strengthening the South American travel market with LATAM-powered connections between South America's biggest travel brands and pre-qualified North American advisors.
• Worldwide Travel Alliance (WTA)coreStrategic or Co-development Partner · 21 June 2021Re•think Travel Marketing joined WTA as travel industry partner for North America effective June 21, 2021. The partnership extends WTA's reach to North America and China alongside partner UnionWay for China, enabling travel brands to access sales, representation, and PR through a one-stop shop covering European, North American, and Chinese markets.
• CornerSun Destination MarketingflagshipStrategic or Co-development PartnerOne of three founding organizations of Re•think Travel Marketing consortium. CornerSun is a New York-based full-service destination marketing and communications consultancy specializing in national tourism boards and emerging destinations, with extensive work in Europe, Africa, and South America.
• Emerging DestinationsflagshipStrategic or Co-development PartnerOne of three founding organizations of Re•think Travel Marketing consortium. Atlanta-based company specializing in hands-on trade relations marketing and sales for companies with strong conservation ethos, with over 30 years of experience introducing destinations to the North American travel trade.
• Green Team GlobalflagshipStrategic or Co-development PartnerOne of three founding organizations of Re•think Travel Marketing consortium. New York-based strategy and communications agency specializing in travel and sustainability with 24 years of experience and 40+ tourism destination clients.
• Adventure Travel Trade Association (ATTA)coreGTM or Marketing PartnerPartnership for promoting Arctic Europe destination, including joint marketing agreement program and trade engagement.
• MatadorNetworksminorGTM or Marketing PartnerContent partnership for Arctic Europe generating social media content, promotional videos, and long-form articles.
• VirtuosocoreChannel Partner/ Reseller/ DistributorConsortium partnership enabling Australis and other clients to access high-end travel advisor network.
• Signature Travel NetworkcoreChannel Partner/ Reseller/ DistributorConsortium partnership for client distribution through network of luxury travel advisors.
• Ensemble Travel GroupcoreChannel Partner/ Reseller/ DistributorConsortium partnership for client access to travel advisor network.
• Association for the Promotion of Tourism to Africa (APTA)coreGTM or Marketing PartnerLong-standing partnership with APTA including board membership (David DiGregorio is Executive Board Member) and joint trade show participation.
• United States Tour Operators Association (USTOA)coreGTM or Marketing PartnerDavid DiGregorio is member of USTOA Associate Member Advisory Committee. Partnership for Uganda Tourism Board events and ongoing trade engagement.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• VoX International: Canadian destination marketing and PR agency representing tourism boards and travel brands in North America. Directly comparable B2B marketing representation model and tourism board client focus.
• Brighter Group: Travel and tourism PR and marketing agency representing destinations, hotels, and tour operators globally. Comparable in size, focus, and service mix to Re•think's consortium model.
• Development Counsellors International (DCI): Destination marketing agency that represents countries, cities, and regions to attract tourism, talent, and investment. Closely comparable to Re•think's market representation services for tourism boards seeking North American penetration.
• Hills Balfour: UK-based travel PR and marketing agency, now part of MMGY Global, representing tourism boards and travel brands. Directly comparable in service offering and client base, serving as a North American-adjacent peer.
• Allied Marketing Group: Travel and tourism marketing agency representing destinations and travel suppliers in North American markets. Closely comparable in service mix (market representation, trade relations, media relations) and client profile.
• Lou Hammond Group: Travel and tourism PR and marketing agency focused on destination marketing and hospitality clients. Comparable B2B boutique agency model serving tourism boards and travel suppliers.

Broad incumbents

• FINN Partners: Large global PR and marketing firm with a dedicated travel and tourism practice. Functions as a broader incumbent with a wider portfolio of services rather than travel-specific specialization.
• Ketchum: Global communications firm with a tourism practice serving destination clients. Functions as a broader incumbent competitor with greater resources and global reach.
• MMGY Global: The largest integrated marketing firm in the travel, hospitality, and tourism industry, offering advertising, branding, and PR. Functions as a broader incumbent with multiple specialist subsidiaries (e.g., Hills Balfour) covering the same niche as Re•think.

Others

• Questex Travel & Events: Travel industry media and event organizer (e.g., trade shows, conferences). Comparable as a B2B event platform connecting travel suppliers with buyers, similar to Re•think's virtual trade show platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rethinktravel.marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Re•think Travel Marketing