Tiileri

What Tiileri does

Tiileri is a Finnish manufacturer of masonry fireplaces, sauna stoves, chimneys, and clay bricks, founded in 1952 and headquartered in Tarvasjoki, Finland. The company operates through three subsidiaries under the Tiileri-yhtiöt group — Seppälän Tiili Oy, Keramia Oy, and Ylivieskan Tiili Oy — with manufacturing sites in Tarvasjoki, Ylivieska (marketed as Europe's northernmost brick factory), and Mjösund. Its core technology is heat-retaining masonry construction: stoves with 700-2,700 kg thermal mass deliver up to 68 hours of heat release and achieve 91-92% efficiency under Ecodesign-compliant ratings. The portfolio includes Varaavat takat (heat-storing masonry stoves), cylindrical masonry stoves, bake ovens, warming ovens, convection stoves, sauna stoves (Kiukaat), chimneys, facade bricks (Ruukintiili and perforated bricks), and brick slips, alongside the Gabriel Swedish tiled stoves sub-brand and the Black Series line of grills and outdoor kitchens. Manufacturing incorporates up to 40% recycled content and renewable diesel sourced from Neste, claimed to reduce manufacturing CO2 emissions by roughly 50%.

The company's business model rests on three pillars: one-time hardware sales of masonry heating and brick products, professional installation services delivered through a certified installer network, and after-sales support. Revenue is generated across three channels — direct sales, an authorized dealer network, and a direct-to-consumer e-commerce platform launched more recently — with consumer financing provided through OP (Osuuspankki) and a kotikäynti (in-home consultation) service supporting conversion. Published pricing spans €490-€1,390 for grill products and €1,990-€11,712 for masonry stoves, indicating a wide product ladder within the heating category.

Customer segments span Finnish individual homeowners undertaking renovation or new-build projects and B2B construction and developer accounts specifying brick or masonry heating products. Tiileri is privately held, operates with 51-100 employees, and conducts commercial activity exclusively within Finland, with no public evidence of cross-border export operations, venture capital investment, or external minority shareholders.

Name

Tiileri

Legal name

Tiileri-yhtiöt

Website

https://tiileri.fi

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Tiileri is a Finnish manufacturer of masonry fireplaces, sauna stoves, chimneys, and bricks, founded in 1952 and headquartered in Tarvasjoki. The company operates three subsidiaries with manufacturing in Tarvasjoki, Ylivieska, and Mjösund, serving Finnish homeowners and builders through dealers, direct sales, and e-commerce.

Ownership category

akta.pro rank

Product category

Masonry Fireplaces and Bricks

NAICS

Clay Building Material and Refractories Manufacturing (327120)

SIC

Structural Clay Products (3250)

akta.pro primary industry

Clay Bricks (Facing & Common) (IMADABAA)

akta.pro secondary industry

Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)

Keywords

• Masonry fireplaces
• Facade bricks
• Heat-retaining stoves
• Brick slips
• Sauna stoves

Headquarters

HQ city

Tarvasjoki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Masonry Stoves and Fireplaces: Sale of heat-retaining masonry stoves, cylindrical masonry stoves, baking ovens, cookers, and fireplace accessories. Products sold both with and without installation services.
2. Grills and Outdoor Kitchens: Sale of masonry grills, pizza ovens, and outdoor kitchen solutions sold as material kits for DIY assembly
3. Facade Bricks and Brick Slips: Sale of soft-moulded Ruukintiili bricks, perforated bricks, and brick slips for facade construction and renovation projects
4. Installation Services: Professional installation services for fireplaces and chimneys, including removal of old fireplaces. Kotitalousvähennys (household tax deduction) available for installation work.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Tiileri manufactures and sells heat-retaining masonry stoves (varaavat takat), cylindrical and tiled masonry stoves (pönttöuunit), bake ovens, convection fireplaces, grills and outdoor kitchens, sauna stoves, and chimneys under its Tiileri and Gabriel sub-brands. The company also produces facade bricks (including Ruukintiili soft-moulded bricks and perforated bricks), brick slips, and rendering bricks for residential and commercial construction. Products are sold via a Finnish dealer network, a direct e-commerce store, and bundled with professional installation and home-visit consultation services.

Product overview

Tiileri is a Finnish manufacturer of masonry fireplaces and bricks, established in 1952. The company operates three factories and offers two interconnected product lines: (1) Fireplaces and hearths including masonry stoves (Varaavat takat), cylindrical masonry stoves (Pönttöuunit), bake ovens (Leivinuunit), warming ovens (Lämpiöuunit), convection stoves (Kiertoilmatakat), grills and outdoor kitchens, sauna stoves (Kiukaat), and chimneys; and (2) Building materials including facade bricks (Julkisivutiilet), brick slips (Tiililaatat), opening solutions, and rendering bricks. Tiileri's fireplace products range from compact models (700kg, 30-75 m² heating area) to large masonry stoves (2700kg, 75-125 m²), all featuring heat-retaining brick mass for sustained warmth. The company also offers installation services, home consultation visits, and financing options. Key brands include Gabriel (Swedish tiled stoves) and Black Series (outdoor grills). The brick product line emphasizes sustainability with up to 100% recycled materials and renewable diesel in production.

Differentiator

Problem solved

Functional benefit

Brands

• Gabriel: Swedish tile stove brand featuring hand-made tiles and classic design
• Ruukintiili
• Black Series
• Tiileri

Products and services

• Varaavat takat (Masonry Stoves) Traditional Finnish masonry stoves (heat-retaining fireplaces) made from fired brick with thermal mass between 700kg and 2,700kg. They store and gradually release heat for 14 to over 68 hours after firing, providing primary or supplemental home heating for areas from 30 to 125 m². Models include Alma, Sara, Teemu, Sofia, Jussi, Lauri, and Emilia.
• Pönttöuunit ja kaakeliuunit (Cylindrical and Tiled Masonry Stoves) Cylindrical and tiled masonry stoves with 1,200–1,400 kg heat-retaining mass, up to 91% efficiency, available in 12 color shades and five standard heights for customizable installation. The Gabriel sub-brand offers Swedish-style hand-tiled models.
• Leivinuunit ja takkaleivinuunit (Masonry Bake Ovens) Traditional masonry ovens for baking and cooking that reach temperatures over 300°C, with genuine firebrick floors for authentic pizza and bread baking. Compact models weigh 2,500 kg while large models reach 3,500 kg, suitable for family-scale cooking.
• Lämpiöuunit (Warming Ovens) Slow-cooking ovens heated by the adjacent fireplace, ideal for braised dishes. The massive firebrick structure stores heat for overnight cooking while providing radiant warmth to the home.
• Kiertoilmatakat ja kamiinat (Convection Stoves) Air-circulating fireplaces (kiertoilmatakat) that rapidly distribute warm air throughout the room. Ecodesign-certified for clean combustion, combining quick heating via convection with sustained warmth from heat-retaining mass.
• Grillit ja pihakeittiöt (Grills and Outdoor Kitchens) Durable masonry grills and outdoor kitchen solutions built from Tiileri heat stone, ranging from compact charcoal grills to combination units with pizza ovens, smokers, and multiple cooking surfaces. The Black Series sub-brand offers black-finished variants.
• Kiukaat (Sauna Stoves) Traditional Finnish single-heating sauna stoves honoring Finnish sauna heritage. The Aitokiuas has been heating Finnish saunas since the 1950s, providing soft steam for extended sauna sessions.
• Julkisivutiilet (Facade Bricks) Finnish facade bricks including soft-moulded Ruukintiili, perforated bricks (reikätiilet), and Edelweiss and Stout recycled-content bricks. Available in various colors, sizes, and surface textures with up to 100% recycled material content.
• Tiililaatat (Brick Slips) Genuine fired brick slips providing authentic brick appearance with a lighter structure. Available in three thickness options (20mm, 39mm, 45mm) for element production, post-pointing, and facade renovation.
• Black Series Grills Black-plaster-finished outdoor cooking products including Louisiana (charcoal grill), Tennessee (combination grill with pizza oven), Virginia (pizza oven), Oklahoma (combination grill), and Alabama Easy (grill, smoker, and pizza oven combination).
• Gabriel Kaakeliuunit (Gabriel Tiled Stoves) Swedish tiled stoves featuring hand-made tiles and classic design, combining convection stove function with heat-retaining mass. Gabriel Studio achieves 92% efficiency and A+ energy class, with numerous tile options including hand-painted motif tiles.
• Asennuspalvelu (Installation Service) Professional installation services for fireplaces and chimneys, including removal of old units. Customers can claim Finnish household tax deductions (kotitalousvähennys) for the masonry work.
• Kotikäynti (Home Visit Consultation Service) Professional fireplace consultation where a Tiileri fireplace expert visits the customer's home to help select the optimal heating solution and provide a personalized quote.

Quantifiable outcome

• Up to 91% efficiency in masonry stoves
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• NestecoreOthersPartnership with Finnish energy company Neste for renewable diesel (Neste MY Renewable Diesel) used in brick firing process. This innovative fuel solution has enabled Tiileri to cut CO2 emissions in brick production by half, making their products significantly more environmentally friendly while maintaining quality.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Contura: Swedish wood stove and fireplace brand; targets the same Scandinavian premium and mid-market residential heating buyers as Tiileri, with comparable Ecodesign-compliant product positioning.
• Rais: Danish manufacturer of wood-burning stoves and inserts with Nordic design and high-efficiency ratings; competes with Tiileri's kiertoilmatakat and kamiinat in overlapping distribution channels.
• Tulikivi: Finnish manufacturer of heat-retaining soapstone fireplaces and chimneys; the closest publicly listed direct competitor to Tiileri's masonry stove and facade stone business in the same domestic market.
• Brunner: German manufacturer of tiled stoves, fireplaces, and heating systems; competes with Tiileri's Gabriel kaakeliuuni line and broader masonry heating category across European markets.
• Scan: Danish wood stove manufacturer selling convection and traditional stoves across Northern Europe; overlaps with Tiileri's lighter stove product families and Finnish/Nordic dealer footprint.
• Nunnauuni: Finnish producer of heat-storing masonry stoves with comparable thermal-mass technology; directly competes with Tiileri's Varaavat takat and pönttöuuni lines in the Finnish residential heating market.
• Nordpeis: Norwegian manufacturer of fireplaces, inserts, and stoves; competes with Tiileri across the Nordic residential heating segment with comparable convection and heat-retaining product families.
• Kastor: Finnish manufacturer of fireplaces, bake ovens, and sauna stoves with similar product architecture to Tiileri; directly competes in the Finnish domestic market for masonry heating and sauna products.

Broad incumbents

• Wienerberger: Largest European brick and facade product manufacturer; competes with Tiileri's Ruukintiili and brick-slip lines via broader product portfolio and pan-European distribution, though not focused on the Finnish niche.
• Feldhaus Klinker: German clinker brick manufacturer producing premium facade bricks and brick slips; overlaps with Tiileri's julkisivutiilet and tiililaatat product lines in the architectural masonry segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tiilerifinland

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiileri