Vivobarefoot Ltd
- Company typePrivate
- Founded2012
- HeadquartersDubai, United Arab Emirates
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vivobarefoot Ltd does
Vivobarefoot Ltd is a UK-incorporated private footwear company that designs, manufactures, and sells minimalist barefoot shoes across men's, women's, and kids segments. Founded in 2012 by seventh-generation cobblers Galahad and Asher Clark, the company builds all products around a core design philosophy of Wide, Thin, and Flexible construction intended to replicate barefoot movement and promote natural foot strength. The product portfolio spans approximately 30 active SKUs organized into families including the PRIMUS line (Lite, Trail, Flow, Knit) for versatile training, the MOTUS line (Strength, Flex, Studio) targeting functional fitness and CrossFit, and the GOBI/GEO family (Court, Racer, Chelsea, Shell) for lifestyle wear, alongside outdoor offerings such as TRACKER boots, MAGNA FG amphibious shoes, and EXPLORER hiking models. The company also sells an E-Gift Card and accessory products through partnerships such as SmellWell shoe fresheners.
The company operates a direct-to-consumer e-commerce model, with a regional hub in Dubai serving the UAE and broader Middle East through the vivobarefoot.me storefront localized in AED, offering free shipping and returns in the UAE, buy-now-pay-later options, and delivery in 3–6 working days domestically and up to 14 days internationally. Pricing ranges from AED 130 for kids' shoes to AED 1,120 for premium men's outdoor models, with seasonal promotions such as Ramadan Sale and White Friday Sale. Beyond the core footwear business, Vivobarefoot has built an ecosystem of sub-brands including ReVivo (a refurbished and repaired shoe marketplace), VivoKids (children's line), Livebarefoot Fund (a regeneration-focused incubation hub), Shoespiracy (a documentary initiative), and Motus (a training-focused product line). The company is B Corporation certified, distributes educational content through the VivoHealth platform, and markets via blog, email newsletter, YouTube, Instagram, and an affiliate program managed through Uppromote.
Vivobarefoot Ltd firmographics
Firmographics- Name
- Vivobarefoot Ltd
- Legal name
- Vivobarefoot Ltd
- Website
- https://vivobarefoot.me
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Vivobarefoot Ltd industry classification
Industry- Product category
- Minimalist Footwear
- NAICS
- Footwear Manufacturing (31621), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Performance Footwear (Running, Training, Court) (CRAAAEAI)
- akta.pro secondary industries
- Casual & Lifestyle Footwear (CRAAACAB), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI), Children’s & Baby Footwear (CRAAACAF)
Keywords
Where Vivobarefoot Ltd is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Vivobarefoot Ltd business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Footwear Sales: Direct sales of barefoot footwear products through e-commerce store. Products include shoes for men, women, and kids across various categories including performance, outdoor, lifestyle, hiking, and running.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids shoes - starting from AED 130 |
| Unit Pricing | Pay-as-you-go | Men's shoes - AED 289 to AED 1,120 |
| Unit Pricing | Pay-as-you-go | Women's shoes - AED 318 to AED 994 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Vivobarefoot Ltd product offering
Product offeringCore offering
Vivobarefoot Ltd designs, manufactures, and sells direct-to-consumer barefoot footwear for men, women, and children under its own brand. Its shoes are engineered to be wide, thin, and flexible to enable natural foot movement, with sub-brands covering kids (VivoKids), refurbished shoes (ReVivo), and active wear (Shoespiracy, Motus).
Product overview
Vivobarefoot Ltd is a footwear company that designs and sells minimalist barefoot shoes organized into three main segments: Men's, Women's, and Kids. The product portfolio is built around core product lines including the PRIMUS family (Lite, Lite Knit, Trail, Flow, Ludo, Sport, Asana) for versatile training and lifestyle use; the MOTUS line (Strength, Strength II, Flex, Studio) focused on functional training and CrossFit; and the GOBI/GEO family (Court, Racer, Chelsea, Shell) offering leather lifestyle sneakers. Outdoor offerings include TRACKER boots, MAGNA FG amphibious shoes, ULTRA III water shoes, and EXPLORER hiking boots. Kids products include ADDIS, FULHAM III, GAIA PRESCHOOL, and PRIMUS LUDO HI. The company also offers E-Gift Cards and accessory products. All footwear is designed with wide, thin, and flexible soles to promote natural foot movement and ground connection.
Differentiator
Problem solved
Functional benefit
Brands
- VivoKids: Product line focused on barefoot shoes for children, promoting natural movement and healthy foot development for kids
- ReVivo
- Livebarefoot Fund
- Shoespiracy
- Motus
Products and services
- Vivobarefoot Men's Barefoot Shoes
Companies that use Vivobarefoot Ltd
Customer profileSegments3 records
Ideal customer profiles1 record
Vivobarefoot Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Vivobarefoot Ltd partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vivobarefoot Ltd competitors and assessment
Company assessmentEmerging players
- Allbirds: DTC sustainable casual footwear brand with B Corp credentials and minimalist design language. Comparable to Vivobarefoot on sustainability positioning, DTC-first model, and casual/lifestyle use cases — though Allbirds leans more wool/comfort than barefoot.
- Altra Running: Performance running brand built on a FootShape wide toe box and zero-drop platform — adjacent design philosophy to Vivobarefoot's wide/thin/flexible principle, though more performance-focused and broader in athletic positioning.
Broad incumbents
- Merrell: Major outdoor footwear incumbent offering the Vapor Glove barefoot line. Competes with Vivobarefoot's TRACKER/EXPLORER outdoor and barefoot products but operates at significantly broader scale and via wholesale + DTC channels.
Direct peers
- Vibram FiveFingers: Iconic barefoot toe-shoe brand owned by Vibram. Most directly comparable to Vivobarefoot on the barefoot movement thesis, although it leans more performance/sport-oriented and less lifestyle-focused.
- Xero Shoes: US-based DTC minimalist/barefoot footwear brand selling wide, thin, flexible shoes across running, training, hiking, and casual. Directly competes with Vivobarefoot in the same barefoot design philosophy and DTC channel.
- Luna Sandals: Minimalist huarache-style sandal DTC brand rooted in the barefoot running movement. Highly comparable philosophy to Vivobarefoot's natural-movement positioning, though narrower product range focused on sandals.
- Wildling Shoes: German barefoot footwear DTC brand focused on sensory, flexible, minimalist designs for adults and kids. Closely aligned with Vivobarefoot's barefoot philosophy and sustainability positioning.
- Lems Shoes: Minimalist footwear DTC brand with wide toe boxes and zero-drop construction covering casual, hiking, trail running, and boots. Closely comparable to Vivobarefoot on product philosophy, price point, and direct-to-consumer go-to-market.
- Freet Footwear: UK-based barefoot footwear DTC brand with wide toe-box, thin flexible soles across hiking, running, and casual. Closely comparable to Vivobarefoot on geography, design philosophy, and DTC distribution.
- Be Lenka: European DTC barefoot footwear brand with wide-toebox, thin-sole design across casual, sport, and kids. Comparable to Vivobarefoot on minimalist design principle, multi-segment catalogue, and international DTC distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vivobarefoot Ltd social profiles
Digital presenceVivobarefoot Ltd compliance and trust
Trust signalCompliance1 record
Vivobarefoot Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vivobarefoot Ltd leadership team
Management profileNumber of profiles
Profiles2 records
Vivobarefoot Ltd subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vivobarefoot Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vivobarefoot Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vivobarefoot Ltd
What does Vivobarefoot Ltd do?
Vivobarefoot Ltd designs, manufactures, and sells direct-to-consumer barefoot footwear for men, women, and children under its own brand. Its shoes are engineered to be wide, thin, and flexible to enable natural foot movement, with sub-brands covering kids (VivoKids), refurbished shoes (ReVivo), and active wear (Shoespiracy, Motus).
Is Vivobarefoot Ltd a public or private company?
Vivobarefoot Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vivobarefoot Ltd founded?
Vivobarefoot Ltd was founded in 2012. It employs 251 to 500 people.
Where is Vivobarefoot Ltd based?
Vivobarefoot Ltd is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Vivobarefoot Ltd make money?
One revenue line is on record: footwear Sales.
Who are Vivobarefoot Ltd's main competitors?
Emerging players on record are Allbirds and Altra Running. Merrell is listed as a broad incumbent. Direct peers are Vibram FiveFingers, Xero Shoes, Luna Sandals, Wildling Shoes, Lems Shoes, Freet Footwear and Be Lenka.
Does Vivobarefoot Ltd have an API?
No public API is recorded for Vivobarefoot Ltd.
What industry is Vivobarefoot Ltd in?
Vivobarefoot Ltd's product category is Minimalist Footwear. Its primary akta.pro industry code is CRAAAEAI, Performance Footwear (Running, Training, Court), with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 31621 and its SIC code is 3140.