Trondheim Calling

Name

Trondheim Calling

Legal name

Trondheim Calling

Website

https://trondheimcalling.no

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Music Festival & Conference / Live Music Events

NAICS

Performing Arts Companies (7111), Convention and Trade Show Organizers (561920), Other Performing Arts Companies (711190)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Concerts & Music Festivals (THAJAFAA)

Keywords

• Music showcase festival
• Industry conference programming
• Talent development programs
• Live music events
• Artist booking services

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Festival Ticket Sales: Revenue generated from the sale of festival passes (3-day) and day passes to the public, sold via Ticketmaster. Ticket categories include walkup, student, and companion/accessible tickets. The festival pass provides access to all concert venues and performances across 9 stages.
2. Delegate Pass Sales: Revenue from delegate passes (conference + festival access) sold via Universe. Delegate passes target industry professionals and include full access to the daytime conference program and all evening concerts. Student pricing is available.
3. Corporate Sponsorship: Revenue support from main partners (SpareBank 1, Ticketmaster) and public funding bodies (Norsk Kulturråd, Trondheim Kommune, Trøndelag Fylkeskommune). Partners receive branding visibility across festival materials and venue signage. Additional support from Sparebank 1 SMN, Musikkontoret Tempo, and Fritt Ord.
4. Akselerator Program Fees: The Akselerator talent development program provides structured mentorship and training for musicians aged 18–26 in Trøndelag. While the program is supported by public grants, it generates operational engagement and pipeline for the festival's future artist roster.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Trondheim Calling operates an annual three-day showcase music festival and industry conference in Trondheim, Norway, presenting approximately 90 concerts with 60 emerging Norwegian artists across 9 venues, paired with a daytime conference program of 50+ sessions for music industry professionals. The core products are Festivalpass (3-day concert access), Dagspass (single-day concert access), and Delegatpass (combined festival + conference access), supported by talent development programs Akselerator, Nordic Incubator, and Calling UNG.

Product overview

Trondheim Calling is a showcase festival and industry conference combining evening concerts with daytime professional development programming. The core offerings include Festivalpass and Dagspass for concert access, plus Delegatpass for combined festival and conference entry. Supporting programs include Akselerator (mentorship for young Trøndelag music professionals), Nordic Incubator (cross-border Nordic industry talent development), and Calling UNG (youth music career program). The festival presents approximately 90 concerts across 9 venues over three days, accompanied by a conference with 50+ sessions for industry delegates.

Differentiator

Problem solved

Functional benefit

Brands

• Nordic Incubator: A year-long program combining co-creation, professional development, and real-world project building for emerging artists and industry professionals from Denmark, Norway, Sweden, and Greenland. Part of the Live Incubator initiative.
• Calling UNG
• Akselerator

Products and services

• Festivalpass Full 3-day festival access ticket granting entry to all concerts across 9 festival venues in Trondheim city centre (Byscenen, Tyven, Moskus, Fru Lundgreen, Olavshallen Lille Sal, Ulven Scene, GramArt-scenen, Kultursenteret ISAK, Byscenen Anneks), covering approximately 90 concerts and 60 artists. Sold via Ticketmaster in walkup and student pricing tiers, with early-bird discount available.
• Dagspass Single-day festival access ticket for concerts on a specific festival day, providing entry to concerts at all open venues on that day. Available in walkup and student pricing tiers via Ticketmaster.
• Delegatpass Combined access pass that includes both full festival entry and complete conference program attendance, providing entry to day-long industry sessions, panels, and workshops plus evening concerts. Targeted at music industry professionals and sold via Universe.
• Festival Concert Program Evening concert programming featuring emerging Norwegian artists across 9 venues in Trondheim city centre, presenting approximately 90 concerts with around 60 artists over three days. The festival's first edition in 2011 featured 45 artists on 5 stages.
• Festival Conference Program Daytime industry conference with panels, workshops, and networking sessions for musicians and music industry professionals, covering contracts, sync, export, radio promotion, and other industry topics. Held at Clarion Hotel Trondheim and Rockheim (2026 venue: Radisson Blu Royal Garden). Delivered 50+ sessions in 2025 with 1000+ delegates.
• Akselerator Year-long mentorship and professional development program for young people aged 18–26 in Trøndelag pursuing careers in music as artists, songwriters, or music company founders. Includes mentor guidance, business training, workshops, and festival access. Supported by public grants and Musikkontoret Tempo.
• Nordic Incubator Cross-border professional development program connecting emerging artists and industry professionals from Denmark, Norway, Sweden, and Greenland, designed to strengthen the Nordic music market through year-round co-creation, professional development, and real-world project building. Co-developed with Viva Sounds, SPOT Festival, and Arctic Sounds.
• Calling UNG Free youth program for ages 15–19 interested in music or curious about how the music industry works. Includes free conference program, concert access, workshops, and networking on Saturday. Delivered in partnership with AKKS Trondheim and Kultursenteret ISAK.

Quantifiable outcome

• Nearly 8000 total attendees in 2025
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Musikkontoret TempocoreStrategic or Co-development Partner · 1 January 2025Musikkontoret Tempo is a professional partner in the Akselerator program, contributing expertise in music industry development. The organization supports talent development initiatives targeting young people in Trøndelag who want to build careers in music.
• Viva Sounds (SE)coreStrategic or Co-development Partner · 1 January 2025Viva Sounds is a Swedish showcase festival and a key partner in the Nordic Incubator program. Together with Trondheim Calling, SPOT Festival, and Arctic Sounds, they co-develop a cross-border talent development initiative for emerging artists and industry professionals from Denmark, Norway, Sweden, and Greenland.
• SPOT Festival (DK)coreStrategic or Co-development Partner · 1 January 2025SPOT Festival is a Danish showcase festival and the founding organization behind the Live Incubator concept. SPOT leads the Nordic Incubator initiative in partnership with Trondheim Calling, Viva Sounds, and Arctic Sounds, hosting participants across all four Nordic countries for year-round professional development.
• Arctic Sounds (GL)coreStrategic or Co-development Partner · 1 January 2025Arctic Sounds is Greenland's leading showcase festival and a partner in the Nordic Incubator program. The initiative expands the original Live Incubator concept to include artists and industry talents from Greenland alongside Norway, Sweden, and Denmark.
• FrontløberneminorStrategic or Co-development Partner · 1 January 2025Frontløberne is a Danish creative agency and documentation partner for the Nordic Incubator program, responsible for documenting the program and sharing insights with the wider Nordic music sector.
• AKKS TrondheimminorStrategic or Co-development Partner · 1 January 2025AKKS Trondheim is a youth cultural organization that collaborates with Trondheim Calling on the Calling UNG initiative, helping to facilitate youth participation in the festival.
• Kultursenteret ISAKminorStrategic or Co-development Partner · 1 January 2025Kultursenteret ISAK is a Trondheim cultural centre and festival venue partner. The venue hosts Calling UNG events and Saturday concerts as part of Trondheim Calling, offering free youth access.
• SpareBank 1 SMNcoreGTM or Marketing Partner · 1 January 2023SpareBank 1 SMN is a main partner of Trondheim Calling. As a regional bank based in Trøndelag, the partnership provides financial sponsorship and marketing reach to the bank's customer base in support of local music culture. Their logo appears prominently on the festival website and promotional materials.
• Ticketmaster NorwaycoreChannel Partner/ Reseller/ Distributor · 1 January 2023Ticketmaster is the primary ticketing platform for Trondheim Calling's festival passes and day passes. As a main partner, Ticketmaster provides the ticketing infrastructure and distributes tickets to consumers, with branding as an official partner on the festival website.
• GramArtcoreStrategic or Co-development Partner · 1 January 2023GramArt is a main partner and the Norwegian musicians' and artists' rights organization. They provide a GramArt stage at the festival and offer free membership to performing artists, including access to free legal advisory services. GramArt represents the interests of performing artists and musicians.
• RockheimminorStrategic or Co-development Partner · 1 January 2023Rockheim is Norway's national museum of popular music, located in Trondheim. The venue serves as a conference location and provides institutional support for the festival's industry programming.
• Clarion Hotel TrondheimminorStrategic or Co-development Partner · 1 January 2023Clarion Hotel Trondheim previously served as the conference venue for Trondheim Calling. In 2026, the conference has moved to Radisson Blu Royal Garden.

Scale indicators9 records

Recent moves6 records

Broad incumbents

• SXSW (South by Southwest): Large-scale Austin-based festival and conference combining music, film, and technology. Comparable in the dual festival-plus-conference format and emerging-artist showcase mission, but operates at vastly larger scale, broader international reach, and a multi-vertical portfolio.
• Way Out West: Major Swedish summer festival in Gothenburg with a mix of established and emerging artists and a sustainability-focused profile. Comparable as a Nordic music festival but with a broader commercial scale and main-stage orientation rather than Trondheim Calling's emerging-artist showcase focus.
• Roskilde Festival: One of the largest European music festivals, held annually in Denmark with a non-profit structure and strong public-partnership profile. Comparable in non-profit status and Nordic geographic focus, but operates at massively larger scale (~130,000 attendees) and with a much broader programming mandate than Trondheim Calling's emerging-artist showcase niche.
• Eurosonic Noorderslag: Major European emerging-music showcase and conference held annually in Groningen, Netherlands. Comparable in combining a large industry conference with multi-venue showcases, but operates at significantly larger scale and broader European geographic scope than Trondheim Calling.

Regional players

• Tallinn Music Week: Estonian showcase festival and conference in Tallinn focused on Baltic and Nordic emerging music. Comparable as an emerging-music showcase with a conference component, but operates primarily in the Baltic region rather than the Nordic market where Trondheim Calling is anchored.

Direct peers

• Iceland Airwaves: Icelandic multi-venue showcase festival in Reykjavík featuring emerging and established international artists, with a strong industry delegate component. Comparable in structure (multi-venue, multi-day showcase with industry programming) and overlapping artist pool with Trondheim Calling.
• by:Larm: Norwegian music conference and showcase festival held in Oslo, focused on emerging Nordic and international artists. Directly comparable in mission and structure — combines an industry conference with a multi-venue showcase festival targeting the same emerging-artist segment.
• SPOT Festival: Danish showcase festival in Aarhus and the founding organization of the Live Incubator concept that powers the Nordic Incubator program with Trondheim Calling. Directly comparable as a Nordic emerging-music showcase festival combining concerts with industry programming.
• Viva Sounds: Swedish showcase festival and co-developer of the Nordic Incubator program alongside Trondheim Calling, SPOT, and Arctic Sounds. Comparable as a Nordic emerging-music showcase with a similar artist-development focus and industry delegate programming.
• Arctic Sounds: Greenland's leading showcase festival and the fourth partner in the Nordic Incubator program. Comparable as a Nordic emerging-music showcase with cross-border collaboration overlap with Trondheim Calling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/trondheimcalling
• Instagraminstagram.com/trondheimcalling
• Xx.com/nidaroscalling
• LinkedInlinkedin.com/company/trondheim-calling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trondheim Calling