What Universal Pack Group does

Universal Pack Group S.A.S. is a Colombian industrial company founded in 1987 and headquartered in Itagüí, Antioquia, with a regional office in Bogotá. The firm imports, integrates, and commercializes packaging machinery for the food, consumer products, fresh food, and industrial manufacturing sectors. Its product portfolio spans vertical form-fill-seal machines, sachet and stick pack systems, dosing units, horizontal flow pack wrappers, doypack/preformed pouch machines, thermoforming and heat-sealing equipment, filling/labeling/capping lines, shrink wrappers, and end-of-line solutions (case packing, palletizing, strapping). The company serves as a commercial representative in Colombia and Latin America for global OEMs including Fanuc, Fuji Robotics, Italferpack, TotPack, PMR, and Tecno Pack, integrating their hardware with proprietary controls, IoT sensors, and what the company describes as AI-driven decision logic for production lines.

Beyond machinery sales, Universal Pack Group operates three complementary service lines: maquila (contract/co-packing) for clients outsourcing the entire packaging process, equipment rental ("renting") for promotional or short-term needs, and post-sale spare parts and preventive/corrective maintenance. Its customer roster includes major Colombian and Latin American enterprises such as BIMBO, Postobón, CEMEX, Éxito, Familia, Colombina, Noel, and Pintuco, spanning bakery, beverages, construction materials, retail, confectionery, and coatings. Pricing is quote-based and not publicly disclosed; the go-to-market is direct enterprise field sales out of Medellín and Bogotá, supported by WhatsApp, email, YouTube, and Instagram channels. Leadership comprises CEO Juan Diego Eastman and Industrial Automation Specialist Omar Eduardo Bello.

The firm is privately held as a Colombian S.A.S. (NIT 830058216-5) with 11–50 employees, no disclosed external funding or parent company, and a stated strategic vision to establish Latin American subsidiaries by 2030. Technology positioning emphasizes Industry 4.0 capabilities — pushbutton controls, motion/temperature control, data collection, IoT connectivity, and AI-integrated decision-making — though these appear to be integration of partner platforms rather than proprietary models. No patents, certifications, or third-party validated benchmarks were disclosed in the available data.

Name

Universal Pack Group

Legal name

UNIVERSAL PACK GROUP S.A.S.

Website

https://grupouniversalpack.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Universal Pack Group is a Colombian packaging machinery distributor and integrator founded in 1987, importing and servicing vertical, flow pack, thermoforming, and end-of-line equipment for food, FMCG, and industrial clients across Latin America, complemented by maquila, rental, and maintenance services.

Ownership category

akta.pro rank

Product category

Packaging Machinery

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (42383)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Secondary & Multipack Packaging (IMALAHAB)

Keywords

• Packaging machinery
• Vertical form fill seal
• Flow pack machines
• Thermoforming equipment
• Co-packing services

Headquarters

HQ city

Itagüí

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Machinery Sales: Import and commercialization of packaging machinery from European, US, and Asian manufacturers. Includes vertical packaging machines, flow pack, doypack, thermoforming, and other specialized equipment.
2. Maquila/Co-packing Services: Contract packaging services (co-packing/maquila) where Universal Pack Group handles the entire packaging process including materials, personnel, experience, and machinery for contracting companies.
3. Equipment Rental (Renting): Rental of packaging machines for brands or product personalization. Ideal for promotions, packaging design changes, or labeling needs. Includes fully equipped packaging centers with high-quality machinery.
4. Spare Parts and Maintenance: Extensive stock of high-quality spare parts with immediate delivery, along with preventive, corrective, and general maintenance services by specialized engineering and technical personnel.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Universal Pack Group imports, sells, integrates, and services industrial packaging machinery for the food, beverage, personal care, and industrial sectors in Colombia and Latin America. Its core catalog includes vertical packaging, flow pack, doypack, thermoforming, dosing, filling/capping/labeling, shrink-wrapping, and end-of-line equipment, complemented by co-packing (maquila), machinery rental, and spare parts/maintenance services.

Product overview

Universal Pack Group is a packaging machinery company offering a comprehensive portfolio of packaging machines and contract packaging services. Their core product portfolio includes vertical form-fill-seal machines, sachet/stick pack machines, flow pack wrappers, doypack packaging, thermoforming equipment, filling and labeling systems, shrink wrappers, and end-of-line solutions. The company provides an integrated approach combining equipment sales with complementary services including contract manufacturing (maquila/co-packing), equipment rental (renting), and comprehensive maintenance and spare parts support. Founded in 1987, the company serves as a commercial representative for packaging machinery manufacturers across Europe, the United States, and Asia, positioning itself as a strategic partner for packaging operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Vertical Packaging Machines (Empacadoras Verticales)
• Sachet / Stick packaging
• Dosing equipment (Dosificadores)
• Flow Pack Machines (Empacadoras Flow-Pack)
• Doypack / Pre-made pouch packaging
• Thermoforming / Heat-sealing (Termoformado - Termosellado)
• Filling, Labeling and Capping (Llenadoras - Etiquetado y Tapado)
• Shrink-wrapping (Termoencogido)
• End-of-line equipment (Finales de línea)
• Co-packing / Maquila service
• Machinery Rental (Renting de Maquinaria)
• Spare Parts and Maintenance (Repuestos y Mantenimiento)

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• FanuccoreTechnology or IntegrationGlobal industrial automation and robotics company. Universal Pack Group partners with Fanuc to incorporate advanced robotics and automation technology into their packaging solutions.
• Fuji RoboticscoreTechnology or IntegrationLeading robotics manufacturer specializing in industrial robots for packaging applications. Provides collaborative robotics (cobots) technology for packaging operations.
• ItalferpackcoreTechnology or IntegrationItalian packaging machinery manufacturer representing European technology and quality standards in packaging equipment.
• TotPackcoreTechnology or IntegrationPackaging machinery manufacturer providing specialized equipment integrated into Universal Pack Group's solution offerings.
• PMRcoreTechnology or IntegrationPackaging machinery partner providing specialized equipment solutions for various packaging applications.
• Tecno PackcoreTechnology or IntegrationPackaging technology manufacturer offering equipment for Universal Pack Group's comprehensive packaging solutions portfolio.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Sidel: France-based packaging solutions provider specializing in PET packaging, filling, and labeling for beverage, liquid food, and personal-care customers. Sidel overlaps with Universal Pack Group's beverage and consumer-products verticals, especially where customers (like Postobón) consider turnkey PET line investments.
• Krones: German global leader in packaging and bottling machinery for beverage, food, and FMCG industries. Krones competes at the high end of the same projects Universal Pack Group targets with its beverage customers (e.g., Postobón) and represents a potential direct-oEM threat that could bypass local distributors for large turnkey contracts.
• Optima Packaging Group: German manufacturer of packaging machinery with strong positions in sachet/stick packaging, doypack, and aseptic filling for pharma, consumer, and food industries. Optima's sachet and stick-pack equipment directly overlaps with Universal Pack Group's product line and competes for the same pharma, cosmetic, and food sachet customers.
• Coesia: Italian industrial group owning multiple packaging machinery brands (Mespack, ACMA, GDM, Hapa, Volpak) and offering integrated packaging solutions globally. Coesia competes at the multi-line, multi-region level where Universal Pack Group operates, but at vastly greater scale and with proprietary OEM equipment rather than distribution.
• ProMach: US-based packaging machinery solutions provider offering flexible packaging, end-of-line, labeling, filling, and robotics through multiple brands. ProMach competes for the same enterprise FMCG customers Universal Pack Group serves, particularly in flow pack, end-of-line, and palletizing categories.

Direct peers

• Mespack: Spanish manufacturer of horizontal flow pack, sachet, stick pack, and doypack machinery serving food, beverage, cosmetic, and pharmaceutical customers globally. Mespack's product portfolio overlaps almost one-for-one with Universal Pack Group's core offerings (flow pack, sachet/stick, doypack), and both target Latin American FMCG customers with similar end-of-line integration.
• ACMA: Italian packaging machinery manufacturer (part of the Coesia group) specializing in wrapper, flow pack, and consumer-goods packaging lines. ACMA's product mix and target customer base (food, personal care, confectionery) are highly comparable to Universal Pack Group's vertical, with both offering fully integrated line solutions.

Others

• Tetra Pak: Swiss-Swedish multinational offering complete packaging and processing solutions for the food and beverage industry, including filling machinery and packaging materials. While Tetra Pak is more a process-and-package integrator than a flexible packaging distributor, it competes for the same enterprise beverage and dairy customers Universal Pack Group serves in Colombia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCO4E85_QASFuOGXkirzR6dA/videos
• Instagraminstagram.com/universalpack_group/?hl=es-la
• LinkedInlinkedin.com/company/universalpack-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Pack Group