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Pataka Art + Museum

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uuid003j2xn

Namestring
Pataka Art + Museum
Legal namestring
Porirua City Council trading as Pataka Art + Museum
Websiteurl
pataka.org.nz
Company typeenum
Private
Founded yearint
1998
Descriptiontext

Pātaka Art + Museum is a municipal art gallery and cultural venue located in Porirua, Wellington Region, New Zealand, operated by Porirua City Council. Founded in 1998, the institution runs rotating exhibitions across five gallery spaces — Toi Gallery, Bottle Creek Gallery, Front Gallery, West Gallery, and Daylight Gallery — with a curatorial focus on Māori, Pacific, and New Zealand contemporary art, alongside a permanent children's interactive installation (Our Harbour – Te Awarua-o-Porirua). The venue offers free general admission to the public, supported by educational programmes for school groups (free for Porirua schools, NZD $2 per child for non-Porirua schools) spanning curriculum-linked modules such as Our Harbour, Taonga Tuku Iho, Eco Art, Tapa Printing, Toi Koru, and Toi Rama.

The underlying operation is a hybrid public-cultural-and-commercial venue. Beyond exhibitions and learning, Pātaka operates seven hireable spaces — a 329m² Performing Arts Studio, a 283m² Spine/Atrium evening event venue, four meeting rooms (Helen Smith, Tāwara, Rangituhi, Hapori), and a commercial kitchen — with differentiated corporate and community pricing. A privately-run Café Kaizen occupies part of the complex and can service catered events. The revenue model combines council operational funding (via Porirua City Council), venue hire transaction fees, and likely commissions on artwork sales during exhibitions. Core partnerships include Creative New Zealand (Creative Communities Scheme), Te Papa Tongarewa, Christchurch Art Gallery Te Puna o Waiwhetū, Ngāti Toa Rangatira, and the Friends of Pātaka Art Awards programme. Distribution is direct and on-site, supported by a website (pataka.org.nz), a Facebook events page, email newsletter, and earned media coverage in outlets such as The Post.

Short descriptiontext

Pātaka Art + Museum is a Porirua City Council-operated municipal gallery and cultural venue in New Zealand, offering free rotating exhibitions on Māori, Pacific, and NZ contemporary art, school programmes, and venue hire services to the public, schools, and corporate hirers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersPorirua, New Zealand
HQ citystring
Porirua
HQ countrystring
New Zealand
HQ regionstring
Oceania
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public art museum, cultural exhibitions, venue hire services, school education programmes, Māori Pacific art
Industry3 codes
1Cultural Centers & Multidisciplinary Arts Institutions
CodeTHAJADAJPrimaryYes
2Art Galleries & Exhibition Spaces (Commercial & Nonprofit)
CodeTHAJADAHPrimaryNo
3Performing Arts & Cultural Event Venues (Theaters, Museums)
CodeTHAHAAAGPrimaryNo
NAICS code2 codes
  • Museums, Historical Sites, and Similar Institutions7121
  • Museums712110
Product category
Public Art Museum
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Venue Hire Revenue
TypeTransaction Fee
Description

Commercial hiring of meeting rooms, performance spaces, commercial kitchen, and atrium for corporate and community events. Multiple tiered pricing for corporate vs community users.

pataka.org.nz
2Government Funding
TypeManaged Services
Description

Core operational funding from Porirua City Council as a public cultural institution.

pataka.org.nz
3Art Sales Commission
TypeTransaction Fee
Description

Many exhibitions feature artworks available for sale, with the museum likely receiving commission on sales.

pataka.org.nz
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Marketing or Sales, Others
Pricing details10 tiers
1Free general admission
ModelFreemiumBilling cadenceFree
Notes

All exhibitions are free to the public with no admission charge.

pataka.org.nz
2Helen Smith Community Meeting Room - Corporate
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$125/hr, $809/day, $723/2+ day hire. 140m² space seating 80.

pataka.org.nz
3Helen Smith Community Meeting Room - Community
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$76.50/hr, $481/day, $421/2+ day hire.

pataka.org.nz
4Commercial Kitchen - Corporate
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$63/hr, $398/day, $362/2+ day hire.

pataka.org.nz
5Commercial Kitchen - Community
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$37.50/hr, $241/day, $211/2+ day hire. Bond $204.

pataka.org.nz
6Performing Arts Studio - Corporate
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$125/hr, $809/day, $711/2+day. 329m² dance studio.

pataka.org.nz
7Performing Arts Studio - Community
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$76.5/hr, $481/day, $421/2+day. After-hours bond $204.

pataka.org.nz
8Spine/Atrium Evening Hire - Corporate
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$1,568/evening hire. 283m² capacity 120 seated, 250 standing. Security guard $200 required.

pataka.org.nz
9Spine/Atrium Evening Hire - Community
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$796/evening hire. After-hours bond $204.

pataka.org.nz
10School Programmes - Porirua Schools
ModelFreemiumBilling cadencePer student
Notes

Free for Porirua schools. $2 per child per programme for non-Porirua schools.

pataka.org.nz
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1Café Kaizen
Description

A privately run café within the Pātaka complex offering food and beverages.

pataka.org.nz
Core offering1 text field

Pātaka Art + Museum is a municipal art gallery and museum that curates rotating exhibitions of contemporary, Māori, and Pacific art across five gallery spaces. It delivers curriculum-linked school programmes, hires out event and meeting venues, and runs community arts initiatives including the Friends of Pātaka Art Awards and the Creative Communities Scheme funding programme. General admission is free to the public.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Free admission removes cost barriers to cultural access
Product overview1 text field

Pataka Art + Museum is a public art museum and cultural venue operated by Porirua City Council. The organisation offers a unified platform of art experiences and community services centred on rotating exhibitions across five gallery spaces (Toi Gallery, Bottle Creek Gallery, Front Gallery, West Gallery, Daylight Gallery) featuring contemporary, Māori, and Pacific art. The museum extends its offering through education programmes for schools, venue hire services (seven distinct spaces including the 329m² Performing Arts Studio, the 283m² Spine/Atrium event space, four meeting rooms, and a commercial kitchen), and a privately operated café. Additional community programming includes the Friends of Pātaka Art Awards and the Creative Communities Scheme funding initiative. Free admission is offered to all visitors.

Product and service12 records
1Art Exhibitions
CategoryExhibition Programme
Description

Rotating exhibitions across five gallery spaces featuring contemporary, Māori, and Pacific art, community exhibitions, and retrospectives of significant New Zealand artists. Free admission for all visitors.

2School Programmes
CategoryEducation Service
Description

Educational programmes for school groups including Our Harbour (Te Awarua-o-Porirua), Taonga Tuku Iho, Eco Art, Tapa Printing, Toys & Games of the Past, Where Do I Plug In?, and Toi Koru: Sandy Adsett. Free for Porirua schools, $2 per child per programme for non-Porirua schools.

3Performing Arts Studio
CategoryVenue for Hire
Description

329m² air-conditioned dance studio with sprung floor, wall of mirrors, changing rooms with showers, and PA system. Capacity: 150 seated or 200 standing. Available for corporate and community hire.

4Spine/Atrium
CategoryVenue for Hire
Description

Light-filled 283m² venue space with north-facing aspect and views to Japanese garden. Capacity: 120 seated, 250 standing. Available for evening hire.

5Helen Smith Community Meeting Room
CategoryVenue for Hire
Description

140m² modern meeting room with data projector, screen, speaker system, and 3-phase power. Capacity: 80 seated, 100 standing. Ground floor and wheelchair accessible.

6Commercial Kitchen
CategoryVenue for Hire
Description

Commercial kitchen equipped with oven, hobs, glass door fridge, microwave, salamander, and dishwasher. Suitable for events catering for 10-100 guests.

7Café Kaizen
CategoryFood & Beverage Service
Description

Privately run café within the Pātaka complex offering quality food and coffee, available to cater events.

8Tāwara Meeting Room
CategoryVenue for Hire
Description

19.2m² meeting room on mezzanine floor with views of atrium and Japanese garden. Board table seating for 10.

9Rangituhi Meeting Room
CategoryVenue for Hire
Description

78m² upstairs meeting room with views of Rangituhi hill. Board table seating for 20, with whiteboard and wifi.

10Hapori Meeting Room
CategoryVenue for Hire
Description

74.6m² comfortable meeting room ideal for training, workshops, interviews and meetings. Tables seating for 20 with whiteboard and wifi.

11Friends of Pātaka Art Awards
CategoryCommunity Programme
Description

Annual/biennial exhibition of artworks by artists living, working or studying in Porirua, featuring photography, ceramics, painting and sculpture.

12Creative Communities Scheme
CategoryFunding Programme
Description

Partnership between Porirua City Council and Creative New Zealand supporting local arts activities through funding. Next funding round closes 7 October 2026.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Parent organisation operating Pātaka Art + Museum. Provides core operational funding and institutional support as a public cultural facility serving Porirua residents.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

National museum partner supporting educational programmes, exhibition loans, and collaborative projects with Pātaka.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Commissioned video works from this gallery for exhibition Toloa Tales. Collaborative exhibition development.

4Extended Whānau
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Award-winning Māori-led design studio that designed the publication for Jasmine Togo-Brisby's ungeographic exhibition.

pataka.org.nz
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Ngāti Toa tribal authority collaborating on restoration of Te Awarua o Porirua under Porirua Harbour Accord.

6Tātai Aho Rau Core Education
Strategic tierSupportingTypeStrategic or Co-development Partner
Description

Educational consultancy providing guidance and support for Toi Rama pilot programme.

pataka.org.nz
7Café Kaizen
Strategic tierSupportingTypeChannel Partner/ Reseller/ Distributor
Description

Privately run café within Pātaka complex offering food services to visitors. Can cater events at Pātaka.

pataka.org.nz
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pataka Art + Museum

Public Art Museumpataka.org.nz

Pātaka Art + Museum is a Porirua City Council-operated municipal gallery and cultural venue in New Zealand, offering free rotating exhibitions on Māori, Pacific, and NZ contemporary art, school programmes, and venue hire services to the public, schools, and corporate hirers.

What Pataka Art + Museum does

Pātaka Art + Museum is a municipal art gallery and cultural venue located in Porirua, Wellington Region, New Zealand, operated by Porirua City Council. Founded in 1998, the institution runs rotating exhibitions across five gallery spaces — Toi Gallery, Bottle Creek Gallery, Front Gallery, West Gallery, and Daylight Gallery — with a curatorial focus on Māori, Pacific, and New Zealand contemporary art, alongside a permanent children's interactive installation (Our Harbour – Te Awarua-o-Porirua). The venue offers free general admission to the public, supported by educational programmes for school groups (free for Porirua schools, NZD $2 per child for non-Porirua schools) spanning curriculum-linked modules such as Our Harbour, Taonga Tuku Iho, Eco Art, Tapa Printing, Toi Koru, and Toi Rama.

The underlying operation is a hybrid public-cultural-and-commercial venue. Beyond exhibitions and learning, Pātaka operates seven hireable spaces — a 329m² Performing Arts Studio, a 283m² Spine/Atrium evening event venue, four meeting rooms (Helen Smith, Tāwara, Rangituhi, Hapori), and a commercial kitchen — with differentiated corporate and community pricing. A privately-run Café Kaizen occupies part of the complex and can service catered events. The revenue model combines council operational funding (via Porirua City Council), venue hire transaction fees, and likely commissions on artwork sales during exhibitions. Core partnerships include Creative New Zealand (Creative Communities Scheme), Te Papa Tongarewa, Christchurch Art Gallery Te Puna o Waiwhetū, Ngāti Toa Rangatira, and the Friends of Pātaka Art Awards programme. Distribution is direct and on-site, supported by a website (pataka.org.nz), a Facebook events page, email newsletter, and earned media coverage in outlets such as The Post.

Pataka Art + Museum firmographics

Firmographics
Name
Pataka Art + Museum
Legal name
Porirua City Council trading as Pataka Art + Museum
Website
https://pataka.org.nz
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
11–50 employees
Short description
Pātaka Art + Museum is a Porirua City Council-operated municipal gallery and cultural venue in New Zealand, offering free rotating exhibitions on Māori, Pacific, and NZ contemporary art, school programmes, and venue hire services to the public, schools, and corporate hirers.
Ownership category
akta.pro rank

Pataka Art + Museum industry classification

Industry
Product category
Public Art Museum
NAICS
Museums, Historical Sites, and Similar Institutions (7121), Museums (712110)
akta.pro primary industry
Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)
akta.pro secondary industries
Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

  • Public art museum
  • Cultural exhibitions
  • Venue hire services
  • School education programmes
  • Māori Pacific art

Where Pataka Art + Museum is headquartered

Location

Headquarters

HQ city
Porirua
HQ country
New Zealand
HQ region
Oceania

Offices1 record

Markets served

Pataka Art + Museum business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

  1. Venue Hire Revenue: Commercial hiring of meeting rooms, performance spaces, commercial kitchen, and atrium for corporate and community events. Multiple tiered pricing for corporate vs community users.
  2. Government Funding: Core operational funding from Porirua City Council as a public cultural institution.
  3. Art Sales Commission: Many exhibitions feature artworks available for sale, with the museum likely receiving commission on sales.

Pricing tiers

ModelBillingPrice
FreemiumFreeFree general admission
Unit PricingPay-as-you-goHelen Smith Community Meeting Room - Corporate
Unit PricingPay-as-you-goHelen Smith Community Meeting Room - Community
Unit PricingPay-as-you-goCommercial Kitchen - Corporate
Unit PricingPay-as-you-goCommercial Kitchen - Community
Unit PricingPay-as-you-goPerforming Arts Studio - Corporate
Unit PricingPay-as-you-goPerforming Arts Studio - Community
Unit PricingPay-as-you-goSpine/Atrium Evening Hire - Corporate
Unit PricingPay-as-you-goSpine/Atrium Evening Hire - Community
FreemiumPer studentSchool Programmes - Porirua Schools

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Pataka Art + Museum product offering

Product offering

Core offering

Pātaka Art + Museum is a municipal art gallery and museum that curates rotating exhibitions of contemporary, Māori, and Pacific art across five gallery spaces. It delivers curriculum-linked school programmes, hires out event and meeting venues, and runs community arts initiatives including the Friends of Pātaka Art Awards and the Creative Communities Scheme funding programme. General admission is free to the public.

Product overview

Pataka Art + Museum is a public art museum and cultural venue operated by Porirua City Council. The organisation offers a unified platform of art experiences and community services centred on rotating exhibitions across five gallery spaces (Toi Gallery, Bottle Creek Gallery, Front Gallery, West Gallery, Daylight Gallery) featuring contemporary, Māori, and Pacific art. The museum extends its offering through education programmes for schools, venue hire services (seven distinct spaces including the 329m² Performing Arts Studio, the 283m² Spine/Atrium event space, four meeting rooms, and a commercial kitchen), and a privately operated café. Additional community programming includes the Friends of Pātaka Art Awards and the Creative Communities Scheme funding initiative. Free admission is offered to all visitors.

Differentiator

Problem solved

Functional benefit

Brands

  • Café Kaizen: A privately run café within the Pātaka complex offering food and beverages.

Products and services

  • Art Exhibitions Rotating exhibitions across five gallery spaces featuring contemporary, Māori, and Pacific art, community exhibitions, and retrospectives of significant New Zealand artists. Free admission for all visitors.
  • School Programmes Educational programmes for school groups including Our Harbour (Te Awarua-o-Porirua), Taonga Tuku Iho, Eco Art, Tapa Printing, Toys & Games of the Past, Where Do I Plug In?, and Toi Koru: Sandy Adsett. Free for Porirua schools, $2 per child per programme for non-Porirua schools.
  • Performing Arts Studio 329m² air-conditioned dance studio with sprung floor, wall of mirrors, changing rooms with showers, and PA system. Capacity: 150 seated or 200 standing. Available for corporate and community hire.
  • Spine/Atrium Light-filled 283m² venue space with north-facing aspect and views to Japanese garden. Capacity: 120 seated, 250 standing. Available for evening hire.
  • Helen Smith Community Meeting Room 140m² modern meeting room with data projector, screen, speaker system, and 3-phase power. Capacity: 80 seated, 100 standing. Ground floor and wheelchair accessible.
  • Commercial Kitchen Commercial kitchen equipped with oven, hobs, glass door fridge, microwave, salamander, and dishwasher. Suitable for events catering for 10-100 guests.
  • Café Kaizen Privately run café within the Pātaka complex offering quality food and coffee, available to cater events.
  • Tāwara Meeting Room 19.2m² meeting room on mezzanine floor with views of atrium and Japanese garden. Board table seating for 10.
  • Rangituhi Meeting Room 78m² upstairs meeting room with views of Rangituhi hill. Board table seating for 20, with whiteboard and wifi.
  • Hapori Meeting Room 74.6m² comfortable meeting room ideal for training, workshops, interviews and meetings. Tables seating for 20 with whiteboard and wifi.
  • Friends of Pātaka Art Awards Annual/biennial exhibition of artworks by artists living, working or studying in Porirua, featuring photography, ceramics, painting and sculpture.
  • Creative Communities Scheme Partnership between Porirua City Council and Creative New Zealand supporting local arts activities through funding. Next funding round closes 7 October 2026.

Quantifiable outcome

  • Free admission removes cost barriers to cultural access

Companies that use Pataka Art + Museum

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Pataka Art + Museum technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Pataka Art + Museum partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

  • Porirua City CouncilcoreStrategic or Co-development PartnerParent organisation operating Pātaka Art + Museum. Provides core operational funding and institutional support as a public cultural facility serving Porirua residents.
  • Te Papa Tongarewa Museum of New ZealandmajorStrategic or Co-development PartnerNational museum partner supporting educational programmes, exhibition loans, and collaborative projects with Pātaka.
  • Christchurch Art Gallery Te Puna o WaiwhetūmajorStrategic or Co-development PartnerCommissioned video works from this gallery for exhibition Toloa Tales. Collaborative exhibition development.
  • Extended WhānaumajorStrategic or Co-development PartnerAward-winning Māori-led design studio that designed the publication for Jasmine Togo-Brisby's ungeographic exhibition.
  • Te Rūnanga o Toa RangatiramajorStrategic or Co-development PartnerNgāti Toa tribal authority collaborating on restoration of Te Awarua o Porirua under Porirua Harbour Accord.
  • Tātai Aho Rau Core EducationsupportingStrategic or Co-development PartnerEducational consultancy providing guidance and support for Toi Rama pilot programme.
  • Café KaizensupportingChannel Partner/ Reseller/ DistributorPrivately run café within Pātaka complex offering food services to visitors. Can cater events at Pātaka.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Pataka Art + Museum competitors and assessment

Company assessment

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Pataka Art + Museum social profiles

Digital presence

Pataka Art + Museum financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pataka Art + Museum leadership team

Management profile

Number of profiles

Profiles2 records

Pataka Art + Museum funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pataka Art + Museum M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pataka Art + Museum

What does Pataka Art + Museum do?

Pātaka Art + Museum is a municipal art gallery and museum that curates rotating exhibitions of contemporary, Māori, and Pacific art across five gallery spaces. It delivers curriculum-linked school programmes, hires out event and meeting venues, and runs community arts initiatives including the Friends of Pātaka Art Awards and the Creative Communities Scheme funding programme. General admission is free to the public.

Is Pataka Art + Museum a public or private company?

Pataka Art + Museum is a private company. It is classified as state government owned and is currently operating.

When was Pataka Art + Museum founded?

Pataka Art + Museum was founded in 1998. It employs 11 to 50 people.

Where is Pataka Art + Museum based?

Pataka Art + Museum is headquartered in Porirua, New Zealand, in the Oceania region.

How does Pataka Art + Museum make money?

Three revenue lines are on record. Venue Hire Revenue is the primary driver. The others are government Funding and art Sales Commission.

Does Pataka Art + Museum have an API?

No public API is recorded for Pataka Art + Museum.

What industry is Pataka Art + Museum in?

Pataka Art + Museum's product category is Public Art Museum. Its primary akta.pro industry code is THAJADAJ, Cultural Centers & Multidisciplinary Arts Institutions, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 7121.

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