Rabbit Rewards

What Rabbit Rewards does

Rabbit Rewards is a Bangkok-based private company founded in 2011 that operates in the public transportation and payments sector in Thailand. Its website, rewards.rabbit.co.th, positions the firm as a loyalty rewards program under the tagline "Change every day to a reward," and the firmographic profile explicitly categorizes the company under public transportation and payments. The core offering is described as a unified loyalty platform that enables users to earn rewards through daily engagement and to convert everyday actions into redeemable benefits, suggesting a points-based consumer loyalty layer tied to or adjacent to the Bangkok transit payment infrastructure.

The company is privately held and operates with a small team of 11-50 employees. No mobile app, SDK, API, or integration surface is documented in the available source material, and the product description does not reference any underlying technical architecture, proprietary platform components, or technology stack. No management team, ownership structure, parent company, subsidiaries, certifications, patents, or partnerships are disclosed beyond the operating geography of Thailand.

Rabbit Rewards does not publish pricing, revenue model, customer segments, or distribution channel detail. No funding rounds, investor base, revenue figures, or financial disclosures are present in the source data, and the company history record contains only the firm name and marketing tagline. The overall information set is thin: it confirms the company's vertical positioning (transit and payments in Thailand), its product framing (a consumer loyalty rewards platform), and its scale envelope (small, privately held, single-country), but does not support more granular claims about revenue mechanics, go-to-market, customer mix, or growth trajectory.

Name

Rabbit Rewards

Website

https://rewards.rabbit.co.th

Company type

Private

Founded year

2011

Headcount range

11–50 employees

Short description

Rabbit Rewards is a Bangkok-based private loyalty rewards platform founded in 2011 that operates in Thailand's public transportation and payments sector, enabling users to convert everyday actions into redeemable rewards.

Ownership category

akta.pro rank

Product category

Consumer Loyalty Rewards Platform

akta.pro primary industry

Loyalty, Points Currency & Stored Value Payments (THALAHAK)

akta.pro secondary industries

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Loyalty, Rewards & Incentive Programs (BPAFAMAE)

Keywords

• Loyalty rewards program
• Transit payment system
• Public transportation payments
• Consumer rewards platform
• Daily engagement rewards

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Rabbit Rewards operates a unified loyalty rewards platform that enables users to earn rewards through daily engagement and routine activities. The service is tied to public transportation and payments in Thailand, allowing consumers to convert everyday actions, including transit-related behaviors, into redeemable benefits under the tagline "Change every day to a reward."

Product overview

Rabbit Rewards is a single unified loyalty rewards platform that enables users to earn rewards through regular engagement, allowing them to "change every day to a reward."

Differentiator

Problem solved

Functional benefit

Products and services

• Rabbit Rewards Rabbit Rewards is a unified loyalty rewards program that allows Thai consumers to earn rewards through daily engagement and routine activities, including public transportation usage, and to convert those actions into redeemable benefits under the platform's tagline "Change every day to a reward."

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Direct peers

• GrabRewards: Southeast Asian super-app loyalty program spanning ride-hailing, food, and payments. Comparable as a regional, daily-engagement loyalty platform targeting urban consumers.
• Shopkick: Location- and behavior-based rewards app that turns everyday shopping activities into redeemable points. Functionally analogous to Rabbit Rewards' everyday-actions-to-benefits model.
• LINE Pay: Widely used Asian mobile payment service with integrated LINE Points loyalty. Comparable as a consumer payment + rewards platform, with strong brand penetration in Thailand.
• Octopus Rewards (Hong Kong): Hong Kong's transit-anchored stored-value smart card with an integrated loyalty program. The most internationally analogous model to a transit-card-based daily rewards platform.
• Rakuten Rewards (formerly Ebates): Cashback and points-based loyalty platform converting everyday purchases into redeemable rewards. Closely comparable business model to Rabbit Rewards' 'earn through daily engagement' framing.
• TrueMoney: One of Thailand's largest e-wallet and consumer payment platforms, offering its own points and rewards programs. Closest functional competitor in Thai consumer payments loyalty.

Broad incumbents

• PromptPay: Thailand's national real-time payment rail operated via banks. Represents the dominant low-friction payment alternative and a structural competitive ceiling on closed-loop rewards programs.
• Rabbit Card / Bangkok BTS: The parent Rabbit stored-value card system powering Bangkok's BTS Skytrain. Direct ancestor and infrastructure provider for Rabbit Rewards; the rewards program can only scale as far as this card reaches.

Emerging players

• Citymapper: Urban mobility app with city-specific subscription products and engagement features. Adjacent competitor for daily-transit-related consumer attention and rewards potential.

Regional players

• Lazada Loyalty / LiveUp: Lazada Thailand's e-commerce loyalty program competing for the same urban Bangkok consumer wallet and redemption-partner mindshare.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/RabbitReward
• Facebookfacebook.com/RabbitReward
• LinkedInlinkedin.com/company/rabbitrewards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rabbit Rewards