What Ashed Bentronix does

Ashed Bentronix is an Israel-based representative, distributor, and marketing organization founded in 2012 and headquartered in Yehud. The company acts as an outsourced sales channel for a selected portfolio of electronics and avionics manufacturers, representing their products to buyers in the Israeli market rather than designing or manufacturing its own hardware.

Its covered product categories span power supply and converters, RF and microwave sub-systems, antennas, aviation and aerospace systems, and high-voltage devices. These are predominantly defense-, aerospace-, and industrial-adjacent component categories, sourced from third-party principals and resold to a customer base that includes Israeli private companies, local industries, operators, and research institutes.

The business model is agency- and distribution-based: Ashed Bentronix earns margins on the resale or representation of third-party components rather than on proprietary IP. Its competitive position rests on its principal agreements, channel relationships built since 2012, and knowledge of the Israeli defense, aerospace, and industrial buyer landscape. In June 2025, the company was acquired by Holland Moran Ltd., placing it within a larger distribution group. No revenue, headcount, or proprietary technology disclosures are available.

Name

Ashed Bentronix

Legal name

Ashed Bentronix by Holland Moran LTD

Website

https://ashed.co.il

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Ashed Bentronix is an Israel-based representative and distributor, founded 2012 in Yehud, that markets electronics and avionics components from selected manufacturers to Israeli private companies, industries, operators, and research institutes.

Ownership category

akta.pro rank

Product category

Electronics and Avionics Distribution

NAICS

Other Aircraft Parts and Auxiliary Equipment Manufacturing (336413), Other Communications Equipment Manufacturing (33429)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Aircraft Parts & Auxiliary Equipment, Nec (3728)

akta.pro primary industry

Avionics Integration, Wiring Harnesses & Installation Kits (IMABAFAL)

akta.pro secondary industry

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF)

Keywords

• Electronics distribution
• Avionics distribution
• RF microwave components
• Aviation aerospace systems
• Industrial power supplies

Headquarters

HQ city

Yehud

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Distribution: As a representative, distributor and marketing organization of selected manufacturers, the company generates revenue through distributing and selling electronics and avionics products including power supplies, RF/microwave components, antennas, aviation systems, and high voltage devices to customers in Israel.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ashed Bentronix is a representative, distributor, and marketing organization that sells electronics and avionics products sourced from selected international manufacturers to customers in Israel. Its offering spans five product categories: Power Supply & Converters, RF & Microwave Sub-Systems, Antennas, Aviation Aerospace Systems, and High Voltage Devices, serving private companies, local industries, operators, and research institutes. The company does not manufacture or develop proprietary technology; it provides local market expertise, procurement support, and customer service for third-party technical products.

Product overview

Ashed Bentronix is a representative, distributor and marketing organization of selected manufacturers established in 2012, now acquired by Holland Moran Ltd. as of June 2025. The company operates in Electronics and Avionics, offering a portfolio of five main product categories: Power Supply & Converters (AC/DC, DC/DC, frequency converters), RF & Microwave Sub-Systems (attenuators, circulators, isolators, couplers, waveguide components), Antennas (airborne, base station, cellular, HF), Aviation Aerospace Systems (flight instruments, avionics, navigation test equipment), and High Voltage Devices (relays, probes, voltmeters, voltage dividers, capacitors). The products serve diverse industries including private companies, local industries, operators, and research institutes in Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Supply & Converters Distributed product category covering branded AC/DC power supplies, desk-top power supplies, aviation converters and power supplies, linear AC/DC power supplies, high voltage power supplies, AC/AC power supplies, frequency and voltage converters, industrial power supplies, and DC/DC converters. Targeted at Israeli private companies, local industries, operators, and research institutes requiring industrial and aviation-grade power conversion equipment.
• RF & Microwave Sub-Systems Distributed RF and microwave sub-systems and components including fixed and continuously variable attenuators, DC blocks, circulators/isolators, combiners/dividers, couplers, phase shifters, terminations, adapters, bends & twists, flexible waveguide, horn antennas, quick disconnect components, and windows. Sold to Israeli customers needing RF/microwave subsystems for industrial and aerospace applications.
• Antennas Distributed antenna products including airborne antennas, PMR base station antennas, cellular base station antennas, HF antennas, duplexers, and filters. Offered to Israeli aviation, defense, and telecom customers requiring specialized antenna solutions.
• Aviation Aerospace Systems Distributed aviation and aerospace systems including flight instruments, avionics (VOR, ILS, GS, DME, TACAN, Altimeters, ATC, Navicom, Compass), navigation test equipment, and emergency beacons. Targeted at Israeli aviation operators, research institutes, and government agencies.
• High Voltage Devices Distributed high-voltage systems components and equipment including relays, probes, voltmeters, voltage dividers, switches, breakers, controls, energy sources, capacitors, and safety equipment. Sold to Israeli local industries, research institutes, and government customers needing high-voltage solutions.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Selected Electronics & Avionics ManufacturerscoreChannel Partner/ Reseller/ Distributor · 1 June 2025Ashed Bentronix serves as a representative, distributor and marketing organization for selected international manufacturers of electronics and avionics products. The company represents manufacturers of RF & microwave components, power supplies, converters, high voltage equipment, antennas, and aviation test equipment for the Israeli market. As of June 2025, Ashed Bentronix operations were acquired by Holland Moran Ltd.

Scale indicators1 record

Recent moves2 records

Expansion highlights2 records

Regional players

• RADA Electronic Industries: Israeli defense electronics company producing radar and avionics-related systems. Comparable as a regional player in the same Israeli aerospace/defense ecosystem and overlapping customer relationships, though RADA is a manufacturer rather than a distributor.
• Elbit Systems: Major Israeli defense electronics and avionics manufacturer. Comparable as a regional player in the same Israeli aerospace/defense ecosystem, though Elbit is a manufacturer rather than a distributor and overlaps with Ashed Bentronix's customer base as a buyer of similar components.

Direct peers

• Holland Moran Ltd. Parent company of Ashed Bentronix following the June 2025 acquisition. Operates in the Israeli electronics and components distribution market with overlapping customer relationships, making it the most direct comparable in the same geography and product category.
• Tamar Group: Israeli representative and distributor of electronic components and test equipment, including RF and microwave. Comparable as a direct niche peer in the same geography and product categories, with a similar rep/distributor business model.

Broad incumbents

• Future Electronics: Global electronics distributor serving industrial, aerospace, and defense customers. Comparable operating model and customer base to Ashed Bentronix, though at much greater scale and geographic reach.
• RS Group (RS Components): Global industrial and electronics distributor serving maintenance, engineering, and procurement customers. Comparable as a peer in the same line of business and adjacent verticals (industrial, electronics, test equipment).
• Arrow Electronics: Global broad-line electronics distributor with significant aerospace and defense franchises. Comparable as a peer in the same line of business (value-add electronics distribution) and target verticals, though at vastly larger scale.
• Mouser Electronics: Specialized distributor of electronic components and semiconductors with strong aerospace/defense exposure. Comparable as a peer in the same product categories (active/passive components, RF, power) and similar technical customer base.
• Avnet: One of the world's largest electronics component distributors. Comparable as a broad-line distributor serving aerospace, defense, and industrial customers worldwide — a global benchmark for Ashed Bentronix's distribution model even though Avnet is far larger and operates at a different scale.
• Digi-Key Electronics: Major global electronics component distributor with deep catalog of RF, microwave, power, and antenna products — categories that overlap directly with Ashed Bentronix's portfolio. Comparable in product breadth though with a different go-to-market model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashed Bentronix