Stay Telford

What Stay Telford does

Stay Telford is a registered charity (Charity No 1066948, Company No 03471122) and company limited by guarantee, founded in 1995 and headquartered at Meeting Point House, Southwater Square, Telford TF3 4HS. It delivers homelessness and crisis support services exclusively within the Telford and Wrekin borough of England, operating an integrated suite of programmes including Homeless Outreach (street-level immediate support), Supported Accommodation (78 bed spaces with intensive housing support), The Net (crisis service for people in crisis, including those facing eviction or homelessness), Floating Support (tenancy sustainment in partnership with Telford and Wrekin Council and YMCA/KiP), and the newer Partners for Change project (a three-year joint initiative with The Shrewsbury Ark and KiP covering Telford and Wrekin and Shropshire).

The charity's service model is trauma-informed and person-centred, with 10% of team members having first-hand lived experience of homelessness. In 2024-25, Stay supported over 1,000 people across 18,958 interactions, housed 144 people in 78 bed spaces, supported 149 rough sleepers, achieved a 98% bed-space occupancy rate (up 7% year-on-year), and enabled 28 tenants to move on to independent living. Service delivery relies on standard charity case management and client tracking systems rather than proprietary technology.

Stay operates a non-profit revenue model funded by a mix of donations and regular giving (Stay Friends), corporate donations, fundraising events (Telford Sleep Out, Sunset Walk), legacy gifts, and grants. Government grant funding from Telford and Wrekin Council through the Rough Sleeper Initiative partially funds the Outreach service, with trustees covering the remainder from free reserves, and National Lottery Community Fund has supported The Net project. All services are delivered free at point of use. Leadership is headed by CEO Naomi Pay (joined 2023), with a Board of Trustees chaired by Pauline Heffernan (since October 2025).

Name

Stay Telford

Legal name

Stay

Website

https://staytelford.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Stay Telford is a Telford-based registered charity, founded 1995, delivering homeless outreach, 78 bed spaces of supported accommodation, crisis support, and tenancy sustainment services to over 1,000 vulnerable people annually across Telford and Wrekin.

Ownership category

akta.pro rank

Product category

Homelessness Support Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Homelessness support services
• Supported accommodation
• Outreach services
• Crisis housing support
• Charity housing

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Individual donations (one-off and regular giving through Stay Friends), corporate donations, fundraising events (Telford Sleep Out, Sunset Walk), and Amazon wishlist contributions.
2. Government Grants: Funding from Telford and Wrekin Council through the Rough Sleeper Initiative for Outreach Service. The Outreach service is partially funded by the council with trustees funding the remainder from free reserves.
3. Legacy Donations: Leaving a legacy through wills or donating property to provide safe homes for people in need long into the future.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Stay Telford provides free, integrated homelessness support services in Telford and Wrekin, including street-level Homeless Outreach, Supported Accommodation across 78 bed spaces, The Net crisis service, Floating Support for tenancy sustainment, and the Partners for Change partnership project. The charity delivers person-centred, trauma-informed support to rough sleepers, individuals facing homelessness, people in crisis, and those fleeing domestic abuse, funded through donations, grants, and legacies.

Product overview

Stay Telford operates as a single-service homelessness charity offering an integrated suite of support services rather than a modular product platform. The core offering comprises Homeless Outreach (street-level immediate support), Supported Accommodation (78-bed intensive housing), The Net (crisis support service), Floating Support (tenancy sustainment), and Partners for Change (new partnership project). These services work together to provide a continuum of care from prevention through crisis response to long-term housing stability and independence.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,000 people supported with 18,958 interactions to prevent and respond to homelessness
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and supporting.

• Telford and Wrekin CouncilcoreStrategic or Co-development PartnerKey partnership with local authority. Stay receives funding through Rough Sleeper Initiative for Outreach Service. Works collaboratively on homelessness strategy and accommodation provision.
• West Mercia PolicecoreStrategic or Co-development PartnerPartnership to provide extended support to Telford and Wrekin Borough. Collaboration on supporting vulnerable individuals.
• KiP (Keep it Positive)coreStrategic or Co-development PartnerPartner in joint events including Telford Sleep Out. Also partner in Partners for Change project with The Shrewsbury Ark.
• Centre PointsupportingStrategic or Co-development PartnerHomelessness charity partner working to provide extended support in the borough.
• Homeless LinksupportingStrategic or Co-development PartnerNational membership body for homelessness charities. Part of Stay's partner network.
• Citizens AdvicesupportingStrategic or Co-development PartnerAdvice services partnership to provide comprehensive support to vulnerable individuals.
• YMCAsupportingStrategic or Co-development PartnerPartnership with YMCA as part of the partner network providing extended support services.
• CranstounsupportingStrategic or Co-development PartnerDomestic abuse service provider. Referrals of domestic abuse survivors to Stay for accommodation and support services.
• The Shrewsbury ArkcoreStrategic or Co-development PartnerPartners for Change project - a new partnership to strengthen support for people experiencing homelessness across Telford and Wrekin and Shropshire. 3-year project funded through partnership working.
• ReechsupportingGTM or Marketing PartnerMidlands-based full-service marketing agency. Won Reech & Reward 2025 - £10,000 worth of marketing support including hero video and bespoke website design. 12-month partnership.
• NHS (Midlands Partnership University NHS Foundation Trust)supportingStrategic or Co-development PartnerPartnership through SSHERPA (Staffordshire and Shropshire Health and Care Research Partnership). Stay facilitates events and builds relationships between NHS and vulnerable community members to improve research access.
• Better TomorrowsupportingStrategic or Co-development PartnerPartner organisation in the Stay partner network providing extended support services.
• ORSA HousingsupportingStrategic or Co-development PartnerHousing partner in Stay's network of organisations providing extended support.
• YMCAsupportingStrategic or Co-development PartnerPartnership with YMCA working together with other organisations to provide housing and support services to homeless and vulnerable people in Telford & Wrekin.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Others

• Homeless Link: National membership and support body for homelessness charities in England. Peer in the sense that Stay is a member and partner, but not a direct service competitor - more an industry body.
• Citizens Advice: UK-wide advice services charity partnered with Stay. Comparable in mission to support vulnerable people but focused on advice/casework rather than direct accommodation provision.

Broad incumbents

• Crisis UK: National homelessness charity offering housing, education, and outreach services. Comparable in service mix (outreach, accommodation, move-on) but at significantly larger scale and scope.
• Shelter: UK's largest housing and homelessness charity, providing advice, advocacy, and supported housing. Comparable in mission and beneficiary overlap though operating at national scale.
• YMCA: Large established UK charity providing supported housing and homelessness services including a partnership with Stay via Floating Support and wider accommodation provision.
• St Mungo's: Major UK homelessness charity providing outreach, supported housing, and recovery services across multiple regions. Comparable service model, larger scale, and overlapping beneficiary base.

Regional players

• Family Connect: Local Telford & Wrekin family support charity listed as a Stay partner. Comparable as a regional social support provider with overlapping beneficiary base in the same geography.

Direct peers

• Centre Point: National UK youth homelessness charity providing supported housing and outreach. Direct comparable as a stated Stay partner offering overlapping supported accommodation and homelessness services.
• The Shrewsbury Ark: Regional Shropshire homelessness charity partnered with Stay on the 3-year Partners for Change project, offering overlapping outreach, crisis, and move-on services in a neighbouring geography.
• Cranstoun: UK charity providing domestic abuse and homelessness services. Direct comparable as a referral partner of Stay (referring domestic abuse survivors into Stay accommodation) with overlapping service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/staytelford/?locale=en_GB
• LinkedInlinkedin.com/company/stay-telford/?originalSubdomain=uk
• Instagraminstagram.com/staytelford

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stay Telford