Hospice of Charleston

What Hospice of Charleston does

Hospice of Charleston operates as a local care site within the Gentiva family of hospice, palliative, and home health care providers, a privately held U.S. organization that runs more than 375 locations across 36 states. The core offering is in-home hospice care for patients with a life-limiting illness (six-month prognosis or less), delivered by interdisciplinary teams composed of physicians, nurses, social workers, hospice aides, chaplains, and volunteers. Service scope includes pain and symptom management, emotional and spiritual support, respite care, and bereavement support for up to 13 months after a patient's passing, with disease-specific programs for cancer, cardiac, dementia, and veteran populations, and a We Honor Veterans partnership.

The company's technology and operating model are defined by the human clinical-care delivery process rather than proprietary software: referrals flow through physician networks and direct family inquiries via a 24/7 nurse hotline, website forms, callback requests, and live chat, with ACHC (Accreditation Commission for Health Care) accreditation across the majority of providers. Care is delivered in patients' homes, assisted living facilities, nursing homes, and hospitals. Gentiva also operates adjacent service lines through retained sub-brands — palliative care (Empatia, Emerald Coast), home health (Heartland Home Health), and advanced illness management (Illumia Health) — extending the continuum upstream of hospice eligibility.

Revenue is generated primarily through recurring Medicare Hospice Benefit per-diem reimbursement, supplemented by Medicaid plans and private insurance, with minimal direct patient out-of-pocket cost. Go-to-market is sales-led and referral-driven, relying on healthcare provider networks, physician recommendations, and self-referrals, supported by brand marketing through Facebook, YouTube, and LinkedIn and community engagement via the Gentiva Foundation.

Name

Hospice of Charleston

Legal name

Gentiva

Website

https://hospiceofcharleston.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hospice of Charleston is a local care site within the Gentiva family, a privately held U.S. provider of in-home hospice, palliative, and home health care across 375+ locations in 36 states. It serves patients with life-limiting illnesses via interdisciplinary clinical teams, funded primarily through Medicare Hospice Benefit reimbursement.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Hospice Care in Nursing Facilities (SNF/NH Hospice) (HLADAHAD), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Hospice care services
• End-of-life care
• Palliative care
• Home health care
• Bereavement support

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hospice Care Services: Medicare Hospice Benefit covered services including medical care, medications, medical supplies, and medical equipment related to hospice care. Most Medicaid plans and private insurance plans also cover hospice services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hospice of Charleston provides in-home and facility-based hospice, palliative, and home health care services for patients with life-limiting illnesses through interdisciplinary teams of physicians, nurses, aides, social workers, chaplains, and volunteers. Services include pain and symptom management, emotional and spiritual support, respite care, and bereavement counseling extending up to 13 months after a loved one's passing, delivered through 375+ locations across 36 states.

Product overview

Hospice of Charleston operates as part of the Gentiva family of hospice, palliative, and home health care providers. The company offers a portfolio of hospice care brands including Gentiva Hospice (core brand), Heartland Hospice, Regency SouthernCare, SouthernCare New Beacon, New Century Hospice, Emerald Coast Hospice Care, SouthernCare Hospice Services, and Hospice Plus. Palliative care is delivered through Empatia Palliative Care and Emerald Coast Palliative Care. Home health services are provided via Heartland Home Health, while advanced illness management is handled through Illumia Health. Specialty programs include Cancer Comfort Care, Cardiac Comfort Care, Dementia Comfort Care, and Veterans Care. The company serves patients across more than 375 locations in 36 states, delivering care primarily in patients' homes but also in assisted living facilities, nursing homes, and hospitals.

Differentiator

Problem solved

Functional benefit

Products and services

• Gentiva Hospice

Quantifiable outcome

• Bereavement support provided for up to 13 months beyond a loved one's passing

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• The National Alliance for Care at Home (We Honor Veterans Program)coreStrategic or Co-development PartnerCollaboration with the We Honor Veterans program, a national initiative focused on respectful inquiry, compassionate listening, and grateful acknowledgment for veterans. The program includes specialized veteran admissions processes, care team training to identify unique veteran needs, service recognition ceremonies, veteran-to-veteran volunteer programs, and efforts to replace lost medals and awards.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Addus HomeCare: Personal care, home health, and hospice provider serving aging and disabled populations across multiple states; comparable care model and end-of-life service line.
• Amedisys: One of the largest U.S. home health and hospice operators with a substantial hospice footprint across multiple states, directly comparable in scale, multi-state hospice delivery, and Medicare-driven reimbursement model.
• Enhabit: Public home health and hospice provider with multi-state coverage, competing head-to-head with Gentiva for hospital referrals and Medicare hospice patients.
• Chemed Corporation (Vitas Healthcare): Vitas Healthcare is the largest U.S. hospice provider operating across dozens of states with an interdisciplinary clinical model similar to Gentiva's, making it the closest direct competitor in routine home hospice delivery.
• BrightSpring Health Services: Public multi-state provider of home and community health services including hospice, palliative, and home health — directly overlapping Gentiva's hospice, palliative, and home health verticals.
• Pennant Group: Operates home health, hospice, and senior living services across many U.S. states with a decentralized local-brand operating model conceptually similar to Gentiva's retained sub-brand portfolio.

Broad incumbents

• Brookdale Senior Living: Large senior living operator that offers hospice coordination across its communities; competes for hospice referrals inside assisted living settings, an explicit Gentiva delivery site.
• Aveanna Healthcare: Large home health, hospice, and medical solutions provider operating nationally; overlaps Gentiva's hospice and home health service lines within a broader pediatric and adult care portfolio.
• National HealthCare Corporation: Operator of skilled nursing and assisted living facilities with affiliated hospice and home health services, comparable as a facility-based competitor feeding into Gentiva's nursing home hospice line.
• Humana / CenterWell Hospice: Humana's CenterWell division historically housed Kindred at Home's hospice business; remains a strategic hospice competitor with scale and vertically integrated payer relationships comparable to Gentiva's Medicare exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8jYVhrlVlUGAB7H56WwnuQ
• Facebookfacebook.com/Gentivahs
• LinkedInlinkedin.com/company/Gentiva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice of Charleston